How Erewhon Became America's Most Expensive Grocery Store 

There's absolutely zero reason for food to cost this much

When you think of everything wrong with Los Angeles, your brain should start with Erewhon.

When you don't want to shop around regular people, this is where you go.

No single business explains the disappearance of the middle class better than Erewhon.

I only heard of this store recently from you tube. I was in LA in 1995 and I had not heard of erewhon.

This is such a massive scam

I remember the cereals. They were at almost every health food store I went to as a kid. My parents were LDS and were always looking for food storage add ons. From what I remember, the oats were a decent price. Now, I would never shop there.

Now it makes sense. Japanese whole foods are super expensive during certain seasons and of the "designer foods as well."

How does this only have 8k views?! Just randomly had this thought on its rise and why it’s so big

Great and informal video thanks

Very informative video :)

What they did is create a space without poor people, it’s less to do with food and more to do with creating a space only the rich can access “ / shop at

Very informative video

well produced video

Good job

I work a across the street from an erowhon it’s disgusting. No cash no card under an undefined minimum ENTITRE store has monthly price hikes and clientele regularly hits pedestrians cause they’re looking at phones while speeding their land rovers

I am partial to the farm fresh almond milk and the smoothies; favorite location is in Pasadena, since its not a mission like the L.A location(s).

There’s one being built near Ponce City Market 🥳🥳

Imma stick to my radioactive Walmart produce 😂😂❤

It’s nothing about the green; it’s everything about the greed

Unfortunately, there was almost next to nothing about the original Beverly Blvd Erewhon in West Hollwyood from the 1970s' I used to shop at that store every week and eventually got a job working in their Culver City warehouse, then I started my own Macrobiotic catering business and sold ready to eat deli food at the Erewhon store. The REAL Erewhon from Boston and West Hollywood back in the 1970s has NOTHING to do with this current store, in fact - Michio and Aveline Kushi are probably rolling in their graves about what the new store is about - $19 fruit smoothies and the parking lot crammed with papparazzis, and social influencers aiming for their 15 Minutes of Fame. $100 would buy you lunch and maybe a can of soup to take home for later. The REAL Erewhon back in the 1960s and 1970s was devoted to authentic organic food at reasonable prices even low income folks could afford - it was a gathering center for authentic people who were really devoted to the organic foods movement NOT celebrities trying to "make the scene" and get photographed by papparazzis. 100% of the produce was organic and all grown by small indie family farmers, ALL of them local organic farmers and this was back in the 1970s before the Locavore Movement and Farm to Fork movement was created about 45 years later. The original Erewhone was a visionary place, not just a shop to buy healthy organic groceries but more of a community center and relationship building for the organic foods movement and Macrobiotics. BTW there was some nonsense that the old store on Beverly Blvd was grubby and a dump - this is completely false. I still vividly remember the BEAUTIFUL and classy old store from the 1970s on Beverly Blvd - it was lovely, with hardwood floors and very light and airy with sunshine beaming through the windows. The folks who worked there were "Movement People" and we were really like a family - there was a Macrobiotic Study House Center near Wattles Park in West Hollywood that Macrobiotic teachers gave lectures and dinners in a wonderful community center that was run by volunteers. I moved from West Los Angeles in 1979 and frankly, I am relieved that I was not there for the final days when the old Erewhon on Beverly Blvd went out of business - what the video fails to explain was a BIG reason for that old store closing was the govt ruled it was not earthquake safe, so the property was demolished. I don't know anything about the new owner but it is clear he understands NOTHING about Macrobiotics and the carbon footprint of the new Erewhon throws out massive amounts of plastic packaging daily and all that stuff winds up in the oceans plastic gyre, landfill dumps or incinerated!

Hey man, I reached out again! Thanks!

If I had a choice between erewhon of Traders Joe, I’ll Definitely Chose Trader Joe’s

75 thousand homeless people in LA county and 20 dollar yogurt. Then my American friends get offended when I tell them they are going straight to hell.

Step aside, Gelson!

excellent insight of the history of Erewhon. my favorite place ever

Even if I was a billionaire I’d much rather just go to my local grocery store.

Ill stick with Aldi

Holy shit. And I thought Sprouts Farmer's Market was a little on the pricier side 😮

When they stopped selling all organic and their hot bar wasn’t hot I stopped with the madness😅

They’re totally milking the instaworthy and flex culture system and the sheep still keep spending 😂 #afoolandhismoneyareeasilyparted

So it’s just expensive to be expensive? A joke.

The owners look like they aged like ….

7:28

A lot of Celebs Shop there.

I love the video but hate the ai narrator’s voice

Erewhon better not come to NYC; Whole Foods Market is quite enough, thank you.

I guess Erewhon is not aimed for the lower income and is not your everyday supermarket... it does have some niche products that you couldn't buy easily but still...

Erewhon is an anagram of Nowhere.

So health is for the rich

Erewhon should be banned. The prices are ridiculous. Eating food is a basic need for all living beings to ensure survival. Food should not be a luxury good.