How Millions Of Pounds Of Coffee Are Processed At Hawaiian Coffee Farms | Big Business

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Although Hawaii accounts for less than 1% of the global coffee production, coffee is a $50 million industry for the state, and the number of coffee farms in the islands has been steadily increasing. But the COVID-19 pandemic has thrown the supply chain into disarray, and as tourism to the islands plummeted, demand for coffee plunged. Now coffee producers throughout the islands have been left sitting on millions of dollars worth of last year's crop, just as this year's harvesting season begins.
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How Millions Of Pounds Of Coffee Are Processed At Hawaiian Coffee Farms | Big Business

Опубликовано:

30 сен 2024

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Комментарии : 1 тыс.

@Sk1tz092 3 года назад

Title should be: How Covid impacted Hawaiian coffee farms.

@BigChungus-ti5ru 3 года назад

True ngl

@skypilot805 3 года назад

*How government fucked over the little guy... fixed it for you.

@smugfrog1041 3 года назад

Lockdowns did that, not Covid

@themetrics6503 3 года назад

that's why it's in business insider instead of food insider haha

@hus390 3 года назад

@@smugfrog1041 Covid caused lockdowns. And even after lockdown restrictions were lifted, people were hesitant about traveling. US government, under this Administration and the previous one, with Congress, pumped trillions in aid packages to help people and businesses.

@bleepbleep7847 3 года назад

This video literally focused more on how the pandemic hit the coffee farms rather than the actual process lmao.

@AirQuotes 3 года назад

Well I found that more interesting

@TronKyLam 3 года назад

I agree. The content is great, not the title.

@mattbetts01 3 года назад

...it did both? They explained how they harvest. From about 1:30 to 3:00 or so.

@TronKyLam 3 года назад

@@mattbetts01 The thing is, it is not the main focus. The process was briefly described, and it is pretty similar to any video you can fine online. Besides, the main focus of the video was something else, so the title is really not on point, unless they do it on purpose for some reasons which I am not yet aware of.

@ilviandante2040 3 года назад

BUSINESS insider

@MirrorCoffeeRoasters 3 года назад

As a roasting company, we’ve definitely received a hit. We’re doing everything we can to support coffee farmers and producers. Beautiful video too!

@myanuarfirdaus8121 3 года назад

Goodluck for you and all people working on coffee industry, we, coffee drinker really depend on you !

@djumoja 3 года назад

Once roasted it does not go bad, I am sure when it opens up it will be all gone

@MirrorCoffeeRoasters 3 года назад

@@djumoja There's a recommended shelf life for coffee. Although you can drink really old coffee, it will definitely lose flavor and quality as it ages.

@cashreedhar 3 года назад

Mostly people stopped drinking coffee, because pandemic hit their paycheck. Maybe coffee dealers like Kau could've reduced the price so that coffee became affordable to many. What I see is the opposite. 2 of the roasters I know increased the price of the coffee, I went with online subscription

@chadsimmons6347 2 года назад

I only buy Hawaiian coffee it's 6-bucks for 12-ounces, i could get 3-pounds of the cheap stuff for that price, thanks for growing the best coffee in the world

@midnightrider379 3 года назад

So weird I’m drinking Kona coffee as I watch this.

@larrejackson8722 3 года назад

Me too

@theMcWOPPER 3 года назад

Where can I buy it?

@henryfreeman6113 3 года назад

Where’d u get it? Lol I’m getting into real coffee not the shit from keriug cups

@letsfish808 3 года назад

Hahahaha 🤙🏽

@riujithetechnician 3 года назад

Its probably last year's stock of green beans thats only been roasted recently

@tylerhilgers8196 3 года назад

Why does this feel like a precursor to a GoFundMe?

@abhinavneoharysvarma8551 3 года назад

They not going to go broke anytime soon, he's already a millionaire

@emperoremyhriv4968 3 года назад

@@abhinavneoharysvarma8551 How did you know he's a millionaire ?

@bruskydu 3 года назад

These are business man with established business and prolly has ways to get capital through loans. It's not your typical viral post on twitter that will suddenly ask for donation and create a GoFundMe for the littlest things they went viral for.

@libraryofthoughts0 2 года назад

@@abhinavneoharysvarma8551 Well, theres a big difference between millions in a bank and millions in asset/company. Yes, they make millions of dollars per year, but how much does it cost to grow coffee, process those beans, package, selling, distribution, taxes, machinery etc. I bet they make one million profit out of that fifty.

@H8er-Maker 3 года назад

Who knew Kona coffee looks like M&M"s prior to being processed.

@wendygaspar9838 3 года назад

Hahaha bitter M&Ms for the people you don't like🤣

@B8R8 3 года назад

Raiders Suck!! 49ers all the way 😎

@H8er-Maker 3 года назад

@@B8R8 No thanks buddy, I like girls..

@B8R8 3 года назад

@@H8er-Maker you love men.

@marvinduncan5832 3 года назад

@@wendygaspar9838 actually the coffee cherries taste like juicy honeysuckles! 😋

@wallacesouza2678 2 года назад

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@montserratherrero782 2 года назад

Trading with her is %100, she is legit and sure in trading unlike others.

@Simeonsaater 2 года назад

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@marinefernandez3166 2 года назад

God bless the day i came across your number on RU-vid. You are God sent ma'am always remain thankful to you.

@carolineknudsen5306 2 года назад

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@carolineknudsen5306 2 года назад

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@hashimsulaiman3250 3 года назад

Good luck from Indonesia ! We are struggling too.

@larrejackson8722 3 года назад

Okay 👌

@TronKyLam 3 года назад

@Davon Garcia @Davon Garcia They have their own coffee. Indonesia is well known for quality coffee, and they export all over the world. About the part of targeting individuals and small companies, I personally think it is the strategy that only works locally or within the country. Exporting just a small amount will only increase the cost per unit, so people will not like the idea. Besides, I used to visit some coffee roaster, and I realize most of them import the green beans in high volume and only roast the required amount to control the quality. Individuals and small companies may not have the ability to do that, so lots of them will need the roasted products. After a long time of delivery (which is harder to control compare to buying them locally), the quality of the roasted products may be damaged (wrong aging period, environmental impact, etc.). I don't think people will like the idea of buying things from overseas which cost them more and give the unstable quality.

@thilankasthuriarachchi997 3 года назад

We are too. Sri Lanka tourism sector

@emperoremyhriv4968 3 года назад

@Troy Krentz Are you an Indonesian ? You are named Troy?

@sleekoduck 3 года назад

@@emperoremyhriv4968 I knew an Indonesian kid in elementary school named Troy. Why is that so strange to you?

@BlueFlyer83 3 года назад

I roast my own coffee and I was very interested in buying some beans from them. Dude, $17 for a pound of green coffee beans vs $6 of green beans from my preferred seller. Sorry, but no thanks.

@angelopacana7912 3 года назад

17$ per pound and the farmers pick both ripe and unripe (green) cherries. Thats sounds a rip-off actually.

@hansolo6827 3 года назад

Yea for real. Based on the numbers and how many years they been in business, they just have bad money management if they’re broke now They were making a killing all those years before covid. Coffee is one of the most overpriced food items

@onezerocoffee 3 года назад

@@angelopacana7912 What makes Hawaii Coffee so expensive is the minimum wage of $10.80 vs $1,20 in Colombia . The Coffee is not higher quality just the costs make it so expensive.

@ridingwithriggs4228 3 года назад

yeah even for Kona that's a whole lot

@DrakeOola 3 года назад

@@onezerocoffee w r o n g

@wayneobrien3332 3 года назад

Start exporting to places like Australia. We're almost back to normal here and love our coffee!

@Ma7chesMal0ne 3 года назад

After you add the transportation and other costs, I doubt many Aussie would go for it compared to its competitors

@eddiem2211 3 года назад

@@Ma7chesMal0ne if it's good they'll pay for it like gloria jeans

@J__C_ 3 года назад

Most Australians are descendants of their Tea Loving British Ancestors, then when,why and how did you people start loving coffee so much ?

@hus390 3 года назад

@@J__C_ Maybe because they have a huge East European origin citizens? If not, then the cofffee mania erased the tea. 😁

@Egantaral 3 года назад

I'm from Yemen ( the origin of Arabic cofee) , I already start replant my lands with Arabic cofee tree , I have thinking to looking for a good market outside my country, the benefits that for any one they get my product, is it, he will get a cofee is coming from the origin land of cofee , any one can ask and search which the cofee is the best in the world ( history fact), I guarantee good business by my cofee

@jesselopez904 3 года назад

They made KONA coffee a very expensive brand. Now they try and sell it like it's gold. You are getting what you deserve you greedy bastards. Lower the price.....but you can't because the brand must stay Incredibly Expensive. 🤣😂😅 I love it.

@heyheytaytay 3 года назад

So much of this has NOTHING to do with the "how" of coffee processing in Hawaii....

@henryraymond6476 3 года назад

Great video ! So I wonder why the whole pandemic won't just go away😔😔 I hope it doesn't affect the investment in the decentralized currencies especially Bitcoin because it sure will affect the stock market

@royhelmic2465 3 года назад

I don't think it's gonna affect bitcoin investment at all😁😁 About 90% of my trading portfolio is in Bitcoin the rest are gold and stocks like telsa and xrp

@austinjeffrey938 3 года назад

@Jamie Jasper Of course crypto is doing far better than stock especially with the current surge in the price of Bitcoin.

@alexiskayla5340 3 года назад

The rich stay rich by spending and also investing but the average stay stagnant by spending without investments and thats the problem🤦🤦 Ignorance

@judeharley661 3 года назад

Exactly, investment in crypto is the key to coming out of this economic crisis!!

@jerrydean210 3 года назад

The best thing to do in this current period is buy sliver and crypto Expecially Bitcoins✔️✔️✔️

@PsylentSir 3 года назад

*Too much supply but the coffee price didn't drop*

@musicisbest3419 3 года назад

You want me to feel sorry for a millionaire, as I'm sat here living in one room? Give me a break.

@VastKnowledge 3 года назад

So, *coffee* really lived the good life in Hawaii before going into your cups. Naise..

@friendlyindianscammer2887 3 года назад

Then it turned into shit

@ELmelfes 3 года назад

@@friendlyindianscammer2887 more likely pee

@herlescraft 3 года назад

And once it's work it done it will go to live in the farm... As compost... Happily ever after.

@NSAhitLIST 3 года назад

not mine, my coffee lived a good life in Peru and India

@ChinaLake100 3 года назад

I bought coffee from this company after watching this and it was very good, I’m coming back now to say that

@marnalicious7190 3 года назад

That’s why Hawaiʻi needs to diversify and not depend on tourism so much. Not all of us want tourists here. 🙅🏽‍♀️

@brendanzhang7488 3 года назад

yeah,couldnt they just sell it to other places

@sssjjjttt 3 года назад

it didnt used to depend on tourists... but global production of pineapple and sugar which were originally the mainstays of the state's economy were ruined by cheaper international alternatives. Compare a Hawaiian pineapple to one from Costa Rica... the Hawaiian one is so much more sweet and delicious but costs to cultivate and ship the product made it not viable as a self sustaining industry. This is why the coffee isn't just shipped internationally like the south american coffees are. There would be no way to turn a profit on it. Hence he's storing it to try & get something back here locally because sending that much coffee to anywhere either by boat or plane either compromises the product or makes it prohibitively expensive to the point of being a loss. It's a catch 22. Also #hawaiiproblems

@outsidechambaz 3 года назад

if tourism was locally owned we would be a very very rich place.

@sn5301679 3 года назад

Its also happen for tourist destination like thailand and bali.

@elyenidacevedo1995 2 года назад

Yeah hopefully the government helps you guys out with that...

@DJMilo101 3 года назад

I love how they DONT focus on the fact the state of Hawaii DID NOT ALLOW VISITORS AT ALL FROM MARCH UNTIL NOVEMBER. Hawaii has totally turned a blind eye to the local economy. Their lockdown did NO benefit to the locals in Hawaii. The only reason they reopened was because they realized how much damage they had done to their local economy and realized they couldn't keep going.

@chanacavids Год назад

not covid, but the lockdowns are to blame. can't believe how tyrannical hawaii's protocols were.

@sammyswingtha 3 года назад

Here after watching "how is cocaine made"

@J__C_ 3 года назад

Where would BI go to shoot the cocaine video - Colombia or Mexico?

@ayanami808 3 года назад

Thanks BI for coming out here and doing a piece about our islands. We’re struggling out here, but we have awesome communities and people helping one another to get through it. Aloha!

@J__C_ 3 года назад

Why does your state have a Union Jack in it’s flag ?

@BuddhistRajput 2 года назад

@@J__C_ due to British heritage.

@Richie016 3 года назад

Coffee bean trade and cultivation have steeped near the Hawaiian Islands.

@jeffj2495 3 года назад

An unfortunate situation for Hawaiian coffee growers. Individually, I still drink as much coffee during the epidemic. Probably other people to too. We just aren't drinking it locally in Hawaii because of travel restrictions. I feel sorry for these growers.

@marshwetland3808 2 года назад

I haven't finished watching it yet, but the guy sounds helpless. Did he think of selling his stuff online? Something to do when you can't do what you usually do. People weren't going out for coffee, but they were probably making more of it at home.

@jelenacatherine9735 3 года назад

I don't know who needs to hear this, you've got to stop saving money. Invest some part of it, if you really want financial freedom.

@jelenacatherine9735 3 года назад

Invest in bitcoin, gold, silver, buy stock, forex market, commodities. Just invest and save yourself.

@larryhenry5689 3 года назад

@nancy lovely Hey dude, this is 2020. People who aren't even traders make money from the crypto and forex markets and moreover there are already financial analysts and trading experts(PhDs) who have shelled out theories and ideas for years on how bit coin technically grows.

@d_ken 3 года назад

@@larryhenry5689 Exactly, Very Good point ✌🏻

@d_ken 3 года назад

If you think you're too lazy to trådë or learn how to trådë, just know I have some friends who invést in a plãtform where and expërts devotes their time and help them trådë and they get paid prøfit every week

@kelvindean455 3 года назад

@@d_ken Steve Clarke runs and invêstment platform like that, I paid in €10,500 just last week though its not the first time, and I got a paid profit of €19,600. It's been an amazing experience with him

@oliverm1255 3 года назад

All people do is ask for money. Do people not realise someone's going to have to pay for this.

@joeyramstad8529 3 года назад

I think people realize who pays for this but some people arent selfish and are willing to contribute towards protecting other peoples livelihoods

@paolodicembre4129 3 года назад

We would happy to buy your green bean in Australia! As an Australian coffee roaster on the south coast of New South Wales I'm happy to put my hand up for a quantity order. Would love to supply quality Hawaiian coffee to our cafes.

@_shadow8957 3 года назад

If your going to make a video on hawaiian coffee, at least pronounce our language correctly

@xeric1953 3 года назад

1:48 ahh yes that signature boot flavor

@GladiatorReid 3 года назад

6:11 it's getting nipple flavour

@DrakeOola 3 года назад

It has the skins on and it not only gets them removed afterwards, but it also gets washed, dried out for weeks or something, then roasted for hours to get that black "charred" look. Bugs regularly climb on the coffee trees too so a boot is the least of your worries, even build nests in them which look sort of like spider webs with a bunch of termite droppings in it. Pincher bugs, spiders, and even ants I think leave the most droppings. Lots of foods like carrots are grown in the ground too so idk why a boot would bother you.

@bradleydenherder8361 3 года назад

We lived so close to this part of Hawai’i! I miss home so much. There’s nothing like Kau mornings.

@larrejackson8722 3 года назад

Beautiful morning

@Camille_Boomer77000 3 года назад

I had never heard of Kona coffee before. I'd be into getting a few bags to try it out. ☕

@postal1468 3 года назад

Really good, but very pricey

@Bobbylim323 3 года назад

It's low attitude coffee which usually don't taste as well as beans grow on high attitudes. However, it's marketed very well

@nazarf1884 3 года назад

It's one of the best coffee in the world..the well-known hawaii kona coffee

@NSAhitLIST 3 года назад

@@nazarf1884 The best comes from India and Peru, Death Wish coffee is the best

@judithmacikmacik5981 3 года назад

My favorite

@Ashoud_Anobetah 3 года назад

1:48 so that explains the dog sh&t juice flavour in that coffee...

@estherp4867 3 года назад

Kona coffee is so good. Even when you get stuff that was roasted a while ago like at Trader Joe's, the brewed coffee has no bitter aftertaste and a ton of sweetness. Perfect for the American palette.

@400080vikkash 2 года назад

You must not understand much about coffee then, typical charbucks drinker you at.

@BloodravenD 3 года назад

This was less about how it's processed and more about them bitching about how the pandemic is hurting their sales.

@nom6758 3 года назад

@@kantongasoy1790 Last time I checked this show was about how they run businesses. Are you challenged?

@DrakeOola 3 года назад

@@nom6758 He's just a clown that doesn't understand having the word "business" inside the name means they will go more into the business aspect and how individual companies are coping with the times. Man probably thought he was watching "how its made" still... 🤦‍♂️

@ATAATX 3 года назад

Good thing about coffee cherries, as long as the coffee is not roasted, it has a very long shelf life. Green coffee has been known to last decades with little to no loss in flavor, depending on how its stored.

@Egantaral 3 года назад

I'm from Yemen ( the origin of Arabic cofee) , I already start replant my lands with Arabic cofee tree , I have thinking to looking for a good market outside my country, the benefits that for any one get my product is it he will get a cofee will come from the origin land of cofee , any one can ask and research which cofee is the best in the world ( history fact), I guarantee good business for my cofee

@francok38 3 года назад

I would be interested in buying some coffee from your land .

@narutobroken 3 года назад

The 2:05 guy sounds just like Robert California

@kotk05 3 года назад

The guy at 5:13 sounds like Ping

@citydude7 2 года назад

Business Insider, is it allow to use your video link on our website for educational purposes for our coffee farmers?

@20_percent 3 года назад

Technology moves as fast as I go to the store for beer

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@Silverfirefly1 3 года назад

...exponentially! I have to say my bladder can and will be subject to diminishing returns.

@Alpha-123 3 года назад

Are old dried coffee beans bad. Does it rot overtime 🤔

@NSAhitLIST 3 года назад

you have Google at your hands ask Google

@elisecooper1942 3 года назад

AS a coffee drinker year round I thank you for all of your hard work in bring this delicious coffee for me every day. Thanks for sharing. From coffee lover from now to eternity.

@lion2535 3 года назад

I just had a coffee made from Hawaiian beans

@larrejackson8722 3 года назад

Yes

@theMcWOPPER 3 года назад

Wat?

@nancychace8619 Год назад

Dang! Last I heard there was a shortage, but that was quite awhile ago. How can there be such a disconnect? Seems good Hawaiian coffee is kind of hard to find on the mainland, although admittedly I often buy online. Why do they have to depend primarily on tourism? What about online? Covid has been hard for everyone. Hope things improve for them. Love good coffee from the Islands.

@tybussy1912 3 года назад

I don’t really understand why demand fell when everyone is still buying coffee especially at home coffee?

@anushasan9452 3 года назад

Because the business that revolve around selling coffee like cafes, restaurant, hotels, GIANT franchises (specially ones that focus on coffee) like starbucks have shut down. This really impacts farmers because these businesses buy coffee in huge bulks.

@dirtytapwater1374 3 года назад

This is Hawaii we’re talking about. It runs on tourism. Local people don’t buy tourist coffee.

@dirtytapwater1374 3 года назад

And Hawaii goes on lock down too smh

@samuelrs5138 3 года назад

Less tourists means less people drinking coffee. Then there's the coffee drinking Hawaiians, some of whom have less money to buy it since they have lost jobs or hours.

@dirtytapwater1374 3 года назад

@@samuelrs5138 Hawaiians only make up around 10% of Hawaiis population...

@txtmyangels7785 3 года назад

I need to buy this coffee this looks really good.

@spideywhiplash 2 года назад

Me too!☕

@d.jensen5153 3 года назад

Great video! Was very interested to see your process. I lived for a few years in the mountains of Colombia, in what's called the Eje Cafetero. It afforded me a front row seat to the Colombian coffee industry - from Juan Valdez all the way to Mrs. Olson. :) There was so much coffee grown that many brick kilns were fired with nothing but dried coffee hulls. (I've always loved work - I can watch it for hours!)

@lifeofash425 3 года назад

i love hawaiian coffee. Costco should sell some of these..

@anasibndawood6696 3 года назад

Hawaiian coffee has a distinct taste ,not your average coffee . Maybe because volcanic soil . I didn’t like it

@NSAhitLIST 3 года назад

The good coffee come from Peru and India, this is some low level stuff

@DrakeOola 3 года назад

@@NSAhitLIST w r o n g india coffee is worse than dirt. Enjoy your boiling mud water. 🤢

@NSAhitLIST 3 года назад

@@DrakeOola Some of there coffee is pretty good. I don't drink that stuff anymore, I have a pack of Death Wish Coffee that's all the coffee I've been drinking lately.

@seinfeld11123 3 года назад

they need to pivot and change where they sell coffee to. and go international

@jakefromstatefarm142 3 года назад

Sell it online, through Amazon. Ill buy it.

@varma. 3 года назад

Well the reason is that the they don't want to sell them at a lower price and get some revenue rather than sit on it and expect the economy to be booming amidst a pandemic and a worldwide recession and potentially ending up on max inventory with no sales. Also the fact that there are no government subsidies for it's home grown crops makes things worse.

@intuitreptition8998 3 года назад

They just said that their normal buyers weren’t buying because the demand has dropped. The price of last years harvest drops daily because it’s getting older

@Theinatoriinator 3 года назад

The thing is even if you drop the price, currently the demand is just stagnant. It's not that people think it's too expensive, its that there not going to get the material because of lockdown and restrictions.

@texasrav6056 3 года назад

@Buisness Insider: How about you truthfully title your videos? Instead of people scanning PAST the video, perhaps the right person sees it who can help them. #journalismisdead

@SkaterK3 3 года назад

To me, this looks clearly to be supply chain issue, which have been some of the most issues created during the pandemic. Firstly, if more people are at home and still buying coffee to consume, why is this bagged coffee unable to reach home consumers? Answer is likely that this company only sold to coffee shops in the past (easiest supply chain to procure) and didn't have enough money saved to diversify during the pandemic.

@monikasannoh7517 2 года назад

Maybe Hawaii should loosen their covid rules. My mom and sister flew all the way from Virginia to Hawaii only to be turned back on the plane. They never left the airport. The Hawaiian officials said they didn't have a negative covid test from the "right place". They had negative tests from Patient First, but that was not good enough for Hawaii. The issue is with your politicians.

@Gary-jh3wd 3 года назад

All the high priced beans I've tasted in the last 1-2 years...e.g. Kona's, Jamaica Blue's none have maintained even a fraction of the quintessential hallmark flavors and richness as I'd last remembered in the early to mid '00's. One's that you would be willing to pay an arm and a leg to indulge. Same high price but flat, really boring cups of coffee. Can anyone else back me up or maybe it's just my insufferably unsophisticated palate?

@Liam.1998 3 года назад

Does he sound like Dwayne Johnson or is it just me

@harryharpoon5257 3 года назад

I didn't stop drinking coffee when this politicized pandemic started.

@hus390 3 года назад

Politicized? No!! It's pandemic and it hurt many people's health. The politics is only when politicians compete to make each other look bad. (BTW, I'm a Republican and Trump bungled in his messaging. You seize these opportunities to shlw your caring side). Glad with the vaccines and many stimulus packages, we are coming out of it. Coffee shops , hotels and restaurants induce more drinking, which means more opportunity to increase the supplies for these farmers. Tourists in Hawaii buy a lot of these Kuna coffeee. So this guy got hurt by the covid impact.

@tsattley 3 года назад

Two things can be true at once. It is true that COVID-19 was a pandemic...It is also true that government (especially in Hawaii) politicized it and overreacted in their response & lockdown restrictions.

@G3NK5T42 3 года назад

How sad! Wealthy farmers aren't earning as much money for a year. They need government aid! How about the billion plus people who don't have a business and lost their jobs and are losing what little they had to begin with? Making it sound like these farmers that produce and sell 250k - 1m lb of coffee beans annually, are living paycheck to paycheck and don't have millions usd.

@scottyflintstone 3 года назад

they are gonna have to add value to their product or drop the price

@scottyflintstone 3 года назад

@@ahmednisar2359 *commerce

@butmonkeylol 3 года назад

@@ahmednisar2359 well all commerce is based off of supply and demand you idiot

@MrSubuky 3 года назад

Everybody shut up

@Theinatoriinator 3 года назад

@@butmonkeylol The hard thing is, supply comes once a year, if you just leave the supply alone because at the time there is minimal demand, then later demand picks up you can really increase supply. Farming is different in supply can't just be ramped up, yes you can plant more plants but it will take a while for those plants to mature and then even still the harvest season only spans a short time. It's better to suck it up and get close to bankruptcy, then it is to have no supply when the demand comes back. The argument of adding value or dropping price only works if you can do that. You can really add value to a product already made, and you can't drop price because then you're still losing money, possibly even more than it is to just let it sit in storage.

@airmanma 2 года назад

Here's a novel idea. DROP THE PRICE. Most expensive coffee in the world.

@lanceseidman 3 года назад

If they could cheaply ship to me, I'd buy 20lbs here in Vegas. Normally so expensive to ship.

@lanceseidman 3 года назад

@Michael B Is that a shipping company who can ship cheap to me?

@dbquad 2 года назад

Votes have consequences. Support of lying politicians has damaging consequences.

@42Laisa 3 года назад

Hope all works out with these coffee farmers..I've never tried Kona Coffeee though..The stuff costs an arm and a leg here in Suva,Fiji🙄

@trevorgwelch7412 8 месяцев назад

Sell Hawaiian coffee surplus to Tim Hortons and or McDonalds ☕️☕️☕️☕️☕️☕️☕️☕️☕️☕️

@allthatresearchcom868 3 года назад

This is why we need to stop locking down everything...real costs to real people- Better sell the previous coffee asap or it will be at Marshalls or in Folgers-

@saraaudrey1348 3 года назад

Does anyone care to explain why the beans went in green then they said the bad ones are removed then they all came out brown looking like coffee how did they go from green to brown 🤔🧐

@samuelrs5138 3 года назад

They only turn brown once they are roasted

@brewwatchco 3 года назад

Great to see this amazing process!

@tinajsews2835 3 года назад

Repent , Jesus Christ is coming back,Repent , Jesus Christ is coming back.

@argus4650 3 года назад

So theses people haven't saved money or did they reinvest it into their farms and production.

@jjpaq 3 года назад

Having a year's operating expenses (or even a few months) in cash savings isn't feasible for most businesses... Like you said, it's probably gone back into the business, maybe to open the visitor centre.

@burgos041 3 года назад

Title is completely misleading, It did show how the coffee bean is harvested but 90% of the video is about how covid affected the coffee industry

@curtiskelly1242 3 года назад

And that’s why smart farmers utilise futures

@Area51AlphaZulu 2 года назад

I’m sure they’ll be OK with their 500% markup price gouging.

@gaius5901 3 года назад

Leo sounds like a Filipino grandpa 👴🏽

@k-studio8112 3 года назад

He's probably a native Hawaiian. But who knows, there's a lot of Filipinos living in Hawaii

@sleekoduck 3 года назад

A random video to be recommended two months later. And no, tourism is not back to normal yet and the vaccines won't be done for a few more months. Why don't you market the beans online? We're crazy about them on the mainland. I bought some at Lucky's before they went out of business and they are impossible to find now.

@ksgrmdsdl2383 3 года назад

A business is about profits and losses. You must accept both.

@mhykhol 3 года назад

so many odd gadgets wet mill -> flotation tank -> pulper -> demusler -> another flotation tank -> drying deck -> warehouse -> dry mill -> classifier -> gravity table -> optical sorter -> roaster

@ryanaiden 3 года назад

Honestly I was just looking for a how it’s made video... 👀

@DrunkenGuitarGuy 3 года назад

i feel for these business', but i feel way more for the average person! i am going to struggle to eat next couple of weeks, this guy isn't gonna be missing any meals!

@jjdrama 3 года назад

I don't know why you think that his problems are insignificant. Hawaii faced nearly 30% unemployment at the peak of the pandemic. There were many people struggling to feed themselves here and if it wasn't any of the men in this video it was their family, neighbors, employees, and friends.

@mprambudiardon27 3 года назад

Come here before 1 million views

@danielconway4136 2 года назад

Factory farming is wild. You hardly see or even hear about it probably due to exploitation of foreign farmers

@JogBird 3 года назад

Hawaii would be the perfect place to grow weed

@einaf639 3 года назад

Growing up in the 90s I remember it being in the news a lot. People would just grow it in the woods in the mountains behind their houses and would just try to plant it in places where it was hidden by the other plants.

@ayanami808 3 года назад

Uh. It is. Stop telling people. LOL!

@bigbigmurphy 3 года назад

People have mini weed farm in their back yard, lol.

@oldschool8432 3 года назад

Haven't you ever heard of Maui wowie

@bigbigmurphy 3 года назад

@Stephanie Azden One night, me and my buddy were playing video games, neighbor were smoking weed, the wind blow it right back into my room, and we burst out laughing. It was strong, lol.

@400080vikkash 2 года назад

Kona coffee most over rated coffee in the world. I would score it a 4/10 nothing special. Perfect for tourists.

@troypropes1182 3 года назад

Honestly, Hawaiian land should be used to grow food to feed the entire island. This is an example of people using limited space and resources for profit. Hawaii is the perfect place to practice sustainability and simplicity. Yet, there are tons of homeless and poor people who have to rely on imports to the island. The islands of Hawaii are GOLD MINES for people’s who want to live more naturally. Think food forest, community gardens, natural buildings, rain water catchment, solar panels, wind mills, electric cars and bikes, etc.

@Theinatoriinator 3 года назад

I'm pretty sure they already use that a lot because of their situation, clean water is not cheap because the only real solution is rain catchment, electricity is also more colar and renewables because it's hard to justify a huge power plant. The thing about growing food for themselves is the soil type and climate is not the best for things like wheat, corn etc. You can use other crops but their not as high yield and they are not as supportive.

@ScribeAdept 2 года назад

Completely misleading title. Video itself was important and well done, but clickbait is still clickbait.

@imthemanman8280 3 года назад

I used to pick coffee at this farm in 2017

@Michael-ko4ko 3 года назад

How much did you get paid? That's the biggest question I have. They show how much money is at stake but I'm assuming the person like yourself got abused and paid crumbs while the guy up top enjoys his yacht.

@Talkwithtina808 2 года назад

@@Michael-ko4ko exactly!! I live here and I saw a ad on indeed paying $11.30. Now mind you milk cost 7.50 at our local target.

@MarketingFoodOnline 3 года назад

One of the coolest videos about food business

@motog4-75 3 года назад

I don't understand, my demand for coffee as a consumer hasn't dropped, although there is only so much I am able to drink. But I'm sure there must be millions of people globally who still want daily coffee. So why not just use general postal services to ship out packets to consumers. Perhaps even use Amazon marketplace. We would all love to help you out. You do gds work🙏. You keep growing the good stuff, we will keep drinking it.

@patmcfarland9880 3 года назад

You can blame Gov Ige for that. There are 1000’s of businesses in Hawaii going out of business.

@QuiChiYang2 3 года назад

I love my coffee. But this capitalistic society we depend on leaves most people thinking this is the risk taken. Others see value in co-ops, mail order distribution.

@conradmcdougall3629 3 года назад

The virus comes from a communist country

@codyw6424 Год назад

Yeah well hawaii loved their lock downs more than any other state and treated it like the Spanish flu or the black plague so you get what you settle for

@ordinary_magician 3 года назад

I thought that coffee beans would be more darker brown for some reason

@alexl0890 3 года назад

These are raw and unroasted

@beenaatlee8020 3 года назад

Roasted

@jacobginger7871 3 года назад

Seems like very restrictive travel policies to the State of Hawaii have kept tourist away. I have stopped traveling to states with restrictive travel policies open your state up and the people will come

@MsLeonor1968 3 года назад

I LOVE coffee ☕️

@squirrelhunter1300 3 года назад

I love woman

@friaspr 3 года назад

The should leave the coffee dry out in the open for 7 days for better flavor not overnight or with a machine.

@SilentHProductionsLLC 3 года назад

Brilliantly shot, edited, and produced piece. As someone that does all three of these for a living, I am genuinely impressed. Nearly 9 minute piece was informative ,beautiful to watch, perfectly paced, and effects weren’t over the top. But the coup de grad is that I’m now considering my first vacation to Hawaii for Christmas. Well done ladies and gents...well done.

@AirQuotes 3 года назад

I was with you until your last sentence. Stay home

@user-im4my8hg3d 3 года назад

Please don't come to Hawaii this year, Hawaii's an island after all. If you somehow spread covid19 the residents will suffer the most, not you.

@pradeep8780 2 года назад

Please do a video on black ivory coffee. Not sure if its expensive.. 😀

@martavillanueva1062 3 года назад

Rich people problems. They should give every Hawaii household a free bag of coffee ☕ in solidarity of what's happening. Then for sales, start selling in other parts of the world.

@narutobroken 3 года назад

Yeah it’s just gonna go to waste.

@moniqueneagle7091 3 года назад

Kona coffee, one of the best in the world. 👍👌👌👍

@RayMak 3 года назад

I feel bad... But maybe they can try different methods to ferment the beans and come out with some special and healthy new type of coffee.

@liamnoname6662 3 года назад

@justxii1619 3 года назад

Gay?

@erid143 3 года назад

Coffee is for waking up, not to be healthy.

@jellytoni7262 3 года назад

I see you everywhere lmao 😂

@user-lm6eb6fm9h 3 года назад

Yea

@michaellondonxxx4860 2 года назад

This is an interesting video about a niche product. I never knew that Hawaii coffee existed.

@DaniMrtini 3 года назад

I member going onto many of these farms when working for the USDA and looking for CBB infestations

@jeffhallel8211 3 года назад

Is mold a problem with storage of coffee beans? Those beans are in a humid environment for an entire year.

@DaniMrtini 3 года назад

@@jeffhallel8211 from the places I've been they all have a dark/semi cold storage room they put the beans in. But if they get mold that mold is pretty good for soil

@jimshanks7748 3 года назад

I don't know about the rest of coffee drinkers but I have increased my coffee intake by two fold I am doing my part to help these guys so how about the rest of you help tow the line and drink more coffee