How I Determine Prices For My Ebay Listings [Live Market Research] 

Some people are addicted to the Grail adrenaline; I'll admit that I'm just addicted to the hunt itself. All those $6-$15 profit sales can add up to pay the bills for both the luxe surprises + the everyday kicks I get from seeing the 'hidden' value in something, then imagining someone being excited to buy & use it all over again.

Most valuable reseller content on the internet. Thank you so much Matt for you wisdom .

I'm with you on slightly underpricing against the standard sold prices in my general sales, this decision is based purely on how much space I have to keep stuff. The space vs price model is highly underrated. I disagree with those that say underpricing ruins the market too. It's cyclic & based wholly on external financial factors for individual buyers. I want to be there for those at the lower end of the market who still want/need the items I sell. Great content as usual 👍

Matt this is great. I have a number of questions about this that could probably be enough for a follow up video: 1 Do you do any promoted listings? 2 do you cross post 100% posh and ebay? 3 do you manually take down solds from the other platform? 4 once you list is there any follow up/edits or let sit? prbly lots of other angles. Thanks again - Mark

That’s the first time I’ve seen the eBay fees calculator and I’ve been wondering if one existed. My blocked list is getting bigger due to people who lie to be able to return an item although I’m a no return seller. I’ve also taken your advise and now have a maximum limit I’ll spend on clothing and shoes. I went to the Goodwill bins for the first time this week and am anxious to go back. I just need to stick to what I’m there to buy instead of getting distracted by some “cool” item.

Here is the main reasons to NEVER do free shipping imo. There is no gain in search anymore, you can’t keep shipping on returns, when you take or send an offer, you also take that off of shipping. Add up 2-4000 items a year..that probably pays a few bills for the whole year..for me it’s $7500 a year in lost profit all numbers the same just putting shipping on top!

I shoot for $10 profit (not hard fast rule) and when I am sourcing I estimate $12 (fees + profit) added to COGs and estimated shipping whether you do free for buyer paid. If the sale price fits into this equation I pull the trigger and purchase the item. ex: Retail thrift board shorts- $12 + $4 (cog) + $4.5 (shipping) = $20.50. So $20.50 would be my all in target avg sales price for that item to pull the trigger. Will sell for less so I shoot $10 to leave flex for negotiation and missed defects that would lower the value of the item.

I used to do free shipping until I started getting r.a.pped on returns . You can’t keep original shipping money from item doesn’t fit. It adds up trust me. Made the change and it saved me a tone of money .

“My block list is fat” I chuckled at this, Love the videos, I appreciate the info.

When you make a quick $8 on some basic OP shorts, you can buy four more pairs of basic OP shorts.

I like the quick flip. It's kind of like compound interest. You turn one quick flip into 2 into 4 into 8. While one person might sit on 1. I'm a seller , not a warehouse! I want to capture the buyer that's ready to buy. I hate to pass up buyers. If someone is ready to buy, I want them to buy mine! Good stuff man.

My thrift runs a sale every Sunday and certain tag colors are 75 cents. I’ve never been to the bins, but I can only imagine it’s a similar shopping experience. I stock up on tons of bread and butter clothes. Very informative video!

I really appreciate you sharing your insight and experience with us. I currently have a vintage booth and am thinking about selling online. I’m watching you faithfully, gleaning as much as I can from your videos.

Brilliant. Thank you for all you are putting into these videos.

Man, another great video! Appreciate the food for thought while I’m at the bins.

Great advice Matt! Thank you!

Love this video, reassures me I am doing it the right way! to be fair, there are multiple ways of doing this but i find this to be the best way as well! Love the discussion on making $8 for the OP trunks, especially heading into summer. I find it totally worth holding a 30-40% sell thru a bit in order to make 200% profit, even if that is just $8.

"All of the above is valid" is gold. My model (live in a converted bus/small inventory/low overhead) allows me a maximum inventory of around 275 items depending on the season. I have pretty much all day to source and if I need better places to source I can relocate to find them. One size doesn't, and shouldn't, fit all. I think you had a video saying you had built your model on a small inventory size, which was my inspiration to build on a niche of men's clothing.

This vid is going to really help me a lot , I've been guilty of pricing a bit to high sometimes . Obviously if there's no competition and i have a quite sort after item that's not that common then i would test the market. I'm gunna have a good look at my listings weekend. I'm completely with you on making the amounts you explained in vid it adds up alot . Plus the high value items sometimes just might not be there. Super vid Matt 👍👍

Always appreciate your knowledge! Once again Thanks!!

Love your vids bro! Lotta knowledge im a beginner preesh

Thanks for taking the time to do this.

Thank you for sharing! Unless I find something amazing I have learned to get as cheap as possible. I like your strategy-I always feel like I enjoy sharing a good deal on regular brands; especially when my son or mom or someone just gives me stuff they no longer want; or my old clothes; I just want it gone. As always very informative info!!

Very interesting strategic discussions. Lots of time to think while digging in the crates and listing inventory. Tyfys

Thank you. Appreciate you showing us all. 🥰🥰🥰

I didn't know about the fees calculator so thanks for showing us that.

Thank you for another helpful video! You are the best. (And I've seen them all)

Thanks again for creating such informative and fun videos!

Another great video! Loved seeing the behind the scenes look at your sourcing process. Clothing isn't really my thing (still a big fan of your content though, I just esspecially like the vintage book cameos that pop up as that's quite a bit of what I sell). I did find what I'm fairly sure is a decent clothing score yesterday though! Paid $7.99 at the Thrift for a 2018 Ralph Lauren Polo USA Olympics Stars & Stripes Hoodie Size Medium (Made in The USA too), like new condition. I decided to shoot high as it seems to be in demand and there doesent appear to be many out there atm. Started it at $250 O.B.O. But we'll see what happens. Thanks again!

This was a really good video! Thank you

Time value of money is your strategy. On clothing I can understand that, hard to find antiques or high end items is where you may reconsider.

Love your content man. One part I particularly enjoy is that you have no "youtube intro" , you just jump straight in. And, you're handsome. I'm drinking at 7am so I feel extra lovey dovey and thought you deserved to know my inner thoughts about you lolololerz.

Great information, thank you!

Thank you for this!

outstanding video. . . great insight, great tutorial

Great video Matt..am quite a newbie still learning..I do my listing on phone..can I check as u are doing for items exactly on my phone as I dont have a computer yet..thanks

Long time first time, love your stuff! Can you do a suit/blazer/sport coat tier list? If you already have one I just couldn’t find it. Thanks!

My philosophy is: Do I want to store it or sell it ? Having items that I continually have to sell similar or let relist drives me crazy. I try to price items to sell now, relative to sold items that I see, and hope for the best. Also, do you go with the suggested promotion percentage? Not sure if it would make a huge difference ?

Another awesome video!

15:25 Thank TF You... Well said 👏🏽👏🏽

I had an aunt that was a very successful antique dealer. The one lesson she repeatedly tried to teach me was "buy right and sell right" (I was a slow learner). She made sure to get her items at attractive/low prices, and then she sold well below market. Leave some money on the table, but sell fast. Getting the last couple of $$ for an item can really SLOW your selling rate.

I’ve actually - many times - posted the same item at the same price but one is free shipping and one is buyer pays (to see which is truly better) - I don’t have to worry about defects if both sell, there are work-arounds that are 99% effective - but unfortunately I have no definitive, statistically significant answer. It seems to vary by category and price. From my experience , media , short haul items , lower priced items, free shipping wins the day. Clothes , longer haul, higher priced, lowest eyes on price wins the day (so buyer pays). I have no better answer, it’s such an interesting question. I think it might actually just be a case of group/mass psychology - everyone is doing a certain thing in each category , so buyers get used to it , and then expect it, and that shifts buyer behavior moving forward - I don’t know. Interesting issue. But also - great video , I continue to learn from you, new brands / tricks, all great stuff. So helpful! 🙏

How many items can you list per hour? I find myself factoring that in too. My tolerance for lower payout increases with items that are quick to list. Pricing when there are no comps can be a challenge. Do you ever use comps from a different platform?

I do the same for repeat lowball offer buyers. My blocked list is pretty fat too. I hate when people making lowball offer and saying "there is this flaw that flaw, this is my max I can offer. You won't sell it for full asking price"

Do you clean/wash all items prior to listing?

Oh My, I sold my Bianco Briani, Loro Piana (1st Suit I ever sourced) for $75, listed at $99. I was a little worried because the jacket was a 40 Short & the pants were a 32 Short so I thought the market would be pretty limited. Great learning experience, sold in less than 2 weeks and I only paid $7. Also sold my 1st Suit jacket, Seersucker Palm Beach 48Tall for 49.99, (paid $3.50) sent to Germany through Pirate ship simple export international. Thanks for helping me grow my store. Love what I'm learning from you.

There is definitely some truth to the "race to the bottom" theory. However, the market is what the market is as well. Reality is nuanced. A good rule of thumb is slightly overpricing an item and then running a 15 or 20 percent sale. These kinds of tactics work well much of the time. This is one of the benefits of having a store on ebay as an example if anybody is on the fence whether to spend the money to upgrade.

I need this. I've been dumb...pricing too high. It's not like we can keep non-resellers from pricing their things very low anyway. I don't have space to hold the line

Was the date range you were filtering for, for Solds, 1 month?

I used the fee calculator on items I shipped today. I will def be looking for lighter weight items. Even though you buy something for $1-3 and sell it for $20-30, the shipping of heavier items eats the gross profit. Great tool to have in my pocket.

Im only 30 seconds into the video and you hold up that VUORI shirt and all i can think is " how can I be 44 yrs old and never even heard of this brand" while you're saying its one of the best shirts to flip.

I don't block the low ballers, I start rising the price on my counter offers and they either stop low balling or buy it... works about 60% of the time

This one feels like déjà vu.

Why is it that sometimes I’ll list an item with a fairly low sales velocity based on active vs sold comps but then it sells right away! And this happens quite a bit, it’s almost like there are “hidden” sales or something that don’t show up in my search. Does anyone else have this experience?

I have a cool 1990s Tony Bennet vintage T-shirt listed for $200. I’m willing to wait on it. Lol

Day 2 of asking why you never mention church rummage sales. Do you not have any in California? They are the best place to source in my area

I know you are into fishing and I wanted to know if the linen line that is on one of the Penn 4/0 Senator 113, I bought at a yard sale is worth anything outside of the reel itself? I am going to try and tear it down, clean, grease and put it back together because I am retired and have time for tedious hobbies now.

Question: when doing free shipping…Does eBay adjust for the fact you are paying for shipping? Or do they take their percentage from the total amount you sell it for?

ive been finding a lot of lululemon but ive been having such a hard time listing them, idk how to identify what the clothing piece is called, freaking sucks!!

How often do you use the eBay recommended price?

Great video idea. Junky flips 4eva

Better to have some of the money all the time then all of the money sometime.

For Poshmark do you add X % or X $ from your eBay price point?

Could you do a video on how to use pirate ship? Love your content :) 😀 thanks!

OP used to be the thing when I was a kid. Late 70s, early 80s

Im really confused how shipping would only be $4-6. I watched your video on the different packages to use and when I google them it says they cost $9-10 to ship

Some of the money all of the time vs all of the money some of the time... I prefer the former.

According to game theory, the dominant strategy in the Prisoner's Dilemma is to betray. This is analogous to undercutting The Market in terms of pricing. Sure, you could try to cooperate with The Market and fix prices, but you wouldn't be incorporating the best strategy according to game theory.

I’m pro free shipping. I try to price it in to each item but the main reason I like it is because it gives me top rated plus status which means the listing will appear with the top rated badge and I get better discounts in fees and shipping. It just makes sense of eBay is your main selling platform.

I don't do free shipping because when the buyer wants a refund, all I have to do is refund them the cost of the item lmao

I block lowballers too! I don't have time to play their games. Lowballers are the worse buyers even if they purchase your item. They are dishonest and will try to lie about the condition of the item they've purchased in order to have you send them a partial refund. I never sell to lowballers even if they agree to pay my counter-offer price.

Total BS. Ebay is straight full of shit. Their comps nearly NEVER apply or are even close to items I'm selling.