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How Many Candle Scents Should You Offer When You Launch? | Discussing "The Paradox of Choice" 

Memory Box Candle Co
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15 окт 2024

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Комментарии : 125   
@ceemariejaye5453
@ceemariejaye5453 3 года назад
This is exactly what I did. I have 4 scents - a masculine, feminine, earthy, and a clean scent. I do one seasonal fragrance. This has allowed me to keep my expenses low and profitable because I am not buying a bunch of oils. I currently only have one size, but hope to offer two sizes in the future. This helps keeping wicks, vessels, labels under control.
@taylormarr8845
@taylormarr8845 3 года назад
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@taylormarr8845 3 года назад
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@taylormarr8845
@taylormarr8845 3 года назад
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@taylormarr8845 3 года назад
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@taylormarr8845 3 года назад
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@candiced2138
@candiced2138 3 года назад
I have always said that I don't like having too many choices. A couple of people laughed at me but I was so serious. My confusion and indecisiveness goes from 0 to 1000 real quick. This analysis is so on point, Ericka.
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Honestly me too! Personally, I’m terrible at making decisions, but I always eventually make one 😅
@AestheticallyJazzy
@AestheticallyJazzy 3 года назад
Yessss this is so ME!!!
@jovellabrowne
@jovellabrowne 3 года назад
As a Psychology and Sociology major myself this is by far one of my favorite videos from you. Content on points as always!
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Thank you! ☺️
@maikeadam5354
@maikeadam5354 3 года назад
4-8 fragrances and then you could always do seasonal ones
@sweeternails
@sweeternails 3 года назад
Im starting an Etsy business. I got everything i needed and some things are coming in mail. I got 6 different scents and 24 candle jars total. Im making a variety with 4 per scent to see which would do well. Im honestly very nervous to launch in general and im worried it wont go well. I know itll take some time to build since I havent made any sales yet. Ive been watching your videos and they've been helping a lot, thank you!
@victoriasaenz25
@victoriasaenz25 3 года назад
I've been wanting to start my candle business and you're all I watch to help me get a better understanding of everything before I take that leap. Love your videos , how informative you are & humble! Appreciate you
@ManisteeCandle
@ManisteeCandle Год назад
I was actually wondering about this exact topic. Thanks!
@BriannaSimonexo
@BriannaSimonexo 3 года назад
I can totally see how you’re about to hit 50k any moment. Your content is so binge-worthy and helpful. Thank you!! 🤍
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Thank you so much!! ☺️
@leahbamxo
@leahbamxo 3 года назад
i ran into this problem when trying to shop on etsy- seeing a LIST of scents for me is so different than being on someone's website and seeing different tabs with different collections. if im on a website and i see "vacation collection" with 3-4 different scents and "self care collection" with 3-4 different scents, i am so much less overwhelmed than seeing 6-8 different scents on a drop drown. the visual "organization" is so important to my brain lmao
@butterflymuse2707
@butterflymuse2707 3 года назад
Yeah, I've seen listings that are like "Wax Melt" and then there's like 30 fragrances I'm a drop-down! I leave, lol, I have no idea what they are by their name and I don't wanna choose the wrong one so I choose none, lol!
@joan6873
@joan6873 3 года назад
This has happened to me so many times. I become frustrated with too many choices and have to walk away when I become overloaded and confused. Thanks for the insight!
@namjoo6292
@namjoo6292 3 года назад
You literally inspired me into this biz. I will be launching my candle biz soon here in my country and I just wanna say that most of my inspos came from your videos. Thank u sis. Hope to meet u soon 😘
@Jane-West
@Jane-West 3 года назад
@Nam Joo Best of luck to you! I know you'll do well!
@namjoo6292
@namjoo6292 3 года назад
@@Jane-West thank u bestie 😘
@ramonafranklin-rodgers3261
@ramonafranklin-rodgers3261 3 года назад
Yes please offer more videos on business psychology tips. I found this video very helpful. Thank you
@libbyschreffler9211
@libbyschreffler9211 3 года назад
I LOVE this topic and the way you presented this information in an applied way. You're an awesome teacher!
@Beyond50LisaPerspective
@Beyond50LisaPerspective 3 года назад
This was extremely helpful! I am glad that you made that clear and simple.
@organicprinciples
@organicprinciples 3 года назад
This was so so good! I loved the psychology and how you made it concise and relatable. Would definitely appreciate more vids like this too! 😊👏🏿👏🏿👏🏿
@brandylucas1783
@brandylucas1783 9 месяцев назад
You’re just the cutest!
@TheMazeFeels
@TheMazeFeels 3 года назад
Free game ! Gratitude, Erica.
@panktimodi5866
@panktimodi5866 3 года назад
Love your videos. The classic and very successful examples of less but better choices(which makes sense) are Costco and 'Trader Joe's'. I am sure there are tons more but I completely agree with your analysis.
@andralopez4898
@andralopez4898 3 года назад
You’ve been very helpful..new viewer from London..great tips for my new start up 👍🏾
@maikeadam5354
@maikeadam5354 3 года назад
I love psychology and sociology too! I just finished a bachelor’s degree in humanities where I studied both!
@jennifermichelle77
@jennifermichelle77 3 года назад
I love the psychology information. Thank you!
@savinginnyc4765
@savinginnyc4765 3 года назад
Thank you so much for continuing to inspire us. I really loved this video. Everything you went over was on point. You helped me make some decisions tonight 🙏🏼
@cw2672
@cw2672 3 года назад
Thank you so much for sharing this, I love the psychology part, it helps out!
@colorsofparenting
@colorsofparenting 8 месяцев назад
Thanks that’s was spot on
@Beautywithapurpose4
@Beautywithapurpose4 2 года назад
This was so informative TFS
@reek2962
@reek2962 3 года назад
Very informative and educational..!! Helped my beginner entrepreneur perspective so so much! Thank you!!
@rheshondajenkins5757
@rheshondajenkins5757 3 года назад
I love the psychology behind marketing and making purchases... So I would like more content on this subject for sure.
@madisonbatman7033
@madisonbatman7033 3 года назад
Loved this! 💖 I also have a bachelors in psychology and behavior analysis and I think this was a super well supported discussion! I'm hoping to launch in February so this definitely had me thinking more into how many options I should offer! Thanks always! 🥰
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
So cool! Thank you so much for watching 🥰
@mattyjacko123
@mattyjacko123 3 года назад
Thanks very much for the informative video, I'm new to candle making here in the uk and your videos are great.
@rachelhartwig1
@rachelhartwig1 3 года назад
I like the idea of notes in scents, like wine tasting. This will help everyone get all that they want in one candle that pairs well with two others. High notes, medium notes, and low notes. Ie: vanilla, and lavender, with a hint of.... The high note would be your main scent. This will pair with the middle scent. And the low scent will contrast the first scent, while pair with the middle scent. Hope this helps and makes sense.
@AdrinaValeda
@AdrinaValeda 3 года назад
I’ve been enjoying your talks so much lately. By the way I’m writing my masters thesis right now and I’m thinking of starting a part time candle business
@alipo320
@alipo320 3 года назад
thank you, i like so much videos like this , please do more
@TheCancerMoonMystic
@TheCancerMoonMystic 3 года назад
This was a great video! Thanks for your insight.
@tiffaneywilson7032
@tiffaneywilson7032 3 года назад
Great video. This why I'm starting out with 8 scents. The most I'll ever have in my line is probably 15 scents. I have 4 different size glass vessels (they're different ounces), wickless tins, and wax melts. Hopefully that's not too much.
@josh.theleo
@josh.theleo 3 года назад
Your channel has been SO helpful in starting my candle business! Thank you! ❤️❤️
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
I’m so glad! Thank you so much for watching!
@Daydreameruk
@Daydreameruk 2 года назад
Interesting. Can we get more on the mind games please. Also as much as we want customers to choose a scent, that yes falls into a category as such. How do we the creator choose the actual scents to begin with? Do fragrance suppliers send out sample scents ? How does that part work please. Loving your videos.
@Insearchofdreamz
@Insearchofdreamz 3 года назад
Thanks so much for making this videos.
@lyfesadream3328
@lyfesadream3328 3 года назад
I've planned to start with just 4 scents and then will add some seasonally 🤗
@charley408
@charley408 3 года назад
I think you should also make and sell companion soaps to go with your candles. Think about it for the future. Idk if anyone else is doing that but if not it could als9 be a way set you apart from other candle makers.
@NaturaleSil
@NaturaleSil 3 года назад
Fantastic!! Thank you Ericka :)
@bearandkindapawthecary
@bearandkindapawthecary 3 года назад
Excellent and very practical advice... I make organic dog grooming and care products and subscribe to the same idea. I make 3 different scents or moods using aromatherapy oils and a 4th that is unscented. I then make multiple product types in the same varieties e.g.. shampoo, shampoo bar, balm. Keeps your expenses down when you are starting out and is easier to keep stock levels up and manage inventory if you have fewer variations. Totally agree!
@manaya14
@manaya14 3 года назад
Thank you so much for doing this video! I enjoyed watching it. I love Psychology! One of my favorite things I love doing is reading through qualitative and quantitative research studies on Google Scholar to give me some insight on topics that are of my interest including candles. I’ve also seen some pretty good consumer behavior articles on there.
@Dr_TM_Easterly
@Dr_TM_Easterly 3 года назад
I think you should strongly consider franchising MBCC down the road. I had mentioned a while back wanting to be an investor, you never got back with me. That said, I had to allocate the funds into another small business. I think you have the potential to be a player in this market. Best wishes in the New Year. R/Thomas
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Oh, no worries. Thanks for the offer but I’m not looking for an investor at the moment. Thank you though!
@Dr_TM_Easterly
@Dr_TM_Easterly 3 года назад
@@MemoryBoxCandleCo So the money I allocated was to my daughter to start her own candle business because your videos inspired her which inspired me to help her. Thank you.
@ladyrenaissance2026
@ladyrenaissance2026 3 года назад
Love getting these notifications !!
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Yayy! I love that too! ❤️
@jaoware
@jaoware 3 года назад
Thanks so much for this video. Definitely needed this.
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Thank you for watching! ❤️
@shawshaw2020
@shawshaw2020 3 года назад
I want to start candle business too. Your video is so helpful
@aylin1977
@aylin1977 2 года назад
Super helpful!
@priscillanieves7814
@priscillanieves7814 3 года назад
I launched with 5 fragrances. Definitely offering wax melts with certain themes and will promote seasonal fragrances. Now my concern is finding affordable candle care kits wholesale to add to my orders. 😩
@biancabeach7736
@biancabeach7736 3 года назад
Very helpful :) thanks again for a great video!
@nicolepenkert7088
@nicolepenkert7088 3 года назад
Hey Erica I hope u saw my comment from a week ago. Thank u for being my candle idol!!! sincerely, Audrey
@chelseahutchinson9758
@chelseahutchinson9758 3 года назад
Oh my gosh, my first job was at. Cold Stone too!! 🤣 and now we both own candle businesses! So cool!
@robertocolon1725
@robertocolon1725 3 года назад
I have learned so much!! Thank youuu God Bless
@robertocolon1725
@robertocolon1725 3 года назад
Everyday i watch your videos and learn something neww i have to appreciate you everything i know till this day!!!
@nettdee7116
@nettdee7116 3 года назад
My main issue with picking fragrances is that I dont like it or think it stink but other people might like it so Im torn on if I should buy it or not.
@maikeadam5354
@maikeadam5354 3 года назад
I get testers of fragrances and then ask friends and family to smell them too!
@dbay3236
@dbay3236 3 года назад
Thanks girl!
@shaylaletia6821
@shaylaletia6821 3 года назад
I really enjoyed this video thank you 😊
@tanishamurray7358
@tanishamurray7358 3 года назад
Very educational as always
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Thank you! ❤️
@georgeclyde7904
@georgeclyde7904 3 года назад
Awesome! Thanks!
@LatoyaH0908
@LatoyaH0908 3 года назад
Now what about after you’ve been making candles for a longer time. How many should you offer then?
@anastasialili8363
@anastasialili8363 3 года назад
Erica thanks so much for the video.. What do u think to begin with only 2 scents in the beginning? Bcos in my place here the moq for fragrance is too much around 5-10kg per item, so I wanna test the market first before getting that much stocks 😄
@hannahreed1834
@hannahreed1834 3 года назад
Hey Erica! Great video with very knowledgeable content. Just want to ask if you’re still printing your labels for your candles with your Canon inkjet or if you’re using the HP laser now? Or is the laser for only when you’re wanting to foil but you still mainly use the inkjet? Cheers from Australia!
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Thank you! And I use my HP laser printer for EVERYTHING ☺️
@victoriavega6070
@victoriavega6070 3 года назад
Girl! Please make more of these videos! You are amazing. I'm honestly basing my ideas from you cause I didn't have any clue of how to start it. You are so sweet and solidary for making this up. Sharing your secrets to other. Respect, love and a lot of success for you! Not all the people would do what you do. My business teachers would be proud of you! Hahaha (◍•ᴗ•◍)❤
@andrearusso6283
@andrearusso6283 3 года назад
Hello thank you for the help . I have a question about temperature in the melting pot. You put the thermometer in the center Or the side to see the right temperature of wax before add fragrance or pouring. Change a lot .
@c.nuvisualz9094
@c.nuvisualz9094 3 года назад
Did you come up with your business name before you started testing out making them? I think I’m struggling with this,
@Gorillatagvr7
@Gorillatagvr7 3 года назад
Won't customers see your store as being too bare with only 4 to 8 candle choices?
@1JessiV
@1JessiV 3 года назад
How about offering different/multiple jar styles? I noticed you have one style. I know it'll make it difficult to prepare candles in advance (especially at the beginning when just getting started because you don't know which styles/scents will do best) but I feel like offering jars in different styles/colours might attract [more] customers with different tastes. Maybe you can make a video on this (if you haven't already...I haven't gone through all your videos yet..new subbie here 🙋🏻‍♀️)
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Yes that is a good point! I am actually currently working on trying to add in a different style to my line to bring some new customers ☺️ and thank you!
@starciacockett3695
@starciacockett3695 3 года назад
Yes more psychology videos 👏🏻👏🏻👏🏻
@spyscy
@spyscy 3 года назад
Love me a little psychology discussion 🤔🤔🤔
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Same! It’s so interesting! ❤️
@Southern_Beauty81
@Southern_Beauty81 3 года назад
Great video 🤗
@goodtimes4463
@goodtimes4463 3 года назад
YES YES YES PRETTY PLEASE DO MOOOOORE PSYCHOLOGY
@nettdee7116
@nettdee7116 3 года назад
Very very helpful
@Victoriahernandez13188
@Victoriahernandez13188 3 года назад
Hi! :) random question, where you do create your candle care cards? I'm having trouble where to design/purchase them.
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
I design and print them myself on Canva! ☺️
@youlanda67
@youlanda67 3 года назад
Thank you!!
@yorelkram321
@yorelkram321 3 года назад
Thanks for this, how about jar sizes?
@2Fierce2HoldBack
@2Fierce2HoldBack 3 года назад
I'm in the process of making candles for my business and i just wanted to ask if there's any preservatives you recommend? I'm doing research but im not getting anywhere. 😞
@chandrawhite7904
@chandrawhite7904 3 года назад
Preservatives for what use exactly? Never heard of a candle needing a preservative.
@2Fierce2HoldBack
@2Fierce2HoldBack 3 года назад
@@chandrawhite7904 not exactly sure I've veen trying to find out if they need any because i know its wax but i also don't want mold or anything growing in the candles over time.
@evexsathina6561
@evexsathina6561 3 года назад
Bring on the psychology 💕
@ccruz2912
@ccruz2912 3 года назад
Love the video
@ThetablewithJesus
@ThetablewithJesus 3 года назад
You Rock!
@stacyrichardson4997
@stacyrichardson4997 3 года назад
How many of each size per scent do you recommend Erica. I was thinking 6 of each size or is that to much ?
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
That’s what I did! (Well I did anywhere from 4-6 in each scent/size) 6 is typically still my number :)
@stacyrichardson4997
@stacyrichardson4997 3 года назад
@@MemoryBoxCandleCo ok perfect. My 16oz takes a lot of wax so I might do 4 of those and 6 of my 9oz
@danikamagro8305
@danikamagro8305 3 года назад
How much fragrance oil in soy wax ?
@edd.98
@edd.98 3 года назад
How far apart should wicks be from each other when you need to use 2 or more wicks?
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
I’ve heard about 1” so that’s what I do :)
@bpinto01
@bpinto01 3 года назад
Very interesting
@tcooper802
@tcooper802 3 года назад
Could anyone please share with me where you buy your favorite coffee scent? I have had no luck...
@brebeaty6768
@brebeaty6768 3 года назад
Wooden Wick or Flaming Candle
@simplyblessed_
@simplyblessed_ 3 года назад
I was thinking of starting out with six so should we mix or just use one scent per candle 🤔
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Hmm What do you mean? Edit: oh are you talking about doing custom blends for each scent ?
@simplyblessed_
@simplyblessed_ 3 года назад
@@MemoryBoxCandleCo some ppl put 3 scents in one candle should we do that as a beginner or just stick to one scent per candle
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
@@simplyblessed_ it’s completely up to you. If you want to experiment with blends, go for it! A lot of pre-blends that you find from candle supplies have 10+ scent notes in them so you can have fun with it if you want to! If not, using the pre blends that you can get from suppliers is really good to use
@joannasanchez6200
@joannasanchez6200 3 года назад
What was that noise @ 6:06? 🤨
@joannasanchez6200
@joannasanchez6200 3 года назад
6:54 also 😭
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
@@joannasanchez6200 my neighbors dog was barking throughout the video 😭😅 i put a noise reduction on the video in post to help it not be as noticeable but it definitely sounds weird 😂
@WhatHappenedToThem
@WhatHappenedToThem 3 года назад
Hey Erica. My husband and I have been watching your RU-vid videos and were wondering if you would be willing to talk with us on the phone so we can ask you a few questions? We would be willing to pay you for your time if you tell us a fee. Sorry to contact you here, we just did not see a way to contact you via email. Or if it's easier, we can ask the questions and you can make a youtube video on them or point us to a video you already made about it. Please do let us know as you have already helped us so much in your videos.
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
Hi! As of right now I don’t do phone calls, however I would be happy to answer your questions to the best of my ability through email: memoryboxcandleco@gmail.com 🙂
@WhatHappenedToThem
@WhatHappenedToThem 3 года назад
@@MemoryBoxCandleCo One of the main questions I have is how have you had such success so fast? Did you advertise on Etsy? Did you already have a Facebook following or something? Was it RU-vid that got those sales? How did you get so many sales so fast?
@MemoryBoxCandleCo
@MemoryBoxCandleCo 3 года назад
RU-vid is a big reason, because it is technically advertising my business while I share everything with my followers. I’ve also built a following on IG, as well as word of mouth through family/friends
@austinpaskerian8777
@austinpaskerian8777 3 года назад
3rd comment swag
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