Hello Dr Kat, I found your courses on UX Writing on Coursera. One thing led to another and now here I am binge watching your videos. Being an Indian this comparison was super interesting to me. Indian banks offer so many services/options on their website because they want to cater and look lucrative to all. It helps them differentiate themselves from other competitors. Second, that 'proud home owners' phrase was because buying a home is deemed a personal and professional success. For most Indians it is there only dream- to have a roof over their head. Living in rented houses are seemed as failure. Then comes the offers be it in credit cards, loans, or other things. We, Indians, love to bargain and brag about it to family and friends. That's why they highlight it so much. We also love to emphasise on certain things. For example, saying just safe and secure is not enough. We need more words to back it up. I personally don't like the Indian Banking sites and apps. They are not user-friendly, have too much noise, and very distracting. Definitely not modern, it could be also because we tend to trust old brand names over new ones, no matter how convenient and brilliant they are.
Wow, thank you so much for your detailed comment! I love, love, love hearing the perspective of an Indian person on this! The funny thing is, owning a house in Germany, is people’s biggest dream here as well (or, well, now things are shifting a bit with Gen Z, but I think for most people, it still is the biggest life goal to be able to live in a house with your family), but German banks never spell it out like that. And to be honest, I think that’s sad! I do agree that the usability of Indian websites might not be perfect, but I also think that the German banking websites lack emotion and identity. I feel like German banking marketers (is that the correct term? 😅) are too shy, too scared to talk about dreams, life goals, wishes. It is often deemed unprofessional to involve concepts like these, and I hope that offering a direct comparison will broaden the horizons of all of us. Thank you again for sharing your knowledge with all of us, and also thank you for watching and working with my courses! ♥️
