How LL Cool J hijacked a Gap commercial 

😂😂right...genius

I Holla just now

Three if you count promoting himself 👍💯

For the price of 1! 😅

All while just having fun 🤣

😂😂😂,yo what just happened, this is the power of culture love it

Goat Activity . Word 😂😂😂

I didn’t even realize it was a gap commercial back then! 😂🤣😂

I thought it was a FUBU commercial when I first saw it One Saturday while Watching SOUL TRAIN WOW

Really thought it was a FUBU commercial

So

That tells you there so oblivious to us

I'm weak! 😂 they got had

​@@yolondatheodore7694Yeah. They definitely would've put a GAP cap on his head if they had any clue what he was wearing

Your point

Uno No Mercy 😂

Right! 😂😂😂

​@@notaytguru8214Yes!!!

😂😂

Exactly 😂

Exactly, we would be a lot better off.

How were “we” looked out for? Their clothes were manufactured in swearshops like anything else. We overpaid for clothes that had no appeal outside the block, no professional environment, erc.

He has an investment in fubu.

Exactly, LL had a stake in the company.​@@felinek

If y'all was looking out why fubu die out so fast?

300%

🎉🎉🎉🎉🎉🎉🎉

😂 you don’t know fashion

Kanye and his rag clothes are tied in... 😅

​@@kayvee5286 So im curious, what event do you think is the biggest or comparable finesse in fashion, by an individual and not a company?

no they didn’t, you realize black people are 13% of the population right? Most brands can completely ignore black people and eat off the other 87%.

he did the commercial.. used them to get $$.. i guess he needed them to do that?

​@@erikaw7767 he actually did them dirty. He got paid and got FUBU paid off another company's dollar. A quintessential example OF GOING ROUGE. Something you yt's wish you really were. Hip-hop is and was the most rouged music genre there ever was. Oh, and we created most genres of music, so don't think too hard. 😂😂😂

​@@jashanestone Being racist and can't even spell. Good job. Rogue.

@@jashanestone I absolutely LOVE YOU!😘 Thank YOU for telling like it is was & will ALWAYS be!🙏🏾💐

The smile plus the "how easy is that?" 😂

@@t.thompson8985😂😂😂

Chef’s kiss 👌

@@yoeyyoey8937Purely! 😂

Lowkey 😎

It’s also kinda snakey

Man I love LL but this was one 'snakey' move.gotta admit@ oregonguy13

​@@oregonguy13 Snake in Capitalism? AKA find something or someone to capitalize upon or be capitalized upon. Throwing mud pies

@@tw82rone5 I can tell you are A quality human being

@@oregonguy13 dude lol snake? Y’all came to a country befriended a whole nation of NATIVES SAT DOWN WITH THEM AFTER THEY TOUGHT THOSE GRIMY degenerates that was kick out OF THE KINGDOM AFTER LEARNING EVERYTHING THEY NEEDED ABOUT THE LAND THEY SAID THEY DISCOVERED AND ON THANKSGIVING DAY Started massacring THOSE SAME NATIVES WHO BY WAY THE HAD STICKS AND ROCKS THEY USED GUNS KILLING The man and raping the WOMEN. THAT’S SNAKEY MF AND YOU TALKING BOUT LL BEING SNAKEY LOL YEA RIGHT BITCH

I didn’t remember this or realized it was a Gap commercial. I thought it was always a fubu commercial. Lol

Me too, it was pure genius, those who truly know the purpose of this culture knows

You have the best memory ever. One commercial 27 years ago that aired for only 5 weeks. That's excellent.

And niggas made no progress off it lol

Wooooord!

🤣🤣🤣 that’s what they get too!!! Cause had they had Blk people on their team them assholes would peeped game!!

Word to ya matha!

Bruh, I too never realized this was a GAP commercial! 😂😂😂

😂😂😂

That’s a G move up there with MJ and the Beatles.

Mamma said knock ✊ you out

He sold FuBu and married a yt female. Gave nothing to the Black community. We're suckers.

✔️💯💪🏾

All of us? As in we should all ride for our people??? You don't want that. That wouldn't turn out good for Y'all. Trust. So what you're really saying is 'Rules for thee but not for me'.

We are stronger unit that’s what “they” are afraid of ✊🏿✊🏽✊🏾they hate on our culture so much and want to be us at the same time 🌚

🔥🔥🔥

🤯🤯🤯🤯🤯🤯 you saying shit!!

Man talk that talk!!

Ok, but as a clothing company, I wouldn't want to promote another clothing company in my ad, for free. Black or white. Before yall try to go in, cuz many of you are small minded, I'm not oblivious to the treatment of us.

@@HI-lq4vlYou are obviously a poor business person. Acting after the fact is a way to save face, but the damage is done. 🤦‍♀️

Let me get this straight… So hiring a black rapper is profiting off a culture (I assume LL got paid for this, he did not do it for free) but when a company does not hire a black person you are crying about racism. Correct? So what the fuck should Gap have done to please you and what the fuck do you want at the end (apart from crying on social media)?

How would you know?

@@waynewilliams5865 are you just trying to interact with people??? Ok, how was your day today pal?

​@@tuto8610 underated comment 😂

🤣🤣🤣 exactly

😂😂😂😂😂😂😂❤

😂😂 dang

Me too 😂

Lmao

Same that’s literally how I found out about FUBU

🤣🤣🤣

Right. I read the article and even saw the video when LL actually explain everything

​@@AB-lv6dy you have a link to the video

Yeah, but Gap was trying to get "ALL THE PAY" but git "PLAYED"!!!

Gap is not a store for black culture

​@@machen-j5pneither is fubu. Cuz y'all damn sure didn't keep it in business.

Your proof that LL COOL J knew damn well what he was doing.

I was a kid too. I remember saying out loud, why is LL wearing a Fubu hat in a Gap commercial? I thought it was some type of joint advertising campaign, until he said For is by us, we all laughed knowing Gap was clueless. It was common for white folks to be completely ignorant about us. That commercial played way longer than two weeks.

I remember this commercial too and I always thought it was a FUBU commercial I just found out that it was a gap commercial.

​@@ilovejoharai right... Me too always thought it was a fubu commercial, because the threads were already circulating in the culture

​@@darrisstransouI swear I remember it being a FUBU commercial 😂😂😂

Facts.

Nobody wore dat shit for more than a year. 😂

Right 👍🏾!

😅😅😅 That part!❤

Lol. Gap still goin tho n fubu is where now? Y'all didn't even support y'all own shit for more than a year. They had to start selling to overseas.

@@g-mode5047 you must be smoking, we wore it longer than a year and they moved from street wear to more business attire.

That was definitely a genius and the fact that they got away with it proves they be sleeping on our intelligence.

And LL said, "I Got This"! He hyped up FUBU big time!!!❤❤❤

And then here comes Kanye

Kanye had them putting trash bags of his clothes out for customers to dig through.

😂😂😂😂😂😂😂😂😂

Not where I'm from on the East Coast nobody was rocking Fubu in the DMV.

​@johndavis6719 Sh*t maybe not in the DMV but I'm from the south and everybody had on some FUBU, Southpole pants, ENYCE or G-Unit clothing early 2000s

@knowon6380 maybe Enyce that's about all we had our own people doing there own clothing companies.

@@johndavis6719 what brands were popular in the DMV during that time?

@@knowonose Rugged wear Southpole Rolling paper Polo Nike of course and a few other brands I can't remember it was almost 25 years ago.

Yes, I noticed it at the time and was confused why GAP was advertising FUBU haha

GAP did $15 billion in sales in 2023, how about FUBU?

U aint no? Im getting old i guess lol

At that time I thought FUBU WAS LL Cool J’s Brand - which is why I bought it.

Yup

Are you 12

FUBU was already a reputable brand. He boosted their visibility with this commercial.

😂😂😂❤

How were they profiting off ur so called culture??

So you're mad that they paid a blk man for a commercial. But you would also be mad if they refused to hire blk people too? Makes no sense

@@craxyman9025 no I'm not mad they paid a blck man for a commercial...Gap figured they'd use a rapper to attract more hip hop fans,who at the time was majority blacks,to buy Gap but instead he used the commercial to promote an up and coming clothing company....FUBU

@@ThomasHenry-s4e they figure "we'll pay a rapper to do a commercial and promote our brand and that will attract more hip hop fans which in turn will make us more $$$"...it's obvious they had nobody that knew anything about Hip Hop...

It never happened like that. They had an agreement. Do you think you just walk up to a fashion commercial wesrinf whatever you want? Fkin liar RU-vid shorts

Yeasss Lord Yes😅

Facts!!!

im tryna think what another scenario on that level fr it's gotttTa be the one fr plus how it's a complete mayonnaise azs brand too tho 😂😂😂

Yes. I remember he named his 20 anniversary album that, I believe. I remember meeting him at the Gallery Mall in Philly sometime in the early 2000 to promote that album. He was so nice. He is really the Irgun for a lot of things in hip hop.

How is it exposure if no one knows what he’s talking about?

Everyone paying attention knew, GAP wasn’t

​@logicalblackman8228 everyone who was into hip hop knew. It was the board members of gap who didn't know.

@@logicalblackman8228you are not from the culture. Did you even look at the video which remarked that the LL shoutout resulted in a sales blasts for FUBU? Go eat some Jolliff my friend. No more internet for you.

@@ecllipsedeloach65 Again, if they already knew then, it’s not exposure.

Yea except fubu had to go overseas cuz we don't know how to support our own

Yup, he was an investor. Also Daymond John was a friend of his and probably still is.

Hope so. We never know, because some businessman does have devil level greedy shit

I was a 14yr old white blonde chick and I remember when this came out! I assumed FUBU was his company 🤷🏼‍♀️lol

@@someoneyoudontknow7705 😅

The whole song 🙌🏾

Classic

Yes. Back then DMX was killing it on everybody's remixes.

lol

90s

Agreed. I miss our culture

My sense of UNITY is still very much alive and thriving 🖤✊🏾👸🏾

They sell it at Walmart

I damn sure did. Was so proud of Daymond John blowing up FUBU TV commercial-style!!!😅

@@kevinmcallister18 it was a hypothetical

That would be an OBD thing to do😂😂

Who’s OBD?

😂😂

You barely see him w/out a hat on

Nobody!