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How One iOS Developer 2X Sales by Optimizing His Paywall 

App Masters
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In this case study, we share how we were able to double sales for our client by optimizing their onboarding and paywall screens.
This is a great example of how tiny optimizations can breathe life into your app.
By the end of our optimization efforts, our client saw a 2x increase in sales and a 4X increase in ad revenue, as well as higher engagement and satisfaction from their users.
This case study highlights the importance of continuous improvement and data-driven decision-making when it comes to improving conversion rates and driving business growth.
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Опубликовано:

 

5 сен 2024

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Комментарии : 17   
@riley6247
@riley6247 Год назад
Vibrator app? lmfo
@AppMasters
@AppMasters Год назад
LOL!
@suzeyalofschwartz
@suzeyalofschwartz Год назад
Steve - App Masters is the BEST PODCAST!!! I always learn so much!!!!
@AppMasters
@AppMasters Год назад
Thanks Suze!
@TheRootko
@TheRootko Год назад
You mentioned 2 min ads. What's the ad network and ad type? How can you decide how long should your ads be in the app? Interesting way how to raise revenue :)
@SelantoApps
@SelantoApps Год назад
I would like to know that as well. He shows a really high eCPM. Any tip on how to increase it?
@AppMasters
@AppMasters Год назад
Is Admob and we typically used banner ads and video ads.
@ggez8997
@ggez8997 Год назад
When it comes to ads non-skippable ones like video doesn't it annoy user not in good way though i mean they will just close the whole app until that app is super useful the only in-app ad I tolarete is free music streaming app because I use it everyday but for some basic app I think it will kill the desire of user to continue using the app and btw I am sitll happy making 10$s day lmao sometimes not even that I dont use in-app ads nor investing in app referrals or search ads I only do whole ASO process and I am getting like 15-25 installs a day
@AppMasters
@AppMasters Год назад
It’s all about preference. I don’t mind watching ads for apps that I love and use either.
@aibochan1764
@aibochan1764 Год назад
Great video. Can you make a video about how to set up remote config ab tests and funnels in firebase?
@AppMasters
@AppMasters Год назад
Great idea!
@haithemkchaou1413
@haithemkchaou1413 Год назад
Don't you think this is a good short term strategy but not a good long term strategy for organic growth? Also , I guess it works for apps that are already very popular. If you restrict newly launched apps then it kills its growth. What are your thoughts on this ?
@AppMasters
@AppMasters Год назад
Both. Obviously depends on the app but even instagram and TikTok have ads now that are somewhat disruptive.
@weili5959
@weili5959 Год назад
1.7k/m case study? too small
@AppMasters
@AppMasters Год назад
Maybe but you have to start somewhere!
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