How Logan Paul & KSI Tricked Millions To Drink Prime 

Prime proves no matter how terrible a product is if you attach it to a celebrity’s name you have a chance

The players don't drink Prime. It's just the same as having a partnership with any other sponsor.

I have no idea how they have signed these large sponsorships with sports clubs - the hydration aspect of Prime is so bad compared to other hydration/sport drinks.

I see stacks of Prime unsold all over the place. Costco couldn’t sell them for a long time. It tastes horrifically overly sweet and artificial. Disgusting I’ll drink Gatorade any day before I drink a Prime.

nah, in Australia supermarkets there are shelves full of Prime and no one bats an eye.

"kids feeling pressured to spend money on Prime to be accepted". What a sad sad teenagers world it has become these days.

Didn't know it was that popular in the world, here in NYC I see them always stocked and have yet to see anybody drink them in public.

Because they get paid. It’s genuinely the worst drink I’ve ever tasted.

It’s wild that people are seeking this stuff out; there’s cases of it at the discount grocery store near me 😂

The success of this drink explains the world we live today...

I had some of the raspberry prime and i couldn’t get the awful taste out of my mouth 😭

I've seen a big chest of Prime bottles in my local Tesco and they stayed there for weeks...looked like no one could give a damn about it

Dunno about other countries or other parts of the UK, but I've seen it on clearance at my local Sports Direct store. I asked the cashier if people are buying it and she said she sells 2 or 3 bottles a shift even though they're near the tills.

Excellent video! I don’t know how you manage to put so much information into a video that’s less than 10 minutes long. The marketing strategy does sound brilliant. Thanks for the video and happy new year!

I don't know about other countries but in Germany it even remains in the Shelves of Aldi and Lidl...

watched you grow from less than 10k subs! amazing channel and the videos of are absolute high quality 👍

Nice video, love the work you are doing

Very engaging video, you hit the sweet spot in terms of length. Keep going.

So why are they currently 50p each in Poundland if they're so popular? (I never see Red bull on sale)

Seems the hype may have died. I can now buy it as part of my £3.50 meal deal 🙃

video quality is top notch. bravo!

Love your Channel guys, keep going these current topics and business perspektives are so interesting.

I am from a country where we don’t have Prime, our neighbouring countries don’t have it either, so I had to order it from a far, for like 4 € a bottle. I just wanted the bottles on the shelf, they are so simple and good looking. They are really too sweet and artificial, they lack salt, so you can’t use it as an effective sports drink, to be honest, this was the last thing I wanted to drink when I was thirsty, I had to wash it down with tap water, that’s how sweet they are :D Half the fluid or even more stayed in the bottle, I just couldn’t drink it all, it went bad after few days, weeks, so I flushed it down the drain :D But the bottles look good on the shelf, at least something good out of it :D Wouldn’t buy again.

We need videos more often but great job on the quality

Nice video, high quality as usual. Good luck

The hype around Prime has already died out, it's sitting unsold everywhere where I live and judging by the comments the same thing is true everywhere. Gatorade would be wasting their money buying Prime, the brand is already dead.

Tbh i dont think gatorade is losing that much. 90% of Prime buyers are kids that either werent buying drinks before or very rarley bought gatorade. Also i havent noticed sport sponsorships gave much more appeal to the drink. I give it 2 years max where this brand starts declining as Logan paul has already hugely declined

He didn’t once say why ATHLETES drink prime like the title says.....

love your content

Never heard of it - must be getting old. Very interesting!

As someone who works in top flight sports, Athletic Interest you are on point. Really well made video.

Love this channel and wish you to post videos more often. I'm waiting so hard fo each one ❤

Great video as usual but one big miss: how do you talk about prime without mentioning the fact that it's salt composition makes it a terrible sports drink even if it's marketed as such?

and i never hear about this even once. Mericas kids drink it all.

I was so excited to try one and I brought it,, just 2 sips was enough for me.. I threw it all away.. Honestly the smell makes it so bad that its really hard to drink... I even googled best prime drink😂😂.. I regret it all the time. Nvr ever going to drink that again

1000% percent believe that this is an ad from Prime I was in London and Prime was everywhere lol

My girlfriend is a part-time nutritionist and a full time food scientist. She explained to me that PRIME is as AVERAGE as they come in terms of being an energy drink aka as average as gatorade, powerade etc. The only thing we are left to assume is that it sells out fast due to its marketing. No matter how bang-average something is, market it to the right audience or market it the right way, and it will suceed. Just like Apple...

I mean imagine if the creator of Gatorade was an international super star celebrity before he launched Gatorade…it probably also blow up just as fast.

Says a lot about Erling Haaland that he put his name to Prime, whilst Kylian Mbappe carefully selects what he puts his name to.

Any video here is a joy to watch

I’m convinced the formula is different abroad, the US version is so sweet took me days to finish, never craved again but seems to be so popular elsewhere

Well here in Slovenia they are sold on discount mostly... Always on a shelf

"At least when we are talking about the drink" that's gotta be up there in the top 20 disses of all time.

a new era of marketing... interesting

In South Africa Prime is on Special every time because no one buys it here after the initial hype

Shops in my country regret stocking up on prime, they are currently selling for 0.53 cents 😂 it tastes horrible

ALL I want is actually that green Matrix Powerade from 20 years ago haha nothing could ever reach that😪😪😪

It's being sold for 2e a bottle in Lithuania. All over the supermarket shops heavily discounted

the fact that a serial scammer and bad person like Logan Paul now owns a billion dollar company, a WWE contract, a successful podcast etc. etc. just shows you how unfair this world is

How we can edit video likes you? Can you give me some tips

Oh so that's what the latest South Park episode was based on

Lmao in my country, the hype lasted maybe a month. They go on sale now. They sit on shelves for quite long.

Wish they'd bring back [All Sport] carbonated sports drink from the 90's.

I’m just happy to see Prime is being endorsed by Auston Matthews. The NHL is lagging in marketing it’s players. It’s good to see players doing endorsements

Here in asia(singapore), i have only see tiktoks about prime and cant associate any of the hype for it whatsoever. Something tells me their numbers are befuddled, considering the kind of person logan is.

The corners stores here are full of Prime stacked on the floor and I never see it move

I almost never heard of Prime, has it been shipped to Europe too? Cuz in France I haven't seen a single bottle yet

Not a Prime hater, nor do I dislike Logan Paul, or KSI. I really wanted to try a Prime, and recently In New Zealand, where I'm from, in the last few months we've finally got stock. I bought a Blue prime, and I was excited to try it.... It was the worst drink I've ever tasted, fucking terrible.... 🤢

This is definetly a more European drink, in the US these are always on stock and hardly get sold

Fantastic insight ........sincerely appreciate the hard work. . #primedrink #athleticinterest #artredis_in #athletes #nikhil_project #fantasticvideo

Is this video old? Theres so much prime for sale all over the place. I think it was only popular when it first dropped

reminds me of Beats headphones few years ago... except this one has better build than the competitor.

I love your videos, i really do. But there was 0 news within these 9 minutes

It's funny how they walk around like they own the thing while the only thing they actually own is a combined of 3.1% of all shares. The problem though is if Prime CEO would tell you that and drill these 2 into the ground he/she will shoot themself in the foot cause it's free advertisement.

Slurms MacKenzie loves Prime

People may buy it once for the fad factor... Give it a few years and it will be nothing but a note in recent history

This is a good video god damn

i didnt know this was this big, ive never seen those bottles outside the shops, in there the stack is always full and ive never heard anybody talking about that either. Am I already to old at 22 or has that just not reach northern germany yet? 😂

i lived in asia and never found a single prime drink...so its nothing but another monster or redbull.

Haha in germany prime is always on sale cause nobody wants it

I just had one of these to see what the hype was about and it was actually nasty. I was surprised nobody talked about it

Yeah idk, theres a store near my city where theyve been struggling to sell it where its gone from 3 dollars pr bottle to abt 0.5 dollars

In Johannesburg, after an initial craze where I’d heard people were selling them at around the equivalent of ~17 USD a pop to now fully stocked supermarkets (Checkers) moving at R20 that’s around 1 USD, soon they’ll struggle to give them away

Prime legit tastes like the vitamine bottles no one touches

who's buying prime? i see them almost untouched compared to gatorade, powerade, and redbull

There was a pallet of Prime in my local Aldi, lasted weeks, slow for Aldi.

Prime is always avalible in my local asda, honestly I don't think it's as big as it's made out to seem

I love how south park depicted prime in their recent special.😅

Make video about cricket and future of cricket, IPL

I live in Germany, for a while I had Prime accumulated in one part, I don't know if it sells well or not, since there was always a mountain of Prime packed in a wooden pallet. After several months I see that my supermarket does not sell it. I don't know what it's taste, seems like an generic sugar drink.

Funny thing is a drink that has hydration in its name yet provides almost none

I haven’t tasted it nor I have plans to but eh Red Bull always tasted below average yet look at where they are. Brand matters the most.

daamm we don't have this on the market so i never though that was that big. The South park episode hit so wright.

Sam's club has them on clearance, personally I would never spend my money on anything related to the Paul Brothers.

Do one sponsors in Olympic

cease and desist letter any% speedrun WR submission

I've only ever seen one person ever drinking this and they didn't even seem to like it. That was in Ireland last year.

Here in Namibia they tried selling it at ridiculous prices, Namibians didn't care, we didn't buy them, they ended up trying to selling them for next to nothing... still no hype, we don't care bout silly gimmicks 😂

You did Haaland dirty with that thumbnail, wtf

if Prime outsells Getorade I'm killing myself

In my country, which is South Africa, it is the bargain bin, and only available in the biggest retailer in the country 😂

Never heard of it before this video

Here in South Africa the hype has long died down and the price of Prime has been more than halved to get rid of it

Can’t wait for PrimernMunich vs RB Leipzig in the champions league 2030

0:32 it's okay you guys can come to South African. They are sitting on store shelves to the point where they have specials

And that’s why I don’t drink Prime; it’s too expensive & not worth it.

No negative energy only positive energy🧿🧿🧿🧿🧿🧿🧿🧿🧿🧿🧿🧿🧿🧿🧿🧿

purchased once , was curious what's this all about ... turned out it's just a lemonade. the only difference - it's 3 times sweeter than regular stuff....never again

Now the hype has died down so have the sales I've seen them in my local Tesco unsold for weeks now

I actually love prime. Just based on calories and ingredients compared to a gatorade. Only when it's cold though.