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How SUGAR Destroyed Its Competitors ? | Business Case Study | Aditya Saini | Hindi 

Aditya Saini
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How SUGAR Destroyed Its Competitors 🔥 | SUGAR Genius Marketing Strategy | Business Case Study |
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Video Introduction:
Sugar cosmetics is one of the most iconic cosmetic brand in India. This startup was founded by Shark Tank shark Vineeta Singh in 2015 when Shark Tank shark Vineeta Singh identified a very big gap in the consumer market of cosmetics in India. Vineeta Singh is an IIT Madras and IIM Ahmedabad graduate who got an offer of a 1 Crore package from an investment banking firm but she declined the offer. Vineeta identified that big brands like Lakme, Maybelline, Revlon and MAC were operating in Glossy cosmetic segment when Vineeta decided to enter the Matt cosmetics range. Today Sugar cosmetics is dominating the Indian cosmetics market through its value for money products along with its genius marketing. This video is a complete business case study on Sugar cosmetics started by Shark Tank Shark Vineeta Singh. The video covers various business and marketing strategies used by Sugar cosmetics which has turned a 5 year old startup into a 3000 crore company. The video also covers various business lessons which one can learn from Sugar cosmetics business case study started by shark tank shark Vineeta singh which we can learn and implement in our own startup or business.
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Title Contents:
00:00 - Introduction To Sugar Cosmetics Business Case Study
00:45 - How Sugar Cosmetics Was Started By Shark Tank Shark Vineeta Singh?
01:05 - Sugar Cosmetics 1st Business Strategy
02:02 - Sugar Cosmetics 2nd Business Strategy
03:58 - Sugar Cosmetics 3rd Business Strategy
04:39 - Sugar Cosmetics Marketing Strategy
05:00 - Sugar Cosmetics Branding Business Strategy
05:30 - Sugar Cosmetics 4th Business Strategy
06:00 - Sugar Cosmetics 5th Business Strategy
08:32 - Business Lessons From Sugar Cosmetics Business Case Study
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#SUGAR #Sugarcosmeticsbusinessmodel #Sugarcosmeticsbusinesscasestudy #Sugarcasestudy #Sugarcosmeticsmarketing #Sugarcosmeticsmarketingstrategy #marketingcasestudy #Sugarcosmeticsbusinessstrategy #Vineetasingh
#SharktankIndia #Sharktank #Sharktankshark #Sharkvineetasingh #Peyushbansal #Ghazalalagh #arshneergrover #anupammittal #marketingstrategy #amangupta #sharktankindia #amanguptasharktank #Businessmodel #Businessstrategies #marketingstrategies #businesscasestudy #adityasaini

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4 авг 2024

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Комментарии : 939   
@theadityasaini
@theadityasaini 2 года назад
DOWNLOAD KUKUFM & Learn Through Audiobooks Download Link - kukufm.sng.link/Apksi/gemb/mcld Coupon code - HOLI50 ( Coupon valid till 20th March )
@plum.
@plum. 2 года назад
She is the best
@shaksshi6359
@shaksshi6359 2 года назад
Bhai business suru kr lo
@AmitSharma-oi4bu
@AmitSharma-oi4bu 2 года назад
Please make next video on paper boat case study 🙏🙏
@rayaanaaryan2684
@rayaanaaryan2684 2 года назад
Bhai Kyu chutia bana raha public ko ....She was passed out in 2007 from IIM A D-Bank location India not abroad .....IIM A avg Sal of 13lakhs in 2007 she got domestic placement highest in 2007 is 37 lakhs domestic ..........plus 2008 was recession period ....so as per Farzi Saini RU-vid ...in 2012 Factual IIM A average sal is 15 lakhs again Highest domestic sal is 37 to 38 lakhs ...bhai toda toh research kar leyta itna gyaan phel raha hai RU-vid pey ...another thing Sugar started in 2013 now it 2022 means 9 years ...so as of now got funding of 30 cr only ..even Sugar is not having the TAG of Semi Unicorn .........where Competitor like Nykaa Mama Earth Purple etc already a unicorn TAG with multi million Dollar funding with several round . anyways RU-vid university , WhatApp university or Bollwyood PR University student like you always believe in promulgating the fabricating stories .
@anshulnigam2841
@anshulnigam2841 2 года назад
I have story of biggest 🦈 Shark in higher education....... would you like to do the story on it..... it's authentic
@tvraid7211
@tvraid7211 2 года назад
Am I the only one who have never used Sugar Products yet??? Quite satisfied with the lesser costly but great for skin products!!!
@user-rq1yl4hh5v
@user-rq1yl4hh5v 2 года назад
Which one you are using ?
@syedashamsianazneen5032
@syedashamsianazneen5032 2 года назад
This is first time am hearing about 'sugar cosmetics'.
@riyaarora1873
@riyaarora1873 2 года назад
Please suggest some brands , if you can
@mp76
@mp76 2 года назад
Me too agreed ...
@mp76
@mp76 2 года назад
Enke pass bank balance 30 lakhs kaha se aya 🙄🙄 pehele toh Vinita ka background check kro middle class family k liye possible nhi investment kro
@DwineDesings
@DwineDesings 2 года назад
2:37 boat used the dame strategy too,before boat there were very less products between 400-1000rs. Either you can buy a cheap one which doesn't work properly or a very costly one. boat filled that gap (Source - Think school)
@monmayurigogoi9000
@monmayurigogoi9000 2 года назад
To be honest, I've used Mac, Maybelline, Lakme, Elle 18, but what is there in Sugar cosmetics can never be compared with the above mentioned. Sugar is actually nailing in its job and commitment.
@sahins11
@sahins11 2 года назад
Glad to hear your experience...aur make up karne me koi burai nehi hai..Don't give a fuck to assholes
@222divinechanellings
@222divinechanellings 2 года назад
Wo kya h aisa sugar mae ? Maine ab es date 7 april 2022 tk koi brand use nahi kia
@randomnyss2011
@randomnyss2011 2 года назад
Yeah .. it's less about branding more about quality of their products. It might not be as good as high end brand. However, SUGAR cosmetics are lightyears ahead in terms of value for money especially for someone like me who can't spend 1500 re for a lipstick.
@pinknoodle643
@pinknoodle643 2 года назад
Why do u think it's better than MAC cosmetics?
@wmensdoingfalsealigationso59
@wmensdoingfalsealigationso59 2 года назад
Didi yay companies ap aur apjaise womens se Paisa leke apke health aur face ka damage kar rahi hain...with harmful chemicals...to satisfy insecurities and Pleaseredness..
@amanagarwal0
@amanagarwal0 2 года назад
Before shark tank i haven't even heard the name of sugar cosmetics 🙂 Edit : Ha me ladka hu aur m cosmetics nhi use krta 😅
@_nitin._.panwar
@_nitin._.panwar 2 года назад
Vhi toh mai soch rha hu...konse competitor kill kiye sugar ne? 🤣🤣
@Ashish-jc2
@Ashish-jc2 2 года назад
Seriously....but ye sugar cosmetic spa, massage parlor and salon se users k paas jaati hain jaada...and ye mouth to mouth advertisement me hi success ho gyi...to we never seen any tv ad of it till now.
@amanagarwal0
@amanagarwal0 2 года назад
@@Ashish-jc2 video was about how sugar cosmetics killed his competition , that' why i commented that . I still think there are two kind of people who either purchases branded like Revlon, Lakme , Nykaa or else purchases from local market.
@Ashish-jc2
@Ashish-jc2 2 года назад
@@amanagarwal0 hahahah...ue to saini saahab ki default diplay thumbnail hai...🤣🤣🤣har video me how........ killed ........bhale hi koii mara ho ya naa maraa ho🤣🤣🤣
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@ritikasrivastava5136
@ritikasrivastava5136 2 года назад
It didn’t eliminate competition. It’s just co-existing as people like trying new products when it comes to make up. Nobody would buy the same product again until and unless it’s something like irreplaceable and that’s rare. It’s like maybelline mascara or lip balm which is a staple, I guess. I mean who hasn’t used colossal or baby lips. You can’t say the same about sugar yet.
@Cheers14a
@Cheers14a 2 года назад
So true
@rayana1108
@rayana1108 2 года назад
exactly
@pamelaadvani3439
@pamelaadvani3439 2 года назад
Totally agree , non of its products are unusual & not available in other brands in the same price range. It’s just that girls like to try out different brands. Sugar does immense publicity thru PR Gifts. 90% of Sugar reviews on RU-vid are PR Packages.
@rishi.agarwal8
@rishi.agarwal8 2 года назад
Hey, I wanted to get some suggestion for gifting some cosmetic to my girlfriend. Can you suggest some product (She doesn't put much make up but eyeliner and foundation).
@priyankachristinanandi3614
@priyankachristinanandi3614 2 года назад
​ Check out eyeliners from Mac or Sugar.
@mayurakshi2009
@mayurakshi2009 2 года назад
Mars,swiss beauty and insight are now killing sugar.
@neverjudge1796
@neverjudge1796 2 года назад
Bro your strategy is wonderful because shark tank is in trending in RU-vid so you have concentrated on those shark .great idea and good change keep going bro . Edit:- thank you for 100 likes 💖
@FANG_IS_ABHI
@FANG_IS_ABHI 2 года назад
It was trending for like 4 weeks ago not now bro
@neverjudge1796
@neverjudge1796 2 года назад
@@FANG_IS_ABHI bro 😉 i knew it ,but you didn't understand my sentence 😊
@subratanag9867
@subratanag9867 2 года назад
What's wrong about that?
@neverjudge1796
@neverjudge1796 2 года назад
@@subratanag9867 nothing 😉
@yoursuccessmantra3862
@yoursuccessmantra3862 2 года назад
@@neverjudge1796 rip English
@sirishareddy7141
@sirishareddy7141 2 года назад
What ever he saying here was already being fulfilled by Lakme. Because Lakme had products suitable for Indian skin preference. And Lakme was better in quality than the initial products of sugar cosmetics. I remember buying sugar lipstick from health and glow which turned out to give me chapy finish and also pigmentation on lips. When I mentioned it in the shop, they told me that all the products were taken back by the sugar cosmetics because they were flooded with complaints. But later on they came back with many products and this time quality was better than before, not exceptional. The reason why any outlet would let the product back on their shelves after being flooded by complaints is offers and marketing. There are funders of big businesses who don't come out as investors due to many reasons ranging from being a backstab investment (those who are already involved in others similar businesses as working partners) to politicians and bureaucrats with money for which they can't show accounts. That seems to be the success formula of sugar and similar businesses. It's not wrong and sugar cosmetics has many worthy and good products now. And Kyle cosmetics has way less quantity compared to Lakme, sugar or K beauty but that product sells because of its owner/ambassador. That's how corporates and businesses work now a days. Hype beats quality and customer is the most innocent target. Nothing wrong in this either because business is business.
@pinkalshah9058
@pinkalshah9058 2 года назад
So true. I have tried sugar and trust me its worst than street lipstick
@deepanjan.sengupta
@deepanjan.sengupta 2 года назад
Even Boat Speakers, LensKart are huge hypes.
@nitinmukesh925
@nitinmukesh925 2 года назад
Hey I am a boy I was here for company strategies and there big sale and I find what .. best reply in term of understanding and clarity as compared to video too well written and explained thanks..for taking time and writing 😊
@ria6211
@ria6211 Год назад
Agree and even Colorbar. Swiss beauty too. Sugar ki promotion and marketing achi Hui hai bas.
@Salam-qx1qv
@Salam-qx1qv Год назад
same with mama earth products, they are advertising heavily in social media like insta and youtube and people are falling prey. They even pay people to post comments in youtube and innocent ppl are getting cheated. They sell trashy sub standard products.
@mithudhali_
@mithudhali_ 2 года назад
I knew about sugar cosmetics but the thing is I always thought Sugar Cosmetics was a foreign company cuz their products are little expensive for me. Later on I came to know that it's an indian company after shark tank.
@saralmantraa
@saralmantraa 2 года назад
Same here
@janveegoonawat6371
@janveegoonawat6371 2 года назад
SAME 🤣🤣
@PrachiiiiD
@PrachiiiiD Год назад
Yeah same
@musictoheart5584
@musictoheart5584 Год назад
Same here 😃
@aestheticanzi
@aestheticanzi Год назад
I find it now that its Indian brand 😅
@shwetaaaaaaaaaaaa
@shwetaaaaaaaaaaaa Год назад
For me, when I watched the first episode of Shark tank, that's when I ordered the combo of Sugar products. And I have hardly used 3/9 products that they've given but I feel proud to own it. Not because of the brand name or whatever but because a lot of time and creativity has gone into the aesthetics of the products. Be it Revlon, Lakme, Maybelline etc . Whenever you use their product, they have a similar kind of packaging and that leads to a rough handling of those products.. but as soon as you hold the box of banana powder by Sugar or even it's highlighter, you feel like you're owning cute japanese mini toys or something 🤣 I mean It is so aesthetically pleasing to look at or to even hold that you feel bad for unwrapping the whole thing.. It makes my entire make-up shelf look pretty.. It is Indian but it doesn't feel like it and that's why I would always prefer Sugar above Nykaa as well .
@thatruralgirl3802
@thatruralgirl3802 Год назад
Agreed 🫰🏻
@susmitarath1060
@susmitarath1060 Год назад
I think one underrated point is the way Sugar named it's lipsticks... Choosing names which represent iconic fictional women for the shades close to what they wore. Many women will relate to those characters by having lipsticks with their names and shades resembling what they carried on those shows.
@gayatrijadhav9463
@gayatrijadhav9463 2 года назад
I have use luxurious brands like Bobby brown, Mac, Milani,cliniq they are very high end products...but but but sugar cosmetics won my heart. It's packaging, lasting power, pigmentation is jaw dropping 😯 I know little bit costly than lakme and Maybelline but it's worth it. It's my current favorite brand.
@Anjurani-in2iy
@Anjurani-in2iy Год назад
So true
@promilabaskey6458
@promilabaskey6458 Год назад
Mine current fav product 😊
@anshikamishra4812
@anshikamishra4812 2 года назад
I have been using sugar cosmetics from 2016. Loved it due to its matte range and had stuck to the brand.
@priyankadas2135
@priyankadas2135 2 года назад
Same thing happened with me too, my colleague bought some Sugar lipsticks and I tried them a few times from her and loved the texture a lot and went and bought 3 lipsticks worth 799 each and it was before the lockdown in 2019, the brand was not very popular at that time, not many advertisements were available, no celebrity endorsements too it was just my colleague who told me about the products and the products itself were so good that I couldn't resist from buying them.
@MeMe-dh7sc
@MeMe-dh7sc 2 года назад
Yes the product itself is speaking for itself. : good quality
@anuskasaha6192
@anuskasaha6192 2 года назад
K.kk .kk.kkkkk kkk.kko.kkk kk.k.kkk.kkkkk
@anuskasaha6192
@anuskasaha6192 2 года назад
Kkkk.kk kko to k.kkk.kkkkk.kkkkkk.o kk.ko kkkk
@anuskasaha6192
@anuskasaha6192 2 года назад
.kkk.k.ko.kkkkkkk k o.kk
@anuskasaha6192
@anuskasaha6192 2 года назад
Kkk
@athulnair2282
@athulnair2282 2 года назад
You and Think School should get associated as both of you provide quality videos.. and once you both come in together it would be the best channel in India and will slowly grow abroad also..
@jyotinigam9091
@jyotinigam9091 2 года назад
Sugar didn't eliminated brands but created good competition. Sugar has something unique in each of their products. Lakme has its premium range known as 'absolute'. So it is not about price gap. Sugar markets long lasting makeup. For example sugar liquid lipsticks has unique shades and they are really long lasting.
@SatabdiKundu07
@SatabdiKundu07 2 года назад
Lakme absolute is crap.
@jyotinigam9091
@jyotinigam9091 2 года назад
@@SatabdiKundu07 my experience is good with some of the lakme absolute products. I agree with the fact that everyone has his or her own choice😊
@Elf-667
@Elf-667 Год назад
Their liquid lipsticks are so fuckin drying no doubt shades are good but you can't wear it with or without moisturizer it's total waste of money
@piubha
@piubha 2 года назад
You missed few big points in your review. 1. Velvette lifestyle in the real name of the parent company of sugar cosmetics. It owns fab bag, a beauty subscription service ( till date active). Fab bag is the reason why sugar cosmetics is so successful. Its because of the consumer data. 2. Sugar cosmetics first product was an eyeliner and coal pencil. Then it went to nail paints ( now discotinued ), lispticks came later. I have been purchasing sugar cosmetics for a real long time. 3. They are the one of the first companies to invest heavily in influencer marketing. 4. Sugar cosmetics actually caters to all skin tones. It does not exclude dark skin. 5. The brand always has amazing offers.
@varijajayanti8726
@varijajayanti8726 Год назад
Well 2nd point shouldn't be a part of his review😅
@piubha
@piubha Год назад
@@varijajayanti8726 Some one who reviews company's model and profits should know the first product which was launched in market. The sucess of first product decides the future of a business.
@rmacpie3475
@rmacpie3475 2 года назад
I am working in cosmetics industry from 20 years I do B2B business and we cover 400 outlets and sugar present in 100 outlets all premium outlets, it's not available in normal stores
@stankssmile5865
@stankssmile5865 2 года назад
Yeah maintaining brand image as a bit high end is needed in india, tata nano and Mercedes in between image presence
@whatsinaname2985
@whatsinaname2985 Год назад
Hey, can I get your contact details ? Mail ID or fb or insta ID. Wanted to talk to you regarding business.
@souviksarkar6249
@souviksarkar6249 2 года назад
Legends are saying that KUKU FM is Aditya's start-up 😂😂
@sapnameena3904
@sapnameena3904 Год назад
@@janveegoonawat6371 jijus??
@afif4993
@afif4993 2 года назад
Proud to be employee of Sugar cosmetics 🤟🏻🤟🏻🤟🏻
@suchitaseth6409
@suchitaseth6409 2 года назад
How did u get that job? Please tell me
@babull7370
@babull7370 2 года назад
Salary kitni hai
@whiskeyzoo
@whiskeyzoo 5 месяцев назад
Bhai price thodi kam kar do
@pritamjoarder9745
@pritamjoarder9745 4 месяца назад
Abe sale labour
@kushpandya7178
@kushpandya7178 2 года назад
Bro we expect a case study on physics wallah. How he is competing with much bigger players only on the basis of support of students
@SK-em5wq
@SK-em5wq 2 года назад
Yessss pls make video on this !
@kalyuggaming2209
@kalyuggaming2209 2 года назад
Way of teaching and explaning the things to students Eg-: whom u choose explain good but not so friendly or explain good but also that much friendly that how pw is popular and fav teacher of students I use byju for 6 months and then i started watching pw then i see bugg diff. Between the way of teaching between byju's teacher and pw Hope u get my points☺ Thanks
@mrsir9295
@mrsir9295 2 года назад
Your content is best you need to scale. And your influencing in great way.
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@PoojaRathoreChauhan
@PoojaRathoreChauhan 2 года назад
mujhe bhi meri ek friend ke zariye pata chala tha phli baar sugar ke baare me....and tab se I am using their products and they are absolutely amazing ....
@extraexplorer
@extraexplorer 2 года назад
Mene shark tank se pehele sugar cosmetics ka name nahi suna tha.. Lekin analysis dekhke lagta he company me dum hoga..
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@Worldofislam123
@Worldofislam123 2 года назад
LESSONS ARE FROM HIS VIDEOS ARE TEMPORARY BUT "IMPLEMENT KAR SAKTE HAI" IS PERMANENT
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@rronith8328
@rronith8328 2 года назад
@@wiggycurious7498 shut up
@lothbrok7084
@lothbrok7084 2 года назад
@@wiggycurious7498 obviously
@wiggycurious7498
@wiggycurious7498 2 года назад
@@rronith8328 no, hindu ka officially india bhot jald hojeyga aur kashmir mai hindu ka badla desh se tum sab koh dhake mar ke nikalke lenge
@wiggycurious7498
@wiggycurious7498 2 года назад
@@lothbrok7084 yesss
@Anjurani-in2iy
@Anjurani-in2iy Год назад
My daughter gifted me some lipsticks from sugar matte as hell range and I have never used any other brand after that. From affordable brands like lakme, Maybelline, faces Canada to expensive brands like Mac, Bobby brown, huda beauty nothing compares to sugar's lipstick range.
@Thelifeofalpana
@Thelifeofalpana 2 года назад
I am a beauty adviser at sugar cosmetics from Last 2 years. I m very happy with my sugar family 😘
@soutik_dutta
@soutik_dutta 2 года назад
Are you out of your mind. 3000 cr really! Sugar company valuation stand for 100+ million dollars or approx 780+ cr. You said 3000 cr. Where you get this data. When you claim something then show the documents from reputed source on video. She make different products rather then others indian cosmetic brand. Do not compare two different market targeted company. Your marketing strategy is good to make videos about Shark tank company's. But try to make videos more faithfully. You are not the only person who know the current maket.
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@garvitpandia8059
@garvitpandia8059 2 года назад
@@wiggycurious7498 Please don't act so Immature, we Hindus don't claim you
@shwetagaur3338
@shwetagaur3338 2 года назад
@@wiggycurious7498 ...
@rohanmallick2963
@rohanmallick2963 2 года назад
@@garvitpandia8059 who are u you to claim we claim that india is for hindus🔥🔥
@pinkisikder3562
@pinkisikder3562 2 года назад
I bought a Sugar lipstick for 500 bucks and used it only once ..that was the worst lipstick I have ever had😣😣😤😤
@alimujtaba7954
@alimujtaba7954 2 года назад
Sir, please make a case study on " Adobe".
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@swarshakamra6826
@swarshakamra6826 2 года назад
@@wiggycurious7498 you got problem with secularism india is made of religions not Hinduism
@misbahfathima9498
@misbahfathima9498 2 года назад
Bro "India , is, for, hindus" is not even one word. Isiliye kehte hain padhai whatsapp university se nai balki real university se karni chaiye... Kya gunda banega re baba tu
@wiggycurious7498
@wiggycurious7498 2 года назад
@@misbahfathima9498 lol ok ok
@nunuishy3479
@nunuishy3479 2 года назад
@@misbahfathima9498 tf do you mean
@mansirawat9852
@mansirawat9852 Год назад
The way you deliver your message is magnificent you have really nice words and you don't repeat and the best thing is you explained everything in just little time... You'll achieve great success ♥️
@ritutamugurung4236
@ritutamugurung4236 2 месяца назад
Sugar was my first lipstick back in college. Loved the formula and the colors, texture.
@rishikarawat1231
@rishikarawat1231 2 года назад
Feels like he is promoting sugar itself 😁 and dragging other brands down already. I have alot of sugar products after seeing this video I am going to buy more. That's what he made us do lol.
@soulmate11222
@soulmate11222 2 года назад
Some of the product of sugar are high in price and low in quantity like compact in black case. They should be reasonable. In cost of there BB cream one can buy foundation.
@dadaeditz3073
@dadaeditz3073 2 года назад
This video is for motivating people who is eyeing for Entrepreneurship And people in comment section are talking about products 😂
@sushmitatiwari8874
@sushmitatiwari8874 2 года назад
This is true abt sugar cosmetics..i baightbtheir complete lipstick pack thinking it would be an expensive product but it was so reasonable then the stay was so good..it gave me a feeling that I owned something premium and I recommend it to all the friends who also bought them and loved them...and don't how but when I looked at the product first time I looked like a luxury brand .kudos
@bodobinoy2277
@bodobinoy2277 2 года назад
Your channel also growing Bro....cauz you know marketing strategy in RU-vid😅 I hope u will gain 1M subscribers within one year
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@nimbu_rani
@nimbu_rani Год назад
They did NOT kill its competitors and some of their products suck. Their lip shade range is good but quality needs to be better. Sugar is just good at marketing.
@shantanuhardiha
@shantanuhardiha Год назад
I saw the fear in Sugar cosmetics founder recently on Shark Tank India Season 2, when all Sharks rejected the other Cosmetics brand as the pitcher brand was doing good in sales. Kisine sahi kaha hai, ye sab doglapan hai.😂
@NehaSharma-bv1nl
@NehaSharma-bv1nl 2 года назад
i have used sugar, its over rated & over hyped. Trust me. whoever thinks sugar is good, pls use other brands too & compare
@Anjurani-in2iy
@Anjurani-in2iy Год назад
No, i personally use their matte as hell lipstick range for 3 years now and there is no other lipstick in the market that could beat it's quality, not even Mac.
@virendrasoni2521
@virendrasoni2521 2 года назад
It's not the brand success in my opinion it's just a trend .. nothing else ... Have you ever saw a girl ( female) using any brand over year in beauty or clothes or in accessories .. they just go what's cooking hot but when it's come to Male community they always stick to there brand that's the reason brand that have male consumer last long with decent growth .... But when it's comes to Female it's just a trend nothing else like there are 100 of cosmetic company that come and go but no one last long ...And thats the same thing with SUGAR
@happy_feminine5041
@happy_feminine5041 2 года назад
Sugar cosmetics ❤️❤️ their lipsticks and their products are just wow.. Loved the texture.. 😍
@arghjain1949
@arghjain1949 Год назад
We all know the reason behind company success It's kuku FM .
@toufikemroj
@toufikemroj 2 года назад
Think Positive. Work hard.❤️🔥 Love you all Entrepreneurs ❤️
@goldboy07
@goldboy07 2 года назад
1 million ho jayega to mat bhulna bhai Tera pehla video se tere sath h
@ritusharma9560
@ritusharma9560 2 года назад
aapke es vedio se muje bohot kuch sikhne ko mila or idea bhi. thanks bhiyaaa❤❤❤❤❤
@muhammadhamid1961
@muhammadhamid1961 Год назад
Paid post he bhaio shanti rkho... Sugar is shit
@cauliflowerhead2735
@cauliflowerhead2735 Год назад
Sugar cosmetics have terrific quality. I have used many international brands but found that some products by Sugar Cosmetics are relatively hard to replace. Also none of their products have had a negative effect on my skin which is quite sensitive. They are now a burgeoning force, if they play their cards right it has the potential to be a made-in-india multinational company in the field of cosmetics.
@Bhavya-zb2bo
@Bhavya-zb2bo Год назад
It’s not made in India. It’s made outside India, even China, Germany and others but not India.
@gitanjaleeakmar3415
@gitanjaleeakmar3415 Год назад
Really Good explanation in simple words....tysm for such a brief information 🤗🤗
@savitaanchan1120
@savitaanchan1120 Год назад
I'm not satisfied with sugar powdery lipstick worth Rs.479 as it's not long lasting as said ..remains hardly on lips about three hours n fades away while eating anything..have to be careful 🙂
@sweetygomes6572
@sweetygomes6572 2 года назад
I have been using Sugar cosmetics since it’s inception Today they have a wide range of cosmetics . When it was launched they gave so many rewards and gifts . Now they have limited gifts , which is understandable.
@FactNight
@FactNight Год назад
That's why u look so sweet like your Name 🤞🏻🤩☺
@subconscious_mind
@subconscious_mind Год назад
@@FactNight 😂arey yaar
@shalusehrawat2955
@shalusehrawat2955 2 года назад
and as an makeup artist i found sugar a worst makeup brand
@gurungneizan3172
@gurungneizan3172 2 года назад
Bhai ke pas itna knowledge and information hae. Agar tum business suru karoge to kon sa hoga?
@nagratna793
@nagratna793 Год назад
It might have killed competetion but Lakme can't be beaten in terms of quality let it be in lipsticks eyeshadow..and also in genuine price .my reveiws about sugar is just another cosmetic brand..Lakme ll be best as always ...another brand colourbar is far way better in terms of eyeliners offered my sugar .
@ksworld1232
@ksworld1232 2 года назад
Sugar cosmetics are poor I used their lipstick but they made my lips very much dry
@janveegoonawat6371
@janveegoonawat6371 2 года назад
With sugar i thought I had found the brand which will give me the colors i want...... I bragged about it with out even using 🤦🏽‍♀️🤦🏽‍♀️ after using the color was totally different hella disappointed
@iqramirza2947
@iqramirza2947 Год назад
Thanks for such an amazing video❤️
@amitdhakad8451
@amitdhakad8451 2 года назад
Broooo, wth your content is just f*****g great.... Keep it up man..
@mayursoni9128
@mayursoni9128 2 года назад
Very well explained. I like the way you deliver the content.👏
@theadityasaini
@theadityasaini 2 года назад
Thanks a lot 😊
@hrishikeshkalita2530
@hrishikeshkalita2530 2 года назад
Before Shark tank I had never heard about Sugar Cosmetics..
@y.t3078
@y.t3078 2 года назад
Hi plz make a video on how new educational institutions startups can attract students what all point they should cover especially wen the start up is with low investment and from home
@selvarajuk3780
@selvarajuk3780 2 года назад
I'm not very good in hindi , I just wanted to appreciate your effort in putting English subtitles 😉
@subconscious_mind
@subconscious_mind Год назад
Toda toda hindi aata ji(*in South indian Accent) 😂
@na-hg3ch
@na-hg3ch 2 года назад
SHE IS AN INSPIRATION🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
@explorewithpoo
@explorewithpoo Год назад
I agree their packaging is so beautiful that you can't resist buying it
@Theeerr
@Theeerr 2 года назад
Super informative.🙌🏻👍🏻👍🏻👍🏻
@KaiseHelp
@KaiseHelp 2 года назад
🔥🔥🔥
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@theShivacosmicdancer3
@theShivacosmicdancer3 2 года назад
bhai ki Consistency 🔥🔥🔥
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@manmohansharma5197
@manmohansharma5197 2 года назад
@@wiggycurious7498 lode kyu ah raha hai bar bar
@beingme6543
@beingme6543 Год назад
this brand is not very affordable and expensive and lie in mid range give you a experience feel there packaging is just amazing👍😍😍 and personally i feel they are connected to their audience both offline and online 💓 i do think some time there products are Overrhyped but there lipsticks are amazing i have tries them
@axemusic03
@axemusic03 Год назад
Awesome video. Keep making great content.
@shrabanimishra1331
@shrabanimishra1331 2 года назад
I didn't really have a good experience with sugar. The lipstick atleast for me doesn't work.
@lotusberry7413
@lotusberry7413 2 года назад
He never say why it happened but always say why 20 percentage knowledge 80 percentage Masala
@showvideo9076
@showvideo9076 2 года назад
Vellvette Lifestyle Pvt. Ltd., the parent company of Sugar Cosmetics, has picked up a 51% stake in natural skin and hair care brand ENN Beauty, a move that will further consolidate the beauty and personal care segment in the country
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@rronith8328
@rronith8328 2 года назад
@@wiggycurious7498 no u idiot
@3Poojaa
@3Poojaa 2 года назад
Bhyi hmne to kheti kerna start ker diya hai sabse badhiya kaam ❤️❤️
@diveshbachoo5621
@diveshbachoo5621 5 месяцев назад
Thank you..lots of like from Mauritius.
@deekshavkashyap4727
@deekshavkashyap4727 2 года назад
Great content! Very much appreciated VIEWER'S PSYCHOLOGY They love and appreciate content as much as they hate product push upon them, cutting off the interest they hold to listen, they leave!!! They find it salsey than content So pls avoid promoting the products repeatedly amidst video
@suuuiiii
@suuuiiii 2 года назад
8:38 video starts
@anuskamodak5961
@anuskamodak5961 2 года назад
I have used only kajal of sugar cosmetics, and it is really really a great product, it is smudge proof...except sugar jab v maine koi dusra company ki kajal use kiya hn toh woh sirf naam ke waste hi smudge proof hota hn, sugar products are awesm❤❤
@barnikabhattacharjee4453
@barnikabhattacharjee4453 Год назад
Nowadays I'm using only sugar products because of it's a Indian brand and I'm a happy customer of sugar
@loomdoby
@loomdoby 2 года назад
If u can control your enthusiasm and speed you can get 3mil subs
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@wiggycurious7498
@wiggycurious7498 2 года назад
@Dhiraj Ramchandani Jai Shree Ram
@monasaxena521
@monasaxena521 2 года назад
This man is speaking very fast and that too in a very hyper tone...
@Komali13
@Komali13 2 года назад
Nice work sir!
@marketingempiregroup
@marketingempiregroup Год назад
Great content ✅Know how much work you put into this 🙏🏼
@Hwoman1123
@Hwoman1123 2 года назад
Sugar is a fabulous brand. Sugar is what I liked so much after Oriflame
@jineshshah6165
@jineshshah6165 2 года назад
Appreciate ur and ur teams efforts 👌
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@_ANURAG_104
@_ANURAG_104 2 года назад
@@wiggycurious7498 Bruh 😑😑😑😑😑😑
@wiggycurious7498
@wiggycurious7498 2 года назад
@@_ANURAG_104 indian hindus ka hai, bhag jao yaha se
@_ANURAG_104
@_ANURAG_104 2 года назад
@@wiggycurious7498 😑😑😑😑😑😑😑😑😑😑😑😑 Nahi jayenge kya kar loge Bharat sabhi bhartiyo ka hai
@wiggycurious7498
@wiggycurious7498 2 года назад
@@_ANURAG_104 lat marke bhaga denge :)
@shreyasingh04
@shreyasingh04 Год назад
I will not say that they killed the competition bcoz Maybelline and Lakme are still very much popular
@manasinandy8405
@manasinandy8405 2 года назад
Love your work
@jyotirmoydeka2774
@jyotirmoydeka2774 2 года назад
We need a case study on kuku FM. Please...... Kuku FM vs Amazon audible
@kuldeep2869
@kuldeep2869 2 года назад
🔥
@faiyazalam1103
@faiyazalam1103 2 года назад
I never heard Sugar Cosmetic not Bharat Pe also although i used PhonePe,Paytm😂
@ananyaverma1957
@ananyaverma1957 Год назад
Whatever you said is correct as an avid cosmetics user i personally didn't like Lakme and other usual brands because I am dark skinned and when sugar was getting popular due to the mid range segment u felt like if I have to have this instead of the cheap Lotus vlcc products. The entry of Sugar was kinda refreshing in the beauty community as i finally saw shades that could match my skintone. Also their reviews were very good on RU-vid, that's how it became the new Lakme ig
@dopaminedose_101
@dopaminedose_101 Год назад
Fantastic video and to the point baat ki
@ramesh705gaming7
@ramesh705gaming7 2 года назад
CONGRATULATIONS 🎉🎉 300K SUB 🎉🎉
@wiggycurious7498
@wiggycurious7498 2 года назад
In One Word, India is of Hindus 🔥🕉
@sravyasirikonda1117
@sravyasirikonda1117 2 года назад
Please make a video on Patanjali
@agnivesh_01
@agnivesh_01 2 года назад
You can check @common highlights channel for Patanjali case study!
@Khush-ny4fp
@Khush-ny4fp Год назад
Amazing Video 👏👏👏👍🏻
@Chhexxy
@Chhexxy Год назад
Woww well explained ❤️
@vishaldislay7039
@vishaldislay7039 2 года назад
High pressure from kuku fm 😂
@utkarshsrivastava7690
@utkarshsrivastava7690 2 года назад
Honestly speaking, i never heard of sugar cosmetics until shark tank came
@rashib23
@rashib23 Год назад
Sugar cosmetics is really good. The products are really durable and are good for sensitive skin.
@anushkamohanta9311
@anushkamohanta9311 2 года назад
I Always use sugar cosmetics this cosmetics are too good!😍
@sushilthakur6512
@sushilthakur6512 2 года назад
Dude, you are good. But sorry to say many fact and figures you spoke abt Vinneta And Sugar Cosmetics are not true. I understand you wanna do something big, but doing right after the fame she got after Shark Tank-naahhh not cool.
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