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How the Boston Consulting Group (BCG) Growth-Share Matrix Works 

Alanis Business Academy
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Developed by the Boston Consulting Group in the early 1970s, the BCG Matrix is a tool used to assist firms in determining how to allocate their resources in relation to product lines. Although the BCG matrix was designed to be used with products lines, it has applications for a variety of other settings.

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6 мар 2013

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Комментарии : 142   
@ghinafiliana
@ghinafiliana 9 лет назад
1 day before exam, finally i get the explanation! Thank you!
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
ghinafiliana Glad I could help! Hope your exam went well.
@AmfnJ327
@AmfnJ327 4 года назад
ghinafiliana What was the class and major?
@md.alaminhawladar9766
@md.alaminhawladar9766 7 лет назад
As a student of CA this video helps me a lot to understand BCG Matrix. Thanks a lot.
@michelaperleche
@michelaperleche 7 лет назад
I loved this tutorial. It helped me with this online class I'm taking. Thank you for sharing :)
@Alanisbusinessacademy
@Alanisbusinessacademy 7 лет назад
You're welcome Michela!
@AnneGustafson23
@AnneGustafson23 8 лет назад
This video does a great job explaining the topic of BCG Matrices. The explanation of each quadrant of the matrix and how they differ was particularly beneficial. The in-depth discussion of the action that is associated with each quadrant was helpful to know how to deal with products that are associated with each of these categories. The topic was explained very thoroughly, however, I would have gained a complete and applicable understanding with the addition of a real world example so I could associate the terms with products I knew. Thank you for your helpful video!
@janet842
@janet842 10 лет назад
Until today, I had never understood the BCG matrix. Good job and thanks!
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
You're welcome Janet. Best of luck to you.
@xcsdbv
@xcsdbv 4 года назад
This helps me a lot! The explanation is easy to understand. Good job!!!
@sebastianlechner6230
@sebastianlechner6230 3 года назад
That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Glad you found the video helpful. Good luck on your exam!
@iamkimvidal
@iamkimvidal 10 лет назад
This made more sense than what I read in my book. Thanks.
@kristinagoodwin-hayward7905
@kristinagoodwin-hayward7905 8 лет назад
Great tutorial! really easy to understand, big help for my strategic management module, thank you for making it
@Alanisbusinessacademy
@Alanisbusinessacademy 8 лет назад
You're very welcome. Thanks for watching!
@Alanisbusinessacademy
@Alanisbusinessacademy 11 лет назад
You're very welcome Assem! Thanks for taking the time to leave your comment.
@shamsas9686
@shamsas9686 11 лет назад
Really appreciate your videos :) Making my studying experience more enjoyable! Studying for my A levels at the moment.
@iamrahulkarur
@iamrahulkarur 11 лет назад
You just helped me prepare a part of my curriculum of Strategic Management in my Chartered Accountancy course.
@fahadshafqat7218
@fahadshafqat7218 9 лет назад
Very well explained. Thank you so much for the help!
@wolf75000
@wolf75000 8 лет назад
brilliant explanation. loved every minute of it
@Wyzcore
@Wyzcore 9 лет назад
Thank you Mr. Matt for this great video ! I've just checked your website and saw your passion about teaching. I have to say that you're doing it at its best ! Have a nice day :)
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Wyzcore I really appreciate that. Thank you for the kind words and best of luck to you!
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
You're very welcome! Glad I could help.
@Lakeetris
@Lakeetris 10 лет назад
this was really really good.. simple yet thorough
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Phoebe Tan Thank you Phoebe! I encourage you to join my free email list to stay updated in new lessons and other content. You join at alanisbusinessacademy.com/list. Good luck with your studies!
@Lakeetris
@Lakeetris 10 лет назад
***** thanks for informing me!
@KINGDOMPRENUERS
@KINGDOMPRENUERS 7 лет назад
Best Video I have seen ever!!! you rock thank you.
@WillianOuriques
@WillianOuriques 9 лет назад
Great explanation! Many thanks
@shalinibhattacharya7490
@shalinibhattacharya7490 8 лет назад
Thank you so much , ur explanation is simply outstanding
@Alanisbusinessacademy
@Alanisbusinessacademy 8 лет назад
Thank you Shalina!
@vanebx8510
@vanebx8510 6 лет назад
Great video, very informative and easy to understand. Thank you.
@pphuiling
@pphuiling 10 лет назад
Thank you for this, it is easy to understand the BCG matrix...
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
You're very welcome Raylene. Thank you for sharing the video with others. I really appreciate that.
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thank you! And thanks for subscribing.
@fathimathafiya2254
@fathimathafiya2254 8 лет назад
I like the videos. Easy to follow and understand. I'm doing MBA and the videos are useful to my studies. Thank you
@Alanisbusinessacademy
@Alanisbusinessacademy 8 лет назад
Glad to hear that!
@yvngkj9743
@yvngkj9743 7 лет назад
Excellent understanding of teaching
@hannahb3172
@hannahb3172 10 лет назад
I would just like to say thanks for breaking it down and providing an easy listening/watching video when near to stressing about exam! They want us to know a LOT of information and there's only so much you can read. So thank you. :-)
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
You're very welcome Hannah! I definitely know what you mean. Good luck on your upcoming exam!
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Just out of curiosity, what class are you taking? I'm looking into some possible topics for future videos. Thanks for your help.
@hannahb3172
@hannahb3172 9 лет назад
Sorry for the very late reply! My class was Strategic Tourism Management, hope that gives you some ideas..
@anand2685
@anand2685 6 лет назад
Awesome explanation. Loved it !!
@masymac1983
@masymac1983 10 лет назад
Thanks for making these video. I have learned a lot from your videos beside lecture in classes.
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Hey thanks Viccz! Glad I could help.
@bhushanshah7885
@bhushanshah7885 7 лет назад
it was very much helpful and helped me understanding the concept easily!! thanks
@Alanisbusinessacademy
@Alanisbusinessacademy 7 лет назад
You are very welcome!
@sonamchoden7133
@sonamchoden7133 4 года назад
Best tutor before one day exam tqs
@rushallmaqar9806
@rushallmaqar9806 Год назад
okeyy, seen a lot of your videos and commenting for the first time. YOU ARE THE BEST IN TEACHING 💟
@Vicczstrife
@Vicczstrife 10 лет назад
wow this is actually great.. its easily understand and really helpful !! Thanks!!
@ilumamouse
@ilumamouse 9 лет назад
Thank you! Great explanation!
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
minkasophie You're very welcome!
@marionpfister9971
@marionpfister9971 5 лет назад
Thanks for this clear explanation
@vathyah5428
@vathyah5428 7 лет назад
Thank you so so so much! It helps me.
@Alanisbusinessacademy
@Alanisbusinessacademy 11 лет назад
You are welcome! Thanks for watching.
@BrijeshBolar79
@BrijeshBolar79 6 лет назад
Very well explained and to the point
@varunrai2713
@varunrai2713 6 лет назад
thank you. This is a very informative video which helped me a lot. :)
@albierlanggaaryatama3521
@albierlanggaaryatama3521 5 лет назад
THANK YOU SO MUCH FOR THIS. VERY HELPFUL!!
@Alanisbusinessacademy
@Alanisbusinessacademy 5 лет назад
Glad I could help!
@fassie.m3924
@fassie.m3924 3 года назад
This has been soo helpful, thank you so much.....
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thank you Adil!
@imkiwi11
@imkiwi11 10 лет назад
Very nice explanation, thanks!
@divineroutetosuccess8652
@divineroutetosuccess8652 4 года назад
Good Explanation!!!
@Alanisbusinessacademy
@Alanisbusinessacademy 4 года назад
Thank you!
@soniceca
@soniceca 10 лет назад
great lecturing
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thank you Sonic GUO!
@MRDAMMEDIR
@MRDAMMEDIR 9 лет назад
Great Explanation. Thanks
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Chamath Jayasekera Thank you!
@anadalila8784
@anadalila8784 5 лет назад
great video. I like how you explain
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Glad this was of help to you. Cape Town!? That's officially the furthest I've been asked to travel. :)
@assemzhiyenbayeva6298
@assemzhiyenbayeva6298 11 лет назад
Really like it. Simple and good explanation.. Thank u very very much)
@funkypotamus
@funkypotamus 10 лет назад
Great video. Thanks a lot mate.
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thank you!
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Interested in making your own tutorial videos like this one? Learn how with my new course titled: How to Create Quality Tutorial Videos. It's available now, and because you all have been so supportive of Alanis Business Academy I've temporarily discounted it from its normal price of $49. For a limited time you can pay whatever price you feel is fair and get access to a great course.Simply select the following link, scroll down to "Buy Now", and enter the pay you want to pay at checkout. www.alanisbusinessacademy.com/tutorialvideoguide/ Thanks again for all your support.
@homiealladin7340
@homiealladin7340 7 лет назад
thats a bad idea people will give u like 2 cents
@nobaiat5621
@nobaiat5621 Год назад
Great job!
@harumtchit4433
@harumtchit4433 3 года назад
excellent...thank you for your video
@Alanisbusinessacademy
@Alanisbusinessacademy 3 года назад
Glad you liked it!
@TheAvbtll
@TheAvbtll 11 лет назад
Thank you so much, this is so good for the IB :-D
@wiyembieboyuo3387
@wiyembieboyuo3387 2 года назад
i love the lecture
@rza139
@rza139 8 лет назад
I know it's not exactly the same, but this quadrant reminds me of the marketing warfare quadrant. Great video.
@anjajablanovic1545
@anjajablanovic1545 9 лет назад
Thank you!
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Anja Jablanovic You're welcome! Thank you for watching.
@mzaz2844
@mzaz2844 3 года назад
thank you!
@oulalala22
@oulalala22 10 лет назад
This is good! very to the point!
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thanks Clare Grogan! I'm surprised I was able to keep everything on topic.
@iwanttobelikeiu
@iwanttobelikeiu 8 лет назад
THANK YOU VERY MUCH!!!
@Alanisbusinessacademy
@Alanisbusinessacademy 8 лет назад
+iwanttobelikeiu You're very welcome! Thanks for watching.
@TheTenseChicken
@TheTenseChicken 10 лет назад
so helpful!
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thanks!
@betelhemdegife4255
@betelhemdegife4255 3 года назад
It helped so much and i hope u do directional policy matrix too
@knei1866
@knei1866 10 лет назад
very helpful..better than lecture notes helped me understand :) thank you,,hopefully it comes in the exam lol
@iamrahulkarur
@iamrahulkarur 11 лет назад
Thanks! Really liked it. Remind me of Khan Academy.
@gangadattasharma.8091
@gangadattasharma.8091 6 лет назад
Great thank you!
@moosaiqbal7651
@moosaiqbal7651 8 лет назад
Thank you so much :)
@Alanisbusinessacademy
@Alanisbusinessacademy 8 лет назад
+Moosa Iqbal No problem. Thanks for watching!
@AbbasAli-dg6pu
@AbbasAli-dg6pu 9 лет назад
Hey mate, your video is extremely helpful and thank you! I am just enquiring if you could provide me with an example? Have an exam coming up and am completely oblivious to how anything related to marketing :(. So if for example Apple or any company of your liking was ,using the BGC growth share matrix how would they implement it? Dont really know how to word the question but thanks for your help!
@akm3528
@akm3528 10 лет назад
Nice job!!!
@denverlefleur5480
@denverlefleur5480 10 лет назад
Thanks. Please come and lecture us here at CPUT in Cape Town, these lectures can't teach it seams that they studied law. The way they explains seems that only Albert can grasp it. Really simple understand it clearly and thanks again.
@kodybankz7158
@kodybankz7158 10 лет назад
Wow! Shared!!
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thanks Kody BankZ! Feel free to also check out my other videos and let me know if you have any suggestions.
@TravelWithMrinank
@TravelWithMrinank 9 лет назад
Awesome. Thank you.
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Mrinank Sharma Thank you so much Mrinank!
@michikoomalandro
@michikoomalandro 8 лет назад
Thanks yo!!
@adityapatwardhan5792
@adityapatwardhan5792 9 лет назад
Awesome.... :) Thanks a lot...
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Aditya Patwardhan You're very welcome Aditya. Thanks for watching!
@titikyulvarilmanda9558
@titikyulvarilmanda9558 2 года назад
Thank's for you
@guptachhetri769
@guptachhetri769 7 лет назад
super n helpful
@djcash06
@djcash06 9 лет назад
What software or app are you using for this? Great video and explanation by the way.
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Raúl Castro Thank you Raul! I'm using Sketchbook Express along with a Wacom Bamboo Create Tablet. You can learn more about how I create these videos here: www.alanisbusinessacademy.com/tutorialvideoguide/ Let me know if you have any questions. Take care, -Matt
@matejsvec4451
@matejsvec4451 9 лет назад
As an account manager for marketing agency, call me cheeky but I will apply this for client segmentation :P
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
***** Glad to hear that! Best of luck to you Matej!
@areebajamal224
@areebajamal224 7 лет назад
Hey! Thanks for such a good explanation. I have a question here. How the market is competitive even it is not growing anymore? like you just mentioned in 'Dog'. Confused at this point.
@imranahamed1862
@imranahamed1862 8 лет назад
Could you make a video describing the limitations of analyzing BCG?
@PungaDeGunoi
@PungaDeGunoi 11 лет назад
Thanks! :)
@drirfanbashir
@drirfanbashir 7 лет назад
hello mate, Bcg does not talk about about market share as variable but relative market share. which is ratio of your business's market share to that of market share of largest rival or competitor.
@Hasithalive
@Hasithalive 10 лет назад
hey this is awesome... thanks a lot.. (y)
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Thank you Hasitha! Hope to hear from you again soon.
@richardjohn8516
@richardjohn8516 8 лет назад
i have a question i found it in exam in my college it says: analyze current business of saudi air lines using bcg matrix
@AhmedSalah-oc9st
@AhmedSalah-oc9st 4 года назад
Amazing and down to the point video, with no much complicated you hit the nail on the head, however, I'd like to ask that on the real ground it's not easy to decide which position is your product line at now? It needs a lot of work and research in order to identify your position well so you can adopt the related strategy, So from your point of view How we can coup with these challenges? even for deciding your market share relative to the whole market, How can I say the market is "X" and my market share is "Y'? how can we define that info as well. sorry for the long comment and thank you after all.
@SnoverandaVogue
@SnoverandaVogue Год назад
This video explains the BCG Matrix and how it helps companies allocate resources by looking at market share and growth. It also provides strategies for using it. ✦ Learn about BCG Matrix and how companies can allocate financial resources 00:00 ✦ BCG Matrix considers market share and growth to measure market attractiveness. 02:14 ✦ BCG Matrix uses market share and growth to categorize products into four boxes 04:19 ✦ Evaluate question mark markets for potential growth. 06:35 ✦ Different strategies for the difficult area of the BCG Matrix 08:18 ✦ Cash cows are high market areas with low growth rates in which we have a large position. 10:14 ✦ There are four strategies: build market share, maintain the status quo, harvest, and divest. 11:53 ✦ Implement different strategies for products based on their placement in the BCG Matrix
@mnasher7427
@mnasher7427 10 лет назад
Awesome
@Alanisbusinessacademy
@Alanisbusinessacademy 10 лет назад
Glad you think so!
@amansinghcharak46
@amansinghcharak46 9 лет назад
Thank YOu :)
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Aman Charak You're very welcome!
@parthkasat6226
@parthkasat6226 7 лет назад
ohhhhh full h8 but gr8 vid m8...Xoxoxoxoxoox
@hudamukri
@hudamukri 10 лет назад
nicely explained.. but the video gets blurry in between which kinda makes it annoying to watch!
@racegoesplatinum
@racegoesplatinum 11 лет назад
could u give some examples of product of each boxed bro?
@EloisaLira
@EloisaLira 9 лет назад
+Alanis Business Academy I can't thank you enough! Your explanations are great.
@Alanisbusinessacademy
@Alanisbusinessacademy 9 лет назад
Eloisa Lira You're very welcome! Glad I could help.
@shamsas9686
@shamsas9686 11 лет назад
I do have a subject request. Possibly PED? (Price Elasticity of Demand)
@assassin6309
@assassin6309 6 лет назад
5 Different boxes?
@hariprasadaithal
@hariprasadaithal 7 лет назад
it must be projected market growth, not present market growth rate.
@aayushrathod7614
@aayushrathod7614 7 лет назад
hello sir thx 4 halp im strting my own pot bizness wl u join
@andi2578
@andi2578 7 лет назад
Set the video speed to 1.25 or 1.5. Thank me later
@isamarshad
@isamarshad 10 лет назад
Star , Cashcow
@haniramadan1115
@haniramadan1115 5 лет назад
للناطقين بالعربية احضروا فيديو مفيد جدا عن الموضوع اكتب مصفوفة بوسطن جميل دبابنه
@haniramadan1115
@haniramadan1115 5 лет назад
شرح مصفوفة بوسطن جميل دبابنه
@haniramadan1115
@haniramadan1115 5 лет назад
هناك اخطاء كثيره في هذا الفيديو منها الحصة السوقية النسبية وليس الحصة السوقية فقط
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