How Sephora Revolutionized Makeup Consumption | WSJ The Economics Of

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The makeup giant Sephora played an outsized role in creating the modern cosmetics industry.
WSJ reporter Khadeeja Safdar unpacks the unconventional business strategies that led to Sephora’s early success and the retailer’s more recent moves to adapt to the pandemic market.
Photo: Nina Westervelt/Bloomberg
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Опубликовано:

2 янв 2022

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Комментарии : 219

@BasicallyLauralol 2 года назад

They are not “brand agnostic”. Having worked for Sephora, I know that brand representatives go to stores every day, and the beauty advisors are forced to push products for the brands with reps in store that day. Always be wary of what a beauty advisor is trying to sell you.

@Christian14789 2 года назад

And now there’s a huge push for Sephora Collection brand. They even started “Sephora Collection Days” where all the push and convert people to the entire day is SC.

@scarlettelisabeth5644 2 года назад

As someone who worked at Sephora for about 4 years, In my experience we were never “forced” to push products, we were incentivized with rewards. So if you sold a certain number of products from a brand for each product you sold your name would be entered for a grand prize, or for every few products you sell you could redeem a free product the brand rep brought. Personally I would only recommend that brands product if it fits what they are looking for and would rather have a happy client than a ton of free products. but I knew a lot of cast members who would recommend a product that 1. isn’t really what they are looking for. 2. They will convince them that they need a different product instead of the one they were looking for. 3. Say they don’t have anything to match the product they are looking for (even when we do) and then suggest the brand that was there that day. The employees who did the latter were the ones who moved up to lead positions within the store.

@BasicallyLauralol 2 года назад

@@scarlettelisabeth5644 I am happy to hear that someone had a better experience as a Sephora employee. And I wish that my teammates and I had similar experiences to yours. Unfortunately, in our store, the managers would take all of the gratis that brands brought in, and would be very harsh to employees who didn’t push their clients to buy more than one product from a representative’s brand. It bordered harassment at times. So at least where I live, I know not to trust Sephora. But I’m glad to hear it is not the same where you are. 😊

@tamarakhan5360 2 года назад

I think at the end of the day, the one who makes decision and PAYS is the customer. Whatever the salesperson is suggesting to you, the buying power is still yours

@flapjack4579 Год назад

lol it’s just like pharmaceuticals

@dameazize 2 года назад

I love the terms used in this: "Brand agnostic" = "We sell what will make the store the most money, because they are a business that does not care about you" "We respond to trends" = "Get ready to waste your money and the environment on make up that will look ridiculous 2 months from now!" "Market in a personalized way" = "we scrape your data to target products to you, because again we are a company and will do anything to get you to buy more" "Exclusive line of products= "we dominate a market so much and are part of a monopolistic conglomerate to the point we can create false scarcity and dictate prices" "We have diverse brands" = "Do you know how much money POC spend on make-up?! We would be idiots not to cater to that market" "A purpose-driven brand" = "The purpose is to make money by encouraging our costumers to over consume!"

@aseguradojaicel 2 года назад

HAHAHA LOVE THIS! TRUE!

@aerojetrocketdyners-2538 2 года назад

Exactly inclusive marketing BS lol

@theoutlook55 2 года назад

👏🏿😄

@laurel1865 2 года назад

Genius

@Emma-dh7by 2 года назад

Well said

@TheStitchWitchPodcast 2 года назад

As someone in the makeup community it’s always interesting to see these mainstream tales on what is everyday life in my niche. Actually in the beauty enthusiast world, Sephora is dying a bit compared to what seemed its peak, 4-6 years ago.

@donatkentang4235 2 года назад

Makeup sales peaked when the beauty community in youtube boomed, people wanted to look like all those beauty youtubers, having that much make up that they have, over consuming in the hope of achieving 'filtered look', buying makeup that dont even suit their own skintone. And after all that, people finally realize, they dont need that much makeup, makeup content amd products becomes repetitive and boring. All one need is just 1 pouch of makeup, not an entire wardrobe.

@zaria5785 2 года назад

100%

@zaria5785 2 года назад

@@donatkentang4235 the trend is changing currently so the opinions are as well...if heavy matte makeup for stage and camera is out then natural glam is in. If Sephora stays afloat for another 5 yrs then it’s because of all the pre-teens they’ve been marketing to from brands like Too Faced.

@amyc9155 2 года назад

@@zaria5785 stays afloat?? They've been around for decades I'm sure they'll be here in five years lol

@xKimiCHILDx 2 года назад

I had better experiences going to department stores' beauty counters than going to Sephora. Most of the sales associates in Sephora will not assist you unless you look like a certain type of client. As someone who normally doesn't wear makeup except for special occasions (other words, won't wear makeup while shopping), I am ignored and often disregarded when looking for help. The beauty counters go above and beyond providing you with helps and tips when they aren't flooded with customers. I also found it easier to get skincare samples at beauty counters too.

@arlene5990 2 года назад

this !!

@leila_de_hautjardin 2 года назад

I have heard about that but it's stupid. I mean it should be normal to go to Sephora with a bare face since you're gonna test make up products...

@madeleine6749 2 года назад

I often times get the opposite response - I'm the same where I don't wear makeup or even a nice outfit most days but when I go into Sephora like that, they hound me nonstop as if _clearly_ I need help with looking nicer when in reality, I know way more than them and their help is horrible lol like let me shop in peace ugh

@someonesomewhere22 2 года назад

Try speaking a different language with a friend and you’ll definitely get 3 reps trailing you for the rest of your stay. Bonus points if theres a security guard that can’t keep their eyes off of you. So I shop at Ulta now

@satyamgaba Год назад

the difference is one is run by empolyees who get paid by hours and other an is run by the owner who makes the profir off the sale

@sea2sky 2 года назад

I lost interest in Sephora several years ago when I realized just how their "trends" is just to get you to spend money on items that are expensive and not necessarily useful. I have found doing my own research and trying makeup from around the world so much more efficient than walking into a Sephora.

@majd_shoots 2 года назад

There's no way they can afford all that marketing budget if people didn't buy these things with a ridiculous profit margins When that Asian guy said "42 dollars" for that bottle, I was like 😧

@iloveprivacy8167 2 года назад

And then used so much - he must go through two bottles a month!

@slimtodress Год назад

I have been Rouge for a few years (don't judge me please 🥺) until a couple of years ago when I realized I own so much makeup that I can't possibly use it up in a lifetime. Also a lot of products seem repetitive. Since then, I haven't purchased a single product except for mascara (which has to be replaced more often). I stopped using foundation all together and focused on skincare more to make sure my skin actually doesn't need any foundation. I don't buy skincare at Sephora because I prefer more niche, professional brands which are not focused on marketing but actually on creating formulas that work efficiently and safe on skin. I had a major clean up of my makeup collection, purging a looot of it (didn't even want to count how much money I spent on all that) and now my makeup collection is much more focused on what I will actually use vs what Sephora and RU-vid tells me I need.

@busra-eb6up Год назад

🙏💫

@alexiarondeau Год назад

By curiosity, what are the more professional makeup brands you buy from? I am really into skincare, but I only start to learn about makeup, that would helpful 🤗 thanks!!

@andreahuh5574 Год назад

Sephora was a must-go in my 20s. Nowadays the store is way too crowded with people, overwhelming with staff offering to help, and feels like make-up Costco Warehouse rather than a well-curated shop that I felt it used to be. I’ve also plateaued on most tools and palettes so I would not go into a store unless it was an emergency.

@ramirenriquez6795 2 года назад

The whole consumption industry is producing more products we don't need much of. I know that cosmetic products enhance people's looks or moods which boost confidence and all, but with the vast options we have nowadays, we don't need them.

@incresearch2317 2 года назад

Well, yup, regardless of what is being said in the comments section (which I don't doubt), they have certainly done well in terms of having built a profitable biz.

@thefocusedlife497 2 года назад

The sad part is they could earn so much more if their associates weren't so rude, same with Ulta. When you go in Sephora you know they don't wanna be bothered.

@LilyLovecraft 2 года назад

curbside pickup is the best way ngl, just skip that mess

@srijabhattacharya5271 2 года назад

Really? It's the opposite for the locations I've been to, they keep asking us if we need help

@PriusRaj 2 года назад

I try to buy direct from the makeup brand because I'm not a huge fan of Sephora, or any "middle" market tbh. I do buy some things at Sephora tho because lots of brands don't ship to Alaska while Sephora does.

@christytan5614 2 года назад

Sephora owned by lvmh anyway

@jacquelinelugo5518 2 года назад

Honestly makeup is shifting so much right now. I see a lot of people not buying super heavy makeup anymore and going for a more natural look. People are also not buying as much high end makeup but more drug store and indie brands. Also skincare is more of the heavy focus now since the start of the pandemic

@2Sweet2Mistreat 2 года назад

Pat McGrath's line should have been featured as prominently if not more than Fenty given that Pat is an actual high fashion makeup artist with a brand doing very well

@laurel1865 2 года назад

Didn't they say that Sephora owns Fenty? That might be the reason why they push Fenty so much.

@annamokrushina9228 2 года назад

And the point of this video is - what precisely? Feels like an ad to me

@estebanod 2 года назад

Explaining how they revolutionized the make-up industry, it's in the title.

@oatwolf7012 2 года назад

I'll never forget how Sephora did 180 on their employees at the beginning of panini - first PR emails about how they're going to take care of their employees and then laid off said employees during a Zoom call 🙄

@aryannuccia 2 года назад

@estebanod 2 года назад

Panini?

@oatwolf7012 2 года назад

@@estebanod pandemic 😅

@vivsevs1087 8 месяцев назад

omg the panini of 2020, thank you for the lol

@megnelli 2 года назад

Where is the economics? Misleading thumbnail! Shame

@RachelJayne92 2 года назад

I’m in Australia, and even though I have access to Sephora, I rarely if ever shop there because everything about there store is awful. If you walk in bare faced you won’t be able to get help, but if you walk in with a full face of makeup on they won’t leave you alone. The store is super loud (music) and brighter than the sun, and when you make the effort to go into the store - they pretty much never have the stock of whatever it is you want. Plus, their point system is a joke. Mecca is by far superior, and I shop there very consistently. Better in store experience, better service no matter what you look like, and they basically always have stock! 💕

@jennid1573 8 месяцев назад

Went to Sephora in Paris and after about 45 minutes, spent £400+ on stuff for me and my daughter. Afterwards we went for drinks. I opened one of the eye pencil boxes I’d just bought and the box was empty. The eye pencil was £23 so we went back to the store. The assistant was highly suspicious when I told her. She said she needed authorisation from her manager to give me a refund or replace it. She then disappeared for around 30 minutes. Eventually she came back down with the manager, and they replaced it. They 100% had watched security footage. I was furious. Particularly after spending over £400. I’ve never been back and will never buy from them again.

@ladykadiijha 2 года назад

The downside is the sephora reps are not very knowledgeable about the in depth specifics of products. They have so much and it seems like they have a general knowledge but not in depth so it's actually better to speak with a company rep from that specific makeup brand to get the best information.

@EllenNguyen 2 года назад

This feels like an ad!

@Karideplov 2 года назад

Anyone remember the first time ever going into a Sephora? I do. It was Stone Ridge Mall in Dublin, California. It must have been the end of 1999 or 2000 because I remember I had purchased my first car a few months before and I felt so mature driving with my friends to a shopping mall with my friends, without parents, and I had my own money to buy my things. I was lost in the store and a, what did they call them, beauty associate? Well, they sat me down and did my make-up. I looked horrible and well above my 17 years of age. It took me years to go back..so many that the next Sephora I visited was when I had moved to Madrid, Spain, and I went to the store in Puerta de Sol. This must have been 2002. It then took me another 6-7 years to go back. I finally got hooked around 2012 and started an 8 year relationship with the company, brain washed to spend and spend every month. I have a collection now that will last me several years.

@yassi8814 2 года назад

I’ve been there many times ✨💯

@natemarshall3016 2 года назад

Idk why I read all this, but nice :) sounds like you’ve had an exciting life to move to Spain!

@giovannip8600 2 года назад

So, giving up a sample to increase the probability that customers find what they want better increasing revenue is such a revolution???

@paillette2010 2 года назад

Actually, it is. 🙄

@novueiro 2 года назад

now that you know after the fact its easy to see the simplicity, try being the first to notice

@HaiLe-wy7dd 2 года назад

Yes, who would have thought that... in the first place

@scarlettelisabeth5644 2 года назад

At the time it kinda was

@leonaparic2089 2 года назад

In America maybe, in europe this is old old old news

@runawayshay6409 2 года назад

Sephora was ahead of the marketplace in terms of experiential retail. But they didn’t carry a lot of hair care so before 2020 they didn’t have as much emphasis on black-owned beauty brands. Also they’re in Kohl’s because of the JCPenney bankruptcy. I am a Sephora fan - you could have a stroke by the Revlon display in Ulta and no one will find you for 2 days. They actually have a lot of biz success that this video could have celebrated - but this is essentially a Sephora press release in video form. Is this an ad they paid for? If yes, WSJ you need to disclose that. There is nothing in this video that a beauty enthusiast wouldn’t have observed casually. This is not reporting, this is regurgitating the Wikipedia entry.

@nusaibahibraheem8183 2 года назад

Exactly, I thought I was going to learn something new🙄

@youngaries8 2 года назад

Sephora is a company that promotes bullying and exclusivity. I worked there as a teenager. The manager, a woman in her 30s, would call me "pizza face" for my acne and told me that I shouldn't stand at the front of the store because I'd scare customers away. Other associates would make racial jokes and say awful things about customers. I became passionate about skincare to clear up my acne. I can tell you that 90% of their skincare products are expensive gimmicks. Even today, when I go to one of their stores, I always leave feeling worse.

@scarlettelisabeth5644 2 года назад

If you are a teen you can’t work at Sephora

@youngaries8 2 года назад

@@scarlettelisabeth5644 I was 18. That's still a teenager.

@runawayshay6409 2 года назад

If you remember that managers name find out where they work now and let their employer know. She was in her 30s. They should know and her career needs to be destroyed. Esp if that manager still works there. They should have been reported to HR at that time.

@AlexVoxel 2 года назад

This feels like an ad

@abhishekdev258 2 года назад

Love this series

@ouihui 2 года назад

idk... most sephora associates in sf/bay area struggle to match/get me to the right products I need. and tiktok influencers (including the ones shown in this video) has let me down in the past. Always do your own research.

@lucia7234 2 года назад

Beauty advisors are so annoying, but when it comes to it much arent that good or knowledgeable especially about ingredients.

@roc2588 2 года назад

But are they brand agnostic? I feel like they are encouraged to push certain brands.

@scarlettelisabeth5644 2 года назад

Yes, if there is a brand ambassador there that day or a contest going on they will most definitely push certain brands

@brittanyfriedman5118 2 года назад

if giving out free samples is "revolutionary" then my colon is che guevara

@Critical-Thinker895 2 года назад

Wait for the smash and grabbers show up. 100% discount.

@karakol86 2 года назад

Sephora had shops in jcpenney as well. That didn’t work out well...

@LiLiBi01 2 года назад

This was more ad than journalism. Blergh.

@graphenebusinesslaw 2 года назад

the sales associates being brand agnostic makes for a much better customer experience!

@vanessacolina 2 года назад

Sales associate are brand agnostic? No sr. They are always pushing a particular brand. Seems like they get commissions on selling a set of specific brands.

@scarlettelisabeth5644 2 года назад

There are no commissions, what it often is, is if a brand ambassador is there that day then employees will get free products from the brand for selling a certain amount of products.

@AngelicVirgo 2 года назад

This shop needs to open in Ireland.

@CallieMasters5000 Год назад

The Paris store on the Champs Elysees was always a good tourist attraction if nothing else.

@gigis4221 Год назад

They have a similar experience to apple where you can test the product before buying. Having that allows the customer to feel/envision the product is theirs. Both also have the sense of being exclusive while still being attainable to many. For example Sephora holding products from $15-300, and Apple having mini vs standard vs pro versions.

@elizawynne3080 2 года назад

So interesting!

@GreeeenT 2 года назад

Also unlike ulta, sephora is global!

@1Wendy_Woo 2 года назад

I heard angels sing the first time I walked into Sephora, across the street from St. Patrick's Cathedral, in NYC. I had never heard of them prior. The concept was mind-blowing and so much fun. Decades later I still shop Sephora, but online only. So not nearly as much fun. Now with so many "influencers" and biased opinions, and influencers FREE merch from cosmetic companies, it has lost its status for me. Still, it's nice to think of its earlier days and how special Sephora was, decades ago.

@FineNaturalHairROCKS 2 года назад

As a human rights lawyer looking at Sephora from the outside, I can confidently say that they take inclusion seriously. It's a wonderful thing to see!

@alparslankorkmaz2964 2 года назад

Nice video.

@sanderstar1000 Год назад

I love Sephora, their rewards and offers are the best part because getting little mini samples and stuff is so useful and fun!

@PC-so4lg Год назад

A welcome for Sephora in IKEA in India!!! Lets give Sephora a shot... Their products are a class in themselves!!!!

@tylerhysko7108 2 года назад

Omg those are my TikToks! 😍

@paillette2010 2 года назад

It would have been better journalism to mention the influence and affect by Ulta.

@joeeichinger 2 года назад

This was an ad for Sephora. They using all the video time to promote themselves lol

@jennifersun2638 2 года назад

Ulta is trashy

@shalaywashington6326 2 года назад

@@jennifersun2638 Not mine. Maybe it’s trashy where you live

@paillette2010 2 года назад

@@jennifersun2638 but they have an excellent market share

@laurel1865 2 года назад

I thought Sephora owned Ulta?

@MichaelKudra 8 месяцев назад

i was very excited for this video but left this site feeling like i learned next to nothing on this topic.

@kienang9148 2 года назад

the video image is too poor, you need to fix it more

@motorvatin 2 года назад

Wish you would’ve profiled Ulta instead they’re so much better

@sll255 2 года назад

How is ulta better?

@motorvatin 2 года назад

@@sll255 better selection, sales that aren’t a slap in the face, no ridiculous vib rankings

@pterodactylpie8825 2 года назад

Yeah I’ve never felt Sephora values their customers as much as ulta does with their point system. The Sephora free samples they give you if you’ve purchased enough are meh, I’d rather have a cash discount.

@motorvatin 2 года назад

@@pterodactylpie8825 the point system is what made me finally break up with Sephora permanently it’s a joke.

@Daria-bg3ds 2 года назад

@@motorvatin Same. Now I use Beautylish, Ulta, or shop from the brand directly.

@miraggg 2 года назад

such a waste of money... but i guess good for the people who buy into this, they are the ones who keep the economy going

@klaudiajanikova 8 месяцев назад

I'm actually glad that I dont have Sephora in my country 😅

@firstname__lastname Год назад

I spend wayyyyyyy tooo much money at Sephora. Plus their customers service is dynamite. Any time I've had an issue, especially when Im missing samples with an order, they've given me points, usually anywhere from 50 to 200 points. That's literally equivalent to a $200 purchase. Plus now that drug store makeup is stepping up their game... Sephora is expanding their beauty lines to feature products that won't break the bank.

@hannahgregor7260 5 месяцев назад

coming from germany having DM und Rossmann :))

@marafdez 3 месяца назад

This is all great and fascinating. I’m a Rouge and Sephora obsessed but WHYYYYY is the lighting always so bad?!😅

@worldview730 11 месяцев назад

How does one go about picking a lipstick from a million or more available?

@phucloinguyen7668 2 года назад

Some segments in the video are stamped not adjacent to each other

@kimjohnson8471 2 года назад

Lord, please let me die inside of a Sephora!

@Thebreakdownshow1 2 года назад

I got married and learned everything about Sephora. It’s legit fun 🤩 for so many people when they go in. It’s like me going to home depot or apple store.

@H_LINH94 2 года назад

I do not really understand the advantages from S. To belong to LVMH. Could someone help me? Explain in another way?

@estebanod 2 года назад

LVMH is one of the two most important groups in the luxury industry! They control almost EVERYTHING: clothes, make-up, skincare, perfumes, etc. They own Louis Vuitton, Sephora, Dior, Givenchy, Make-up forever, Hermès (kinda not so much anymore), Off-white, Bvlgari, Fendi, Kenzo, etc... If it isn't controlled by LVMH then it's controlled by Kering (Gucci, YSL, Balenciaga, etc..) They are THE two pillars, not only of French luxury, but also of worldwide luxury. Being owned by any of those two group means not only that your brand will always stay relevant when it comes to fashion trends, but also (in the case or Sephora for this example) having access to very exclusive deals with partner brands!

@ilovethe70ss 11 месяцев назад

Keep your stores stocked

@osvalyjimenez 2 года назад

With covid it’s not that cool, to go store and start touching make up. They have forms for you to sanitize but unless it’s in a pump I’m not trying it 👀

@azkia08 Год назад

everytime i go into sephora i test everything and buy noting

@Fellowtellurian 2 года назад

I would still just go to the mall and go brand by brand until I found something I liked.

@TanningMiami 2 года назад

I own a full makeup line and I still go to sephora lol

@elisehamelink3427 Год назад

If only there was a sephora in the Netherlands

@erindanelleavilaavilaguerr7251 Год назад

They said they would help them get their money free if extortion and prohan rings. They had stolen it by dropping it in the sea and parachuting down and stealing it while someone else took them fishing through the tribal circuit. They then, the ones that stole thee money inteled that the person whose money it was that went along with them helping them were illegal fishing.

@XPrincess30 2 года назад

Bring back my ftigin coverfx primer

@Kiyonce.Kartier 2 года назад

I love Sephora. It’s a one stop shop for everything beauty ❤️ I’m Rouge ❤️❤️

@AskMiko 2 года назад

I converted to shopping yearly because if I buy gifts and personal items all at one time, I remain rouge without going in incrementally. Christmas season allows me to buy gifts for others and not have a bunch of products I wouldn’t use lingering all year long. I still check out what’s new and on sale, etc. but only shop yearly and have saved $$$

@Commentator541 2 года назад

Some of their things, yes never spent any money, but gifts are welcome, are amaziiiing. Their own branded products rock my world. But, not really affordable.

@Bill0102 7 месяцев назад

This content is a trove of groundbreaking ideas. I read a book with akin subjects that transformed my approach to life. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

@yassi8814 2 года назад

I will always love Sephora 💖

@riddhimaansenapati5006 2 года назад

Simp.

@LilyLovecraft 2 года назад

Sephora here is always so low on stock. It's been like 2 years since they've had a steady stock of *anything* and there's nothing really special about them that makes me keen to go out of my way to keep checking. On top of that, oddly enough, the name brands that tend to be out of stock all of the time seem to have Sephora branded dupes being sold allofasudden which are not comparable in quality AT ALL. The last time I went in person to a Sephora the sales lady demanded I get a skin tone test, like wouldn't sell me foundation unless I did it...which I sure as heck didn't need (I don't go for natural, I go for pale...) and sold me some awful greasy thick urban decay foundation that made my face look like I set my foundation with tumeric. The point is, Sephora actually kind of blows now.

@dahasolomon7314 2 года назад

Is this an ad? Because it feels like an ad.

@mylindacasbarro777 Год назад

Freelanced there for many years.

@studybuddy. 2 года назад

I thought Ulta was on top?

@damnmuggle 2 года назад

Lol no

@dianapearson1771 Год назад

I went in our JC PENNY store here in Tupelo, MS. I was told they couldn't carry the Best Skin Care foundation because we're too rural. Relly?!!! We gave the world Elvis Presley!!!!! So, I have to drive to Jackson, MS or Memphis, TN just to get the Best Skin. Please do what you can to correct this. I work in our hospital and the mask mandate has just been lifted, so I want a new makeup foundation to help my skin. I'm a white female, 73 years old. I need a dewy foundation. I've been told you have a great product and I want to use it, but I don't want to drive all the way to Jackson or Memphis every time I need foundation!!! Please help!!!!

@camillecali22 2 года назад

I have never bought anything in sephora

@worldview730 11 месяцев назад

4:26, could that be called industry stalking?

@ixchel003 2 года назад

This is literally an ad.

@igod8054 2 года назад

sephora I love you

@linac3392 Год назад

Is that Amber scholl?

@seanwebb605 Год назад

Why do you keep referencing economics rather than a company's business model?

@estebanod 2 года назад

Cool

@CristinaNocera Месяц назад

I wonder if she exercises at home to talk in this way or if she is actually able to talk like a normal person

@anonymerer 2 года назад

you forgot to mention what happened to Sza

@damnmuggle 2 года назад

This isn’t about her lol

@meghanaathalye1934 2 года назад

I have used Sephora's eye-liner, mascara. Dior's lip gloss, Mac's lipstick, Channel and LANCOM's perfume - all are outstanding..! Worth it..! Not a makeup person and not promoting anything.. I read Laura's comment as well.. Marketing culture / strategies.. But just sharing my experience..

@stephaniestewart312 2 года назад

I buy direct from brands better deals

@flufftronable 11 месяцев назад

Is it wrong that I don't think it's a lot to spend to be rouge.

@leonaparic2089 2 года назад

sephora?!? you mean youtubers... and trying out the make up in the store is old news for Europeans :/

@geegeelast7597 6 месяцев назад

LVMH is why Sephora is now soulless.

@quantumpower Год назад

4:10

@elizabethhenning778 2 года назад

Most annoying? Millennial upspeak? Ever?

@michepriest 2 года назад

I’d love a fragrance-free Sephora. As someone who experiences severe reactions to fragrances, I have no way of testing or buying fragrance-free makeup other than online or in a grocery store like whole foods

@Commentator541 2 года назад

Literally never bought anything there.

@damnmuggle 2 года назад

No one cara

@GeorgeAscue Год назад

Not gonna pay $42 for an oil .-.

@jennifersun2638 2 года назад

Sephora has great customer service.

@Verbsdescribeus 2 года назад

ABH, Too Faced, Urban Decay are cruelty free brands and I can find them at Sephora only :) I had no idea that they invented the assisted shopping method :D