How beauty brands failed women of color 

Yeah I'm not albino but I'm so freaking pale!

Opal Arts hey, ain’t nothin’ wrong with that!

batman likes pizza except for the summer. Spf 90

YASSS

that's cool that Fenty does that. But if you are a small business owner in rural Ohio, should you really be expected to stock and restock every single skin tone equally when you know as a small business owner that the darkest make up skin tones only account for 1% of the total make up you sell? Why should that small business owner stock thousands of dollars of make up every year that she knows for a fact will never be purchased? Whenever a new line of make up is released, should that small business owner be obliged to purchase every skin tone available in equal portions, regardless of the fact that certain skin tones sell 5, 10, 20 times more than other skin tones?

tarte is shaking lol

Some or most?!

adri so is beauty blender ✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾✋🏿

“Mocha” be looking like 🤚

You either too pale, too orange, too dark, or have no shade available. Maybe perfect.

If you got yellow skin I think you need to go to the hospital to get checked if your kidney is failing.

@@deadasfboi lmao 😂😂

Jerrodb5 wow the whole of china must be suffering kidney failure

Adeeb that’s even worse

can we point out the yellow one is REALLY extreme.

heist I got one a few days ago, I was shocked and kinda disgusted.

judging by your profile pic u might be interested in those things

@@ece9948 It's just a profile picture...

@@melindawalker1392 r/wooosh

@@ece9948 u can like a korean idol and still be proud of ur skin colour??? tf????

As a kid it never occurred to me that anyone used makeup; when I went to stores I only saw the sweet ile and everyone in my class had baby skin! :)

lol was that a compliment

I felt similar. I assumed black women had naturally perfect skin.

Most women especially in Africa don't wear makeup. They are OK going without makeup except maybe lipstick or eye liners, it mostly has to do with makeup usually looking ashy, maybe Rihanna helped.

@@yo4522 Black woman in africa have much clearer skin and a lot dont wear foundation People here do because the climate isnt good for our skin so we get more 'blemishes' and unclear skin hence the want to wear foundation I could be wrong on the want though

"Light tan" and "dark tan"

I’m pale asf 😖

@Moonbyul Kimie im the same color when im sick....im the same color when i cant breathe...(same goes for if i "blush" or get "sun burn"😂)

Heaven_ the _black_chic_who_loves_kpop I wish I could blush🤗

@@brosukeee687 ok then.....

Copied.

but my hands are more pink

🤣🤣🤣🤣🤣🤣

only 5 colors total

Tart more like: ✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋✋✋✋🏿

Oh no :( I hope they open outlets there soon!

So So 2025 maybe?

try ordering it from sephora or the fenty website itself :)❤️

Same in Pakistan! For some reason we have porcelain skin shades in South Asia but not actual shades that will match majority of our population

@@mahanadir exactly my question!! Why wont they make darker shades when india pakistan Bangladesh Afghanistan etc countries literally have like 80% brown people?!!

Shy Fie I wonder the same thing

because of black and white thinking. if there is something, there must be an opposite to that. it's childish, we should call ourselves beige and brown

As a brown Asian, I never feel represented. It is always about white and black. :/

Mostly it is just that everyone is a different shade of brown. I mean Japanese or Koreans are not yellow, but that is the color they got assigned simply because providing an accurate identifier is too complicated or time consuming for people to bother with in common conversation.

Renenlilje how about caucasian and african american?

Sommy Bunny 50 shades*

Or just replace the 40 with the 50 instead of just putting edit: 50???

OF GREY

40

She has a shade as light as snow for the them really oale pepale and some really dark shades for darler peaple

Women of color like Asians, Arabs and Latinas?

@Shaun Cameron Not Latinas

•PeachiiSkiies• So you are going to be ignorant about dark skinned people in the most part of America? Great

@Lucas FC All Latinas aren’t dark skinned

@@jordynalexander4153 Most of them are of the half-White half-Indigenous variety.

I have a question about Asian skin if you don’t mind? Are you all referred to as yellow-skinned because of your undertones?

@@PrincessKLS not undertones So a lot of east asian, central asian and southeast asian skin color basically are different shades of yellow aka dark yellow light yellow etc We may have different undertones (can be green, pink, etc) In fact my skin color is dark yellow with neutral undertone, so i cant use any makeup with warm undertone nor cool because it clashes with the shade of my skin even though hypothetically, it should be okay because i have neutral undertone Thus, i can only wear colors with neutral undertone so it wont clash with the shade of my skin

Idk plenty of east asians look white to me. Infact whiter than many whites.

It reminds that people laugh at me when I say that my mother has a yellow skin when she really has a yellow skin.

People of Color = Non-White. Period.

Deniela Bissoon Rihanna

why would you need makeup to feel beautiful?

My Piez it's a beauty enhancer

For the ones that can afford it

Why wouldn't you?

because white nationalists think saying the word "black" is racist against white people.literally find any video that talks about race issues,go to the "newest comments" section and you'll see a ton of "it's okay to be white" comments.disgusting people.

Although I agree that it's ok to be white, I'm from Denmark and that's something that I'm proud of ... but I don't understand why some white people will think that this is a personal attack. Even though the issues highlighted in this video are being slowly improved, not talking about the racist past of makeup and the beauty industry is disrespectful to the people who struggled with it in the past and the people who still struggle with it today. It's not 'leftist propaganda', it's just undeniable historical and present fact

of course it's okay to be white,that's why white nationalists use it as a slogan because normally it is an obviously true and not at all offensive thing to say.and yeah another thing these people do is call it "propaganda" or "identity politics" when someone says "we shouldn't kill black people" lol.also you being proud of your heritage while caring about social justice for other racial groups is honestly amazing,i probably haven't met someone like you in real life

haha thank you :), there are more of us than you may think... unfortunately the ones with the most toxic ideologies always shout the loudest. It's all about education. To be honest, a year or so ago I wasn't near a open minded as I am now, I'm not proud of it, mostly because my family always lived in such a white place and so never bothered to learn about other races. Of course, my family has always been against segregation and racism, but I don't think they ever really thought about how they would react to POC coming to their country properly before the refugee crisis. Now our minds have changed and it's all through education teaching people what the world looks like from different perspectives. That's why videos like these are so important.

aww that's great:)

Unicorns are from anglo-saxon folklore.

Arminius of Germania alright

Edit: Fenty is the Shaka Zulu of the make up industry.

Fenty is a dragon in the makeup industry

Many people of color who are not black were NOT fairly represented. They should have said this video was for Blacks. People of Color = Non-White. Period.

@@violetviolet888 what is "Blacks" maybe black american you mean...

@@violetviolet888 I'm guessing you didn't watch the whole thing

@@rahmashidow5683 black is just a color group where many different ethnicity’s possibly descending from africa are called because most can’t name or don’t know their ethnicity. Just like the color white. What is white? You’d get the same answer. Mainly it’s an American phenomenon

@@violetviolet888 wh,,what 😭 im latine,, and i fall in the medium of skin tones. i felt represented by this video perfectly well.

Yasmina Diab Yeah I'm Caramel completed too,and I've also had problems with the buying makeup my complexion

er lo my mom is darker than my dad which made me become a caramel color so please don't assume. But yes u are right I am Lebanese, and people From Lebanon r not white.

I have the same issue. The only one that has worked was fenty beauty and born this way foundation. All the others, look either too white or too dark. It's never right. Let's not forget eye shadows. Holly cow, my best f who is white. She kept telling me how amazing this eye pallet was. Well she tried it on my eyes and she was struggling. Cause it wouldn't blend well or it was not pigmented at all in my eyes.

I don’t really wear makeup, but I sincerely hope that this gets better I mean everyone deserves to look and feel beautiful if they want to and I just hope that we can make it equal for everyone and anyone

Yasmina Diab same

yesss

I was the 500

At least Tarte ships to Australia and the price is not marked up. Including dark skin-toned people doesn’t mean everyone’s included.

Shape tape has what, 20 or less shades?

Mr. Jankowski how many countries are there outside America? How many people are there living outside America?

A few days ago, I went on google and wrote "beautiful woman" bc I was curious and all I saw was fair skinned woman not even one black women, it made me rlly sad. 🙁

Kadjagnee. I do that too 😔

@@kadjagnee.4811 We need to change that

@@meeraa3329 This is hardly surprising, to be honest. If you Google the Chinese word for "beauty", you'll get only Chinese women. If you google the Arabic word, you get Arabian women. And if you google the Zulu word for "beauty", you get only Black women. The UK, USA, Canada, Australia... are predominantly Caucasian, so it makes sense that a search for the word "beauty" in English returns predominantly pictures of Caucasians. To be honest, I find it more surprising that no _man_ ever shows up when you google "beauty", in any language.

Mister Knightley you’re looking for the wrong word. Search up “handsome”

That was the case in the 1800s, but not now. Fair skin used to mean you were rich, didn't need to work on the fields outdoors, so your skin was lighter.... and the wealthy were dumb enough to put lead paint on their skin in some cultures and time periods to look even more pale. But consider how many white people tan their skin to darken it. Now, 'tan' is beautiful and pale is ghostly and unhealthy. Is there racism in our culture? Absofuckinglutely, however, I would say with darker skinned people lightening their skin, and lighter skinned people tanning their skin, a mid-light-brown colour is probably deemed the most beautiful now.

@@graphiquejack It all depends on where you come from. Most parts of Asia, for example, deem light skin as most beautiful

It’s a colorist place

Vrushali Dhongade No the society is turning into liking people of dark skin and everyone else can suck it

in the far East Asia, it is still known that being pale is beautiful and being tan or dark means you are ugly because in their history, slaves worked in the sun which tanned their skin a lot and this trend doesn't end for them. As a deeply coloured Chinese girl, I think this is not a good trend to keep following because it is now known that no body is a slave anymore and this trend is not looking to stop anytime soon. I have actually been bullied severely because of it. I have an African mum and I carried most of my genes from her so I came out to be dark. I was born in China and this beauty trend went as far as not allowing me to school because I looked like “dirt”. being there for 7 years and not allowed to school just because of that. I had to move from my home and go back to Africa which was also a bad thing for me because I couldn't speak English or French fluently at that time and I could only speak Chinese so I was classified as “stupid” in school. This whole disaster in my life has been caused only by that one idiotic trend. Beauty shouldn't be on someone's skin colour it should be on their personal features and that is why some people believe that everyone is beautiful in their own way

Alex Larson aren’t you glad you’re white?

John R That wasn't necessary -_-

oмgιтѕвяιѕα yeah but cmon... aren’t you glad?

I'm sorry, is that the way you react, when you see other people's struggle? That you feel glad it's not you? Cos I'm pretty sure that wasn't Alex's reaction. White women don't experience these things. If you do not experience somethings firsthand there's a degree of separation from the problem. Even if you have a friend who opens your eyes to it, you can listen, you can attempt to empathize, but you will never know their struggle fully because you haven't lived it. However, just because that degree of separation remains, that does not mean your takeaway will be "Aren't I glad that I'm not experiencing this first-hand", most likely it's "I see your struggle and though will never comprehend it fully because I am not the one living it please let me know how I can be of use to your cause". Peace.

Alex Larson I can't imagine walking into a drugstore and not noticing that there are five shades that are about my color and no shades darker than Beyonce, at best.

Mochahontas Lord knows you are gorgeous 😫and your complexion is life❤️🙌🏽

Nature is Great what? I am so confused by your comment and where it came from…?

Nature is Great oooooooh. I don’t agree but ok. Also what does that have to do with her comment though? Is it not towards the video?

Nature is Great they're not sayin white people failed them they're saying makeup companies as a whole even black owned ones..

Mochahontas in Germany the darkest shade is literally zendayas skincolor

I'm legit white. Like a few shades darker than a napkin

lab luvr ah good analogy

Opal Arts I’m more white too! I’m like one shade darker than a napkin 😭

I'm yellow too

daam same

I hope more people catch on and make cheaper versions, fenty isn't exactly cheap (i love rihanna not attacking her) and cheaper ones for both pale and darker skinned people should be there for everyone

They’re always been foundations with a wide color range. They weren’t marketed like Fenty

Trust me though blacks from my place are pretty well off...like I've been 3 different doctors from my local clinic and they are all black. Would be far fetched to think they can't afford makeup

Because from the blm movement... they constantly state that blacks arent as well off as whites, some take there.peoples words for it...

Because according to median adjusted income, black household income is lower than white household income by about 30k. Though I don't know why people will infer that as black people having no money. The keyword is "lower" and "median." Lower doesn't necessary mean you are dirt poor, you just have less than what somebody else has. Median means there are people above that median.

I thought it was because blacks (minorities) are a minority of the population so companies don't market to minorities as much as majorities. A more interesting video would be something you touched upon. "Why do black women spend so much on beauty products compared to whites?"

Kinickylj nobody said anyone has to. It's their choice to do so but companies have to cater to a certain group of people. It's not like food. Everybody eats food but clothes, make up and hair care is different for all groups of people. It would be smart to cater towards the majority but since there are already so many doing that your company might not make it. It might be a disadvantage to cater towards a minority group but that is only if you don't know what they want, they they are looking for in products and what they ultimately need. If you got all that you're good

maybe because it's not about race but about companies making products for most popular skin tones. I'm white af and can't find matching foundation anywhere. I gave up at this point, I don't need another bottle of orange death to spent my money on. As some comments said - buy from black brands, support your people and stop spending your money at sephora etc. they will feel the difference. there's so much WOC, you can make a difference. Me, with my pale skin- I have no power and no options. the only powder I found that matches my skin is white. and I mean white.

BlackGirlLovesAnime6 theyre probably dislikiny cause this girls voice is annoying

I disliked the video because every female vox presenter can't talk without vocal fry, including this one.

Yeah, I was going to say the same. Those of us who are so pale that there is nothing in our color get tired of being overlooked.

I haven't thought to try it. Considering Rihanna's involvement, I figured it was a brand aimed for darker skin tones. I'll look at what they have. :)

No more drugstores trip for me neither.Sephora and mac have all my money!

try Inglot inglotusa.com/139-foundations

What would you gain if you were represented?

What's sad is that even in AA community the drug store doesn't carry many dark skin toned make up. Especially foundation! Is it the stores that opt to not carry the darker tones?

@@emilemilian7404 Choice!!!! Duh

LuxCresent That part is hilarious to me as well.

what happened? I'd love to hear that story, can someone tell me?

I want to know too

After brands saw that the darker shades of Fenty were always sold out they started posting their darker shades on their social media as if to say 'we're here too !!!' even though they had previously mainly posted their light skin models so much so that you wouldn't even know they had products for darker complexions

LuxCresent I know right...I'm seeing all kinds of new products now, some even imitating some of Fenty's exclusive products. We all know what happens from here.

HachiNguyen oh true

HachiNguyen unfortunately

Justin Bieber why is that unfortunate

Styx well a lot of them are hella attractive and very wealthy so what's the issue you have?

Styx you just said onky ugly guys did it now you're saying the opposite. Why can't grown men just put what they want on their face

Mae Desmond The Body Shop use to do that in the 90s.

I’m not about to pay 40$ plus dollars to do work 🙄. I’m paying a brand to do that. I didn’t choose my skin color don’t make me do additional work because you’re lazy 😂

Yet not all people are painters. Its kind of difficult but exciting.

😂😂nice idea bro

Not a bad idea at all

Snodge Kat that is awesome!! Too bad Lion got triggered over it. Guess it's the only way he/she/it feels relevant, lol

You Fell Pefectly Into My Trap Card.

I would love to try fenty but the ingredients in the highlighters and foundation scare me tbh

Exactly! After she launched, then other companies tried to change last minute lmao

Lion Crackert

Sad

Its a cultural issue. In this country fair looking people were always treated as being superior. You see matrimonial ads where asking for a fair skined bride is the norm and so much importance is given to skin colour. The companies are just cashing in on it. Not their fault entirely.

I don't think guy's care about the shade of a woman's skin as much as the prettiness of her face.

^You clearly never traveled abroad to other countries around the world.

Sounak Basu yup ur so right. I pray for all my dark skinned sisters and brothers around the world to stay strong.

exactly the same for them, just with a different color

@@bunniifangz exactly

❤️

just say you're racist and go

Kelly S Not really, seeing that black people exist everywhere on the world and that the make up producers have their products everywhere in the world?

Lori McAdoo how is that racist?

Its racist because though People of Colour are a minority in America, that doesn't mean they don't exist. Just like how very pale untannable people like me exist. I'm a minority among my people, not as much as poc. But I am, if you are not a shade of beige you have no place in beauty. That's the message makeup brands send to poc and many other skin tones that are not catered too. You are not beautiful. Because of your colour. That's wrong.

Lion sarcasmt

yes

@@Lion-lv5rb Plz go back to 4chan

who?

Scientifically, white is the default skin color. But if there’s much melanin in the skin cells the skin is gonna be darker

@@yuh8740 umm... first of all I was talking about society as a whole. Second, no human beings were originally black. Being white was a genetic mutation. Black people were the default. Second of all y can’t u accept and see it

Lingering racism in society.

@@gogomonow exactly

@@yuh8740 no it’s not hush

Anime profile picture.

Vox has become a target for many on the right. And in fairness it has put out some horribly biased content in the past. So now they're on a mission to bury any content that they disagree with. I don't think there was much wrong with this video. Except it did rather jump to the conclusion that the lack of products was driven by racism, when there might be a more innocent explanation that the products just weren't economically viable. Though also, it wouldn't surprise me if racism was a factor, or simply ignorance. Because the fashion industry can be notoriously shallow.

It pins it all to racism when in reality it's just basic economics. Companies aren't going to have the same amount of dark shades of make up as light shades when only 6% of the population is going to be interested in the dark shades vs. 36% being interested in the lighter shades. If you release a new dark shade some dark skinned women are going to gravitate towards it because it might fit their skin better than the alternative. The same thing happens when you release a light shade though, and even more people will flock towards it because there's more light skinned people than dark skinned ones. That basically means that the vast majority of the time it is better to just release yet another light tone than a dark tone. There's no point in competing with other companies over a tiny amount of market share.

+Lynkz If it weren't for all the dark shades at fenty beauty being sold out for a long period of time I would have almost believe this but...they just restock on their website(450 still sold out last time I checked) and also all the sephoras near me like in a 150 mile radius is sold out. it been almost three months since they launched and their still sold out. I live in Canada.

and here we go with the generalizations. great job.

because it has the word black in the title

Alt-Right snowflakes get triggered whenever they hear any issues involving races other than the White people.

Yashiteru it lacks statistics.

The words "women" and "color" are trigger words to angsty teens who use the phrase "kek" unironically.

Here are statistics 4:08 4:19 and also pointed out some sources.

They are main group so no need to point to anything

i’ve seen a lot of comments pointing it out actually :} i’ve been sorting by new tho haha ^-^

@@vojtechmartinek6389 this is the dumbest reply i’ve ever seen. the whole video was about including everyone, even if they aren’t the largest demographic. why should this video target specifically women of color when then topic is about everyone of color?

@@lunadoodles8810 oh that’s nice. good to see people are thinking more inclusively

kijiji93 large companies generally don't have the same range as fenty beauty. I'm not black, or Asian, or Mexican or white. I'm from the Middle East to this day I can't find a perfect match because all shades are either too white for me or too dark.

Not the same problem exactly but I struggle with finding shades that match me with my extremely pale skin it makes me mad when I see foundation with only three shades because of how many people they cut off

It has nothing to do with racism and more of the fact that there won't be as many people to buy a large variety of darker foundations. Companies that everyone can seamlessly buy from would be nice, it however isn't realistic given that companies don't want to waste money. Perhaps these companies should have a small amount less needed variety available to order as a specialty item?

youre going off of stereotypes and assuming that black people cant afford high end makeup. if you havent noticed when fenty came out, there are many darker skin people who are willing to buy foundations from companies that represent us.

Black people make up about 13% of the US population. As a major beauty brand, would you rather focus on 13% or 87% of the market? There lies the problem.

Kez H ay thanks yeah idk why people don’t it just seems common sense too ya know

Sadly, not everyone thinks like you

What many fail to realize is that dark skin isn't just limited to white people. There are Indians, Southeast Asians, and various other ethnicities that can be darker than me, and I'm black. The reason why Fenty is successful is because there is clearly an open market for these people who haven't been successful to match their foundation due to limited shades. And the reason that is, as much as people want to deny it, is because of darker skin not being seen as a beauty investment. Sometimes there just IS a racial component. You can't deny the impact the past has had on the present and tell people that they are the ones making it an issue. This has never been an issue for white men so I don't know why they are so concerned when this video really isn't for them. (I'm directly talking about the people who have a weird problem with it-not the cool curious white dudes)

FunkMotion I presume they focus on white people because theres more money in it, because its a bigger market. But all this does is leave a hole in the market that sooner or later someone will exploit for profit so its really a non issue.

People honestly make it into a racial thing but I can kinda understand why. It's because beauty brands comes up with shades for "fairer" skin than darker skin tones. They would normally make a darker foundation but only 1 or 2 darker shades, not thinking of the variation of darker skin. And people are pissed about it because it's not hard to make darker foundation for people who are darker skinned. That's why you're seeing the brand Fenty so much because it's a successful brand that fulfilled the needs of people of all skin colours, black to white.

What? Olive is more green than blue. But you can create it anyway with those four colours because no one actually has a "green" undertone - you probably just need more a combination of more yellow and black together to get the undertone you need. If you had a "blue" undertone, you'd literally be dead. No living person should have a "blue undertone". Not sure where you got that from.

olive is a mix of yellow and greenish brown, there’s no blue involved

Asha Hanson actually not greenish-brown. Literal black.

I think I know what my own skin looks like

My friend Sarah as the same issue.

The Maybelline fit me matte and poreless has the best drugstore fair shade/undertone range!

I'm white as snow with blue veins and pink cheeks. I found the right foundation once, short after that it got banned. Now i'm mixing the lightest shade I could find with some white and blue mineral powders.

@@TechnoScorpion2137 it got banned?

True! My undertone is red/pink

Vox 2 questions! Can anyone answer them for me? 1. What is the percetage of african american in the us? Cause 4:18 -4:25 does not seem to be such a bad represantation of the overall population? 2. Do african american woman tend to put on a darker or a lighter color for their makeup? Thx:)

google

Jan Hen African American woman want make up that matches them... we don’t wear darker or lighter colours unless we make a mistake in matching

*Alek Wek, not Alex Wek 😉

Vox wtf!

Victor Dalloz I actually want to know which sex is disliking this video more rather than why.

Now you made me also curious....

Blahcub There are actually many arguments in the replies

posted that comment when there was 100 dislikes and 85 likes

THExWASP this

Le Bigmac I would love that for myself as I get somewhat pale in the winter but super dark in the summer. I would love to not have to buy four sets of make up - one for every season of the year.

something similar to this already exists but the problem is that it is not incredibly accurate and most of the products completely ignore undertones so even though the color might match it won't match your undertone which is just as bad as not matching your skin tone.

This idea is lowkey pore erasing primers

L’Oréal cc cream uses this concept except it doesn’t work properly. I thought great being really pale THIS will work for me. It came out hideously orange, Trump orange! Yuk.

diane shelton Watch John MacLean on RU-vid. He can help. He has a whole series on the lightest shade.

Double D you clearly didn't watch the video because they did point that out and showed there is in fact as much demand. and the us is not the only country in the world that the makeup is supplied to, for your information.

same here. It's pretty obvious when I look at makeup that there are very few shades for the darker skinned tones. meanwhile, I can find my shade in any brand.

Double D - Nope. It's about making money. And I will sell foundation for women of color if it makes me money. Fenty showed that women of color aren't afraid to drop mega bucks to buy foundation. It's a case of "if you build it, they will come". (Smart people always look at capturing more market share and gaining brand loyalty. If I were in any industry in the US, I would be looking at the spending potential of non-white markets and doing my damnedest to make sure they buy my products. that's just common business sense. You don't follow the trend in business. You make the trend. People of color have money and their money is the same shade of green that white people money is.)

Double D You used inferior wrong you mean superior? How could you take darker skinned women struggling to look for their foundation shades with them being superior to us? And the 12% population is meaningless. From the Fenty Beauty release, the darker colors were sold out within a few days. Darker skinned women buy foundation. Just because there are more light skinned women in the U.S. doesn't mean "oh well let's make these shades for these specific women." Brands would make so much more money if the expanded their shade range.

I feel like this piece misses a few large points and that is why it was so heavily downvoted. There is a lack of discussion surrounding the way shade ranges are introduced, a lack of economic reasoning, and brushes over the previous failed attempts at darker shade ranges. While inequality may be where the beauty industry initially went wrong, I think a misguided approach to introduce darker shades is where things go wrong today. The few shades of dark skin tones that have been sold don't encompass many people, so they haven't ever sold well and proved "market viable." Previously and currently companies literally "test run" the darker colors, and if they don't sell well the shade ranges are never expanded. As it logically makes sense that with a smaller target audience would buy less of a product, this poor selling ability was never questioned. Now, Fenty had bridged it so everyone can find their color, so now it shows market viability that largely wasn't seen before. Pushing all of the issues off as social inequality, like this video by Vox did, only further polarizes audiences which is personally why I downvoted the video. My downvote of this video had nothing to do with my skin color and I am an advocate for increasing shade ranges. I watch just as much Jackie Aina and Nyma Tang as I do Jeffree Star and Tati. I have like dozens of videos by Vox in the past that deal with social issues by coming at the issue with facts as a basis for the argument. This video didn't interview a makeup company about shade ranges. It focused on a professor that had no history in the industry, she made no economic points and there was no "expert" economic opinion. This piece missed the mark.

Extraordinary One ....lol

Nature is Great Do you even know what you’re saying. Grow up dude, it’s 2017.... about to be 2018. How do you ever expect us to come together as unison and show how far we’ve come. I’m a Muslim and I know how it feels to be reading hate comments such as yours, but if we don’t change the way close-minded people, such as yourself think, how will we ever come together. Can we all just think as everyone as human-beings and nothing different. Hope you learned something.

Nature is Great 😂 so that's why most of white females want to be darker. Got it

Then why don’t black women start a makeup company? Are there any makeup companies in Africa?

Sad

Chris Gerard Not everyone in Africa is black? I know that you didn't say that but still it's like you're acting everyone in africa is black.

Chris Gerard it's like you didn't watch the video at all

Also Sockai -chan never said the company they work for is in Africa. It could easily be anywhere in the world. I'm guessing its a smaller company since there is only one sales rep.

yup that would be great, Also hi army :)

*alas, we get corona instead*

@@rjthealpaca8889 please stop it. It's annoying. If you people are doing like this, people cannot put bts as the profile picture.

@@sarithajagajith6568 geez calm down it was a simple 'hi army :)' if you're the one that's getting mad then your the problem

@@sarithajagajith6568

MotherEric Thats actually a really good idea

Yes that too. But mixing colours won't make anything dark enough for my skin lol but your idea is really good I can smell the money

Keno Badogomba Mixing black pigments in (as they showed in the video) wouldn't be enough to match your skin? That sounds physically unlikely.

I don't know about mixing it at the store, but it would be nice if makeup companies used some kinda consistent system. However this wouldn't be good for the company because it discourages brand loyalty. If you know EXACTLY what shade you are in a product that may be better/cheaper, what's stopping you from switching products? If they keep you in the mindset of "I don't want to change brands because it'll be the wrong shade" they make more money.

Shhh... delete this comment. I think you actually have an amazing idea that could be considered intellectual property.

The world doesn't make sense to a child.

I have no real clue about this subject, so correct me if I'm wrong, but the story seems somewhat flawed. She went to a bunch of stores, she couldn't find the product she was looking for and then she blames the manufacturer of the product. That is not a problem caused by the manufacturer of a product. That problem is caused by the store, who decided not to buy (put in stock) the product she was looking for. For example, she complains there aren't enough makeup options for non-white women in the stores she visited, but if I go to a bunch of online stores in my own country, then I find about the same number of makeup options for both white and non-white people. So, instead of blaming the manufacturer, shouldn't the video be about why the stores in the US don't give her more options?

Cheikhouna Gueye true but at the same time it's make up

+Sascha You have a genuine point on there which the video should've focused on as well.

+Janae Fuller I know, but at the same time there should be better availability. It's definetly not a serious problem since it's makeup. But I know most of the people who disliked did not dislike it because it focused on makeup. 5k is ridiculous.

chairshoe81 ...because they're not men.

What comments are you reading. All I see are women talking about the dislikes

Its not about cosmetics you dumbass, it's about the race baiting nonsense. And no, that isnt just done by men. I know you like to demonize half the worlds population just so you dont have to think critically, but thats simply not how reality works

*white men

It's NOT a problem that exists. Companies exist to make money. It's simply supply and demand, a child could understand it They do not push ideologies, let alone racist ones.

Ayanna Cash shes doing great at tricking black people that racism is holding them back

annoythefish what??? How?

SquidSoda theres no dark make up because it doesnt sell well, not because of racism

annoythefish She doesn't say that though. No body says because racism.A lot of darker shades tend to look grey on dark skin but look fine on paler skin, so if darker make up doesn't sell well It's because of wrong undertones or a lacking formula. Black people have been making their own cosmetic brands left and right. Fenty is the newest brand. Black people don't think that racism has been holding them back entirely. But it does hold society back.

Why does she get praise for complaining. She didn’t solve anything or even create a platform to raise awareness she just complained lmao

LoL

Rafaelita, the trouble is black ladies had been clamouring for this , i feel like black ladies did help middleastern and indian girls in the process. we know chinese are not going for this as their make up is entire lotus bleaching

I first watched the video and then looked at the dislikes and I have no idea what's going on. So if you are missing something, then we are missing it together ;)

Because the products appear to exist, the issue appears to be societal, not the make up industry which seems to just be reacting to and providing for consumer wants

I'd say the biggest issue is how Vox is framing this. What really bothered me about this video is how they brought up that only ~16% of black women worked in a certain beauty company, which is really close to America's black population. We shouldn't expect people of color to be overrepresented in an industry that isn't marketed towards people of color exclusively. This also explains why there typically aren't as many darker shades of makeup. If less than 20% of your consumer base buy darker shades, realistically you're not going to be able to sell a wide variety of darker makeup since the extra cost to produce more shades won't be made up by their relatively low sales. To be fair, the video did a good job on highlighting how smaller, independent companies can fill this share of the market. It's just that the video implied that women of color had fewer mainstream options because of racism rather than supply and demand.

But they point out how Fenty dark shades have sold out which implies, though not stating outright, that there IS a demand and that if companies put those shades out there they would get purchased

Exactly. The reason for these dislikes can not simply be people seriously reflecting about supply and demand and how marketing works. Especially since the video adresses that

My man, im on samsung.

I agree, in the UK we have Revolution who have many shades in their foundations as well

But the video said that the darker tone makeup is more expensive why is that?

@@livsawazzock2354 not in Australia sadly

No they don't

Did you watch the video??

It's Vox doing it's usual race baiting again. Watching it is not needed.

Sarcastic Space Leopard how is it racebaiting? Its seriously much harder for poc to find make up for their color. Its basically a fact

and ? yeah that's how economics work less demand = less product

Jan nis RU-vid doesn’t update in real time it updates depending on an algorithm to manage the flow of net traffic.

Trish Prescott What? Can you hear how ridiculous you sound? No one hates black women it’s just that for many years due to other reasons company’s haven’t developed ranges for poc, meaning it’s difficult to make a range. Also you’re a minority of course your not going to have the same choices as a majority that’s economy 101.

Holly Sadler-Evans no skin needs it. It's a waste of money. Your average western woman wastes thousands and thousands of dollars throughout their teens twenties and thirties. By the time they reach their forties they're nowhere near where they could have been in life as a result of frivolous consumer spending

Trevor Chester true that it is a luxury and I don't need it, but I enjoy it. I have fun with it and it makes me happy and not because I feel I need it to look attractive. I feel like all skin colours should have the ability to enjoy makeup.

I think the poor financial education of the US population is the reason why the country is 20 trillion dollars in debt

Trevor Chester that's not what this video is about and I'm not American :P

Well it's the reason why the video has so many dislikes and my argument is equally as applicable for the UK, and I'm not from the US either but it's a yank video :P

more like tarte:🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏻🖐🏾

Jason Cookingham Thank you for a calm and decent response.

Phoebe HB white boys get triggered when a topic has nothing to do with them and what they think of it.

I'm a black male and disliked. I don't know wtf the point of the video was.

The alt-right saw two things they hate "black" and "women" in the title and immediately dislike.

This is coming from a white guy: white men will just dislike instantly because they think it's gonna be a video condemning them, like something you'd see on buzzfeed. However, Vox is actually good quality and wouldn't do this.

its trolls, i.e. people who are paid to post negative comments or reviews to discredit a brand, company, topic or product. some are much more advanced because they use algorithms and bots to discredit brands or social justice topics

Dywindel Me too.

YOU MONSTER! /s

Nellie Rutten what?

Nellie Rutten Did you actually watch it, it mentioned all that. Colorism is a thing yes, and it sucks, yes, and it even spawned the black is beautiful movement, but first of all the video actually said that dark skinned people DID try making their own products (apparently they never got popular or something, maybe the stores didn't buy it) and while it's true that they can make their own products and companies (which has happened) the mainstream brands foolishly ignored the demand, at best because they ignorantly ignored the market research proving it's profitable and at best because they feared their reputation would be threatened because other people would dislike them for it.

Seems like a fairly opinionated video, but it's not malicious? The only thing I can see people getting irritated over is the whole conspiracy of brands purposefully avoiding people-of-colour because it 'damages' them

Troy Macdonald it wasn't even overly opinionated, it was just saying "hey Rhiana started selling makeup for a wide variety of women and it's selling well" then going on to talk about historical underrepresentation of black women in the marketing of cosmetics. I don't understand how people are even have any reaction other than, "oh, it's good that they're getting represented now"

Alam Atrix racism is weird.

Agreed, it's just terrible that people always feel the need to hate on something just because it's a real issue

the trashman What's pandering about it though? It's a real complaint and the video is in relation to how amazingly the dark shades of Rihanna's new makeup has sold, and I don't really see political correctness to be an issue when it's not censoring what they actually want to say

LimeGreenTeknii correct yourself its about make up for women of color

You assume we are all white men. Every white man i've seen on here commenting are white knights defending the video. Theres even 2 comments ive seen by white men saying how the white man is evil. What are you even talking about?

I'm talking about the people who are disliking the video

r/therewasanattempt

@John Doe I'm making it my mission to find every comment your dumbass typed and ask why haven't you explained how this video is so wrong yet? you disliked it, you keep going around telling everyone you disliked it but you're yet to provide any reasoning.

Why did you say indian/desi when you put Asians already😂 just saying

And they did say woc not just black people, this doesn't just affect America because you said country this is a problem worldwide

The problem could possibly be with the supply, when there is ls limited shelf space in stores, they try to market to the broadest consumer market, which is why a lot of the makeup found in stores, is marketed to different shades of white, despite there being just as many different shades with people of colour. The possible reason as to why Rihanna's Fenty beauty was so popular, was not necessarily because it targeted a new market but because it was sold online more as compared to the makeup found in stores. When you track down the product, instead of the product being available near you, there is a higher degree of specification. It's the same reason why if you want a specific coffee bean for your coffee, you have better chances of finding it online than in a random grocery store. This is just a point that could be made, it's not to say that there isn't any truth to the arguments they make in the video, just there still are a lot of different points they haven't explored.

@@emilkruse8726 true

Why do we need them too? Support the people who are already doing it.

Sincerelyy Eccentric there are not so so bad.. But wait till the crazy racist find this vid..

Then how are you commenting if you left??

Clearly you still had the need to express yourself. You *didn't* just leave. I mean come on... If you're gonna watch the video and leave, actually do so. What you did was read comments and THEN say "I didn't read any comments, just left xoxo"

Well no you didn't just watch the video you wrote this comment _then_ left

Because you know they're going to apply actual logic to the situation... I'm black btw

MusicMysteryLover yeah I’m super pale and absolutely do not ever want to tan because I think everyone should be able to have their own skintone and not have to change it just to look pretty for someone else. I never wear makeup because none of the available shades match me as my natural self I just wish they could makes shades for every tone.

YES its so hard to find foundation when you're SUPER pale

I have yet to find a shade that matched my skin. It's either too tan, too pink, too yellow, or a mix of yellow-tan. In high school, I actually bought a pure white powder from Hot Topic to tone down my foundation because it was too dark (and I'm talking the lightest shade possible) I am extremely fair and I'm still waiting for a foundation (one that is cruelty free, sulfate and silicone free) that matches me.

yoooo sameee ! !

Irish huh? Sexy. 💗

@@arminiusofgermania you are disgusting

Arminius of Germania uh... right

@@lancebitoy8912 huh? Nigerian women are beautiful. You're going to comment "disgusting" right?

@@ferguswatt2884 Your comment is ridiculously off-topic.

Literally same!

I know right.

Baby powder!

@@carolinesalv No joke, I used baby powder before buying some pure white face powder from Hot Topic.

GASP