How Yeti Became A Billion Dollar Business 

That Yeti collector seriously needs to see a therapist. Her issues are rooted a lot deeper than just collecting Yetis.

Hypebeast for Outdoor Equipment

And here I am with a 20 year old faded igloo cooler

The dumb rich are making the smart rich richer. 'Merica.

I'm from a rural town and its actuslly crazy people buy those coolers just cause of the name. Everyone I know actually uses them for hunting and fishing

Monica sounds like she's being held captive and forced to say good things about yeti

american consumerist culture

Yeti is the wrangler or land cruiser of the cooler world. 90% of people with never use it for its designed capabilities they just want the label.

Monica sounds like someone got brainwashed. Give herself every reason to justify the overpriced products. Its fine to have 1 cooler but being a yeti collector is stupid.

I have 12 yeti products and I use them all. From everyday life, to day trips, to camping, fishing, and hunting trips. I was against them more than anything until I got one. Now I love them more than anything.

12:12 to skip the ad.

Can’t see where this world is heading when people are going nuts over coolers.

It makes sense that their drinkware makes up so much of their revenue. Their coolers are designed to be long lasting so a niche group only buys one cooler and it lasts a lifetime. Drinkware isn't as niche as the coolers and everybody buys multiple.

Best thing about Yeti is it stepped up the game of the other cheaper cooler companies and they perform almost as well for hardly anything near it. I got a rolling Igloo performance with tons of features from Costco for $45! Keeps ice for 72 hours easy.

Yeti is now the Supreme of coolers and drinkware.

1,300 for a cooler?? thats my monthly rent

Imagine having to flex on elementary school kids

I literally have not heard of them until this video 😂😂😂

Yeti fans? Yeti collector? Wtf

I have a couple of yeti products but collecting yetis, are you kidding me

How sad does your life have to be to "live and breathe" a cooler?

Wait until they collab with Supreme

“Are these things really better than the things I already have? Or am I just trained to be dissatisfied with what I have now?” (C) Lullaby

As someone who has nearly a dozen Yeti products (mainly Ramblers) - I can say the quality is pretty good.

Let me save you 12 minutes of your life...the answer is because of the “Frat Daddy lifestyle” . Aka - “Bruhhhh...check out my YETI, I’m can fit like 3 packs of Natty Lite in here...”

Yeti just has that cool factor (pun fully intended 😂)

Did noone notice that in 2015 the year Yetie took off was the same year " Buy Me A Boat" top the charts........ That song prasided the Yeti 110 iced down with Silver Bullets

Before I watch I already know the answer is marketing 🤷🏿‍♀️

Often imitated never duplicated, I told myself I'd never buy a yeti but they are the original creators of a product that rtic and orca are trying to duplicate. So for that I bought a yeti cooler, they do work great and for someone who works out in the sun all day its made a huge difference in cooling me down compared to drinking room temp drinks in other melted coolers. Only problem I have with the yeti is it actually will freeze drinks and makes them like slushees I dont like that do much.

Wonderful. All the details were very well studied and presented with a lot of honesty. Congratulations for the subject and the quality of the scenes.

Me: Being this loyal to a cooler company is ridiculous Also Me: wearing Timberland Boots, Timberland Socks, Timberland Jeans, Timberland Shirt, Timberland Jacket......

I’m watching this as I drink my coffee from my Yeti mug. Edit: my mug is that really expensive blue color... I didn’t even know this was that expensive, it was a gift.

It's a company that makes the best cooler, .... that has its biggest customers and middle class people that want to look upper class. Better then most luxury brands but still mostly a luxury brand.

We love our Yeti during our family travels. Amazed how long it keep things cold.

I really don’t get the negative comments on this. This is an entrepreneur’s dream. They literally created a market for a product and it has become incredibly successful. Do some people not really need to keep ice for 5 days? Sure. Are some people maybe a little too obsessed with their brand? Sure. But overall, they make a durable and long-lasting product that made many outdoorsman’s lives much easier. Way to much negativity over nothing, some of y’all have too much hate in your life to try and take it out on a cooler

To be fair, Pelican has been making equipment cases in the USA for like 40 years. If you're a photographer, military, or law enforcement you've probably used their cases to protect your gear. I'm sure Yeti was inspired by them.

That what make uSA world top consumer market 75% do not have 1000$ for emergency

7:51 wow proud of you CNBC for showing that. Brave :-D

I own a yeti 45. And it only ever gets used for camping trips or something I need to keep stuff cold for days. Any other time I would rather carry anything else. Hate how heavy and bulky it is. But I do love how long it will hold ice if you aren’t opening and closing all the time.

so their drinkware is actually worse than generic brands on market but yet that segment makes up 60% of their revenue? wtf is wrong with people?

YETI is the GUCCI of the cooler world, and IGLOO is the solid T.J. MAXX.

I enjoyed watching this. Thank you!

Wow cool to see a business that has marketing down perfectly!!!

If it makes you happy and it’s not harming anyone... do you. Collect and spend your money how you want. I like how the teacher said it makes her think of being happy outdoors when she see’s it on her desk ✌🏻

The first time I saw YETI it was in the form of stickers on a 4Runner and on a Subaru next to a Hiking Trail... and I thought they made Hiking equipment. Then I saw another YETI sticker on a Boat Trailer in a Marina. I didn't know what YETI was until I went to REI. YETI went all out on their marketing campaign (Tee-shirts, Stickers, Trailer-Hitch Covers) without even telling the public what they made.

Can't speak to their other stuff but a lot of campershell boondockers love the basic white cooler chests, they'll last you 4 days on a bag of ice really easy. Tough, solid, simple. Worth it for someone who knows why they need one. Someone with a vanlife config probably has solar and run a dometic-type cooler off DC battery, but for 1/2 the cost of the dometic you can go a long ways and stop and pick up ice every few days and be on the road a good while pretty cheap. Workmen out in the open, good solid choice as well.

Someone's self worth is tied to a cooler 🤔? You need some help

I actually bought my first yeti tumbler last month, I use it almost everyday.

I’ll admit it... I love my yeti products. My 64oz water... canister? Bottle? Is everything. And finding ice in it two days later is always a thrill.

I have yeti to buy one and probably never will.

Why did they remove it and upload it again

They're the best! Love my tundra 45 the only drawback is the extra hassle of keeping them from not getting stolen!!

I bought a yeti like 7-8 years ago and still use it to this day for coffee and cold drinks. The paint has held up pretty good for how many times I’ve dropped it. And it’s that rare blue Color had no idea people were paying that much for them.

I love yeti because of its durability, it can go through lots of wear and tear, more than the average person would do to a cooler. So its not for everyone. These yeti collectors seem to be missing the point...yeti coolers belong on a boat or in the bed of a truck, not in an office with the tag still on it. lol

The Supreme of ice cooler.

I can see how the rise of Yeti as a collector's item correlates with the trend of the 'outdoorsy' persona becoming hip.

Why does she have a fridge when she has all those yetis?

You betcha on CNBC. Awesome.

I would buy the back pack before the cooler the backpack looks amazing

I was an avid camper (not much any more). But for me, the big rule was to not carry something that was so nice it ran the risk of getting stolen. So I've been gun shy. I mostly carry a very incognito backpack cooler from a brand that has long been discontinued. I like it because only people trained to spot backpack coolers--like guards at tourist destinations--can spot it for what it is. So, it's pretty easy to carry in my 'contraband' and look like I'm just into skateboarding...

Yeti is kind of like Canada goose

"we love Yeti, we... collect Yeti..." aaaaaand that's your life. I hope things get better.

She could also convey her outdoor lifestyle by putting a picture of herself doing outdoor activities on her desk.

I think Yeti got popular with a university snapchat app around 2014-2015, the saying was "do it for the yeti!", and it so happened that yeti cooler had the same name lol

Buying our Tundra 45 was not easy, we knew it was gonna be the last cooler we ever bought, but spending that much was hard. BUT we are glad we bit the bullet...it lives in our car as "the car fridge" and add ice about every 4th day. Perfect for the type of work we do and always having cold drinks no matter where we go. Its an investment forsure.

My dogs absolutely love their Yeti ice water out of their Yeti dog bowls poured out of my Yeti Silo 6 gallon water cooler.

Just because people aren’t using the YETIs to their full potential doesn’t necessarily mean they are overpriced.

My boy You Betcha out here wooo

I love Yeti cycles.

Best cooler I bought was a canyon cooler. Major flaw with yeti coolers is they aren’t bear rated. And I know folks that have issues with the rubber latches if used for months on end for your “fridge” in a boat situation

Just got my first Roto molded cooler went with RTIC though happy with my choice it’s a good cooler good price and still have money in the bank 😂

I remember watching my first yeti review video on RU-vid.

I’m watching this video with my yeti in front of me. I bought mine on sale not knowing it was such a big thing. I’ve since met someone with the cooler. I will say that they are good quality products, and I think they’re worth the price if you actually use it, not collect it.

At first when I saw this in my recommended videos, I thought Yeti as the padlock... I didn’t hear this drinkware until now.

I left the house with my Yeti filled green tea and ice inside, I ended up leaving it in the car for a day and a half by accident. When I came back the ice was still there, and I live in Houston where its hot and humid 363 days a year. Last mug you'll ever need to buy 👍🏼

After beating the crap out of two no name brand coolers I found on Amazon, I decided to grab a Yeti soft-cooler 24 can capacity. It holds up a lot better than I thought it would as I waited to feel that feeling of buyers remorse from over hyped consumer reviews. I use it for my young family with ice from my home ice maker and then with three hot thermoses and kids’ Omie lunch boxes without ice of course. I leave the Yeti in a hot or cold car while my family goes out on an extended bike ride or hike. You don’t have to keep zipping it up on hot days as the ice keeps with the top resting unzipped, which is helpful if you’re doing a lot of grilling and going in and out of the Yeti. Their drink ware also is some of the best I’ve seen on the market. I think if you’re thinking about a Yeti, it’s probably because your current gear keeps breaking down. It was expensive, but I live in a bad part of town and frequent not so busy camp grounds. Not many people around me know what the Yeti brand is, so I don’t get the hate:)

'You betcha' better be getting compensated for that showing!

good production.

This is my first YETI advertisement

If you pre chill the cooler overnight it tends to hold ice better. Usually I throw in some frozen water bottles overnight and then ice in the morning. Holds ice much better.

Well done video

I love very cold ice water. In never leave the house without my Yeti cup. Even after sitting in my car in the Florida sun all day it will still have ice at the end of the day

I got my Yeti Cooler 35 Tundra for $100.00 you just have to look for those great deals out there.👊😎👍

As an outdoorsman I realize i can get by with most regular products, no i dont need a yeti to do what i do. The reason i get them is because I know i am putting money into something of quality. It does preform better than most products. And I know this cooler is going to last a really long time. Even if I manage to break it they have replacement parts i can buy and fix it. I like serviceable product. Those igloo coolers are junk, i have broken a dozen of them. You just throw it in the landfill when it breaks. But a yeti either wont break or is repairable. I respect that and its valuable to me . Its not for everyone but its for me. And I didn’t even mention the money saving i get out of it. I run construction sites and we have coolers with water bottles at all times. We mainly use the igloo coolers but i use my yeti. The igloo ones have to be replenished with ice every single day. At $5 a bag and 2 bags per cooler thats $10 a day each cooler. But my yeti will hold ice for 4 or 5 days. That saves so much money if you are like me and always use a cooler. It doesn’t take long to pay for itself. The reason she didn’t see those results is because she put ice in a warm cooler so it takes a long time to cool off the inside of that cooler. If you always keep it cold and keep ice in it it will last a very long time. If you want the results you gotta pre chill it. But even if you dont 3 days is still impressive when the igloo wont make it through a 8 hr day.

Am I the only one that never heard of this brand?

This is extreme hype man. I can't be won over.

I’m not going to lie. I like my Yeti mug. It keeps my coffee hot during the winter months.

Magnificent.

Wow, love from land of yeti, NEPAL!

I can't believe I just saw a 12 minute commercial at midnight

I mean... if the quality is that good, I think it’s a triumph of technology itself. Hype is not healthy but we can all appreciate the insulation technique.

This looks like an Ad

And i thought i was the only one obsessed with yeti lol

YETI is the pride of "Made in USA". I hope it will stay this way forever.

yeti is the apple of the cooler industry .....

This is an 'attention starved' generation.

When she calls her friends “people on my friends list” really says it all

I bought my first yeti cooler in 2011 so I was buying it before it was popularly thing to do

We have Yeti door podlock from way back. I think it should sell high for collection item on Ebay.

Of course it melts quick when you LEAVE IT OPEN 😂😂