I’m at the point now I tend to watch around 30 seconds of a trailer, I feel like I can make my mind up within 30 seconds from how the film is shot, the mood, music, even how it’s coloured and from there I go “yes this is a world I want to know more about” or “Nar I’ll give it a miss”. It doesn’t alway work, but it allows me to walk in to a movie blind still.
Same, I’ll just watch a snippet and turn it off once I get an idea what kind of film it’s going to be. Which is usually clear at 30-45 sec. I mean, why are trailers 2 minutes now?!
Watching the IT trailers was the worst thing i did for myself. They literally gave the whole movie in the trailer. So when I watched the movie, I knew what was coming up, no surprises.
A trailer is supposed to set the tone of the movie/series, briefly introduce its world & give a sneak peek into its story. Maybe set the theme as well but that's it. I hate seeing the big surprise be put in the trailer just to make you gasp, it ruins it, and I'm sick of the dramatic booms & drum sounds used to hype something that actually sucks. Endgame's trailer was calm and mellow, but you felt the intensity & *everyone* wanted to see it. Those are the type of trailers we need.
How TF did you go from this to the production quality and story telling you bring to "product placement" or "how film makers make mirrors disappear" in only 3 years?? Do you have a band-aid on the back of your neck where the devil removed your soul??? New sub - great work ☺️
Love that artwork behind you, the Deakins Skyfall opening is iconic. He reinvented the cheesy gun barrel opening in the most inventive way possible. It doesn't get talked about enough.
Agreed 100 percent. I use to pause the trailer about half way if I start to feel the film is interesting. Also don't even watch trailers of films I know had really good reviews/critics.
The bad thing about teasers is that...sometimes they're just announcements of a film. Like a letters appearing on a blank background with (THE TITLE), and those teasers are just announcements, they don`t really do anything other than telling you the name of a next installment. The last good teaser I remember seeing was for Boba Fett spinoff, which was inside the Mandalorian. It showed Boba being Boba and he said he`ll become the new mafia with his right-hand sniper lady, and that was awesome. This conveyed all the information I wanted and got me very excited for the series. Another thing I miss is just... actually creative marketing campaigns? Barbie is the best example, and really, this movie is my movie of the year just for the memes and jokes on the internet alone. I had such a great time watching the Oddyssey parody trailer and making barbie memes that..I don`t even really need to watch the actual movie, this was already extremely fun. Now that it`s out, I had to block the barbie tag to avoid spoilers, and all that`s left is to actually watch the movie, it`s somewhat bittersweet actually. Hopefully the trailer crisis has hit its lowest low, and the only way left is up.
Trailers used to make you wonder: “is this what I think it is?!?! Omg I have to go see this” And now they just put everything in there in 2 minutes, wtf. Best is to just stop a trailer at 30 seconds and then decide if you’re going to watch the film or not. Because they ruin it after that
Back when I watched this for the first time I decided I would no longer watch movie trailers but instead watch only the teasers and can I just say, he’s decision ever! It has made my movie watching experience so much better! Heck I saw Dog without knowing anything about it whatsoever and it was one of the best movie experiences I’ve ever had haha. So thanks for the great advice Paul, it made for a very surprising and suspenseful movie experience♥️
Yeah it’s so annoying, spider man no way home “Teaser Trailer” showed most of the first part of the movie!?! And the two Halloween Kills Trailers too! And if you remember the shots from trailers then you remember it in the movie.
I've seen a number of trailers that I accurately deduced the Final Shot of the film was utilized (first "Paranormal Activity," the Christoper Walker film "The Prophesy" etc.). I also hate when trailers give Entirely False/Different Storylines that the feature actually follows (see "Empire" with John Leguizamo: the trailer declares it's a revenge story, while the trailer's inference is like a tertiary subplot, than the actual plot of a street thug trying to stay afloar).
@The ABC Jug Band Oh that was a movie that _really_ ground my gears with that trailer's bait and switch. Similarly, there was a John Leguizamo film called _Empire,_ the trailer for which implied a standard revenge story, where a street thug is conned out of a large amount of money. I go see the film, and the con aspect is like a tertiary aspect of the film. All of the gunfire the trailer implies is taking revenge on the con artist, is just Leguizamo's gang taking on rival gang territory. Just as _Rogue One_ had a slightly redeeming moment with Vader's seeing at the end, _Empire_ at least had an excellent somewhat-redeeming scene in which his character explains how to handle being arrested, when you know the cops have nothing on you: but the cops will lie, tell you that your friends have turned and rolled over on you, when all you have to do is sit there, shut up and be quiet, and be released after 24 hours or so. But I still hated the fact that it was _not_ the movie I had gone to see.
@@realbadger it’s only sorta bait and switch. They have hours of film and the trailer comes out before they figure out the movie. They can’t exactly undo the trailer.
This is why I like game trailers that don't show actual gameplay. The scenes you're seeing is probably from animators who were told "alright I want you to present 'this' but you have no idea what part of the game it's from"
Great Vid, Paul. If you thought it was in the eighties that trailers began giving away most of the key elements (spoilers) of a movie, check out the original trailer from James Bond's first outing, Dr No (1962).. The trailer lasts for three minutes and twenty seconds, and has Sean Connery narrating pretty much everything that happens in the movie. The trailer features not only the final fight with Dr. No but also the final scene where Bond 'gets' the girl. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-pw61uyA0F8A.html Fun fact. When British TV and Radio personality Chris Evans married his first wife, 18 year old, Billie Piper (Rose Tyler in relaunched Dr Who) he bought her the actual bathing suit (at an auction) worn by Ursula Andress in the movie, as a wedding present, at a cost of around £47,000.back in 2001.
I have been saying this for years. I always turn trailers off and try to stay out of the theater until the previews are over. I have always thought it was so dumb to show the bad guy blowing up and such. Great video! I liked when you were talking smack to yourself.
I'm more of a videogame guy than a film guy and this is exactly the reason why I don't watch trailers for anything anymore. And all my favorite movies and games are the ones i didn't watch the trailer for. Actually I made an exception not so long ago with cyberpunk 2077 and it ruined the plot for me because they show you the best part of the story that is also made to surprise you
The theatrical trailer works better for me as the story is conveyed and not just visuals and tone. Been burned too many times with good teasers horrible films.
The worst offender that ruined a movie for me was Terminator: Genesys I enjoy well made trailers, I think they can be an art in their own right: Infinity War, The Crewm Battlefield 1. But I will now watch the trailers *after* I see the movie
OMG! I thought I was the only one who noticed how much trailers suck. On the other hand, it's a great rule of thumb for the movie's quality - if the trailer basically spoils the entire movie, it's a shitty movie.
I dont watch the trailers anymore. I know it will ruin the best punchlines in comedies, the plot twist, etc. If i think a movie has potential. I just mute or change the channel/ad
Totally agree with you. My other pet peeve is when the trailer (or some *sshat reviewer) says that the movie has an "amazing twist"! Well, if I know it's coming, that kind of spoils the twist you wanker! I avoid all trailers if it's a movie I remotely think I might watch. I rarely go out to the theater anymore because I enjoy watching in my own home theater, but if I do, I end up sitting with my fingers in my ears and my eyes closed during the trailers.
The flip side of the coin is when a trailer gives you no information whatsoever, and I find myself saying "and I care why?" Just a bunch of random scenes and music with no inkling toward what the plot might be. When I try to get a friend interested in a film, I'll usually summarize the first five or ten minutes. Basically, I want a summary of the starting situation, a brief glimpse into the central tension, and to know the general tone of the film.
you have all these great suggestions on how to get people to go see a movie but you're forgetting one thing, trailers are lazy, and creating intrigue is hard, so they wont do it.
THIS IS WHAT A MOVIE TRAILER SHOULD BE: A purely white windowless room. Long table, two chairs on opposite sides, all white. A badly beaten, gasping, drooling twelve-year-old girl wearing a white hospital gown, hair roughly shorn off, a tag labeled “S-17” hanging from her left earlobe, is dragged to the chair by two large men in white coats. We never see their faces. They hook her restraints onto tethered rings and pull them tight, pinning her torso to the table chest down with her arms stretched wide. She winces and grunts like an injured animal. A large white plastic tray covered with an opaque white plastic sheet is brought into the room by a third white-dressed man whose face we never see. He places it on the table in front of the S-17 girl’s face. She has no reaction. We hear a woman walk slowly into the room. We see her from the side and back, below her shoulders only. She is dressed in a white doctor’s coat, yet she carries no stethoscope. She pauses for a few seconds, standing facing S-17 at an angle from across the table. She slowly takes the other seat, her back now blocking the camera’s straight-on view of the tray and S-17. The camera slowly circles around the table to gradually bring more into view, but we never see the woman's face. The woman, blankly: “Look at the tray.” S-17 looks away. Again, exactly the same: “Look at the tray.” S-17 refuses silently but gasps more. The two men who brought her in clamp a manipulation device to her head and point it directly at the tray. At this point the camera shows the torso of the woman, the tray, and S-17. Calmly: “When you don’t cooperate, we do this.” She quickly pulls off the plastic sheet. As soon as we see the sheet begin to move, smash cut to a close-up of S-17’s face. S-17’s eyes instantly go wide and she screams bloody murder as she desperately tries to stand and break free from her restraints. The table shakes and the chair in which she sat has tumbled backward. CUT TO BLACK MID-SCREAM Fade in on the exterior of a typical American beige middle-class suburban single-storey house. An American flag flies from an angled pole jutting from the post supporting the roof above the porch. CUT TO THIS GIRL IN HER BEDROOM before her troubles, shoulder-length brown hair, wearing a Girl Scout uniform. In front of the mirror she adjusts her sash to which many merit badges are affixed. She pauses, staring at a stack of hardcover books on her dresser. After a few seconds she picks up the bottom book, opens it wide to bow-open the back binding. A folded envelope with the Russian label “инструкции” (“Eenstrooktsee”; “Instructions”) slides out onto the dresser. She slips the envelope into a hidden sleeve sewn inside the back hem of her uniform’s skirt. CUT TO THE BACK OF THIS GIRL OUTSIDE NEAR HER FRONT DOOR. She holds the handle of a red wagon filled with boxes of Girl Scout Cookies. She walks forward. She turns onto the sidewalk. She walks out of frame. Just before the red wagon goes out of frame, CUT TO BLACK SLOWLY FADE-IN ON THE TITLE, white on black: “Cookies.”
