Google-supported trainer Petia Abdur-Razzaaq (www.petiaabdur...) leads a session on understanding Google Analytics and using metrics to make informed business decisions.
Subscribe to our channel for more small business webinars. Founded by designer Tory Burch in 2009, the Tory Burch Foundation advances women's empowerment and entrepreneurship by providing access to capital, education and digital resources. #EmbraceAmbition #ToryBurchFellows Learn more: www.toryburchfo...
#webinar #googleanalytics #analytics #websitestrategy
00:00 Welcome and Introduction
02:43 Google Analytics Overview
07:51 How to Use Google Analytics for Insights
10:33 Overview of Google Analytics
14:43 How To Migrate to Google Analytics
17:43 Collecting Data with Google Analytics
20:24 Setting Goals in Google Analytics
21:49 Creating SMART Business Goals
22:52 Examples of SMART Goals
25:19 Understanding Your Marketing Channels
27:00 Boosting Customer Engagement
29:00 Improving Conversion Rates
30:45 Building Long-Term Customer Relationships
33:13 Reviewing Google Analytics Reports
35:00 Acquisition Reports in Google Analytics
36:30 Engagement Reports Explained
38:00 Monetization Reports for E-commerce
40:00 Retention Reports: Keeping Customers
41:30 Understanding Demographic Insights
43:04 Advanced Reporting Features
45:00 Using Dimensions for Analysis
47:00 Linking Google Analytics with Google Ads
49:00 Best Practices for Using Google Ads
51:00 Key Takeaways and Next Steps
52:08 Q&A: Common Questions Answered
54:00 Q&A: Platform-Specific Analytics
56:00 Q&A: When to Pay for Analytics
57:00 Q&A: Understanding Traffic Sources
17 авг 2024