How one typeface took over movie posters

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Why Hollywood kept using Trajan.
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For the past 25 years, one typeface has dominated Hollywood typography: Trajan. It’s everywhere, from Shakespearean epic classics like Titus to gory modern flicks like The Human Centipede. It was even the official typeface of the Academy Awards for a while. In movie poster design, if you want to make a film look official, you use Trajan. So how did that happen? Designer Yves Peters set out to answer that question.
Read ScreenFonts, Yves’ monthly movie poster reviews: typenetwork.com/news
By Design is a Vox video series about the intersection of design and technology. We’re investigating how human decisions on one end of creating something affect people on the other. Watch here: bit.ly/2OZTiJ5.
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
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Опубликовано:

27 июн 2018

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Комментарии : 572

@Vox 6 лет назад

If you're interested in the stories behind typefaces like this one, check out this history of Futura - the font popularized by Supreme and Wes Anderson: bit.ly/2N95DcX

@JadonBarnes 6 лет назад

Good job. Now stick to this type of content instead of the political crap you guys post.

@SilliestURL 6 лет назад

Yay

@christophertstone 6 лет назад

What were the other fonts you showed at the beginning?

@JaspreetSinghArtist 6 лет назад

Vox it would be good if you can release a small list of good font for posters .

@rfixed 6 лет назад

we need DESIGN series on Netflix but longer!

@zhxv2594 5 лет назад

Trajan: "I'm everywhere! " Helvetica: "A M A T E U R !!"

@shawn6745 4 года назад

At least Helvetica actually fits its use like 90% of the time. (but use Univers instead, its better)

@jcbgy3225 4 года назад

@@shawn6745 (or Gotham)

@Okuni_ 4 года назад

Helvetica Standard

@shawn6745 4 года назад

@@Okuni_ nichijou?

@musenw8834 2 года назад

Hellgate London!!!

@sixact9647 6 лет назад

So Michael Cera is a movie genre.

@cai6972 6 лет назад

SIX ACT so is Adam Sandler

@lunayen 6 лет назад

SIX ACT Yep. So is Wes Anderson. And Quintin Tarantino.

@jacintocuellar945 6 лет назад

I thought michael cera's and adam sandler's ones were called b movies

@luuketaylor 6 лет назад

At the end I'd begun to fall completely into the video and was longing for more... but it ended right at that moment! I could easily have watched half an hour on this.

@TheGentlemanWake 6 лет назад

Luke Taylor they always just abruptly end. It’s unsatisfyibg.

@sweatygenius 6 лет назад

I know! I was hoping they would at least show some modern non-Trajan posters as well to support his last statement.

@Jon.A.Scholt 6 лет назад

I was waiting for his examples of good posters from recent films!!!

@MaJuV 6 лет назад

That's why they link to their playlist in the first comment. It's a psychological trigger.

@GeoZero 6 лет назад

Exactly. Was waiting for advice on good poster design. This was a let down. Like a bad blind date.

@CuriosityCulture 6 лет назад

As much as I love Vox's politics and soccer videos.. I enjoy these videos so much better. (People are nicer in the comment section lol)

@billygarnett272 6 лет назад

I hate their politics videos but I agree with the rest of this statement so much.

@yonawurzburger5327 6 лет назад

Harshil Patel football

@CuriosityCulture 6 лет назад

Knew that was coming lol.

@CuriosityCulture 6 лет назад

Truth :)

@derpmcgerp8062 6 лет назад

Zrubavella Portermacher soccer*

@shaunaaaah 6 лет назад

I really like these videos but they so often feel like the first paragraph of a great article. There's so much more there, why leave it at that?

@TheGentlemanWake 6 лет назад

Shauna Blake exactly! Ultimately unsatisfied.

@BaldCondensed 6 лет назад

Thank you, I’m glad you liked it! You can read more here: www.typenetwork.com/news/article/screenfonts-may-2018 Every episode of ScreenFonts links to the previous episodes.

@thetruthfromthefuture 6 лет назад

Agreed. This is typical of our society right now. A potentially interesting subject matter that has been broken down to its most elementary parts. This sounds like a pompous pseudo-academic type person who's trying to sound smart.

@BaldCondensed 6 лет назад

I’ve been called many things, but never “a pompous pseudo-academic type person who's trying to sound smart.” Gotta remember that one. 🙃

@thetruthfromthefuture 6 лет назад

Did I insult you? That wasn't my intention. Were you involved in this video somehow?

@TheGentlemanWake 6 лет назад

I Like these vids generally speaking. They are well edited. Interesting. But I always get the sense that they just abruptly end. I never leave ultimately satisfied by them. There’s a turn in this one at the end where the expert mentions that there is still good design happening now. And I get that this piece is about the Trajan font but I wanted to see where modern typography is going. At least that’s what the flow of the video promised. Of the point was to eulogize Trajan as a font that had its heyday and now is relegated to wannabe b movie postres then this video essay needed to conclude a little stronger. Perhaps speculating as to what the future “Trajan” might be.

@BaldCondensed 6 лет назад

Gotham became the new Trajan of movie posters after Barack Obama used it extensively in his campaign collaterals and won the US presidency. One of the few times a political event triggered a design trend.

@Eoin-B Год назад

My mother was a graphic designer in the 80s, then became a stay-at-home mother in the 90s and by the time she was ready to go back in the 2000s, her craft was totally obsolete. It's a little sad and I was also so amazed at what you can do with exacto knives, camera film, photocopiers & projectors. She hated screens and refused to upskill and pivoted to commissioning wedding dresses in the end.

@carawestgate 6 лет назад

More Yves Peters! I'd love to see a video with him showing us some good and bad examples of movie posters, or anything else really. I bet he has a lot of interesting things to show us!

@worf7271 6 лет назад

You could also analyze the flood of blue-and-orange colored movie posters.

@fmkhan213 6 лет назад

Worf there can be a whole episode dedicated to it

@jeremydavis5661 6 лет назад

Worf contrast

@imageez 6 лет назад

Jeremy Davis well we don't see that much movies with red green or yellow purple pairs. You had to be either Mario Bava, Wes Anderson, or any other visually quirky director to use them. My guess is that blue and orange is somewhat more natural for us, because we see them as natural lightings (orange for the sun/usual lights, blue is for the shadow/night), but there might be more to that.

@calabiyau9269 6 лет назад

not 2 complex. orange + blue on opposite sides of color wheel, and orange blends in with white/tan people skin

@baartus 6 лет назад

not only the posters, but also the movies themselves are often orange and blue

@kingkthewildone2134 6 лет назад

Yeesh vox is just so good I can't put it into words I subbed for music stuff but this is interesting

@Aldo-ed8gl 6 лет назад

When they're not constantly complaining about Donald Trump they can make actually good videos. If only they could let go...

@ToharaAmah 6 лет назад

Pickpocket They're not going to stop, so being passive aggressive about it isn't going to do anything.

@Aldo-ed8gl 6 лет назад

EssieD yes unfortunately and we still have 2 and half year of vox doing shitty videos nobody cares about. They're a waste of place in a feed.

@vince1000 6 лет назад

Pickpocket imagine being this dramatic

@MartinKronstrom 6 лет назад

'Rogue One' is recent example using Trojan in a big blockbuster (non horror) movie.

@captinobvious4705 6 лет назад

Trajan*

@FeyTheBin 6 лет назад

*Storms Martin Kronström's home with a wooden horse*

@alexbarnes9499 6 лет назад

Dr. Strange, Thor 1, A Quiet Place, and even the “infinity war” part in infinity war!

@BallpenEater 6 лет назад

I didnt event notice that the video was already ending. Amazing and simplistic prod design, seamless editing, very intelligible narration, and the sound design is spot on. Vox, keep on keeping on.

@TheReviewSpace 6 лет назад

I miss cool video game posters from back in the day, especially Nintendo Power. When game magazines used to be relevant in the 90s, some of them had free posters & it was exciting to discover a really cool one you'd be proud to tape up your bedroom wall. Unless it's a crappy one like Quest 64 or something.

@coryhrycuna6707 6 лет назад

I can't wait to go to a movie theater and look at all the movie posters and say "That movie is gonna suck. Just look at that font!"

@jennhoff03 6 лет назад

Honestly, you DO think that, you just don't always realize why. You can tell things about production value, about what's high-end or not, about what's a genre you like or not- all by the font choices. But unless you're into graphic design, you might not realize WHY you made that snap decision in your mind.

@welpurp 6 лет назад

“This one’s gonna have Michael Cera” 😂

@VARIOUShorses 6 лет назад

Ooh, this is right up my alley. I've long been fascinated by typefaces in film and film posters ever since reading an excellent blog post on the typfaces in Alien. I kind of wish this whole series was focused on fonts now...

@talinite5916 6 лет назад

Last time I was this early germany was still in the World Cup

@imaniwig3313 6 лет назад

Talinite salty much

@indiangrimreaper8247 6 лет назад

😭😂😂

@KingyofSpades 6 лет назад

You didn't have to remind me ouch

@yonawurzburger5327 6 лет назад

Talinite haha

@sam2026 6 лет назад

They're out?

@11jokerchen11 6 лет назад

Movie posters AND fonts??? Sign me up! I really appreciate that the video addresses that just because fonts are computer-generated now they're not automatically worse, but I do wish that movies with the appropriate budget would opt for hand-drawn fonts and make movie posters more interesting. And not just the fonts. While I completely understand the usefulness of certain types of designs and what they communicate to potential audiences, I still wish that we saw more diverse and out-of-the-box poster designs.

@maritaurin3044 6 лет назад

woah, the opening of this video was crazy. I didnt even realize I subconsciously associated each of those fonts with a genre

@Rotisiv Год назад

The Trajan typeface fits so much with supernatural horror movies.

@hh8302k 6 месяцев назад

It fits good with a lot more than that. You see it on sci-fi action thrillers like Rogue One as well. It's a good all-around display typeface.

@Amerikinz14 6 лет назад

Cool interesting video. Fun fact: The poster for the musical “Hamilton” actually uses Trajan Pro as its font.

@meb6140 4 года назад

Vox’s channel is so great at explaining! Future designer here and I wish there are more design related videos!

@datim2010 6 лет назад

Vox always bringing me interesting subjects I never put much into. This channel is great.

@robbiejohnson6569 6 лет назад

would love to see a follow up to this on what makes good movie poster design.

@GrafEisen1 6 лет назад

I wish you do more videos about typefaces. I always love these the most of all the videos you do on Vox.

@stas563 6 лет назад

lmao @ the Michael Cera 😂

@Es9954 6 лет назад

My first thought rading the title was "Papyrus"

@birdiegirl1998 6 лет назад

Amber Rose PAPYRUS!!!!!!!

@bofacee 6 лет назад

Amber Rose ew

@mikan1998ful 5 лет назад

Oh than tribal but futuristic looking font?

@owenkey3239 4 года назад

Avatar

@poppynhoney 6 лет назад

UGH I LOVE YOU VOX!!! I LOVE YOUR ENTERTAINING, YET INFORMATIONAL VIDEOS!

@liamsgreen 3 года назад

Times New Roman: “pffft big deal, i made millions of people have late nights while finishing their last minute essay”

@megansimonson 6 лет назад

Yesssss so excited for this new series! Please do more.

@YTBKd 6 лет назад

I usually don’t click such unimportant/uninteresting looking titles because I feel there won’t be much in those. But I click the ones from Vox because they always have something interesting and curious stuff in such seemingly boring topics. I always leave the videos with a smile. 😊 Keep up the good work!

@loic.bertrand 6 лет назад

More videos about typography please, i love it!

@mayamel1042 6 лет назад

Great video, i wish it was longer.. I really wanted to see more.

@NewMessage 6 лет назад

It sneaks the movie by you before you can guess what it's about from the fonts.. so... it's a bit of a Trajan Horse.

@HayTatsuko 4 года назад

As always, brilliance in commentary.

@LijoThomasTeezy 6 лет назад

I'm a graphic designer and this stuff really helps. I hope you upload more videos related to design

@GackZalifinakis 6 лет назад

Wrestlemania 6 had the BEST wrestling poster of all time! They don't make it like that anymore; nowadays, everybody has to be on it, nobody stands out, and it's all generic.

@exynius 6 лет назад

Make more of By Design episodes, I love them!

@rroygbivable 6 лет назад

This is so interesting!!! Keep it up, Vox.

@spapolicy 6 лет назад

I would like to listen to his opinions about good vs bad posters. As an expert on design, he can see a lot that we, regular humans, can't see. I also love that Vox always shares an expert's knowledge on a subject I never knew I was interested. Keep up the good work

@ismailaittoulba5695 6 лет назад

please more of this series !

@Ol-iveBranch-2018 3 года назад

I think of The Titanic when I think of Trajan typeface font 🚢 I did a project in my Typography/Graphics Design class where we did an interpretation of an established font and I chose this one w/o even knowing it’s extreme popularity for Movie Posters 🎥🍿📼📽🎞🎭

@carlosacfc 3 года назад

Your videos are great ❤️👏🏻

@therealDannyVasquez 6 лет назад

This was a great video. I really enjoy learning about design.

@AustriaTV 6 лет назад

just use Calibri as a movie poster font /s

@alexryusandi 6 лет назад

AustriaTV Times new roman is much better

@fion3943 6 лет назад

Calibri is my absolute go to font man

@qutaibaabumatar6015 6 лет назад

Or comic sans

@einthoven2043 6 лет назад

This is not reddit to add /s

@StrangeMold 6 лет назад

Helvetica rules

@dragoncrystal24 6 лет назад

I love the vox design videos. Music too.

@mathematics117 6 лет назад

Personal favourites from the last few years are "the man from Uncle" remake poster and "bladerunner:2049" poster. I am part of a college movie theater so we get to take the posters home at the end of the semester, there are some real gems in today's movie posters!

@abhiinair 6 лет назад

This channel is so underrated!! 😀 Great video, Vox!!!

@mileslemon 6 лет назад

4.2m subs is underrated?

@abhiinair 6 лет назад

mileslemon Well for 4.2M subs you'd expect people appreciate the content but I see lots of shitty comments. And few of them are trolls for sure but even then, good comments aren't many compared to other channels.

@StuffOffYouStuff 2 года назад

great journalism. Did you do the article about Impact? So good! hehe.

@cillboon 4 года назад

Another really interesting video on a topic I think most of us overlook. It would have been nice to see examples from today of movie posters that don't use Trajan, near the end of this video.

@fanime1 6 лет назад

Now I know the name of that font! Don't think I haven't noticed it either. Thanks.

@pyronitegalvan7351 6 лет назад

vox makes so damn entertaining videos. love it

@hidroman1993 6 лет назад

This video's timing montage is just ON POINT

@rasmussen418 6 лет назад

Great backdrop for the interview.

@leokatzzz 6 лет назад

This was very interesting!!! But too short i want moreeee

@SamyasaSwi 6 лет назад

O I really want more of this...at the end I was like, "Well show me the good examples damnit!"

@mancerrss 6 лет назад

Keep doing this Design series on Vox

@JonaMGarcia 6 лет назад

I love this series!! Design doesn't get enough credit!

@SpiceNuggetz 6 лет назад

Why are the comments so weird.

@wzwzwz 6 лет назад

SpiceNuggetz we're a little early, that's why cherry pie

@dickwintered 6 лет назад

Please always do videos like this.

@waypratomo 6 лет назад

Always like the video that Christian makes! good content and very interesting way of story telling. congrats man!

@enzmondo 6 лет назад

More Design videos please!

@MusicCch 6 лет назад

thanks for this kind of videos VOX, you guys are a light in RU-vid's trash

@fenomozo9108 6 лет назад

That remark at the end was pretty brilliant

@ronzacharias5497 6 лет назад

this is such a great interesting vid

@chemclimber 6 лет назад

Fantastic series!

@Whatsayoutuber 3 года назад

Really good video. I didn’t even bother fully reading “the new movie by that acclaimed director of that other movie” until almost the end of the video. Just like in real life, I’m not going to actually read all the words on a movie poster or trailer. I might just look for some familiar names. Or, I might do even less and only look for visual cues like the video shows for the different genres. It’s incredibly efficient at communicating information. People probably step outside of their comfort zones more with streaming services since the titles offered are on a leveler playing field, and we’re usually not watching a full trailer or viewing the official movie poster before clicking on Netflix tv show or movie.

@LieutenantSloth 6 лет назад

See, this is why I like Vox. You guys make videos of random things I think about 😀

@benjamimo1 6 лет назад

Love the intro!

@geniusonyeo 6 лет назад

I laugh so hard in the first 0:30 seconds.. Great video! love this series so much, Vox :)

@Marctary 6 лет назад

Omg vox has pushed the level so hard... It's so much useful

@krs123247 6 лет назад

more typography things!!! I loved the futura one and this one was great too!! Could you do century gothic?

@AJJJJJJJJJJJJ 6 лет назад

wow music is soo good

@muratkerimaslan6415 6 лет назад

AJ GAMING anyone find the last song? It is driving me crazy trying to find it

@xiyyea5205 6 лет назад

Im also looking for the last song

@mkbrangan 6 лет назад

Child King. Track #10 in this APM album: www.apmmusic.com/albums/GUM-7011 (in the credits they usually put the music in order of play time)

@MaliaJessicaLin 6 лет назад

Editing on point

@NaijaCINE 6 лет назад

Black Panther's font was amazing!

@vitoyin5544 6 лет назад

Damn Vox you are soo good

@haruharu8057 6 лет назад

Man the thumbnail of this video is good.

@illumenoty36 5 лет назад

Love you Vox team..!!. You guys bring up such rare and interesting stuff which we probably won't even notice ..

@shirleyfan5232 6 лет назад

I think I like the old posters with unique typos more than the recent ones.

@jackmccarthy3793 6 лет назад

Great video.

@InvençõesnaHistória 6 лет назад

Awesome video.

@BaldCondensed 6 лет назад

Thanks!

@technicality 6 лет назад

2:23 The 🅱️ee Movies

@OMGitshimitis 6 лет назад

Technicality, I love your channel!

@technicality 6 лет назад

OMGitshimitis Ayy thanks!

@WitchyWagonReal 6 лет назад

🅱️ is for 🅰️nal. 😳 No, just kidding! 😜 🅱️ is for 🅱️utthole. 🔩 🅰️ is for 🅰️ss. 🐒🕳🔦🆘❗️ Something has fallen down the hole.... 🚧🙈

@WitchyWagonReal 6 лет назад

🅿️💲... 🔩"TRAJAN" ...the 🆕🆒 🎦 Font is 🕞♏️🅾️✅ℹ️ ...🌚🙊🌝

@kennedymariahcox 6 лет назад

PAPYRUS

@nicojackson9494 6 лет назад

I love By Design it's one of my favorite series!!!!

@Snaily 6 лет назад

What's the song in the outro?

@mkbrangan 6 лет назад

Child King. Track #10 in this APM album: www.apmmusic.com/albums/GUM-7011 (in the credits they usually put the music in order of play time)

@ReviewPetti 6 лет назад

Mallory Brangan Thank you 😊

@unvergebeneid 6 лет назад

You wouldn't think that with the budget even smaller movies have, "choosing a font" is something that can save a noticeable amount of money.

@enzmondo 6 лет назад

Finally! The next episode!!!

@caffeinatednation8885 6 лет назад

Why did I find this so damn interesting!!? 🔥🔥🔥

@MatthewDcy 6 лет назад

Now this is a topic I never thought I’d watch a video on ..

@jaridkeen123 6 лет назад

Annialation was Amaging

@mjolninja9358 3 года назад

African

@MrLVCO 6 лет назад

Vox, great content! What's up with all the jumpcuts? Are interns editing these videos?

@BaldCondensed 6 лет назад

I am a non-native speaker, so Christophe had to cut out a bunch hesitations and mistakes. As it is a single-camera shoot, there is no real option.

@radeedrad5458 6 лет назад

a quality content ........ thanks Vox

@kukuandkookie 6 лет назад

It’s interesting how certain factors will determine what aesthetics things will be assigned. The ones that have specific ties like sci-fi or action vs something like this that rose from “epic” to standard haha.