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How Do You Structure a Creative Agency? 

Butler Branding Agency
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When it comes to asking the question - how do you structure a creative agency? - there's no monolithic answer. Every agency and creative studio is different. It's largely based on what the founder is good at, and what they're bad at. The idea is to lead with your strengths, and delegate your weaknesses.
At Butler Branding, we think about our organization hierarchy in terms of two teams: the brand management team, and the creative fulfillment team. In this video, Sean discusses how we are structured and how we operate at Butler Branding.
RESOURCES:
Project Management Course: agency.butlerbranding.com/pro...
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Butler Branding is a full-service branding and marketing agency. Learn about our company, see our work or start a project on our website: butlerbranding.com
Are you a CREATIVE ENTREPRENEUR looking to level up your agency? See our Agency Scaling website where we have courses and content JUST for you: agency.butlerbranding.com/
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Don't forget to follow us on the socials:
FB: / butlerwebanddesign
IG: @butlerbranding ( / butlerbranding )

Опубликовано:

 

18 авг 2020

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Комментарии : 90   
@MarvinEkojoe
@MarvinEkojoe 3 года назад
Thank you for this insight.
@itsalexoh
@itsalexoh 3 года назад
I've been creating videos for clients for 6 years now as a solo videographer. I'm feeling burnt out and so many areas of production are not getting the attention I would like. I found this video in my search for where the heck to begin pitching to brands as a creative agency. Thank you for the help!
@CourtneyBMansell
@CourtneyBMansell 3 года назад
This was amazing. I've freelanced for 10 years and I'm just about to take the dive into building out an agency, and this is giving me a great sense of perspective on what's in front of me. I would love to see the same video done all over again but on like a 2-hour scale!
@embrmarketing1624
@embrmarketing1624 3 года назад
Thank you for the insightful information. We're a brand new Creative and Marketing Agency. We've already locked in a few local clients and as we're looking to grow and expand, agencies like Butler Branding provide immense value and guidance. Cheers!
@adegnikaobachola7010
@adegnikaobachola7010 2 года назад
This comes to a point I was in need. Thanks Butler for sharing.
@DesmondWinn
This was super helpful! I think it's so dope how you do this but also are in Ministry 🙏
@PsyCodeqz
@PsyCodeqz 2 года назад
Everything you talk about are things I have experience in so I was looking into senior design strategist jobs that actually exist within my current company which is a huge one, so I'm trying to design my knowledge into a stunning resume of my experiences. It's just a matter of working my speech, by use of strong analogies and story telling to support or even build a team of people who can get to the grass roots of solutions. I don't have any questions as of yet, as I still have to speak my management about possibly going forward with the job requirements that i feel are so in tune with who I actually am, as far as how my brain works and after seeing your videos, I see that we're very similar in the way we connect the dots and simply explain stuff to others who literally have no idea or use that side of their brain for their business. Great stuff, I can't wait to see what i'm made of in my fortune 500 company. My thing is, remember when a computer trying to download a digital song before napster, it took hours, until the mp3 was created through a form of compression, which was an invention inspired by a need. It took a team to get the wrinkles laid out flat so they could build the right steamiron
@EvanMorsell
@EvanMorsell 2 года назад
This is rich! Separating the two teams is an extreme golden nugget!
@surajmaurya3223
@surajmaurya3223 3 года назад
Thank you so much we need some more videos
@Seanmcveigh82
@Seanmcveigh82 2 года назад
Thanks for sharing. Would be super interested to hear WHEN you brought on your first employees, the decisions that needed to happen for bringing on your first employee.
@obasskatule5535
Eish! my man just nailed it with the Cap "God is a Designer"
@grizforshort
@grizforshort 2 года назад
Love this guys vibe. Great content and amazing video!!
@princesymenouh2949
@princesymenouh2949 3 года назад
Nice ! Thank you so much. So basically, at Butler, this is a two-part subdivision of the agency structure. It's pretty different - and less cluttered - than what I'm used to see. And seems that it pretty works for you as an agency. Thank you for those insights. What about the workflow ? How do you deal with the process workflow ?
@jeemdesk427
@jeemdesk427 Год назад
Thanks for sharing your structure.
@namediramaboea9634
@namediramaboea9634 2 года назад
Hi. This is great video and you have opened my eyes and mind to greater things. I appreciate you man
@peterutoh6959
@peterutoh6959 3 года назад
Thank you for the insight
@ronaldfaith2722
@ronaldfaith2722 2 года назад
Very good and funny videos bring a great sense of entertainment!
@mogulmoagi
@mogulmoagi 3 года назад
Appreciate your Insight
@whateverman2734
@whateverman2734 3 года назад
Great stuff again. Now I have to ask does the Marketing Director works on the marketing of the agency or the marketing of the clients? Also, I've noticed there is no Creative Director or Copywriter, how do you manage without them?
@tylergooding68
@tylergooding68 3 года назад
This was so so helpful! Thank you!
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