How Pepsi lost NASCAR's Soda Wars

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#PepsiNASCAR #SodaWars #ColaWars
It should be no surprise Pepsi has had a strong history in NASCAR, especially with its beginnings in North Carolina. The PepsiCo company has sponsored various NASCAR Cup Series drivers such as Darrell Waltrip, Jeff Gordon, Kasey Kahne, and Dale Earnhardt Jr through its Pepsi, Mountain Dew, and Aquafina brands. It has also quenched the thirst of millions of NASCAR fans throughout the years. Myself included. However, as of recently, it has been evident Coca Cola is killing Pepsi in the cola wars and the soda wars. It’s not even close. Therefore, today it’s time to go over Pepsi’s history and just how they lost the soda wars.
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28 май 2021

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Комментарии : 239

@Adamwinters 3 года назад

It was always funny to watch Gordon slap the Coke products off the roof of his car after winning a race and taking a swig of Pepsi.

@cameronmattingly8802 3 года назад

Coke and Pepsi battling over sponsor rights Keurig Dr Pepper: just stands over in the corner watching.

@DerrickRG 3 года назад

Dr Pepper is sold by Pepsi.

@cameronmattingly8802 3 года назад

@@DerrickRG Not in America.

@brandonpoveromo2741 3 года назад

@@DerrickRG depends on area

@michaelsheal4015 3 года назад

@@DerrickRG Europe and South Korea Dr Pepper is handle by Coca Cola and Oceania and Canada it Pepsi

@fruitloops4494 3 года назад

@@DerrickRG it’s commonly sold WITH Pepsi, but it’s an independent company

@DonCarlosDonCarlos 3 года назад

It was good to see Gatorade back with JR Motorsports this year

@olgreengarageracing 3 года назад

I think it was a deal like with what they did with Michael Annetts Oreo throwback from last year with it “being a product they sell at Pilot”

@Dirtydeff 3 года назад

I work for Pepsi and it's sad to see how they've slowly gotten out of the sport. The investment they made being the sole sponsor of the NFL tied up a good bit of their advertising budget. *You're also completely right about the 2016 Dewscision being rigged. Baja Blast definitely was the most popular flavor, it outsold Pitch Black in my market about 5 to 1

@NRF_Productions 3 года назад

I think Pitch Black was destined to win from the beginning. Mountain Dew intended to add Pitch Black as the new primary flavor from day 1 and they brought back Baja Blast for its traditional summer release. They weren’t gonna let it win and risk losing business for Taco Bell.

@Dirtydeff 3 года назад

@@NRF_Productions Yeah Taco Bell has the rights so I think it was never going to win

@DerrickRG 3 года назад

@@NRF_Productions Pitch Black didn't sell.

@TheOwl22 2 года назад

I could also say the same thing since Coca Cola has their own problems that they need to address to the public before advertising.

@ackbarfan5556 2 года назад

TBF, that's honestly the smarter decision to focus with the still huge ratings juggernaut that is the NFL

@TheNASCARknowitall 3 года назад

Don't forget Coke also has the naming rights to the eNASCAR Iracing Series! Got the sport covered on physical and even virtual avenues.

@areasevenpro 3 года назад

Here's an example of irony: PepsiCo co-funded the construction of Daytona International Speedway when Coca-Cola turned down Bill France's proposal.

@DepravedCoTApologist 3 года назад

Oof

@Dirtydeff 3 года назад

Yeah loyalty almost always loses to $. Sad

@StockCarFactsBackUp 3 года назад

Reports are, Coca-Cola laughed Bill out of their offices at the beginning. So Pepsi it was. But a couple of years later, Pepsi's ad budget changed and they weren't able to spend money at Daytona and out of loyalty, France kept their signage at the track and Pepsi returned the next year bigger and better than ever, despite Coca-Cola begging to come in with stupid big offers that France laughed back at. That continued with France Jr. and when he died is when Coke finally got into Daytona.

@thefranchise4698 3 года назад

I used to be excited seeing Jeff Gordon in the Pepsi car at Daytona and Talladega. It was nice under the lights

@shawnchristianson324 Год назад

Same and he had a ton of success driving it. It was like a cheat code

@areasevenpro 3 года назад

Another side note: While Evernham Motorsports signed a sponsorship deal with Mountain Dew in 2001, Bill Elliott was still part of the Coca-Cola Racing Family. Because of this, Coca-Cola had to use a different font for the No. 9 to represent Elliott in Racing Family promotional materials.

@evanwilliams6406 3 года назад

They used his old number font with the 94 team that he had in 1999-2000 just without the 4.

@andrewhaywood1262 3 года назад

iirc, at the Cup race at Dover in 2004, Elliott still had a deal with McDonald's and Coke for his own team, and so in order to run the race with McDonald's, he had to drive using his own equipment instead of Ray Evernham's 91 car. Mickey D's/Macca's would join the Evernham crew the next year if I recall (also while sponsoring Gary Weisbaum's Busch team)

@TheLocalLt 3 года назад

@Evan Williams yes they also used it on his McDonalds and Coca-Cola C2 Cup rides in 2004 in the 98, which was an Evernham car relabeled as a Bill Elliot Racing car and using that font. This being due to the Evernham deal with Pepsi.

@devinbunn2111 3 года назад

That was always one deal that intrigued me

@toyotaecw 3 года назад

I believe that white powder in Mayfield’s Mt Dew was a little more potent than sugar…

@NASCARFAN93100 3 года назад

Pepsi on Kyle Larson's car and/or William Byron's Car would be 🔥

@24BEARCATS24 3 года назад

It will be good to see Pepsi back on the 24 car.

@dilloniscool5560 3 года назад

@@24BEARCATS24 your right man

@LionManatic 3 года назад

Isn't Larson Coke though? Or was he sponsored by Coke through Target and Chip Ganassi?

@24BEARCATS24 3 года назад

@@dilloniscool5560 thank you.

@jamesbraun9842 3 года назад

@@LionManatic He lost his Coke affiliation after the incident.

@theman13451 3 года назад

My girlfriend at the time got me the Dale Jr AMP jacket which I still have.. people still compliment me on the jacket to this day

@theultimatekfbfan2721 3 года назад

That's cool 😎

@riff2072 3 года назад

She kept the ring, you kept the jacket...even trade. :)

@BoleDaPole 2 года назад

Nice jacket

@tyler8349 3 года назад

Haha I loved that Yadi analogy

@coltenruppel8063 3 года назад

The absolute nostalgia of this video with Pepsi and my dad working for Pepsi for most of my life and the literal reason why Gordon became my driver

@dylanwhite3383 3 года назад

i do miss seeing a Pepsi 24

@Pensfan5919 3 года назад

This reminds me a lot of the interesting story of the Soda Wars having, arguably, ground zero in Pittsburgh. As of this video and comment, Pittsburgh is the only place where all 3 major soda brands are represented by 3 or 4 different sports teams in a given city. The Steelers have Pepsi, the Pirates have Coke (both changed after the 2014 seasons of each team, breaking a near 50 year partnership between Coke and the Steelers), and the Penguins have Dr. Pepper/7Up/RC. This came about after Dr. Pepper/Snapple bought the rights out from Coke prior to the 2009-10 season in preparation for the opening of what is now PPG Paints Arena.

@NASCARFAN93100 3 года назад

I love both Pepsi and Coca-Cola

@kenzschueler 3 года назад

PepsiCo will always be my favorite company

@BoleDaPole 2 года назад

Monsanto is mine💗💓

@stephenholloway6893 3 года назад

That was the first NASCAR NBC race of the 2001-06 era. They showed both the Homestead races in 1999 and 2000 live prior.

@charlesatkinson813 3 года назад

Lack of marketing aggression, and lack of loyalty to it's drivers sealed the fate of PepsiCo.

@elosogonzalez8739 3 года назад

The drivers of NASCAR can't change my mind. Marketing professionals can't change my mind. I'm going to drink what I choose.

@acerlazereye1232 2 года назад

Yeah that! If they don't have Pepsi, I'll have water before I'll drink Coke. And if they don't have that, I'll do without! I've never understood these places that'll give "exclusive rights" to a brand (eg, restaurants that sell only Coke), rather than seek to provide the goods that'll satisfy more of their customers. Serve me what _I_ want, or lose my business -- simple as that.

@KDill29 2 года назад

Right, cause Cokes better

@areasevenpro 3 года назад

You should do a video on the rise and fall of the Coca-Cola Racing Family.

@mesquitegirl2013 3 года назад

Yes

@TheLocalLt 3 года назад

It still exists

@areasevenpro 3 года назад

@@TheLocalLt Yes, but their presence is just not there anymore compared to 20 years ago.

@TheLocalLt 3 года назад

@@areasevenpro true well nascar kinda has had a horrible 10 years but if the sport comes back to mainstream (which it seems like it may be post-pandemic) Coke is in perfect position

@Anthony_Stuart 3 года назад

I was at the 2004 Pepsi 400, it was a WEIRD race. Pepsi and C2 logos everywhere, and there were people outside the track (off the track property) handing out free cans of C2

@shawnchristianson324 Год назад

C2?

@codypk5111 Год назад

@@shawnchristianson324exactly

@KonwTheTrut 3 года назад

That advertisement where gordon is driving crazy looking for his can of pepsi, that's me when I drop my lighter trying to light my cigarette. That's actually a pretty clever ad, btw. Still cracks me up.

@KDill29 2 года назад

Dropped your lighter, trying to light your..... Winston Cigarette...."Winston, official sponsor of the Nacsar Cup."

@KonwTheTrut 2 года назад

@@KDill29 hahahhaha

@codypk5111 Год назад

@@KDill29under appreciated comment lmaooo

@reidcraig3739 2 года назад

When I was in high school and went to away sporting events, I always judged the school of what they had to drink. I was a heavy mtn dew drinker, and if they had Pepsi, I didn’t care about the final outcome. If they had coke, I was hoping my school would get the win. Don’t get me wrong, I will drink Coke at like a McDonald’s or Denny’s. But what made it a little ironic was my high school switched from Pepsi to coke my junior year of high school. I tried to voice my complaint about this to the superintendent, however the superintendent was my grandmother.

@Bable012 3 года назад

Back when NASCAR knew how to market and was fun

@bigglilwayne7050 3 года назад

What's Pepsi missing out on?? NASCAR will never return to the popularity it had in the 90's-early 2000's

@DerrickRG 3 года назад

Exactly.

@MRosati5000 3 года назад

They know who they are targeting with sugar filled garbage products.. Just like fast food. I like nascar, and healthy products for me. They go for nba and nfl.

@joshuafarmer3467 3 года назад

I love the pinewood derby cars as I raced them for like 5 years with the Boy Scouts. Wow. NASCAR kinda farked Pepsi. "...but they are starting out a few laps behind us." BOOM! Great video NRF.

@andrewhaywood1262 3 года назад

I raced them once in 2006. I built a second one in 2008 modeled after Matt Kenseth's DeWalt car but the race never happened for some reason.

@kurtperleberg8669 3 года назад

Oh by the way Coca-cola is the official soft drink of the McLaren F1 team and the official soft drink of the Olympic Games.

@mrwest231 3 года назад

NBC did races at Homestead prior to 2001

@mksaviation7270 3 года назад

Great video! Coke is better though. Tony Stewart said it best after he won the Pepsi 400

@jamesdb7115 3 года назад

I look at like this: Pepsi tasted better in the can. Coke better in bottles. My grandmother would fight you though 🤣 dang was she die hard Pepsi. 2 24 packs for the 3 day Nascar weekend at Dover. But since moving south to Bristol, yeah. You're right. Coke is better.

@americanwalmarts3565 2 года назад

@@jamesdb7115 hey Southerners gotta have their Coke...

@KonwTheTrut 2 года назад

Dude I really love your content. You’re the core of what I watch on RU-vid. Thanks for all the hard work.

@anubiam3004 3 года назад

I literally stopped drinking Pepsi because of their support for "Jeff Gordon Moments" during NASCAR broadcasts years ago.

@hondabro2999 2 года назад

There still is some Pepsi logos and bill boards at Dover which is awesome

@jamesb_53 2 года назад

You could also say, “Pepsi knew it was time to get out of NASCAR”.

@LSTNSCRFN 3 года назад

I miss Pepsi Sponsoring in NASCAR….

@theultimatekfbfan2721 3 года назад

PEPSI!!!!!!!!!!!!!!!!!!!!!!!!!¡!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

@DupontandLowesWarrior 3 года назад

I Love Pepsi

@KillyJoe 3 года назад

Respect for showing the Jeff gorgon Pepsi midget

@michaelkpate 3 года назад

I've always remembered that post-race with Jeff Gordon.

@riff2072 3 года назад

Nice video. Just subscribed.

@mckeeboys8929 3 года назад

I was at that 2018 Kansas race when Chase won

@talenmename 3 года назад

That Molina reference was outta nowhere but I like it

@IceCar420 3 года назад

Petition for pepsi to come back. We need to make signs and bring them to every race you go to. Sneak pepsi in any time you go to a race

@Alex12Blaning43 9 месяцев назад

You would think with how much Coca-Cola put in the advertising they would allow for merchandise diecast hats and shirts with their logo on it to be made.

@psychlops924 3 года назад

If you don’t mention the Jeff Gordon Energy Drink I’m going to be sad. Still the best energy drink I’ve ever had. I believe it was tangerine-orange flavored.

@seahawkfan1995 3 года назад

I remember kasey kahne was a Pepsi guy but it didn't last long he went to the water brand that owns Pepsi Gordon will always be the Pepsi guy

@JoeBobTarheel 3 года назад

3:06 Amazing Paint Scheme

@UpperGrooveRacing 3 года назад

They won Carnation

@Jose-Gomez 4 месяца назад

Pepsi, And Gatorade Needs To SERIOUSLY Come Back To NASCAR, Along With Mountain Dew Ane AMP Energy. ESPECIALLY Pepsi, With The #24 Of William Byron.

@danielmoorefield4891 3 года назад

NBC’s first live televised NASCAR race was November 1999 in Homestead.

@seen48 Год назад

Great job!

@kbbl102.5 3 года назад

The timing is confusing... is dudeman saying "No fries; chips and no Pepsi; Coke" or "No fries, chips, and no Pepsi, Coke"

@ACfairgrounds 3 года назад

I didn't know mountain dew left Chase Elliott

@everythingiscool6228 3 года назад

If I become a nascar racer I’ll get Pepsi to sponsor me

@lukenolts4 3 года назад

5:38 coca cola is on the car

@Ever443 2 года назад

Pepsi has gone the way of a lot of others in NASCAR. They can get more bang for the buck in other sports. The declining viewership and attendance of nascar has not gone unnoticed

@brandonn6837 3 года назад

Imagine bubbly in nascar on either Kyle Larson’s or chase Elliott car that would be sick!

@LSTNSCRFN 3 года назад

Kyle Larson I could see more sponsorship

@joshandlena13 3 года назад

My might will never be changed. But the star wars Pepsi scheme he ran I think in 2005 when he won't a Talladega, easily the biggest spanking Jeff has given the field

@devinbunn2111 3 года назад

Agreed, the Yoda car was awesome

@DepravedCoTApologist 3 года назад

Pepsi lost because they put all their eggs in a few baskets. Jeff Gordon & Dale Jr were all they had. They did sponsor races and tracks, but they failed to branch out. Coke may not have had the biggest star power (except for Tony Stewart), but the had the recognizable Coca-Cola racing family, and they have spread into any crevice they could find to sponsor. Once Jeff and Jr retired, Pepsi had nothing left, and Coke had an empire. Pepsi can only blame themselves for this. They are the superior soda, but their marketing teams didn't capitalize on the NASCAR market to the fullest

@thomasg2488 3 года назад

Eh (shrugs), Pepsi has the NFL and Super Bowl halftime show. I think that's more valuable than nascar these days

@kylemielke1021 3 года назад

I think it has to do more with the significant decline in NASCAR viewership and Pepsi realizing it doesn't fit their brand.

@jamesbraun9842 3 года назад

New idea: How Budweiser won NASCAR beer war.

@mustpotato41 3 года назад

Called it!

@psychlops924 3 года назад

Yes, please do an in depth video on that Pepsi 400.

@spiderman4207 3 года назад

I wish chase kept his mountain dew sponsor. I loved his mountain dew cars

@RCPSU4 3 года назад

Kind of makes me curious how they managed to get Adrenaline Shoc sponsorship with Chase Elliott now since that product is under the umbrella of Keurig/Dr.Pepper.

@kebby8251 3 года назад

ASHOC sucks too. Gave me the most upset stomach I've had with an energy drink

@HbombandFriends 3 года назад

Coca-Cola did not own Monster. It was made by Hansen Natural Company (now Monster Beverage Corporation).

@TanTan-hr7uq 3 года назад

Good video

@raulcarrillo2226 3 года назад

This was a very well researched video. Good job! Props to you....however, coke is it!

@bizzlea887 3 года назад

Y'all will never know the pure enjoyment of the original crystal Pepsi...it was the only Pepsi product that I ever enjoyed more than coke. It was delicious. This was late 80s early 90s crystal Pepsi

@byrontownsel7274 3 года назад

The Lennie Pond Pepsi scheme would be awesome as a throwback.

@Hmoney42069 2 года назад

Pepsi needs to return to nascar,hendrick is powerful again

@PyroBun_2844 3 года назад

You just lost all of carnations respect.

@psychlops924 3 года назад

BRING BACK THE MOUNTAIN DEW SOUTHERN 500

@tylerbronson945 3 года назад

You should do a hardware stores wars

@jraybay 3 года назад

Interesting video 🙉

@animalmother5902 3 года назад

they actually filmed that first Jeff Gordon test drive commercial near where I live down the road from Charlotte speedway (even though it’s literally not in the same county)

@alstontaylor6707 3 года назад

Love to see STL RU-vidrs

@BillyRicker92 3 года назад

Pepsi will always be better than Coke!

@stemogstel22 3 года назад

I was at the 2004 Pepsi 400. It was a long day.

@bizzlea887 3 года назад

Also, living in Bristol I can vouch that there were plenty of coke vending machines and coke products in concession stands way before 2018

@Lasportsfan 3 года назад

I like both Pepsi and Coke

@nattiedraws 3 года назад

As for the yellow and white pepsi car... ah yes, the two colors i associate most with Pepsi. Yellow and... white... sure.

@nascarstopmotionandmore4266 3 года назад

When people are asking which soda is better, I allways say coke because they support the sport I love

@LEGONASCAR 3 года назад

Me too but I also think Coke tastes waaaaay better. Coke has always been committed to NASCAR, too.

@theultimatekfbfan2721 3 года назад

@@LEGONASCAR to me Pepsi is better than coke taste wise but coke is better when it comes to marketing

@LEGONASCAR 3 года назад

@@theultimatekfbfan2721 Yeah I don't remember the last time I saw a memorable Pepsi commercial.

@LEGONASCAR 3 года назад

@@theultimatekfbfan2721 Bring back Pepsiman lol

@randomepic6204 3 года назад

@@LEGONASCAR Brittany spears? Generation next? For those who think young? Those come to mind for me

@DerrickRG 3 года назад

Pepsi is doing just fine with the NFL.

@noteminemsburneraccount324 3 года назад

If it wasnt for Gordon pepsi would of died off way sooner

@dom.rockchalkjayhawk.8990 3 года назад

Coke we've won the war. Dr pepper no you havent coke where here now baby

@nathanstroud2223 2 года назад

I can't believe someone liked Dew-S-A. I tried Pepsi Fire around the same time and didn't like it either, but I could understand how some people would like it. Dew-S-A is what I imagine gamer girl bath water tastes like.

@somethedan61 Год назад

Meanwhile Dr Pepper is just chilling

@fearend3299 2 года назад

I grew up watching nascar and had a toy car of the 2003 Pepsi car and this is why I am a Pepsi fan all my friends like coke bruh

@ddearing 3 года назад

Not sure if it's been mentioned, but NBC actually did a Cup race in 1999 at Homestead. Tony Stewart won and Dale Jarrett won the Cup championship. A great day for the Coca-Cola Racing Family, haha.

@BelowTheYellowLine 3 года назад

*sad Carnation noises*

@shorttrackthing6919 3 года назад

Cocacola and pepsi are both good

@timg2088 3 года назад

I miss the old NASCAR. 70's and 80'S, all the way through the early 2000's. Dale Earnhardt Dale Earnhardt jr. Rusty Wallace Kenny Wallace Terry Labonte Bobby Labonte Jeff Burton Ward Burton Jeff Gordon Sterling Marlin Darrell Waltrip Ken Schrader Matt Kenseth Geoff Bodine and even Jimmy Spencer.

@monstermikeheinrichs 3 года назад

I tried to picture Yadi in a Cubs jersey, but I couldn't do it. I think I broke my brain. Yadi in a Cubs jersey is blasphemy.

@scottrjmatmsncom 3 года назад

They had better have root beer then and don't you dare put ice in it lol

@the_road__warrior6185 3 года назад

*It’s muh Dale call*

@bigfootnintendorazr 3 года назад

Pepsi Blue

@chancegheno8096 3 года назад

I have Jeff Gordon's 2000 Busch series pepsi car in 1 64 scale

@norightturns6847 3 года назад

ong just thinking about Yadi in a cubs jersey makes me wanna throw up lol.

@brianhiedemansr2936 Год назад

I am seeing this a year after, but doesn’t this violate the “Monopoly” policy for companies to allow competitors a fair chance to get advertise their products?

@Thatsmashguy27 3 года назад

I have a diecast of the Aaron's 499 win

@FaZehyped12 3 года назад

You should make a video about kyle larson vs martin treux jr dominates in coke 400 qt Charlotte wh0 is better. They both led all the laps except for when they had to pit that a video idea is to compare thees 2