Club game needs to be advertised more and marketed in a dangerous sexy way. The old boys will still watch it regardless, you need to catch the eyes of young people. Especially those with expendable income so that's 20-35yo men.
Jim's heart is in the right place. But his lack of business and economic analysis is quite frightening. Start with the balance sheets and funding of most clubs. Then look at the losses. Then think about the salary cap dynamics. Ticket prices are constrained by consumer spending pressures. Commercial revenues are flatlining. Merchandising is twenty years behind the NBA. Needs a complete revamp. Oh and the crowds are making the broadcasters reconsider the value proposition. And two clubs are going into administration....
10 teams is at most what Prem can support. It is a basket case of a league. RFU needs to take control and become like the American leagues and enforce proper salary caps, distribute the money equally and if benefactors top up the team spend (not by loaning club money but directly and for the guaranteed length of the overhead I.e a players entire salary) then they pay a % tax on top of that which goes back into the league
@@louisc6117 attendances have been high for about 4 or 5 seasons now. You'd be right about the championship days and when they yo-yo'd with the Premiership.
@@louisc6117 that's thr difference, a stadium. Lots of clubs don't have a stadium and look fuller. Bath have beenn playing horrible rugby but it always looks packed as it's the smallest ground.
The swift argument against Mark here is that you can promote a poor product well, but people won't come back if it stays poor. Gotta find the balance between good marketing and good product or service - that may likely require good results which often takes good players. Everyone knows it's a blend of factors, but what is interesting is how much some clubs put their money (as a %) in some factors more than others and why.
The problem is there isn't a sustainable club in the league. People go on about the money in football, but the dirty little secret is for about a decade most prem football clubs make a profit. Every single professional rugby club in England is for all intents and purposes bankruptcy without benefactors just eating their losses. It is utterly madness
Fans want to see a good product, whether that be rugby union or L, football, cricket whatever. It's the high level of competition that draws people to the prem football. Ronaldo playing midweek in the reserves away at Crewe isn't drawing people. Competitive high standards of rugby will fill seats and draw players to the league clubs etc. Where rugby union stuggles is 3 out of the 5 top European nations have central contracts and the regional sides are run by the international governing body in effect. A strong English Premiership doesn’t lead to a good England side, by contrast look at Ireland. And to some extent Wales and Scotland, their international side's are of a far higher standing than their domestic top flight. Ps. Due to the nature of Man United's shirt sponsorship deal, the club see very little sales revenue directly from shirt sales.
40k minimum salary is piss poor for any pro sport. The nfl which is probably rugbys biggest con tact sport competitor has a minimum pay of like 800 grand
But compare that to the clubs income. The players aren't brining in as much money as they costing. No other business model would you operate like that.
@d M premiership rugby has never made a profit in it's existence. The players are overpaid as sad as it to say, rugby clubs are zombies that survive on debt and rich blokes signing cheques.
The all blacks get payed jack shit for a team who has been the juggernauts of rugby for centuries they should be on a way higher salary they don’t get payed enough to even retire. NZ money is so low
South Africa is worse - considering that they are also 3x world champions. However, the players are allowed to ply their trade elsewhere to earn more money.
It's just scales of economies. The number you need to only understand is around 88% of the worlds population is in the northern hemisphere. Hence larger economies, more eyeballs, stronger dollar etc. Which is why the Silverlake deal was so important.
