Here’s How Swedish Brand Fjällräven's Backpack Became A Global Icon 

This is the Fjällräven Kånken backpack. The simple bag was created in 1970 for Swedish school kids, but has since become a popular accessory from A-list celebrities to teenagers. Fjällräven translates to arctic fox, which is the basis of the iconic patch found on each Kånken backpack. Kånken means “to carry.” Here’s how Fjällräven’s Kånken simple backpack became a fashion icon. This is Suddenly Obsessed.
Subscribe to CNBC Make It.: cnb.cx/2kxl2rf
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates: www.cnbc.com/make-it
Find CNBC Make It. on Facebook: cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: bit.ly/InstagramCNBCMakeIt
#CNBC
#CNBCMakeIt
Here’s How Swedish Brand Fjällräven's Backpack Became A Global Icon | Suddenly Obsessed