Shishir Mehrotra, Co-Founder and CEO of Coda, recently unpacked his thoughts on bundling in a writeup that combines mathematics and up-close examples to challenge common misconceptions about bundling (coda.io/@shishir/four-myths-o.... He presents the four myths here in detail, and speaks on current bundles and what he believes bundles will look like in the future. He also discusses his experience with Microsoft and RU-vid and the idea behind the name “Coda”.
Shishir Mehrotra, Co-Founder and CEO, Coda: / shishirmehrotra
Jeena James, VP of Developer Products, HeadSpin: / jeenajames
In each HeadSpin Corner episode, our VP of Developer Products Jeena James talks to experts and thought leaders at HeadSpin and in the industry about what’s new in the testing community, the latest industry trends, how to achieve digital business success, and more. You can find more episodes here ➤ ➤ bit.ly/3bwrmHK
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0:10 Tell us a bit more about yourself, what have you been up to, and an app you absolutely love now?
2:08 How has that [the journey starting a company, moving on to Microsoft, then Google, then starting a company again] been? Tell us a bit more about one thing you unlearned and one new thing you learned.
4:50 What gave you the idea of bundling? What was the opportunity that you saw that you felt you had to go deeper into this topic? Is there a body of work that is actionable?
12:08 4 Myths of Bundling
13:52 Terminology
14:10 (Myth 1) How does bundling produce value for both consumers and providers?
19:25 (Myth 2) How should revenue from bundles be allocated?
24:43 (Myth 3) What can we do to allow consumers to properly value a bundle?
28:47 (Myth 4) Are the best bundles narrow or diverse?
34:45 Recap of all 4 Myths
34:25 Did you look at why [Myth 4] is? Is it possible that the consumer is not a single consumer but a unit of consumers, so you are actually maximizing CasualFans hat can be CasualFans in a family or in a group of people consuming the same content?
36:43 What are your thoughts on Netflix in that case, where you do have profiles and you don’t have to necessarily pay for a single profile, you can have 5 profiles? Would you call that a bundle, or would that be in its own category?
41:56 How does bundling apply to a SaaS platform? Where have you seen [bundling] work very well? Where do you feel like people could have thought a little more while trying to bundle or show a la carte?
47:15 What will bundles look like in the future?
51:47 What are your thoughts on how Google and Apple’s been thinking about bundles (Apple Arcade, Google PlayPass, Google One)? Have there been massive or monumental shifts in [bundling] consumption with Shelter-in-Place and Work-from-Home going on?
55:48 What does Coda stand for?
15 июн 2020
