What percentage of annual marketing expenses would it take to feed a million people? You'd be surprised. Amanda Brinkman thinks about these things and shares how one company has shifted the needle on how organizations do good, while doing good business.
Amanda Brinkman is a veteran brand and creative visionary drawn to purpose driven marketing and brand transformation. When Amanda came to Deluxe she was challenged with transforming the brand and raising awareness, all with a comparatively small budget. She made a bet that authentic content would garner more results than she could buy with traditional advertising. So in 2015, Amanda and her team launched the Small Business Revolution championed by Deluxe and traveled from coast to coast to tell the inspiring stories of America’s small businesses. To date, the movement has gained 12x the reach and impressions of a traditional media buy with the same spend. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
5 окт 2024
