I agree that premium is the current growth category. However, I feel like that is mostly driven by influencers. Basically, Companies need to give people something to talk about. To my palate, it doesn't feel any more special than previous years' special releases. I predict lots of new skus as distilleries try to keep their names afloat in whiskey social media.
@@graveshotx The new stuff I've tried has been quite good Russell's Rickhouse Russell 15 Jack 10 and 12 Makers Mark Cellar All have been pretty fantastic
