How Hoka Became One Of The Fastest Growing Shoe Brands | Business Insider Explains

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Hoka was founded a little over a decade ago, and the brand is already worth more than $1 billion. We explore the shoe’s design and what makes the brand stand out from its competitors.
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00:00 - Intro
00:23 - Hoka's Beginning
01:28 - Shoe Design
02:51 - Business Strategy
03:38 - Hoka Today
04:04 - Credits
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#hoka #shoes #businessinsider
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How Hoka Became One Of The Fastest Growing Shoe Brands | Business Insider Explains

Опубликовано:

9 июн 2024

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Комментарии : 194

@Lex-of2wo Месяц назад

Congrats. You just watched an ad.

@mack-uv6gn Месяц назад

😂

@teipkep Месяц назад

She wasn't objective at all

@AWS137 Месяц назад

I'm a bit sold though.

@reegsgeer Месяц назад

In California I see everyone wearing them. People are tired of all these shoes turning into socks w grips on the bottom and overpriced. But these are real shoes.

@EnosX77th Месяц назад

She’s a clown, Cameron Diaz is where them so we all shall follow blindly

@interestingchaosshow Месяц назад

how much did business insider get paid

@Amish_Paradise Месяц назад

a lot

@47nine74 Месяц назад

Never heard of this brand before

@Sausketo Месяц назад

My sister who up until recently due to health issues, was a professional dog groomer, she wore hoka's because they were comfortable for her feet standing in the same spot for so long

@cong-sa Месяц назад

Brand of leftard

@soalce Месяц назад

If you've ever been inside the running community, you would know this.

@asdfgh9985 Месяц назад

A lot of health professionals I know like to wear them. Nurses, med students, doctors. Essentially it feels good for long shifts that require standing or walking

@Gulag00 Месяц назад

I see people wear on clouds and hoka shoes at the gym more often. Never seen them before

@weetabrix88 Месяц назад

works in Lava? 😅

@BeholdIamaNewCreation Месяц назад

😂

@Jamal-wk6fy Месяц назад

come on this was just an ad

@dontbanmebrodontbanme5403 Месяц назад

I've been running with the Hoka Bondi 8 for the last 2 years. As a not so young man, I pretty much gave up on the idea that I could still run until I started wearing them. I got the recommendation from an employee at my local sneaker store and it opened up a whole world for me. Getting the right pair of shoes, socks, compression socks? When I feel like it, i can rip off 10 miles now. This is from someone who's had feet problems from youth and is "not young"!

@mihirchitnis905 Месяц назад

This video sounds like a advertisement.

@sandylcarlson 2 дня назад

I have neuropathy from cancer treatments. A friend recommended Hokas. The Bondi 8 are the first shoes that I’ve worn in years that don’t make me feel like I’m walking on nails. I love my Hokas! They are pretty much the only shoe I ever wear. I wish they weren’t so expensive but they are worth every penny to me.

@joshuarodriguez8922 Месяц назад

this is an ad for sure

@teipkep Месяц назад

Hoka has drop, which is for running and not good for standing still, so its a bit of a myth that these are the best, but they dont make cushion sneakers so this is the "only" option we have. also, the toebox is not wide. Hoka actually has too narrow toebox compared to others, so this doctor probably has extra wide, which not all hoka come in. I also want to add, one of the reason hoka is solid, is 1: vibram. 2: gore-tex. Which is NOT hoka. I love hoka myself, but holy shit this is overhyped.

@timothyprice3670 10 дней назад

What are you talking about?! Do you even run? Compared to most Runners, Hoka has a wide toe box compared to Mizuno, Asics, Nike and Adidas.

@teipkep 8 дней назад

@@timothyprice3670 hoka is not being used by runners. How many runners are there compared to hokas sale?

@ordinarryalien Месяц назад

I love watching ads! (No, I don't.)

@Gunjoterimawa Месяц назад

Just heard about this shoe after youtube recommended this ad. Not everyone is wearing this shoe. I swear I haven't met anyone wearing Hokas.

@wanderpoltv4990 27 дней назад

This video is paid to advertise the shoe brand. 🤣🤣🤣🤣 After 3 months the video will be like " the rise and fall of Hoka shoe brand". 😂

@sindaksindak167 Месяц назад

I'm happy with my 7$ shoes

@Infinitelybetter466 Месяц назад

How much does it cost to get featured on BI

@jbarkley4938653 Месяц назад

The shoes are very comfortable. The quality is amazing and it last a long time.

@stephanc6138 Месяц назад

lava??

@EcomCarl Месяц назад

Impressive growth story from Hoka! Their focus on distinctive features like extreme cushioning, smart collaborations, and a selective business strategy shows the power of staying true to a unique value proposition. 🏃‍♂

@shawnbait Месяц назад

Made in China to keep the cost over $100. Nice Ad

@Burps___ Месяц назад

I'm an avid runner, and Hoka peaked in 2022. It's now declining in popularity for athletes.

@krcjayhawks 4 дня назад

Not according to their stock. Been soaring upward since lockdown started

@wanderpoltv4990 27 дней назад

I ddn’t even know this shoe brand exist not untill I saw this video. 😂😂😂

@Henchman1977 Месяц назад

I've been wearing Hokas since the early days (Hoka One One) I'm probably on my 20th pair. They were expensive at first but now they're basically the same price as any other purpose made running shoe.

@J0lker Месяц назад

because now i can bet made in asia, same as everything else.

@misterhat5823 Месяц назад

Paid comment.

@Henchman1977 Месяц назад

@@misterhat5823I wish I was getting paid lol! I've actually purchase used ones off ebay (basically new) just to save money on them at times.

@jimo1150 Месяц назад

wow, never been so bored in my life

@RadheshShah-sp1er Месяц назад

Insightful!

@nordfresse 18 дней назад

That health professional in the video should know that the shape of these shoes, like most other shoes is what caused her bunions in the first place. Why is it so hard to understand that shoes should have the shape of a healthy foot instead of having a toe box thats pointy towards the middle. Btw, all that cushioning and firmness isnt healthy either of course...

@ladyluc26 Месяц назад

I own 4 pairs of Hoka and I love them. But now I currently own 2 pair of Brooks which are good also. Especially for people with Arthritis

@jasonglobio Месяц назад

I'm using it at my work for a whole day of standing it's very comfortable

@cierralowery7096 Месяц назад

Simply the best!

@NitroBoarder17 Месяц назад

My Brudder has these

@energymasterjo Месяц назад

They are pretty good. I have the Bondi line prescribed by my podiatrist

@aznfriedrice415 Месяц назад

Same, my physical therapist prescribed the gaviota (most expensive line that has stability).

@RadheshShah-sp1er Месяц назад

Insightful

@timriehl1500 Месяц назад

I only have a pair because my podiatrist recommend them for my foot pain. They are so ugly but no more foot pain. Have been wearing the same pair for 2 years now, so I guess I am getting my money's worth. Just wish they weren't made in China

@mjdutsar Месяц назад

Their clifton line is part of my permanent rotation. Incredible shoe. 125 dollars is a steal.

@FashionInsider Месяц назад

Not gonna lie Hoka logo looks like Trigema Logo from Germany 😢😢😂😂❤❤ but nice video, I like it ❤❤❤

@auro1986 29 дней назад

some people who used to work in old companies including nike came together to make hoka

@maneeshahooja 28 дней назад

Well done!

@elnino1759 Месяц назад

I own a Red Orange Rincon 3, it’s unbelievably light, to the point if feels a bit weird at first. The only downside is that it looks too sporty to wear for casual occasions

@buliemuyenzelwa3296 28 дней назад

My favorite are HOKA & SALOMON.🤞🤞🤞👏👏😘😘😘😘

@Neftegna Месяц назад

Never heard of Hoka before

@CW0123 12 дней назад

I’m NB (New Balance)

@suhailiismail4497 29 дней назад

already have 2 hoka shoes.good for my plantar faciitis foot.

@jimv77 Месяц назад

So....does popularity mean unnecessary increase in price? Oh yeah, supply and demand....

@Politebanana1 Месяц назад

Never heard of it

@thomasanderson9460 Месяц назад

Love Hoka and Altra

@fr3rnand0fl0r3s Месяц назад

I must be under a rock. Never heard of these

@MrHaydnSir 9 дней назад

the first i’ve seen or heard of them..

@iamjuan007 Месяц назад

Good Advertising

@xzxmemoxzx Месяц назад

not that great tbh, my pair is already on the way out 8 months in

@Elrumais Месяц назад

Greetings from indonesia

@willrose5424 Месяц назад

That's why Decker stock is so high. 😑

@lightninja456 Месяц назад

Hoka is helping heal my plantar fasciitis

@misterhat5823 Месяц назад

They're great for hemorrhoids too.

@Bravonewyork Месяц назад

I have the bondi 8 I’m a florist on my feet for 10 hours + and they seem to be heavier than a ASICS kayano 14 and out of a 10 I give it a 6.5 comfort is not 100% there for me and the sole makes the shoes slightly heavier. For context I’ve worked on balenciaga 3xl’s and they were more comfortable but hey I’m not gonna work in $1,200 dollar sneakers 😉

@Omgiamsotriggered Месяц назад

Ads are getting smarter- south park

@Sean85Laney Месяц назад

Tell Hoka to make an all white Clifton 9s high top

@alwinjosemani 29 дней назад

Why doesn't it say 'Paid Promotion'???

@purplequeen1727 Месяц назад

I will only wear Hokas. They are better for my knees, feet, and back.

@chandanibaloni Месяц назад

Bahut hi aacha hai...yakeen nhi hota ..itna aacha bhi koi kar sakta hai

@sunnycriti9809 Месяц назад

can i buy hokas in europe ?

@jinUAE Месяц назад

Skip this and get ON running, count my words.

@mack-uv6gn Месяц назад

Hoka shoes are very comfortable

@Youdude2 Месяц назад

Hoka vs On?

@kristensorensen2219 Месяц назад

The Nike model of success!🎉

@LaloJK 9 дней назад

I've never heard of these. 😂 This is defenetly an ad.

@yourdoom8773 Месяц назад

They’re so narrow I tell u. Even their widest fit are narrow and hurt the medial longitudinal arch. Had to sadly return them :(

@Zackarysmackary Месяц назад

Because they are the best

@im_agine852 Месяц назад

That has been said about every brand of shoe.

@im_agine852 Месяц назад

Made in China. Typical

@misterhat5823 Месяц назад

@@im_agine852 Yeah, but Zuck here got paid to say it.

@MorenaNzimande Месяц назад

They are expensive in South Africa, i would like to experience them.

@gregmeconse894 Месяц назад

Hokas have some weird indescribable comfiness to me. Theres nothing fancy or new about them tech-wise, they're just balanced. Light, comfy, semi-stylish. I got the Clifton 9 wide version triple black, kinda wish i got the goretex version as I'm living in Northern Ontario. Next time.

@ldsne9699 Месяц назад

A friend of mine has them but I don't wanna spend 100€+ on shoes

@psp785 Месяц назад

Never heard of these

@tahajfirst6836 Месяц назад

They are now at Ross and tjmaxx, and have NEVER caught on with the "urban/hip-hop" i.e. Black/POC community, who universally find them to be generally corny "wypipo wear", so, I won't be shocked when they are gone

@Visionery1 Месяц назад

Never heard of this "fastest growing shoe brand". Then again, I wear hiking boots, not this.

@galvanicmass 9 дней назад

Never heard of them

@24whoanelly 26 дней назад

I likes ma Hokas. They are expensive tho.

@siddiqahmad9196 Месяц назад

I love Paragon 😂😂😂😂 oldest brand of India, bachpan se 55 years

@LutraLovegood 28 дней назад

Their shoes have midsoles? No way!

@gonzalocaniupan773 13 дней назад

Somos el mejor pais de chile😁

@DubbyDominate Месяц назад

Because people want expensive shit they can't afford, they see celebs wear them and it becomes a trend. No shoes should be £250/$314 just ridiculous price tag. Max I'd spend is like 30-50 quid.

@rsx18 Месяц назад

jesus they are expensive, no wonder i never seen them

@hasteandfury2424 26 дней назад

They also fall apart well just like Nike and adidas

@CarlMiller-ql2wz Месяц назад

Yeah they are for anyone over 40

@Megazyi 10 дней назад

This is definitely an ad

@00mpa1oomp4 Месяц назад

I hate 5 min ads!

@jaspritkaur2967 29 дней назад

How is this a business "strategy"???

@Gunjoterimawa Месяц назад

What's a Hoka?

@masterimbecile Месяц назад

Saw the cardiac cath lab nurses wear these during my rotation and got me a pair afterwards. Very comfy and now all the nurses and attendings I see wear this (or On or Nike Vapor Fly).

@AnalyticalReckoner Месяц назад

Same way all market caps go up stupid fast? Bag holders!

@BeholdIamaNewCreation Месяц назад

Sheesh comment section is relentlessly negative. My Hokas lasted two years of extreme use in all terrains and conditions. Super pricey, but worth every penny. I got recommended by a former nurse girlfriend who was on her feet all day.

@joeybaseball7352 Месяц назад

Paid comment.

@BeholdIamaNewCreation Месяц назад

@@joeybaseball7352 i wish

@c1carnage933 Месяц назад

Hoka bondi 8

@mikelbrenn111 23 дня назад

Why so expensive?

@steveing2572 29 дней назад

Lol, is this a sponsored ad?

@KidFury27 Месяц назад

I only wear Hoka shoes. They are amazing.

@GRND1MASTA1FUNK Месяц назад

Don't forget about Russ (Hardest Geezer) to RUN THE LENGTH OF AFRICA in this brand... fantastic marketing

@aftermidnight836 Месяц назад

WoRkEd iN lAva 🥴

@AnirudhC02 10 дней назад

Wait lava... 🙄

@Bob-ke5kb 29 дней назад

@KnightWhoSaysNi Месяц назад

The shittiest running shoes I've ever had. DO NOT BUY THIS! After 2 months of running on grass both shoes started tearing and after 10months I had to throw them away. Never ever buying this shitty brand again.