Google-supported trainer Petia Abdur-Razzaaq (www.petiaabdur...) leads a session on understanding Google Analytics and using metrics to make informed business decisions.
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00:00 Welcome and Introduction
02:43 Google Analytics Overview
07:51 How to Use Google Analytics for Insights
10:33 Overview of Google Analytics
14:43 How To Migrate to Google Analytics
17:43 Collecting Data with Google Analytics
20:24 Setting Goals in Google Analytics
21:49 Creating SMART Business Goals
22:52 Examples of SMART Goals
25:19 Understanding Your Marketing Channels
27:00 Boosting Customer Engagement
29:00 Improving Conversion Rates
30:45 Building Long-Term Customer Relationships
33:13 Reviewing Google Analytics Reports
35:00 Acquisition Reports in Google Analytics
36:30 Engagement Reports Explained
38:00 Monetization Reports for E-commerce
40:00 Retention Reports: Keeping Customers
41:30 Understanding Demographic Insights
43:04 Advanced Reporting Features
45:00 Using Dimensions for Analysis
47:00 Linking Google Analytics with Google Ads
49:00 Best Practices for Using Google Ads
51:00 Key Takeaways and Next Steps
52:08 Q&A: Common Questions Answered
54:00 Q&A: Platform-Specific Analytics
56:00 Q&A: When to Pay for Analytics
57:00 Q&A: Understanding Traffic Sources
17 авг 2024
