Got Millet? How Marketing Could Improve the Lives of African Farmers | Zoë Karl-Waithaka | TED

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From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs and others can help African farmers improve their livelihoods -- and positively impact society, the economy and the environment.
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Опубликовано:

10 мар 2022

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Комментарии : 31

@VinegarPotato 2 года назад

This sounds like the type of marketing I would be interested in doing down the line. I enjoyed listening and learning from this talk.

@236Mars 10 месяцев назад

Interesting to note that the avocados were known as "alligator pears" in the U.S. before they became a popular healthy food for the Americans. Growing up in Kenya, avocados were called "dog fatteners" or "dogs profit" as the dogs used to really enjoy them during the avocado season where they used to mature, ripen and fall off to the grounds in peoples farms. Young boys (below 12 years old) used to join the domestic canines in gathering and enjoying this seasonal fatty delicacy. Most adults never used to consume the fruit. Several years on, the domestic canines would be very lucky to get any free avocados out there in the farms!

@dylanbuchman8128 2 года назад

Omg this talk was fascinating and exactly what I'm going to school for

@236Mars 10 месяцев назад

A really great presentation!

@admissionscounseloracademy8474 9 месяцев назад

Very interested video content, it helps me find the best candidates in Africa to hire for our online business.

@malumiranda6951 2 года назад

Yes...

@slavaukraini25222 2 года назад

I LOVE AVOCADOS !!!!!!!!!

@clemenced.5393 2 года назад

Congrats Zoe! Brilliant presentation!

@MostlyLoveOfMusic 2 года назад

plant-based only

@slavaukraini25222 2 года назад

👍👍

@roopkalra7477 2 года назад

👍👍👍👍👍👍

@aeriumfour6096 2 года назад

Well perhaps if some African countries hadn't stolen farmland from farmers and given it to people who have no idea how to farm, or anyone actually cared about the farm attacks, perhaps you wouldn't need such a complex and comprehensive plan to "improve the lives of African farmers"

@zekec6088 2 года назад

I'm perceiving some racist subtext here, are you referring to white south Africans losing land to indigenous subsistence farmers, who sometimes have to relearn how to farms after centuries of brutal, violent, genocidal colonization? because this rhetoric mirrors the pale-supremacist rhetoric I have heard in defence of certain South African plantation owners, although you don't specify which 'some African countries' you mean, whereas the lecture specifies the agricultural economy of Kenya. It seems like you're trying to shoehorn your agenda, or grudge, into the discourse, while remaining vague and obtuse about your point (i.e. dogwhistleing)

@zekec6088 2 года назад

It also appears indicative of your mindset that use complex and comprehensive as adjectives of disparagement . Complex and comprehensive problems require complex solutions. Also, African colonization is nothing if not complex and comprehensive. Do you not think the solution to centuries of violent colonial rule and colonization and its traumas (never mind the failure, violence and corruption of attempts at European-US-ian style capitalism in most African solutions) is a problem complex enough to warrant a complex and inclusive solution?

@zekec6088 2 года назад

@aeriumfour6096 2 года назад

@@zekec6088 Sure, if in doubt, racist. That just tells me you have no real argument. White South Africans are NOT responsible for the actions of their ancestors, nor should they be punished for it. The view that historic wrongs should be paid for by those not responsible simply due to their skin colour is no different from the Catholic's concept of original sin. And no, it isn't dog whistling (that's how that's spelt, by the way), I'm pointing out that the reason African farmers are doing so poorly is because the government did the same thing many Communist revolutions did, they got rid of the people who knew what they were doing because they were the "wrong" kind of people, and replaced them with people who didn't know how to do it, simply because they were the "right" kind of people.

@muhammedjaseemshajeef6781 3 месяца назад

He,s referring to Zimbabwe i think@@zekec6088

@slavaukraini25222 2 года назад

BRILLIANT AFRICA

@zekec6088 2 года назад

While thus logic seems fine in the immediate term, I believe the only long-term solution to the problems of poverty and extreme inequality is the human abolition from capital itself.

@zekec6088 2 года назад

The avocado example was an interesting one to use, seeing as the export of Mexican avocados has enriched organized cartels, who extort, terrorize, and otherwise harm the growers of these 'alligator pears.' If there's any reason that it's impossible, or even improbable, that violent capitalists on any side of the law won't exploit the growers of any cash crop (especially in any sub-equatorial country, including those in Africa) once the export of said crop proves lucrative, I'd really like to have it explained... I don't see it.