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How I Built KIND Into A Multibillion-Dollar Business 

CNBC Make It
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What does it take to transform an idea into a multibillion-dollar business? It starts with passion, perseverance, and most of all-kindness. Daniel Lubetzky has always believed that businesses are a vessel for social change and that each entrepreneur pursing their vision has a higher purpose to bring people together.
Born in Mexico, Lubetzky was raised in a Jewish family. His father was a Holocaust survivor and taught Daniel the value of being kind to others, which served as a large part in his father’s survival.
Daniel made it his life’s mission to spread peace and kindness. He grew up believing he would devote his life to resolving the Arab-Israeli conflict and launched a food business to bring people together that subsequently led to KIND Snacks- a brand that is emblematic of doing something kind for your body and takes pride in transparency by using ingredients you can see and pronounce. Today, Daniel’s vision is thriving and has turned into a multi-billion dollar endeavor.
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How I Built KIND Into a Multi-Billion Business

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7 авг 2024

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Комментарии : 314   
@janetmacias5807
@janetmacias5807 3 года назад
I’m a Flight Attendant and he was on my flight from Aspen to LA and let me say he is a very humble man and gave KIND bars to everyone onboard!
@jont2576
@jont2576 3 года назад
How did u know who he was? I didn't even know what kind was until recently. Lemme tell u I wouldn't have recognised Larry Ellison if I bumped into him on the street and I and the world has been using JavaScript for 20 years.
@alexsokolov5407
@alexsokolov5407 3 года назад
@@jont2576 Huh? Maybe because she remembered the face of a dude who gave out Kind Bars to everyone on a flight? Or Maybe he said he was the owner of the company before giving out Kind bars? Not too hard to figure out lol
@HopeForTheHighway
@HopeForTheHighway 3 года назад
Whats your insta
@justdidthis
@justdidthis 3 года назад
Same! This man is so cool and humble! I met him at an event and he was so down to earth, I didn’t even realize until watching Shark Tank who he is! 🤣
@ShacklefordR
@ShacklefordR 3 года назад
@@justdidthis dude was savage on Shark Tank where he tried to buy out the utility patient out from a single mom and cut her out...
@dayvidsdays5644
@dayvidsdays5644 3 года назад
So AWESOME to see a fellow immigrant or person from an immigrant family succeed in this country :)
@adrianmoore5677
@adrianmoore5677 3 года назад
It's actually very common. A lot of people come to the US and see opportunity that many people born and raised here, take for granted.
@dayvidsdays5644
@dayvidsdays5644 3 года назад
@@adrianmoore5677 Right! I think there's the assumptions or stigmas that opposes that in recent days.
@AlexWilliams-qf3rp
@AlexWilliams-qf3rp 3 года назад
@connor If only some "T-people" understood that....This is what makes AMERICA GREAT!!!!
@drawingangel2
@drawingangel2 3 года назад
If we think about it.. aren't we all technically immigrants? 😆
@spinthatmetalfreak
@spinthatmetalfreak 3 года назад
He succeeded with HEART.
@pialove3988
@pialove3988 2 года назад
This is inspiring. I see so many business owners turned over to showing off and being cruel. It is always nice to see a person who won with KINDNESS.
@xubarney1326
@xubarney1326 Год назад
kindness is king. karma is real... so those ppl you talked about... it'll come back at them...
@daviddeutscher1267
@daviddeutscher1267 3 года назад
Now this is the KIND of video everyone can learn something from!
@chrislanejones
@chrislanejones 3 года назад
Make a company that is unkind to others' wallets. I get so mad when my wife buys them.
@controversialzimbabwetv6807
@controversialzimbabwetv6807 3 года назад
@@chrislanejones Marketing!
@nannychats3322
@nannychats3322 3 года назад
Funny how food was never a thought for him and now, one of the most well known bars internationally.
@kamu747
@kamu747 3 года назад
Heard of it today for the first time watching this clip. Seems great. It's impressive how a simple idea using simple ingredients has had a massive impact in the respective areas where the Bars successfully sell. Inspiring.
@moneybee
@moneybee 3 года назад
Raising the *BAR* for entrepreneurs everywhere! Great video!
@chrislanejones
@chrislanejones 3 года назад
He raised the bar by selling a bar that becomes unkind to the wallet.
@xubarney1326
@xubarney1326 Год назад
@@chrislanejones lmfao hahahhaha
@goodenergi
@goodenergi 3 года назад
Love that the founder is Mexican. Need more representation like this ✨💛
@microesfera100
@microesfera100 3 года назад
Free inmigration if you want more
@pedropascual8726
@pedropascual8726 3 года назад
I know you from you tube. cuando nos casamos pues jajaja be safe in Oaxaca.
@Luniel11
@Luniel11 3 года назад
A Jewish mexican too, a very multicultural man
@geekedmaxx
@geekedmaxx 2 года назад
Yea A white mexican
@sanansa4567
@sanansa4567 3 года назад
i buy Kind Bars because they have flavors you can't get in other brands (such as Savory) Sometimes I need a snack and don't want a sugary bar.
@FrankChouFinance
@FrankChouFinance 3 года назад
Daniel is such an inspiration and I love his guest appearances on Shark Tank!
@LivingtheDRdream
@LivingtheDRdream 3 года назад
Wow I’m curious, was he a shark ? Did he invest in anyone ideas?
@FrankChouFinance
@FrankChouFinance 3 года назад
@@LivingtheDRdream yes, he was a guest a few times and did a couple of deals including some with Laurie
@samschnitzler7106
@samschnitzler7106 3 года назад
Proud to see how proud you're with your Jewish heritage! And proud of the business you built. In my office we only have mini kind bars in the coffee room.
@kinorinadiy
@kinorinadiy 3 года назад
Love the brand's message and origin story. I remember kind handing out free bars at my university several years back! They are definitely kind in their business values as well.
@Talkinglife
@Talkinglife 3 года назад
It always starts small
@yaserchow
@yaserchow 3 года назад
I love kind bars. I love them even more that I know the founder is Mexican. What a story.
@yaserchow
@yaserchow 3 года назад
@Win From Within He's both Jewish and Mexican.
@mar7268
@mar7268 3 года назад
@Win From Within Mexican is a nationality not a race. Believe it or not you can be Mexican and ethnically Jewish just like he is. He is Mexican and Jewish
@999bigsky
@999bigsky 3 года назад
Is he Hispanic or solely Jewish Caucasian?
@mar7268
@mar7268 3 года назад
@@999bigsky he would be both. Hispanic because he’s Mexican but also Jewish and Caucasian.
@chelseaap
@chelseaap 3 года назад
It dosnt matter he has an accent. I had this debate about Jesus being white it wouldn't matter if he was he still died for our sins.
@honeybdream
@honeybdream 3 года назад
I KIND of learned something new‼️✅
@CO-OPNEWS-wn9us
@CO-OPNEWS-wn9us 9 месяцев назад
Well done. I am working on my startup idea. It will be a platform for people to meet people to dine with and restaurants to fill their seats.
@TheBartLEGEND
@TheBartLEGEND 3 года назад
A very inspiring story 👍 I love their dark chocolate & peanut butter bar.
@alukardFE
@alukardFE 3 года назад
He seems like a nice person
@Luniel11
@Luniel11 3 года назад
A kind person
@Je.rone_
@Je.rone_ 3 года назад
This is awesome, i couldn't imagine building a multi-billion dollar business
@chrislanejones
@chrislanejones 3 года назад
I can, have you seen the price of these bars.
@twdjt6245
@twdjt6245 3 года назад
@@chrislanejones have you also seen the ingredients of the bars? They’re like 75% almonds/cashews. I wouldn’t underestimate how much they cost to produce compared to your oat-filled similarly marketed bars (Cliff bars would be a good example). Cant expect better /costlier ingredients and not to pay a premium for that.
@gregoryvierra6114
@gregoryvierra6114 3 года назад
Dang Chris, give it a break already. If you’re going broke because of the purchase of some KIND bars then you may want to reevaluate things.
@ibn-henryab-abdurrahman8999
@ibn-henryab-abdurrahman8999 3 года назад
It was some kind writing from all of you !
@xubarney1326
@xubarney1326 Год назад
@@gregoryvierra6114 hahahaha😂😂😂🤣
@ProSuccess
@ProSuccess 3 года назад
all i can say is awesome. you are such an inspiration. im from Philippines and very inspired by your story. Be KIND!
@jessicacole8404
@jessicacole8404 3 года назад
*I can't afford to but KIND bars very often, but I have always enjoyed eating them, and I will buy more now that I know the story.*
@HangDoSomething
@HangDoSomething 3 года назад
I love Kind bars, we had them at my last company. They are absolutely delicious, but I wish they were wrapped in paper or some other sustainable material rather than plastic. Plastic offers the transparency for customers to see the delicious ingredients but maybe in the future, they’ll be in paper but a small window of plastic. Love them!
@chiganuggoo9929
@chiganuggoo9929 2 месяца назад
they obviously listened..packaging much more sustainable now!
@israelmondragon6195
@israelmondragon6195 3 года назад
I love his story I’m going to start selling them in my vending machine lol
@bronsondiamond2025
@bronsondiamond2025 Год назад
I've always wanted to start a wholesome nutritious bar business and then I saw KIND bars on retail shelves as I grew older and I was like "man how I could I possibly compete?" so I switched over to supplements lolol. Anyway, I can't complain. This man is amazing. His story and and his mission are bar none. I mean what a great company.
@CO-OPNEWS-wn9us
@CO-OPNEWS-wn9us 9 месяцев назад
Carpe diem
@WattsOnWax
@WattsOnWax 6 месяцев назад
There’s always room for more nutrition bars
@thinguy1426
@thinguy1426 3 года назад
HOW MANY OF YOU WANT MORE INSPING JOURNEY LIKE THIS $$
@rheagalsim7497
@rheagalsim7497 3 года назад
KIND and STRONG on the packaging just make this bar a product and brand leader in it's own right.
@BeHumb13
@BeHumb13 3 года назад
I LUVV the dark choc bars & cereal & the apple almond(?) Cereal. Honey! You make mornings whenever I can get my hands on em 😄 #KIND 💖
@nicolebond3992
@nicolebond3992 3 года назад
I have always loved the wholesomeness of the product, but now that I know the story behind it, I appreciate the brand even more.
@paolabueso
@paolabueso 3 года назад
Excellent video! Thank you so much for sharing this. 😀🙌🙌🙌
@micahdesforges6332
@micahdesforges6332 3 года назад
Great story. Would love to help promote the brand in Canada. I think there is room to grow it
@Hustle601
@Hustle601 3 года назад
I love this company. I have bought some of these products in the past, but after seeing this video I want to support even more.
@paulykums-eo5mj
@paulykums-eo5mj Год назад
Go get it! Great inspiration
@cynthiajacobs8895
@cynthiajacobs8895 3 года назад
Seems like such a nice man that had good parents. May God bless you and your family 😇 awesome 😎 video and very encouraging.
@chrisadolf9988
@chrisadolf9988 3 года назад
Amazing story from kind-hearted man
@TNexpert
@TNexpert 3 года назад
Awesome guy everyone should be kind like him Props!
@ABBasketball23
@ABBasketball23 3 года назад
Dark choc nuts and sea salt is 🔥 thank you!
@Sharibaby80
@Sharibaby80 2 года назад
Okay I bought kind bars because I kept hearing nutritionists recommend them but after seeing the back story I am just a super fan. Thanks!
@doronuzan
@doronuzan Год назад
This is the KIND of video everyone can learn something from
@joshuawilliams3200
@joshuawilliams3200 3 года назад
These bars almost broke my dam teeth 🤣
@davidasingleton8943
@davidasingleton8943 3 года назад
L☠️L
@san7sun
@san7sun 3 года назад
True to his company's name he sounds genuinely kind and ethical. Side note: In these times of artificial valuation, feels nice when talks of +ve cashflows and +ve EBITDA :)
@paulykums-eo5mj
@paulykums-eo5mj Год назад
Awwwwwn that's soooooo generous of you sir! The world needs your KIND within these uncertain times
@KaylaRoseCampbell
@KaylaRoseCampbell 10 месяцев назад
What a cool guy. Deserves all of his success!
@sierragonzales7833
@sierragonzales7833 3 года назад
Alot of that money is probably me lol I love those bars
@adrianmoore5677
@adrianmoore5677 3 года назад
They actually do taste really good.
@marcusp961
@marcusp961 3 года назад
Seems like a genuine dude
@iamjabby3688
@iamjabby3688 3 года назад
Yes we need to be kinder
@soojoe
@soojoe 3 года назад
Very inspirational!
@Mingota100
@Mingota100 3 года назад
Awesome, just awesome!
@justindchaney
@justindchaney 3 года назад
TheKIND Blueberry Vanilla Breakfast bar seriously makes up for the majority of my solid diet. Those things are incredible.
@raymondcunanan5016
@raymondcunanan5016 3 года назад
So love these bars! Very inspiring story!
@atypicaladult8720
@atypicaladult8720 3 года назад
Hard work and a positive mindset always pays off.
@CO-OPNEWS-wn9us
@CO-OPNEWS-wn9us 9 месяцев назад
Carpe diem
@EtherealPanda218
@EtherealPanda218 3 года назад
This is super inspirational. Truly KINDness is what we need to be spreading right now during COVID.
@thuyvinguyen6998
@thuyvinguyen6998 3 года назад
I love kind -I only wish that their oats were organic for the high price. Oats are sprayed with glyphosate if they are not organic
@saracornejo2361
@saracornejo2361 3 года назад
I💞this KIND BAR is not too sweet and it Has All Good Ingredients. Nutrients and my Kiddos 9 and 10 yrs. They Love them. Bonus Why I Buy them its because it doesn't taste like Cardboard. Thank U Daniel💙💙💙😉
@technologyweknow313
@technologyweknow313 3 года назад
Love it ❤️❤️❤️
@victoriatheophilus38
@victoriatheophilus38 3 года назад
This is amazing
@santo9032
@santo9032 3 года назад
WHAT A BEAUTIFUL STORY
@juzersj
@juzersj Год назад
Inspirational story well done
@EvelynDHaene
@EvelynDHaene 3 года назад
This is very inspiring and I know that I’m going to get there soon.
@homodeus8713
@homodeus8713 3 года назад
What a wonderful man.
@saviolicious5
@saviolicious5 3 года назад
I love this product
@SethHutchins
@SethHutchins 3 года назад
I’m definitely buying some tomorrow.
@QQRDQQ
@QQRDQQ Год назад
such an amazing human, ty kindly
@lolamaven3971
@lolamaven3971 3 года назад
We love to see it! Such a great story behind the brand
@waynet3534
@waynet3534 3 года назад
I agree!!!
@SBA1071
@SBA1071 Год назад
Great Work !👍
@VictorUmeh
@VictorUmeh 3 года назад
Be Kind ❤❤
@aviaddanon4823
@aviaddanon4823 3 года назад
Absolutely amazing
@tati6213
@tati6213 3 года назад
The chocolate breakfast bars are the best bars I've ever eaten, but unfortunately they are not sold in my country :(
@xubarney1326
@xubarney1326 Год назад
such a nice guy and warm story! congrats!
@BrainyFactuals
@BrainyFactuals Год назад
Very inspirational
@michellepascual1679
@michellepascual1679 3 года назад
Yes yes yes!!! I love this.
@jeffdorris5321
@jeffdorris5321 2 года назад
Nice work 🎆
@FinancialShinanigan
@FinancialShinanigan 3 года назад
The kindest shark ever
@alwynjohn-thesimpleinvesto4730
@alwynjohn-thesimpleinvesto4730 3 года назад
Great content, love the videos!!
@markangelo9068
@markangelo9068 3 года назад
Raising the BAR for entrepreneurs and investors everywhere! ! Very Brilliant,thanks for the video
@mariamjohnson9771
@mariamjohnson9771 3 года назад
Going through the comment sections makes me realize that some people are still lost in the financial world
@markangelo9068
@markangelo9068 3 года назад
@@mariamjohnson9771 Invest wisely friends!! I have tried trading on my own and sold most of my assets but failed. nobody can be too perfect !!
@mustaphahussain2103
@mustaphahussain2103 3 года назад
@@markangelo9068 Lol what did you invest on? you speak about trading !!!! You are a Gambler? LOL
@mariamjohnson9771
@mariamjohnson9771 3 года назад
@@markangelo9068 You are into forex trading i guess !! I have tried trading on my own and got some little profits though It was a professional trader Richard Kennedy that was recommended here on RU-vid that I followed up that helped me to be back on track again. He provides accurate trade signals and makes favourable ROI. I have been trading with him for the past three months. He’s very honest, reliable and trustworthy to deal with. I strongly recommend you go for his guidance.absolutely safe and secured as you don't have to send anyone money for investment
@frenchlearner19
@frenchlearner19 3 года назад
I love Kind bars!! I eat them all the time :) Amazing story
@andis9076
@andis9076 3 года назад
When is the IPO?
@universeofopulence
@universeofopulence 3 года назад
...mars company bought it
@twdjt6245
@twdjt6245 3 года назад
Lol literally just ordered a few boxes of their bars on Amazon. RU-vid be trippin
@Reconseal4050
@Reconseal4050 3 года назад
My favorite is Pomegranate Blueberry Pistachio!
@444truthteller
@444truthteller 3 года назад
Kind is like one of the best bars i’ve ever had.
@twdjt6245
@twdjt6245 3 года назад
Agreed. Literally just ordered a few boxes of their chocolate sea salt bars before popping on here and seeing this video. Love that they’re so low in sugar that I can give one to my little brother and he thinks he’s getting a treat like a candy bar , when it’s relatively way healthier lol
@AzNkUtiii3
@AzNkUtiii3 3 года назад
One of my favorite snacks
@carollynnberwindscheffler398
I admire him so much. I basically had no family didn't know my heritage but just recently I found out I'm Jewish. I'm over 50 still alone no family and pray I find love before I die. I just wish I knew more about my people.
@bullionmaster
@bullionmaster Год назад
a woman like u deserves lots of love, carolyn...🌹
@guytiips3906
@guytiips3906 3 года назад
I am respect him.
@teenytinytoons
@teenytinytoons 3 года назад
Read his book!
@estebanazcarragasada9386
@estebanazcarragasada9386 3 года назад
Nice video
@Here4TheHeckOfIt
@Here4TheHeckOfIt 4 месяца назад
Love Kind bars ❤
@hansonng2804
@hansonng2804 3 года назад
i was at the td bank bike tour in astoria and he was giving out kind bars and i was helping out and he gave me a kind bike shirt. He is very Kind no pun intended
@abcdefghi9
@abcdefghi9 3 года назад
He looks like a cool guy.
@robhui4427
@robhui4427 3 года назад
Good story
@zen811547
@zen811547 3 года назад
Kind bars are awesome but it’s not too kind to my wallet 🙃
@SinCity4o1
@SinCity4o1 Год назад
Those bars are really good
@bloomingscholar3028
@bloomingscholar3028 3 года назад
Good morning
@jilliankalla7987
@jilliankalla7987 3 года назад
I would like to thank you for your outstanding contribution in the society.your platform has been amazing, your workers have been punctual and all the creative team-work has been amazing.her teams dedication to work is resulting in an increase output for the company,which is increasing the clients base. We expect to grow in the future if you deliver the same quality of work. I'm blessed to have you as my manager.
@justinwickler4652
@justinwickler4652 3 года назад
Bitcoin investment is all about dedication and risk taking because if there is no risk there will be no reward.
@jamesmichael3484
@jamesmichael3484 3 года назад
I heard alot of good testimonies about her platform then I gave her a try after days of trading with Katherine Nora I got a profitable returns straight into my account.
@katherinenora6982
@katherinenora6982 3 года назад
At first I was afraid to invest in her platform until she proved me that real brokers exist within two weeks interval of mining in her company.
@thomaswalter6347
@thomaswalter6347 3 года назад
I regretted why I didn't start when I was introduced to her platform but anyway I understand how it works now.
@kimbleyjohn9377
@kimbleyjohn9377 3 года назад
It's not good to depend on one source of income Bitcoin will help you achieve your goals as a newbie.
@lindavel43
@lindavel43 3 года назад
I love those bars. We would get them for free at work.
@sutats
@sutats 3 года назад
Roasted jalapeno? Seems tasty.
@crontainer8950
@crontainer8950 5 месяцев назад
can u guys PLEASE bring the frozen smoothie bowls back PLEASE
@karelltulod3079
@karelltulod3079 3 года назад
NICE
@doctorprice65
@doctorprice65 2 года назад
Wow Amazing 👏🏾
@jonoda894
@jonoda894 3 года назад
And what about the plastic? wrappings around these bars! Do they make it safe for the environment to dispose of?
@paradox5434
@paradox5434 3 года назад
It is a business with a known brand and wrapper not restarting the brand for pollution and more expensive costs
@josephcoatofmanycolors
@josephcoatofmanycolors 3 года назад
I pray for all future millionaires/billionaires we are going to make it 🙏🏾 by GOD’S Grace.
@Kerpaltheballer
@Kerpaltheballer 3 года назад
Wouldn’t all future millionaires imply you’ve already made it?
@alan-di5ww
@alan-di5ww 3 года назад
then costco comes in with the kirkland bars
@user-ql3ws5uz1d
@user-ql3ws5uz1d 3 года назад
Part of the Mars family now
@downey416Toronto
@downey416Toronto 7 месяцев назад
good content I was introduced to him on shark tank
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