Google Ads is Getting More Expensive... 

I've seen it on many accounts I manage. It's a crazy time!

That is the question. Could be down to your impression share before and after the increase. If it was already quite high before the increase, then you'll need to spend a lot on clicks to get more traffic

Tip number 1. Never speak to a Google rep. And use exact match if needed. I basically never use broad unless it's justified (basically only 1 in around 20 campaigns I audit could be benefit). Tip number 2. Use negative keywords when needed!

the QS are a joke, seems G is using those to boost their revenue. I have landing pages being flagged as non-relevant, and they are nothing but relevant to the ads and keywords. Same keywords at MS ads are 9s and 10s.

I think it can definitely happen. If you ever set budgets too high or don't use portfolio bidding when required, Google will rip you off!

@@darrentaylordigital ok Darrin, I am researching this portfolio bidding, and it appears that a maximum bid could be set for Pmax if Pmax was included in the group of campaigns? Same with max conversions strategy?

@@darrentaylordigital so, with portfolio bidding, Pmax and max conversions can have a maximum bid set?

@@strange-universeyou cannot use portfolio bidding with pmax

@@strange-universe exactly

Thanks for watching!

1st party data is so important these days! That's a very good point.

@@darrentaylordigital Next video about it would be awesome :)

Still search engines. No one using chatGPT or Gemini to get a service fulfil in the trade industry. Even if they did, their options are limited which when it comes to getting a service, is not something you want to happen. The options should be vast where the ones who secure customers are those whose Ad and landing page resonates with the market. The decrease in people using search is related to everything else apart from what I just mentioned. There are shopping Ads within these AI software as well. I’d expect AI search engine advertising to expand to search Ads. I wouldn’t worry so much and when search Ads do become available in these AI search engine software, assess the market demand within these softwares, and then see if it’s viable transitioning, staying to search engine or using both platforms for an omnipresence approach.

When you need a home service… you go to Google, no?

@@kayn6858 I was just curious of Darren’s opinion based on his content if he thought there would be a shift in where people go looking for trades.

Not at all. Businesses need us now more than ever in this climate!

Its great actually. It means you really need your stuff from conversion tracking to campaign set up. Buyers who have bare minimum skill level will be found out quickly and left in the dust. No client wants their buyers to learn on their dime. You should come in very strong in terms of knowledge.