The Secret Battle of Football Brands 

Good luck to England (Nike) and Spain (Adidas) for the final 🥳! Who do you think will make it?

Nike doesn't do well accept USA even they lost indian cricket team and adidas is current sponsor

Nike rapidly loosing weight in football in recent years while there stock price is plummeting.

Chelsea's awful looking home kit for 24-25 shows how little Nike care. Barring one or two kits, all of their designs have been atrocious for years now.

So how did Nike lost? Your title makes 0 sense and you don’t explain anything. Literally you made a video showing the shirts and which brand has which teams but have 0 arguments and said nothing at all.

Nike is a very American brand to me, while adidas is European, it’s natural for them to dominate at Euro 2024

I was in Germany during the Euros and Nike was depressing, they didn't have stock of anything, barely any Ads on the streets, nothing. I was in many cities (Berlin, Cologne and Munich) and couldn't find anything from Portugal. I wanted to buy a Ronaldo jersey and they didn't have nor fan or player version of home and away telling me it was sold out. Neither jackets, training stuff, nothing... They have Mbappe and Ronaldo and barely use right their stars, in every Adidas there was stock of jerseys and they push their stars like Bellingham, Kross and Messi selling jerseys with their names and having giant ads on the streets. It's no mistery that other brands are stealing they stars because they don't use them right and the stars themselves don't find them valued by the brand.

Just look at the Chelsea home kit for 2024/25, that’s how Nike lost interest, awful kits

Haha you thought the finals would be Nl vs Spain, me too! But unfortunately it is england

Nike came with very boring uninspired kits overall. Feels like they really dropped the ball.

I love seeing Nike lose, they wouldn't even care about football if adidas wasn't there making so much money.

Spain and Netherlands?!?!?!

The old title of the video "How Nike Lost European Football" , The New title "How Adidas bullied Nike" The content of the Video : Forget the titles. Lets talk about Check 24.

The Check24 Jersey became iconic in the german public, altough it was the cheapest one.

Nike kits this year are 🤮🤮🤮🤮

Guys we can't allow a channel of this quality to have less than 1.5m subs 😭

I think a large part of this is also how well Nike and Adidas used social media. I think Adidas has been killing it this tournament, taking candid pix from the game and using those as their media post, as opposed to the pre-fabricated & generic Nike post

Hummel: Been chillin on my jack jones since Euro 92

Germany signed with Nike💔

2014: You Risk Everything to Win Everything (Best Nike football ad btw) 2024: You Risk Everything to Lose Everything -From a Messi fan who has more Adidas Football gear ⚽️ ⭐️⭐️⭐️ 🇦🇷🐐

Nike was and is still today the leading sports kit manufacturing brand throughout the world , does'nt matter how many shirts they were able to sell or how many of their sponsored players or team performed well in the Euros .

Okay, how do you pronounce that Check Fienshwansee??

Interesting video but what does it have to do with how Nike lost European football???

I have been following you since close to your channel's beginning, and your videos and content remains as top-notch as ever! But the highlight for me remains your outro -- yours are the only videos I watch right to the end because the outro music is beautiful and you always end your videos with the perfect tone/feel going into that music :) Keep up the amazing work!

I really like the research on this channel. But think this was rushed. Hopefully the next upload is back to normal.

Amazing as always!!

So way more than double are watching UCL final compared to euros final?

I think it was 5 billion views, not 5 billion people watching this tournament.

So, Adidas won Euro and Copa America in 2024. Congrats!

Video should be called "how Check 24 won the Euros

youtube should add tags for this type of advertisements

And how is this video related to Addidas bullying Nike ?

BYD is officially sponsor of euro. And where are Germany automobile companies?

but how they got the national logo on the jersey, isn't there copyright?

great video!

Yes, and such a battle takes place in every sport, as well as in federations and even personally with each athlete

Simple Messi : Adidas Loser Pencamel: Nike Hence, Nike Lost

this mean Puma sold 5 million shirts too. Well played!

5 billion people doesn’t add up. Earth population is +7 billion you mean more than half of the population is watching Euros? This doesn’t add up, we will need breakdown for the numbers.

U GUYS DON'T POST A LOT NOWADAYS I LOVE WATCHING UR VIDEOS WHAT'S GOING ON 😂

Nike lost World Cup 2022 as well, but not a single video about it from the Athletic Interest. I am still waiting for the battle of the brands review in that tournament too.

Can you do a Dokumentation of the peak spanisch football ?

Vini Jr is playing in the Copa America! Brazil lost to Uruguay in the quarterfinals. Fwiw I agree Germany has the best kit at the euros. The Colombian away kit in dark blue with gold writing, and the Canada away kit in off-white with red pinstripes are my top three for both tournaments combined. I usually love the Netherlands kit, but the socks, which were the correct shade, did not match the rest. This reminds me of my team when I was nine years old lol Anyway, thanks for the video! 🙏😁 Edit: grammar

I'm so glad Nike is losing Europe and football. It just doesn't belong to it.

This guy thinks Netherlands are in the final 💀💀💀💀

This channel is becoming confusing. Changing title every day and not talking about title but for ads😮😮

How? The German national team is going to be wearing nike instead of adidas next year. If anything, that tells you that adidad is not just losing, they're being humiliated

Amazing Video 😍 loving that you are informing about this. Public Viewing in German means something different than it does in English though :) just consider next time that in English it’s rather a public screening :) public viewing in English is something like watching a corpse in public

The biggest winner: Mizuno! I see you, Tijjani Reijnders.

Amazing and inforative videos! Keep it up

Content is great!

You guys should make a feature length documentary! 🍿

Obviously another brilliant video.

Hey! are you looking to add a new editor to your team? I'm interested in joining.

Love your content bro ❤❤❤. But why are you inactive on insta ?

One important thing I think you forgot, considering the brand war between Adidas and Nike, is that Adidas provides the game ball for the Euros and even for the World cup. Which makes Adidas present on the pitch, even if a non-Adidas sponsored team is playing.

So early 😅! I didn't even have notifications on, just got here

Why did you put on beauty eyebrows on the players 🤨

I am not so sure about your check24 claims in regards to using and selling the data, Europe has GDPR nowadays which makes these things a lot more difficult. All the rest is true though, big win for brand awareness, new users to market to etc.

U guys don't post nowadays what's going on

I have been following the EUROs closely as usual but I did not even know about what Check24 did :D. I guess I am more interested in the actual football than anything else 😄. Also, what does that have to do with the title "How Nike Lost European Football"?

That 3rd act twist tho 😮

How Nike is going to lose European soccer if it has Vinicius the best currently, Haaland and a Mbappe of 25 that is coming to Madrid. I don't understand.

Wait you sound like you have a german accent🤔😊 Liebe Grüße, die Videos sind super

Lol I was waiting for this video after your haaland and mbappe video 😢

Spain and Netherlands shine in the pitch? This video was made before the semis?

Wow, and they managed to do all that on a measly 100M € budget? Impressive!

When it comes to shining on the pitch, it's definitely Spain and Germany

00:00⚽ EURO2024 is not only a battle of the best national teams but also a battle of the brands. 00:06📺 More than 5 billion people watched the tournament, with the final game having twice as many viewers as the Super Bowl. 00:16💰 Adidas, Nike, and Puma are betting their sponsorship money on the best teams and players to win when the world is watching. 00:24🏆 While Spain and the Netherlands shine on the pitch, one surprise brand emerged as a winner. 00:45📊 Nike leads with 9 of the 24 national teams, followed by Adidas with 6 and Puma with 4 teams. 01:13⚽ In the quarterfinals, Adidas had two teams, Nike five, and Puma one. In the semifinals, Nike had three teams, and Adidas had one. 01:44👚 The pink Germany shirt became the best-selling German away kit ever, highlighting Adidas's style. 02:14🛑 This was the last EURO for Germany with Adidas, as they lost the German association to Nike. 02:27🎵 Adidas's 'Hey Jude' commercial gained popularity, becoming a new anthem for English fans. 02:45🌟 Adidas bet on players like Bellingham, while Nike went with Mbappe and Haaland, who didn't play this summer. 03:02⚖ Adidas and Nike are head to head in terms of teams and players, with strong stories for both. 03:19🎉 The price comparison platform Check24 became the surprise winner with its campaign of giving away jerseys. 03:55👕 Check24's campaign went viral, reaching 5 million orders for jerseys. 04:13💸 Check24 gave 500 euros to random people wearing the shirts, increasing attention even more. 04:29🔍 By collecting personal data, Check24 gained a goldmine of information for targeted marketing. 05:11🧠 Check24 turned a €100 million investment into exposure and data without paying a cent to EURO2024 organizers.

I wouldn't have minded a video called "the brilliant marketing idea pulled by Check24" and the compare it to Nike and Adidas numbers . Your visual and script would be pretty much the same just tweaked a bit. No one would have cared Instead you didn't answer the question you posed both in the video and title and did a sneaky and quite shaneful sponsored video without explicitly saying it. Tbh you didn't elaborate at all on the topic, just showed the euros bracket with how many each have and said that adidas kits are presumably nicer and their ads copies are better. Love your videos but do stuff like this often and you'll lose loyal viewers in the long run, it isn't my case today but keep note of it. This was pretty low quality content

certain sponsoring the euros would cost less than 100M

Why didn't you mention Ronaldo for Nike?

What did that have to do with Nike?

I love your videos but not one mention of the fact the adidas jerseys made the players look like they were literally swimming from sweat and what that could do to the long term perspective of the brand was disappointing. The Puma Check24 is a great take but too easy and with the knowledge of the adidasVpuma rivalry, you could’ve done more

It's coming home! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

🇮🇹 playing in those Adidas jerseys felt wrong i remember the 94 and the 02 kits fondly also but the puma kits have been my favorite they won the 2006 WC in puma kits

Nba finals had 400m viewers for the final average for 5 games

Adidas is killing it under Bjoern Gulden. No bullshit approach of this guy and rootedness in sports is helping adidas emerge strong big time. The brand will only go stronger from here.

Spain and Netherleands?

327 views in 3 minutes?? I'm hungry

I knew Spain and England was the final

English or Spanish final

"While Spain and the Netherlands shine on the pitch " 0:25 ??

Fantastic ❤

Just bad is crazy

Eyy top 2 of the most early viewers

Looking at nikes stock price might tell us nike is losing

5 billion? I call bs on that

So basically check 24 did a china move😂

Spain 🇪🇸 and Holland 🇳🇱 are not playing in the finals together. England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 won 2:1, do it will play integral final match.

Yet the Home country of Adidas has Nike kits. That must be personal

Nike have also lost contract with Portugal football federation and puma is going to take now Portugal football

Athletic interest really fell off they don't post nowadays

I would love for JB to win the Euro's but his national team is sponsored by Nike so Iam Spain 🇪🇸 supporter coz there are wearing adidas so go go Espania!!🎉🎉

Spain vs Nederlands 😂

What's with this AI aah sounding commentary and scripting lmao Good vid tho, the brand perspective in general changed in recent years.

Adidas won the euro and copa America 😊

Srop the football talk do a video on why lebron is most important an highest paid current athlete at nike

Aren't they sponsoring Germany now?

No. The reason people are distancing themselves from Nike is because they’re boring and overpriced. It’s that simple.