GTM Alignment & Working Cross Functionally 

GTM Alignment & Working Cross Functionally
Led by Jan Young
October 24, 2023
Welcome to SuccessHour by CxXchange. In this episode, we talk about GTM alignment in terms of the customer, why certain teams belong in the Go To Market Team, and why GTM alignment is so important.
Episode Highlights:
-What teams make up the GTM team?
-Who is the alignment with?
-What are the reasons for alignment?
You must watch this episode if you are looking to learn more about:
-Comparison of costs associated with GTM alignment
-Where customers lose trust
-Specific challenges to customer trust
Jan Young, Founder and CCO of JanYoungCX, is an award-winning Customer Success leader who has transformed CS leaders into award winning executive leaders. She has served as VP Client Services for two successfully exited startups. Since 2016, Jan has been pivotal in advising and coaching startup founders and CS leaders to grow post-sales revenue, align go-to-market strategies, and improve customer advocacy. Her holistic approach to Customer Success is rooted in a broad spectrum of roles including Project Management, Product Ownership, Marketing, Sales, and more. This diverse background empowers Jan to bring a unique, cross-disciplinary perspective to SaaS B2B tech, bridging gaps to drive customer led growth.
Follow Jan on LinkedIn: / jan-young-cx
Learn more about her services: JanYoungCX.com
About CxXchange (formerly #CSOfficeHours)
CxXchange is a place to Xelerate your career and Xchange ideas. We're a community of post-sales leaders, individual contributors, and professionals transitioning into Customer Success.
Post-sales includes Customer Success, Customer Support & Services, Onboarding & Implementation, Professional Services, Customer Marketing, Customer Education, and Revenue and CS Operations.
CxXchange started in March 2022 as #CSOfficeHours, a weekly virtual meetup for CS leaders, CSMs, and folks transitioning into CS. It has since grown to include a slack community, a book club, job search cohorts and mock interviews, and CS Leader and CSM Collaboration Groups.
Everyone is welcome. Come join us!
About SuccessHour
SuccessHour is one of the programs of the CxXchange community and the genesis of how it all began. It serves as a weekly gathering of CS leaders, CSMs and professionals transitioning to CS who are committed to lifelong learning. In the session and in the community, they exchange ideas and accelerate their careers. Success Hour has become a community to join for networking, connecting with CS thought leaders, exchange ideas, and learn.
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