Hey..good to know you guys..I tried it before I watched your video..it worked well for 2 days and since I made some changes to improve..since then it's just eating more budget and performance decreased to 0.9 percent
Hi all, Thks for the video, I’m new on marketing, I have a question, I have my campaign Ad strength PENDING, how long does it takes to approve, does any body knows? Cause I putted it yesterday …. Or any tips I can get plis from anyone, I’ll aprecciate it, u know for sure I have the average on my Ad strength, I really don’t know up to this point what should I do 😭 ….
I am a Beta tester on Performance Max so I have a lot of data on these campaigns. Some of the pluses are the CPC and Cost per conversion. One thing you need to do to optimize these campaigns is to have a created video. Google will build a flash card video that is pretty good if you have lots of assets in your ads. Images, text are placed by a machine so the message tends to be general. The music they choe must have been created by the person who does elevator music. It is terrible. I suggest everyone learns this campaign type because it is the future of Google advertising. The reason I say this is because it avoids the dreaded cookie and relies on Audiences. So build those custom audiences by adgroup to optimize campaigns. In the future you will be able to add keywords (still in Beta) as a signal. I agree the reporting is terrible but as with any Google product it will improve with time. Good luck it is the best campaign especially when running as a companion to a search only campaign.
Thank you for the detailed explanation. These campaigns sound great, and then... Let's say my company manufactures/sells faucet O rings (for the sake of argument). We have never been able to see the logic behind the audiences. The same with display. No one wants, shops for, or buys these products unless they need them. Shoving them in front of thousands of people isn't going to provoke a response. The person with a leaky faucet already knows they need a repair part. And, the manufacturers of faucets aren't sitting around waiting on ad to pop at RU-vid. What sort of affinity could there be? Matching to someone that bought a kitchen sink? These campaigns seem to do very poorly for manufacturing and industrial type products. The AI has done very poorly for us. After 15 years, there are many times that we still have to ask the Google account managers if they understand what we are selling. I do see them doing well for general consumables, collectibles, or "hey, Blizzard has a new game released!", clothing (Google knows who is buying kids clothes), and a myriad of other categories.
Try creating custom search intent audience around the issue that your prospective customer is trying to solve - leaky faucet, replacement o rings, plumbers, etc. Also try creating a custom audience around people who have visited your competitor websites, plumbers, parts websites. If it's a B2B sale, I would focus on the wholesale / vendor terms instead of consumer queries, the same with the website targeting. Hope this helps!
Do you advice us to seperate new user and remarketing in performance max campaign ? Or does google do it on their own. As in our business a customer may purchase from us once every 3 years so after a user do a purchase we put him out of our funnel.
Thank you for this explanation of P-Max ads. Based on your experience do you see this still as a complimentary type campaign or could it be used as a stand alone given how it spans across multiple areas. I've typically done a combination of search and display ads for clients, but with new clients I am curious if it would be better to start off with a P-Max and then based on based on goals/performance compliment the P-Max with a Search or Display ad. Thoughts? Thank you in advance and appreciate what you both share on your channel!
Hi Ben, great question. We're still pretty old school and like to utilize the more "controlled" campaign types as priority for most of our accounts: display and search. From our perspective, Performance Max are good complimentary types but, so far, haven't proven to be strong enough to completely take over. Thanks!
Thanks, Michelle for sharing, really interesting. Yes, sometimes it's like an act of faith of setting it all up and hoping that Google finds the people that convert. Best, Marcel.
Over time google will transfer all accounts to PM and proclaims 'PM is a mixture of search and display'. We are just starting out on our Google shopping journey and G insisted on converting our campaigns to PM as a starter. I'm not sure after reading some comments below???
Hi there, Shopping campaigns specifically are being combined with Performance Max campaigns on Google, but other campaign types, Search, Display, Video, are still eligible to run on their own for the time being. That's not to say Google won't group them together further down the line, but the Shopping transition is the only one in effect at the moment. Hope that helps!
Great video as usual! Do you have any deep dives on the Asset group stage? I'm assuming that people are still not confident uploading a bunch of images and text and hope that Google magically assembles it and delivers to the right audience... Example: NBA campaign for Lakers and Bulls... would google me smart enough to match lakers images with lakers headlines and lakers audience ? and bulls images with bulls headlines and audience?
Thanks for the video! Very useful I am a big fan of your channel. I am one of those skeptical of automatic campaigns, but we must be realistic, everything points to automation. 80% of my clients are Lead Generation. What has been your experience with this type of campaign? It seems that Perf. Max would be more suitable for e-commerce right?
We do see mixed results. Almost all of our clients are lead gen. There are a few where PMax has worked well. But there are a lot where it’s all junk/spam conversions.
@@PaidMediaPros Thanks. I have seen in the account of a friend that's running perf. max since a while another features in the left bar like search terms etc etc and I cannot see that in my perf. max campaign. He toll me that when he want to add a Negative KW he need to send that info to a a Gooogle Ads Reps. Do you think I need to contact a Rep. to enable these features?
Beware that URL expansion can actually cross your SUBDOMAINS! I found that out the hard way as it was using a landing page on a somewhat unrelated site that happened to have some popular articles but could not lead back to the conversion funnel. smh.
We wish we could really answer that. We have no problem admitting we're almost entirely lead gen. Our friend @PPCKirk on Twitter would be a great resource to ask.
Google suggests that you to not do that. You can have a standard shopping campaign and a smart shopping one. Consider also that you can divide the smart shopping campaign into multiple ad groups to personalize and control it even more.
Thanks for your sharing! What a great video! One question, once we use the "Performance Max" campaign, does it mean actually we dont need to separately set up ads for display, shopping, discovery campaign? in this case, how do we control budgets on different placement?
Hi Eddy, great question! If you have specific strategies you want to roll out, i.e. placements to target on Display or product groupings within Shopping, it would make sense for you to continue testing those even with Performance Max. All budgets will be controlled at the campaign level, but you won't be able to control the spend across each placement since they could technically show up in both the regular campaign and PMax. At this time, there's no way around that from what I can tell.
Hi Antonio, glad you liked it! You don't have to fill in all of the sections for the audience signals, but typically the more information you give about your audience, the better Google can be about finding the right users. Good luck!
What happens when you have lots of brand traffic and good organic ratings so that that brand traffic is mostly free? Will Performance Max just scoop up everything that is currently free and mix it in with new traffic to show an artificially high return?
Hello, Google says these are rolling out to advertisers this year. They didn't give a timeline on it, so unfortunately we're not sure when they will be fully available.
Fantastic video. Thank you. Very well organized and clear. I wish mine could be like this. I was still a bit unsure about diving into this kind of campaign, but as you say, you need to adapt. Going to try it out for a couple of customers. Specially interested to replace my Local campaigns with this and put them one against the other.
i can see performance max in my ads account. itching to test it. it does take a lot of the load off but then google trying to control most of the things in a campaign kind of makes me think twice..
Hi Dibyendu, I absolutely agree with you that you should think twice if Google is going to control everything. So far, Performance Max still has mixed results for different accounts we've worked on. It absolutely is worth a test as your account could be one that sees strong results, but I would keep the budget low and keep a close eye on it in case you're not. Good luck!
You could run with that low of a budget, but you won't get a lot of traffic. We'd also wait longer for more data to come in before making any optimization decisions.
We get what you’re saying but not always wasteful. It has worked in a few of our accounts, but it’s also been horrible in others. Either way it’s best to keep testing it.
@@PaidMediaPros But how do you know what actually worked? Can it not be the case that it just grabbed some converting BRAND-traffic and then just added a bunch of low quality traffic?
