How the Bike Industry Takes Bike Photos

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Have you ever wondered why photos of bikes you see on a website or in a magazine look so damn good? Is it the camera? Is it the fact that it’s a professional athlete’s finely tuned race bike, or is it simply brand new? Maybe it was photographed in a studio? Photoshopped? Maybe…While it surely could and very well may be one or a combination of several of those factors, in reality, it’s usually more about the rules. Yes, the rules.
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Опубликовано:

6 апр 2024

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Комментарии : 420

@corl4147 Месяц назад

9:31 "I think we nailed it!" proceeds to show random picture with bottles left on

@gondigondi7547 Месяц назад

😂😂😂

@alaricpaley6865 Месяц назад

Bottles on, logos not lined up, wrong gear, dropper post slammed... Yup, nailed it.

@ghjgjihjgjyrdrgydsgr137 Месяц назад

Absolutely 🤣 and he can claim it's his sense of humour

@brilog69 Месяц назад

True!

@alpardal Месяц назад

That was a repeat of when he explained the 1-2-3 method, @ around 2:46 - after which he proceeds to say that everything about that shot was wrong 😂 Don't know why he didn't show the "correct" picture - he probably missed the timing and didn't want to drop his bike again 😅

@gordierogers780 Месяц назад

I used to shoot bike photos for a company within the industry and I can tell you everything here is 100% true! I actually used to go so far as carrying the bike up trails to avoid getting any dirt on the tires and to keep it as clean as possible when shooting photos. Great video Seth.

@kanukster Месяц назад

He left out a lot more. He didn't discuss camera settings, tripods or even lighting.

@echomike8591 Месяц назад

@@kanukster those arethe basics in photography not only for bikes, no need

@bensun432 Месяц назад

🤣🤣

@96gts Месяц назад

I knew most of these just from reading mountain biking publications for years, but I never noticed the halfway extended droppers on trail bikes!

@kikarias79 Месяц назад

But still…in the “pro-picture” he took he still forgot his dropper post as he said it should be, his back wheel aligned with it’s front wheel, both bottles were there, and that gear was not in the 4th counting up. 😂😅

@OfViseAndMen Месяц назад

When I flip bikes I follow these rules for photographing cover photos. It makes a huge difference and I can usually sell a bike within a week while others are sitting months before they sell.

@wertacus Месяц назад

The number of marketplace listing I see where the first pic is just the front wheel. I swear you could flip bikes just by taking a good picture and airing up the tires

@OfViseAndMen Месяц назад

@@wertacus sometimes I wonder

@elias8981 Месяц назад

Could you make a tutorial on how to flip bikes on marketplace and giving tips ?

@wertacus Месяц назад

@elias8981 you're not gonna believe this but there's an entire flip bike series on this channel. The hardest part IMHO is tactfully sending out lowball offers and watching the market like a hawk

@HPsawus Месяц назад

It goes back to the old “no pic no click” principle, that’s what people used to say on mod forums when you’d post one without a good thumbnail 😂

@naattxxnaattxx7055 Месяц назад

He could just talk about the things they do when photographing, but he actually went all the way to de-adjust his set-up. That is dedication!

@StebrasNotHorses Месяц назад

Those pesky cages photobombed your final draft. Thanks Seth, I really enjoy your outside/inside industry pov.

@sabbyo Месяц назад

The wheel logos were in different positions too

@yaakov_meir Месяц назад

You cannot hide your theater acting background. That is what gave you and will always give you the edge over the other "just enthusiastic mtb youtubers". You look at the world as an artist. Good for you.

@JamesBrock80 Месяц назад

After all that, the final image had wheels out of line, bottle cages included and seat post slammed. Still an entertaining video though 😊

@schninzent8914 Месяц назад

Yeah I think he somehow mixed it up and didn't notice it 😅

@bermchasin Месяц назад

@@schninzent8914 you can see in on the camera screen the bike was set up properly for the real shot, but it never made it in.

@maxsweet Месяц назад

Woo hoo! That's my Giant Yukon 2 in Hope, Alaska in the montage! Thanks, Seth!

@BIKELIFE111 Месяц назад

Seth please make MTB ride videos more often. I love to see you ride the trails and build new things.

@jasperfeldschuh3644 Месяц назад

he made a video a little while ago about why he doesn't really do those anymore. It basically boils down to weather constraints and the pressure to perform well for a video causing him to get hurt a lot in those videos. Also I don't think that style gets enough views anymore which is also probably a big reason why he doesn't do them anymore. I also really miss his trail building videos but he said that they don't get enough views to justify the cost/effort

@azizuladnan2389 Месяц назад

In addition, I would go further back but use a longer focal length. It reduced the perspective distortion. So the handlebars don’t look like they flare upwards, and the wheels appear perfectly circular

@Merlmabase Месяц назад

Omg the gumshoe music during the photoshoot... The editing on this channel is so underrated

@jesperhamalainen7423 Месяц назад

I have been watching since berm creek and even earlier, and never does it get boring

@oliver960 Месяц назад

I found this immensely entertaining. I knew a few of the basics but had never thought about most. I laughed out loud three times which is the mark of a good video!

@johnnydoe66 Месяц назад

Glad you're back and didn't just vanish like several other bicycle related channels that I was subscribed to.

@ghjgjihjgjyrdrgydsgr137 Месяц назад

Seth says 'guidelines' many times, but a better word might be 'conventions'. Very fun video! Actually might help some people take a super nice photo when they want to sell their bike as used.

@AdventureAwaits4u Месяц назад

It’s like you read my mind! I just noticed some of the items media photos do and I was thinking 🤔 that would make a great video. Thanks for making this and sharing it with us. 👍🏼

@ridingwithreggie Месяц назад

4th gear from the largest gear is a new one for me, I haven't heard that one before, but I'm still learning. I have to agree that telling the story is the most important part.

@zonoskar Месяц назад

I always thought the jockey wheels need to be vertical aligned. Supposedly that is in the 4th gear.

@ridingwithreggie Месяц назад

@@zonoskar I guess it's like Seth said, it depends on what kind of bike you're currently on. 4th gear on my 2020 Trek Marlin 5 vs my 2022 Santa Cruz Hightower C 4th gear aren't close at all. I'm going to see if I can get some shots for better bike Thumbnails. A few years ago I didn't know about the drive side out thing. LOL!!!

@AZRob. Месяц назад

This is really good advice for those of us that are selling our bikes and needing to post pictures. Thanks Seth!!

@cnsvisuals Месяц назад

As someone who works in the industry you absolutely nailed it Seth! Lots to consider when going on a bike shoot lol

@HenriqueVefagoSC 8 дней назад

Same, my job was to take photos for Specialized in Brazil, it was such a great job taking the bikes to cool places and also having the experience to ride many models

@bermchasin Месяц назад

Hey seth! just wanted to say I rode the bentonville Berm Creek Sunday! it was absolutely incredible. So glad you inspired that! also did the Bush Push!

@topspot4834 Месяц назад

Amazing that Seth has been at the top of the genre for years now, and continue to create original content. Didn't expect to enjoy this as much as I did ... I can stare at his bike for hours!!

@MarcelRahme Месяц назад

I needed this video for selling my old bike. Thank you!!!

@DirtlovR Месяц назад

Protip I picked up from Doddy when he was at GMBN: use acrylic rod for a stand. It's nearly invisible/easy to edit out.

@cjentertainmentcanada8623 Месяц назад

Great video and I’m loving this type of content!

@TheBackPasture Месяц назад

This felt like one of the old seth's bike hack videos and I loved it so much...

@EricMorrison Месяц назад

Seth you absolute nerd, you have changed my life with your videos, I appreciate every video you have done back to messing around in Florida. Thank you for your creativity and killer storytelling. I hope you take a sec to read this comment and appreciate how far you have come. You have come so far and create nearly perfect content (as you know, duh.) LOL (lots of love) keep it up bro.

@ethanvaill Месяц назад

😂 Bottles and cages are in the photo. I hear the GCN folks talking about "Shadow Stands" a lot when reviewing reader bike photos.

@johnjacobs4625 Месяц назад

My road bike pics are all wrong....kickstand,wrong side,turned bars,tires not aligned,....but hey,they're mine 😎

@pedro-neves Месяц назад

Another great video, thanks! And the colors are incredible! Any chance of sharing what filming equipment you're using?

@BackyardArcher Месяц назад

Great video as always, Seth! You continue to be my favorite RU-vidr by far! I could listen to you talk about absolutely anything. I love all those montage pics, like the one with the bike just tossed on the ground! All of these "rules" for taking bike photos are another example of the elitist side of bking. I belive people should ride what and how they like and put their own experiences into their photos. The elitist attitude is a substantial barrier to the growrh and sustainability of the sport/industry.

@BENfromSUNDIAL Месяц назад

I line up the valve with the max pressure label for what always seems like a good reason.

@pascalbruyere7108 Месяц назад

The saddle is too far forward 😂 Nice video, and surprisingly interesting topic. I realize I almost never intentionally take pictures of my bike nor anybody’s bikes. When we go out with friends we picture people only. One can see we’re biking because of our gear.

@brendanlorente1968 Месяц назад

Seth just wanted a video purely to show off that bike………I approve also as always learned things I didn’t k ow I needed to know thanks again Seth

@TheExtremaz Месяц назад

9:34 I think thats as close that we can get, proceeds to show the first picture he took at 2:46 classic Seth XD

@MrMattNoir Месяц назад

As a photographer, thanks for this tip, now I know how to make better photos of my mtb, as it always lacked something. And if I incorporate it into nice storytelling, there is nothing that can stop me :D

@john15yt Месяц назад

I've always thought it was a bit ridiculous how channels like GCN critique bike photos and point out the "imperfections" of crank position and gear selection. Thank you for highlighting this silliness and snobbery.

@dameanvil Месяц назад

- [00:00] 📸 Pictures of mountain bikes in natural environments offer personality and story. - [02:00] 🏔 Choosing an appropriate environment for bike photography enhances authenticity. - [03:00] 🚲 The "one, two, three" method is recommended for pro-style bike setup. - [04:00] 🚴‍♂ Product photos should focus on the bike, not personalizations like bottle cages. - [05:00] 🧼 Cleanliness is key for product photos; bikes should be spotless. - [06:00] ⚙ Gears, cranks, and pedals should be set in neutral positions for comparison. - [07:00] 🛠 Dropper seat posts should be adjusted appropriately for bike type and user. - [08:00] 🔍 Attention to detail: sag indicators, wheel alignment, and quick-release levers. - [09:00] 🔄 Tire logos should align with valve stems for professional presentation. - [10:00] 📷 Capturing bike photos should reflect the authenticity of the riding experience. - [11:00] 🤝 Joining the Substack community offers early access and additional content.

@MorryB Месяц назад

I too am guilty of bumbling around with my bike photos. Thanks for the Pro tips! :D

@lozbowden7525 Месяц назад

Always entertaining. Cheers.

@SexyMistaMustard Месяц назад

The best way to get a better photo of your bike, which was not mentioned, is to not use the normal or wide focal length of your phone or camera, most of these shots are taken with a 70-200 lens to compress the background and make the bike look more as the human eye sees it, so try the telephoto lens on your phone.

@Chuck_T88 Месяц назад

Is this in the settings?

@BenBike Месяц назад

Hey Seth, I'd love a video on how to maintain your MTB, from beginner to advanced and the frequency you should do them

@kyleryan7475 Месяц назад

I’m surprised you have not 3d printed a prop stick or something lol great video Seth! My two favorite things mountain bikes and photography!

@uldi1s Месяц назад

Thank you for explaining these (absurd) media standards! I had taken some (wrong) pictures of my bike and didn't know what was wrong with them until I saw this video. Yeah, I get the need to be able to compare, but sod it, I'm on your side, the picture needs to be genuine, as it was when I rode it. 😎

@ravenragnar Месяц назад

Great video! BTW this is the first time I am seeing AI generated video summary from RU-vid below the description. After watching the entire video I would say it did a great job summing up the video. Wild times to be alive!

@John_1033 Месяц назад

As a photographer, very cool video. Love all the details for an advertisement photo. I would add a little off camera flash to make the bike "pop" and you could photoshop out a small stand or stick. Thanks for the video.

@mattgies Месяц назад

I think you're right in your description of the photo orthodoxy, except for the valve position. I've seen valves at 12 o'clock (as you described), but also 6 o'clock. Personally I like 6 o'clock better because it looks like the tires are ready to be inflated, and also looks gravitationally stable. Though I appreciate that 12 o'clock (in conjunction with tire logos aligned to valves) makes the tire logos legible.

@-tr0n Месяц назад

Sometimes I'll run my logos opposite of the stem, I like the asymmetry on certain setups and for this particular reason.

@aold5652 Месяц назад

Seth, you should consider making a video where you purchase a modern rigid mt bike and bikepack for a few days and make a longer video, i believe this would potentially attract a different audience which may lead to increased views, and if you brought alex along, it would provide him with a video too! Similar to the road biking trip with him to the florida keys, but on an mtb!

@avalanchas336 Месяц назад

Today on "Seth and the mysteriously appearing and disappearing bottle cages", perfectly captured with mystery music below it LOL

@Fulgur98 Месяц назад

should have done a bike photo contest in honour of the last statement! would have been cool for the community to see it!

@Incorruptus1 Месяц назад

It needs Schwalbe - Bronze Brown - tyres. They have them in many profiles and widths. I use a Hans Dampf version 2.4, 2.6, and 2.8 etc. They come in multiple compound versions, from harder to softer to sticky and so onward. And blaze like razors. The color...is always either full black, or bronze black. Try them!

@rzhunTer Месяц назад

10:12 My bike is featured in Seth's video! My life is complete

@smg4320 Месяц назад

🤣🤣🤣

@TheboysfromQLD Месяц назад

Nice

@LeoSutic Месяц назад

It's immortal now.🎉

@jethroboorer2860 28 дней назад

That's pretty awesome

@Elektronijaenis Месяц назад

As someone who mostly just uses a bicycle to get around and is interested in photography in general, some of thart stuff seems just insane. Well... Now I know why many of those photos look so much alike.

@kingdomculture5743 Месяц назад

Thanks mate!

@rampapandiontinling Месяц назад

Would also help to center the seat post head on the seat rails.

@lenolenoleno Месяц назад

Knew all this info from some roadie roots back in the day (hardcore roadies are taught these traditions early on! Ha.). However with the saddle height on the dropper - I'll generally have it fully extended when selling a bike so people can see how much drop there is (don't want people thinking I've specced a 125mm dropper on an XL enduro bike for example).

@Masonwillaim Месяц назад

Awsome how he showes us how he does it❤

@topspot4834 Месяц назад

Seth's custom titanium is the nicest looking bike I've ever seen.

@TheButlerNZ 19 дней назад

10:57 Wellington New Zealand... (on one of the few non windy, non raining days).. q8)

@TivonSanders Месяц назад

The fact that my mountain bike is to media spec in my room, by accident, is hilarious. LOL I have a good eye for aesthetics.

@mds1422 Месяц назад

Wrist watch industry is the same. Analog watches are always set to 10 minutes after 10 for pictures. Cool video Seth.

@Durwood71 Месяц назад

And the second hand is always at seven.

@mattj6676 Месяц назад

It's the difference between a picture of a dog at a dog show and the same dog in the woods running around covered in mud and leaves. One just seems...happier...I also like the way you pointed out, like in fight club, "we don't use kickstands". Things got very serious for a second there...:)

@jonathanzellner906 Месяц назад

I “liked” the video to help the algorithm for you, but it’s not my cup of tea. It was a high quality video for those interested. Over all, love your content!

@arachnophilia427 Месяц назад

for gears, on MTB i always did biggest cog. for road, it's supposed to be "biggie smalls" fastest gear. i follow some of the rules, if and when i feel like it, for ride snapshots. i usually don't change gear, sometimes set wheels properly, usually set cranks level (or at like 2 o'clock). if i'm taking a pic of a side, it's drive side, but there are other cool angles too.

@rjzimmerman Месяц назад

One point to add: back up and use the longest (telephoto) lens you have. this compresses the field, keeps things more parallel, increases background blur, etc. Try it: compare with a wide angle photo standing close to your bike...I bet you won't like the results as much (but hey, as is the point of this video, your mileage may vary!)

@johnsmitht11 Месяц назад

I understand it's different if you are jumping or racing, but for everyday riding it's sure nice to have a kickstand. It would be nice if the industry would innovate something like a universal kickstand mount under the bottom bracket or chainstay.

@dblevins343 Месяц назад

I have to say, I use to miss kickstands but I've gotten so use to not having one that I can easily find places to prop my bike up. Even when I ride through the city it's pretty easy. All in all, I think it's the kind of thing you just get use to not having. Now I really have 0 desire to ever have one again. It's just extra weight and one more thing that could go wrong to cause a crash.

@Durwood71 Месяц назад

Depends on the bike. Many cross country bikes have holes for attaching a kickstand. Trail bikes typically don't. What would be a cool innovation is a quick release kickstand that you could easily attach and remove as needed, but I imagine that would a niche market.

@johnsmitht11 Месяц назад

@@Durwood71 it seems to me it would be common but I guess not. I have a good fitness bike and a steel frame MTB both over 10 years old and I use the kickstands on both all the time, including out riding and just taking a break on a long ride. Also helps a lot with doing basic mechanical work on them without needing a bike repair stand which I don't really need. I'd lose my mind adjusting v-brakes without a kickstand to hold the bike up.

@Vincent-_-123 Месяц назад

Congrats on the 1 million.

@andrewnorris5415 Месяц назад

GCN mocked YTers for not taking pictures correctly. Katie Kookaburra did an angry vlog back at them. I very much approved. GCN is so sponsored that they are basically ARE the bike industry. I love your down to earth coverage, followed you from the very earliest days!

@andrewnorris5415 Месяц назад

PS. It's possible GCN were semi joking. But with them it's so hard to tell. They pretend to joke while also being snobbish about bikes and actually half meaning much of the "joke" lol ! Anyway I don't watch them much b/c of it. On with life!

@PepeDalinShow Месяц назад

I used to take a lot of photos of my bike and curate it in such way that it will look cool on Instagram. Now I don't even care to take photos anymore at all. I just enjoy my time on the bike while I'm outside. Lol

@thomastattersall5497 Месяц назад

Love these but when will Riding videos come out, or a second channel for raw footage, these are fine for the masses and I like them, can’t wait for them to come out, but I miss those old berm peak videos of riding or doing something interesting on the trail… just a thought

@steveherring8494 Месяц назад

I guess as a photographer and a bike nut I don't know how to photo my bike. I don't want it to fall down and scratch or do any damage to it. I just want the on looker to know I actually ride and not just take photos of my bike. I try to get stuff that I think my viewer needs to see. Thanks for the lesson Seth. Your never to old to learn something.

@j.l.5966 Месяц назад

The 123 method is what Mountain Bike Magazine uses for their product photos where the bike looks like it’s standing in place. They have an assistant holding the front tire then letting go for a second to get the shot.

@Durwood71 Месяц назад

It never occurred to me that this is how it is done. I always assumed they had a stand cleverly hidden behind the frame and wheels.

@maxbucky24 Месяц назад

GCN show this perfectly in their bike vault segment of their tech show

@richardhernandez7741 Месяц назад

Wonderful!

@Peak_Mid Месяц назад

I follow all of these rules to a tee when taking photos except for the raised seatpost part I keep that shit slammed always no xc rides here

@hananas2 Месяц назад

Cool! now I know how to do the opposite of some of these to give my bike pictures as much personality as possible :D

@themarvelofe-bikes3052 9 дней назад

Are you in Laural Park at Jump Off Rock? Been there many times! Nice video!

@dayinnymtb Месяц назад

“Don’t want anodized pink pedals or something…” *awkwardly stares at my anodized purple RaceFace pedals* 😮

@stefansmochina8380 Месяц назад

try making a double front suspention and a double rear suspention mtb!!! love ur vids, would be amazing if you would do that

@MarchuxProductions 13 дней назад

I only take pics of my bikes or friends bikes, so it doesn't matter all that much to keep it neutral (it's more of a bike check anyway), but I still keep to most of these guidelines. Stuff like drive side, pedals level at 9 and 3, logos aligned, stems pointing down (up is also acceptable), all those actually make the pictures more pleasant to see and my inner bike nerd can compare bikes easier that way.

@secondlifebikes80 Месяц назад

100% setup the bike for photos of bikes I sell ...That's what I've done on photos I take of my builds (if possible).

@drakon_bourbon Месяц назад

One thing, that i am doing every time, is turning handlebar few degrees to the right, so the legs of the fork will be on the one line, from point of view

@leafygreens7318 Месяц назад

True for every marketing photo shoot. What appears to be natural and spontaneous is often hours of work and calculated manipulation. Cheers

@Xmc1-0 9 дней назад

"we don't use kickstands" Killed me for some reason

@Stuarttttt Месяц назад

This is perfect. Hahaha I have just finished custom painting a frame, fork, handlebars, and crank set. This helped. Thanks Seth

@joebu4864 Месяц назад

Grasping for content lol. I still enjoyed the video. "Valve stems pointing down" 😂

@joshuatzonfortheslaughter Месяц назад

Bizarre, because I already do all of that and didn't even know it's a thing. Except, I always point the valve stems up. I did decide to offset the tire labels to the valve stems on my newest build though. Btw, should've slid the seat back to a neutral position. Good video sir.

@lyricbread Месяц назад

More backyard trail and feature builds please!

@kyleinwisc Месяц назад

One of the bike picture was of a bike on top of Copper Harbor. That was nice

@andrec.136 Месяц назад

I have a trail bike, but I prefer to see and photograph it with the seat up.

@stujm8376 Месяц назад

Love this vid

@noxed11 Месяц назад

Also go 90 - 100mm lens for minimal distortion, at f-stop 8 or more :)

@-tr0n Месяц назад

Agreed on all points, except I do try to keep it to driveside only.

@hennie45 Месяц назад

Hey Seth big fan of the channel and I am very interested in the sport what do you think of a avalanche reflex 1 as a starting point would like your opinion

@KaushikNSanji Месяц назад

Seth : The Last Bike Bender! 😉Just kidding, nice informative video 👍

@MrMace Месяц назад

i love this

@the-pezinator Месяц назад

What exact fork do you have and do they still make it? I really love the color of the logo/text on the fork.

@zimmejoc Месяц назад

Didn’t nail it. Look at the still shot. Maxxis logos are at 7 o’clock on the rear and 1 o’clock on the front tire. 😮😂

@01f4irider Месяц назад

I noticed that too. Then I saw the bottle cages. Still a good photo in my opinion.

@zimmejoc Месяц назад

@@01f4irider oh yeah. Better than what I could have done. Could have set the camera into burst mode and one of the pics would have turned out well on the 1-2-3 method.

@j.l.5966 Месяц назад

Classic Seth humor 😂

@maxmotors9497 Месяц назад

I go non drive side just to piss people off

@tylerrobert1156 Месяц назад

Seth has done videos on so many different quirky bikes in just waiting for the day he builds a motorized bike. Hopefully if he does he does his research on these kits and gets a good one would be a good series of entertaining videos to watch.

@KevinT3141 Месяц назад

It bugs me when the GMBN gang gives somebody flack in the bike vault for not showing their bike on the drive side. Thanks for cheering for the real pictures of our bikes!