Watch the bonus video about why Google and Facebook might benefit from these changes here: nebula.app/videos/techaltar-why-google-facebook-secretly-love-the-ios-privacy-changes If you don't have Nebula yet, you can get it through our bundle with CuriosityStream by using my link: curiositystream.com/techaltar
@@thetriankh The video was already uploaded a while ago, but it used to be private/unlisted, and apparently RU-vid resets the time it was sent when you set it to public.
I’m actually starting to hate apple. It used to be you pay a premium price for a premium product. You weren’t the product like with others. Now it’s just grabbing the last penny for whatever it takes.
Hey, at least if they're going to do that, they may as well support right to repair, after all the longer the device works for, the more profit from ads... right? Why are y'all shaking your heads at me for?
@@fetchstixRHD They want you to pay for official repairs, new products, see ads and pay subscriptions. I’m starting to think they don’t mind making faulty items because it only drives up apple care profits and device purchases. So they will never support right to repair. We need legislation.
People tend to forget that Apple is a company too. It's there to make money not help people, all the privacy and environment talks are just there to sell more phones.
The only way companies ethically make money is by providing products and services people like and voluntarily purchase. Of course there will be some externalities that use corrupt political systems to have their way.
This is why i will always block ads and stick to being a pirate my whole life. I'm not a fan of who intrusive the world is to humans and i will never support it
ok so all in all if I got all the magazine subscriptions I regularly read separately without apple news it would be around $75-$80, that's not including the occasional random article ill get from other mags I wouldn't pay for. their the only ones with a news subscription. I don't mind the extra thumb swipe to only pay $10 for my magazines
Right, so first they kicked out all the ad competition from their devices (in the name of users privacy), just so they can later build their own ad service into their ecosystem, which they will obviously claim it's not breaking user privacy like others do.🤦♂️ Clever.
@@bruxi78230 if you think about it this way bigger companies (that have more apps) are advantaged, effectively suppressing smaller ones and suffocating competition
@@truestopguardatruestop164 --- I get your point, but there are plenty examples where that's not the case. Look at music. Spotify has 3x subscribers compared to Apple Music even though Apple as a company is 15 times larger. No suppression or suffocating there. Even though Spotify is the biggest bunch of whiners on earth. As a platform company Apple has enabled more small companies to participate in commerce than any company on earth.
@@austinhernandez2716 Non-compliance with standards. Watch Louis Rossmann's video where he tries three different devices with three different chargers with limited success. Although, Samsung may have the best chargers if his results are anything to go by.
@@austinhernandez2716 my oneplus dash charge doesn’t work to charge my new iphone, even if use correct cable. also old chargers will charge your phone slower at the very least
It just boggles the mind how successful Apple is with their approach. Unlike Google, people totally believe (if there's any merit to it or not is a different topic) and trust their claims. Would absolutely love to see those things are planned and run internally.
It's largely because of Steve Jobs. Apple is still highly associated with Steve Jobs, the guy who saw scratches on the plastic screen of the first iPhone during it's presentation and got them to change it's display to glass because of it, even though many of the models must have already been developed by that point.
I think the nature of their products gives them that trust. Although we know that Apple is a whole lot more, most consumers see them as the hardware company. As a hardware company, it's easier to believe claims about privacy ("we want people that use our devices to have the best treatment"). Consumers see Google as a software company that makes a whole heap of free software in exchange for data. I would think that eventually, if and when Apple does manage to slice itself a significant enough piece of the advertising pie to get noticed, that that trust will probably start to be challenged. And that's not to say that people will stop using their products - everyone knows that Google & Facebook know every last thing about us, and most of us (me included) still use their products. Hell, I'm writing this commment into a Google product (RU-vid) right now.
Great show!!!! My wife has an iPhone. And very time she opens a new page on Internet to see time forecast, for example, she always push the "alow" button, because it's faster than enter the list of stuff she should not alow to do the tracking. And it's the same on android. The majority of my relatives doesn't even know or bother with this privacy and tracking. Sooo, they push the "alow" button without even think about it. 😊😊. I began to be concerned about this some years ago, when me an my wife were talking about going together at the mall to buy new wonderbra (for her😅). While we were speaking, she was idly browsing her FB app and a few scholls after, she began to receive wonderbra advertising.
Unlike google they where always open about it in the settings, and you always had the chance to opt out or swipe your idfa records. I have a Apple TV and an smart tv with Android, talking about ad’s just look at the opening screen.
if google gets hurt by it significantly, then maybe, but that wont happen unless people suddenly stop using youtube and google search at least. As usual barely anything gets antitruted and many companies like microsoft and all of these tech giants have been doing it for years
At least 100 antitrust lawsuits should have already been filed against numerous corporations, some multiple times over, and yet 0 have been in the past 20 years. How did you still have faith in the regulations let alone those administering them?
Apple: *absolutely destroys 3rd part ad platforms * Apple: let's get big on ads. Genuinely they should get shredded by antitrust lawsuits for this. Edit: ALSO. Apple is LITERALLY going to do the same as Google's cookie replacement, which Google got BLASTED for. So why is Apple not facing ANY scrutiny on this regard??
Because people who use apple products do not give a fuck about this kid of stuff. They buy a phone, and have a phone. They don't want to look into it, or deal with anything.
To be honest, I trust Google more on this front ironically due to the fact that they're an advertising company first, and therefore much more obvious and transparent in the way they use data.
@@Randomdive No, the documents that were presented in court. Even google employees rebelled against Google's privacy practices, they're not transparent at all.
@@yoman9446 Link (or keywords to search)? None of this would be surprising to me, but the closest thing I've been able to find is Google employees being fired for data misuse which is a bit of a different situation.
@@Randomdive Sorry I forgot the account that posted it on twitter. It was from a lawyer who usually posts about big tech lawsuits. Anyway, my point is, never trust corpos. "trust" is the exact thing they exploit and "power" lets them screw you over.
There are no evidence that apple is more privacy oriented than other competitors. In fact in privacy oriented communities Apple is very much crtizied. All of their claims was just PR campaign, since nobody can really disrupt their claims.
Well, Apple is definitely the most privacy oriented if you believe their statements as you can't really tell because everything is closed source. But I do feel like all this privacy is just some "wall" so customers believe but in the background, all of it will be used to benefit Apple. Sure they will sell it with "what is on iPhone stays in iPhone" and so any tracking or anything is basically "encrypted" on the device and that apple doesn't know you only your phone knows you but they don't even need to know you if they will have a way to show you ads in "a private" way.
@@marekd2733 they see privacy like all companies nowadays: "Trust us, your data is safe with us, but all the others are bad guys who will sell your data and f**k your mothers. We're the good guys, I swear!". In reality Apple is able to aggregate the most data EVER. They control so many devices and services, they are probably the biggest big data player in the health space, which is kinda scary.
They are known to be much better than mainstream forks of Android like Samsung's or Google's, as well as Windows, especially if iCloud is disabled. However, a more tech-savvy user who cares about their privacy would never use either -- they would instead use Linux on the desktop and either Calyx OS or Graphene OS on mobile.
@@skywz Yes, but for basic people who do care but not enough to be too techy is Apple a great choice. But ... there is but ... or more like if ... what if Apple planning to do "something"..
@@skywz you don't make sense.. stock Android is just Android.. open source code that can be pulled and compiled by anyone.. or checked by anyone. It does not contain any code. The likes of calyx os take the code, and add Gapps using microg ( which guess what, every other android implementation can too.), And market the shit out of it. If you want the best privacy available, you should use the stock Android, stay away from anything other than open source apps.
2:33 It took me 6 seconds to get to the advertising ID on Windows. 1. Win+i (Settings) 2. Privacy & Security 3. General 4. Press on the Advertising ID slider Bonus: Windows asks you whenever the installation is new whether you want the advertising ID enabled or not. I honestly don't know about Android being this transparent. They might be calling it something like "Better and personalized experience" instead.
Imagine that you own a company and you use apple devices for your business. It brings out questions how much data apple will have about your business. And it's not a secret that other competitors in this area really use their data for profit. How safe all of this is for private and for commercial sides. From employee visited sites and clicks can be retrieved a lot of sensetive information. Nothing is free you pay for everything with your anamity. With apple it is you pay on top for that.
Yep. It was giving the vibe of "Hold on a minute, something ain't right". Little to no company would like to live without the business of ads. Let's put it as a sus category at first but this came up, expectedly Apple.
This tells you how greedy these corporations are and how little they care about anything other than money, they already made to the top but they wanted more so let's give users ads
CalyxOS seems to be a nice Android System. However, I can't figure out what laptop I should use... MacBook is fantastic, but I don't like where all of this is going ...
@@marekd2733 wait for Asahi Linux to get better. I'm waiting too. In the Windows realm you only get overpriced garbage laptops these days, don't plan on buying any of them.
To be honest,It will hurt Apple on the long term cause you see, Apple’s main selling point is it’s “Luxury Status” and one thing I know about luxury is that they don’t show you “10$ All you can eat” ad of your local food chain 💁♂️🐸
Apples main selling point in their largest market, the USA, is not luxary. Apple product pricing here is competitive with other brands, and since it was the first good smartphone here, many people just continue buying iPhones, because they work good enough. And they don't really care if there's some ads here or there
I don't see how owning an iPhone gives you a "premium" ad-free experience. It's the same amount of ads of a normal android phone. They may have less ads and bloatware than chinese brands but It's the old tale of how android stock doesn't matter to the 99%.
It sucks because a consumer can’t go anywhere. It feels like you’re going to get targeted using either operating systems (there are only two unfortunately). The best I can do is not pay for any subscriptions from apple. I already have sideloaded RU-vid apps to prevent ad exposure, I wonder if there are apps that can disable tracking ID in iOS or android.
@@Kushpatel9047 Here’s my humble proposal for a way out, from easiest to hardest: Firefox with uBlock Origin, privacytools, a Linux distro (best “just works” choices imho are Fedora Kinoite, Fedora Silverblue, KDE Neon and elementary OS, make sure to install stuff from the store that comes out of the box for best results), a free Android (LineageOS by microG is great for all kinds of users!). Always keep backups, and if you need any help, make sure to ask over chat groups, which you may find over e.g. subreddits. If you think this might work for you, good luck and don’t hesitate to ask!
I feel like Apple putting ads was kind of inevitable, considering how much platform leverage they have. First they make third party tracking less effective, and then convince third party developers/companies to use their ad network. Having ads in search functions like maps, App Store, and podcasts is fine to me personally, but I draw the line at putting ads in content and everyday apps. Like, I already unsubscribed from apple news because I'm paying for the magazines already, but there's still ads every couple of scrolls. If I start seeing ads in say, weather or reminders, those are easy switches to other competitors.
Well it is true that iPhones are better when it comes to privacy in that it all stays on your phone. In other ecosystems it goes through multiple channels and can be sold and passed around to different companies. Still shady but it’s definitely better. The thing im anxious about is ads in maps, am I going to have to pay for maps to not get ads???
Deff a good video but I do want to point out an inconsistency. When you set up an iPhone for the first time, the first time you go into the App Store a pop up will ask you about opt in/out of apple advertising. If anyone wants to know what to do if they missed that initial pop up you can opt out by going to settings -> privacy and security-> apple advertising and you can opt out
Geez, they're already willing to throw away an advantage like that already. I already despise Microsoft for having the gall to charge for Windows and still have ads/data collection and it would the same for Apple. For all of Google's BS, they don't pretend and they offer excellent services in exchange for your data. Plus with Android, you have several ways of pushing them out.
The reason, why I don‘t like to watch you on nebula is that the UX (at least in iOS/iPad) is really bad and I don‘t have the possibility to read and leave comments.
Turning to ads for revenue shows a complete lack of imagination for what kinds of new things they could build and make money on. This is troubling, and perhaps the beginning of the end for Apple. Apple should remain a hardware company, and leave the evil that ad revenue requires to Facebook, Google, etc.
Yeah it's weird long-term wise. I thought many companies have started to try pivoting away slowly from ads revenue since privacy regulations and concerns slowly but surely gain momentum. Like how Meta pivots to AR/VR. It's like Apple has a backward thinking. Going back to ads as an income instead of avoiding it
If somehow someday Apple starts to become less relevant in the future, maybe many RU-vid video essays will address this pivot into ads business as one of the major mistake by Apple
If they really plan to bombard me with ads... I sure as hell will not be persuaded again to pay a premium for the hardware... they have to decrease prices quite a bit for me to be able to accept that.
There was a rumor that they are working on a first-party search engine. If this happens, i can image when you search for something the first results might be ads as well, just like Google
@potsmoker54 Well, that's because they're not displayed arbitrarily. Anything with a search function (eg. google search, bing, windows search, google maps search etc) will serve advertised results because Google/Microsoft can gather data and serve you ads (aka revenue) at the same time. If they slap ads in say, their weather or reminder app, people are just going to get annoyed and look for third party apps to replace it. Even Samsung got backlash after putting ads in their weather and health apps, and had to remove them because people are not staring at a weather app all day and likely was more expensive to maintain than they were making from it.
@potsmoker54 my mom installed an app that lets you track how many steps you have walked throughout the day. this app pushed ads into the homescreen, so every time you check the home, you see a large ad, taking 80-90% of the homescreen space. android stock apps don't give ads - not anymore anyway, but if you install an app, that app can give you ads. (also yes, i had to remove the app to get rid of the constant advertisement)
@@Atul_Thakur97 you did not understand my comment. of course, within an app you may see advertisements. what i said is, apps from the Apple app store can't add advertisements to the homescreen on a (unjailbroken) iphone, like android apps do on the android phones.
@potsmoker54 well, where do you think most people get their apps on their android? i'm not saying that every android app will put ads on the home screen, only that some will, and that in itself is problematic. Google could put restrictions so that app developers can't shove ads into the homescreen, but it's Google.
It will be interesting to see how Apple manages to maintain privacy of its users while at the same time turning ads into a revenue stream, and I wonder how they will achieve it without compromising on its users privacy.
It's easy - Apple doesn't care about privacy. They still track users, only less so than Google, because they only track users of their own devices as opposed to basically everyone on the internet. This very little "privacy protection" they do is blown out of proportion in their marketing materials.
googles claim about not collecting health data but Google play services has permissions for body sensors which you can't turn off withouth De-Googling the phone and put something like MicroG onto it
From my experience, Apple hasn't pushed an ad in my daily use so far. Initially, I used to see a lot of ad which felt too personal and invading privacy in gmail/youtube/facebook etc.before the last year Privacy update. I will wait for Apple to push its limits before it becomes annoying which I hope would not happen.
I think when you open the appstore for the first time after setting up an iPhone, there is a opt-in pop-up for apple's own tracking. But that's just 1 pop-up for all apple services/apps. As far as my understanding goes, if you don't opt in, then for example music recommendations in apple music won't work properly.
@@adadianian Yep, When installing windows there is note "disabling ads tracking will not mean you will see less ads but less relevant to you" which I mean is better than all the internet knowing that my next step is going to buy viagra
Content recommendations are separate. That's done in Settings > App Store > Personalized Recommendations and it's always been there. This is a new feature that is specific to /advertisements/ (i.e. content paid for by third parties to show up on your phone) and can be controlled in Settings > Privacy. Apple could do a much better job of explaining this but the popup has no bearing on recommendations for content and apps.
I don't use Apple and never will, but I gotta say this: Fuck ads. They are just visual and mental pollution and I will never buy a product from an ad so wherever I can, I turn them off.
For Nebula to succeed, they first need to pay attention to regional pricing. RU-vid charges me less than a dollar each month for RU-vid premium. No one from a low income country like India will pay more than that for a relatively unknown RU-vid alternative
Low income with a weak currency. 22 Indian rupees is worth a US dollar by pay power parity, but exchanges for 75, feelsbadman. I know it is possibly done intentionally because of the currency devaluation arms race between central banks, but still.
I always feel that Google and Facebook are at least open about the fact that they advertise, but Apple does exactly the same thing, but they're just sneaky about it. The fact that they are so sneaky about all of it actually makes me trust them less than Google.
at least google gives us something usefull back. example: live traffic data on google maps and you can see how bussy a place is before you leave. apple gives us just ads.
one problem with android is that, as soon as you install an app from google play, the app can start sending ads into the home screen, so that every time to check your phone, there is a large ad on the android home screen - even if you are on the latest android OS. I'm speaking from experience. I had to remove an app that pushed ads into the homescreen on a Galaxy s20 phone, which is annoying and wastes battery life. Something like this is unheard of on a (non-jailbroken) iPhone. If you install an app from the Apple app store, the app is limited by what it can do, and it certainly can't start shoving ads down your throat in the home screen.
for the sake of my existence, I love Nebula especially your exclusive show, did not see that one coming from a tech channel its amazing. But please tell me a playlist feature is coming sooner or later or a queue feature, so I can use it like RU-vid and queue a bunch of videos im interested in, sit back and watch instead of having to have 11 tabs open and open and start each bloody video. I mean as least the watch later lets me group them now thankfully but thats half the journey, a watched feature would be neat as well..... please reassure me these things are coming being subbed to Nebula for a year now and I don't use it since its far too inconvenient but would over RU-vid just for these small quality of life changes.
Is there actually some good Linux for Macbook and the use of mac is basically "the same"? I don't want to get rid of this fantastic trackpad, audio, etc. There is no competition on Windows, and I'm not that friend with Linux ...
there's been ads in the app store for literal years, and nobody's complained up until now. literally nothing is going to change, because it's always been like this and nobody cares now, nobody will care in a year.
@@therealdatenshi If those ads will be only those in App Store. Also, there are also countries that don't have ads. So I'm actually curious what's gonna change if anything.
@@SreejithKSGupta I was talking about ads with external link, ads on AppStore are about apps already in the AppStore. Also when ads show up on apps with sensitive data such as Mail or iMessage.
Not even close. The problem with CDOs were banks had a massive amount of leverage like 35 to 1 in a very illiquid CDO market. Once poorly qualified buyers stopped paying their mortgages, the banks failed and the government was forced to bail them out. Apple is the least levered company in the world with massive positive cash flows. No bail out will ever be needed.
After the list of all the stuff they know for targeting ads ... I look forward to ads for the last thing I bought online because, of course, if I just bought a thing I want to buy it over and over and over no matter what kind of thing it is! Targeted ads!
Not necessarily, in some aspects, they’re fairly practical. For example, content creators on RU-vid making their money through ads instead of us having to pay for the videos. I am not talking about ads at the beginning of the video or the ones that pop up in the middle, rather the ones that are a part of the videos themselves
@@njbrx yea you're right. The ones that are a part of the video can be skipped through so that it's ultimately a choice to watch or not. But the ones that are forced upon you in the beginning are just straight up torture. They personally do not work on me AT ALL. But since companies are spending that money on ads, there are probably some stupid people who actually get influenced by the ads...
I've been an Android user my whole life and i was thinking on buying an Iphone just to get the Apple experience and see how different it is from android, just to have that point of comparison but also because i wanted to see how clean is the UI that Apple offer. I don't like ads integrated in the OS of a phone. Ads on websites? Sure, i don't mind considering that I'll probably won't be paying the website for the content I'm consuming. But ADs on phone a already paid? Is just ridiculous.... So i guess I'm not buying an Iphone anytime soon.
I switched back and forth a few times. Android was always a few years ahead but I ended up with Apple because I needed the core functions to be dependable more than cutting edge. I wish we had a third mainstream option as well.
Thanks for all your good contenct. Think I'm a part of the silence big part, but want to rais that I'm subscribed to nebula since you mentioned it first and like your researches.
I was hoping this video would be about Apple redesigning ads to be less intrusive 😭 ughh like I don’t mind ads in general, I just hate the ads that aren’t relevant, looks trashy, poorly designed, or are xxx rated. Then there’s so many ads scattered over a website that it breaks the websites design and user experience.
@@mattBLACKpunk If it weren't against the law and the basic morality that most of us normal people possess, businessmen would definitely find a way to monetize corpses. There is no low they won't stoop to.
been getting so many more ads now on free games and apps, its mostly adversing other games or apps from the app store. As soon as i start getting these ads frequently i delete the app. Happy to just buy an app but too many apps are all going subscriptions and i hate it !!!
Thanks for further expanding what Apple has done here. I’m still going to purchase Apple products, though. As long as they don’t pull on 3rd party data, I’m fine with that. If I’m in a direct relationship with a company, then I’m fine with giving data. Also, any company that directly hurts Facebook is a good one by default. Even if Apple’s actions are self-serving.
This guy is the only Tech Reviewer that I trust every single word and opinion he has. Subscribed to both channels for a long time, and he has never disappointed me since
And to think I switched from Samsung to Apple in large part, because of Samsung's ridiculous amount of ads. Top third of your screen, ad. Mixed in with your music, actual music downloaded to your phone, not streamed, ads. New notification? Nope. Ad. Open one of Samsung's official apps, full page, pop up ad. Crap. (And yes, I know this was a regional thing. Some areas did not see ads at all, but I did, and they were everywhere.)
Being a Android user I get to do anything and everything and apple users be like they don't get to do anything and yet see ads and pay high price This is why I don't buy apple 🍏
Apple banning third-party tracking is really helpful for companies like Facebook. Such a move brings in genuine users who are interested in ads and eliminates users who are not interested in ads. Showing ads to genuine users is better than showing them to all.
It is our consumer’s job to set the right goal so that the companies has to protect privacy in order to earn money, and protect the environment in order to earn money. Only in this way we can force companies, which are profit-driven, to do the right thing.
I don't think they would use os level data like app installs, ambient location etc. for Ad personalization. That would result in huge anti-trust lawsuits.
Google uses app installs and location data. However, in recent years, Google's location data access seems to be gated behind a permissions popup. Google has faced no anti-trust so far.
not matter what company, when there is a policy change or strategy change, I ask myself "how do they make money off this?" companies do not makes change unless they profit, period.
Something he doesn't mention is the reason Apple invented tracking of users on their phones is specifically so app makers could get revenue. This helped them populate the app store since it was so easy for app makers to sell ads and make money. So it was a win for Apple.
