How The 'Croissant Cereal' Creators Bring In $128K A Month In NYC 

His genuine * He's French. It's normal.

What country are you from?

😂😂😂😂😂😂😂😂😂

I felt his pain! Lol

Doctors telling the Frenchman to not eat butter? That's some classic bs.

Hi Annie, the delivery was through Uber Eats or Doordash, or something else?

Fireee ❤

and is there any plan of yours to visit their shop and try some out?

based on the number of employees and their monthly labor expenses they are paying their employees terribly

It's 45k per month.

Yeah 45K is much lower than 128K. IF they were making 128K a month all profit; Set for life. Even 45K is really good though so...

@@myreel $45K?

@@myreel that’s still 540k a year. They’ll be debt free within 2 years.

I'm wishing you luck! You can achieve your dreams!

Good luck and today the dream is yours to live!!!

Wish you the best luck😊

And another pizza place is the last thing we need in America, especially NY

And you say that based upon...?

Seriously $50 for a box of cereal?

I think $4 USD is quite expensive for a croissant. In Montréal, we have French bakeries and it’s less than $3 CAD. But their business seems great!

A croissant in France is between $1 and $1.3

The people there have money. Great and beautiful area.

Agreed, I personally think there are better authentic French pastries at a lower price point across nyc. But they 100% picked the right location for a storefront as that area attracts bright eyed youth looking for quirky little spots like this to flex on their socials - free advertising.

There's great bread all around the world, not just in Europe. Many areas also have factory-made bread that's not as good because of cost, culture, lack of government subsidies like France, and other reasons.

@@aaronzinman6483 Yes, as a French I must confess that the bread in France went only around 15 centuries ago and there are interesting breads all over the world.

White bread didn’t exist that much before the French revolution and the non-white bread was very likely better than the bread that we used to eat nowadays :)

I don’t get y what you tired to say in your last paragraph but we have a lot of different breads in France

"Most people outside Europe " Africa & Middle East: "????????"

People pay high prices for any novelty... Once

It’s overhyped garbage that you can make at home for $7

She did a fantastic job with the marketing too…

For sure. But its a team effort too. I support my husband in our successful business as marketing is my background (and being a stay at home mom). People say things like I hit the jackpot, but my hubby tells them stories of how I was his original investor (cause I paid for his licensing and education) and he puts my name on all his awards.

@@sophien5416 same here! My husband is a successful realtor (top in the country) and he always tells people that it was and is, a team effort. I do all the marketing, staging and paper work 😁 on top of having a full time job. Team work makes the dream work

"easily accessible great bread" Will be 12$ for a loaf of bread

@@enriquee.m.6706 would gladly pay for fresh bread!

$4-$8 for a croissant.... accessible to who?

@@oliveyule that's extremely overpriced for "fresh bread". In the most expensive city in Germany that would cost like 4-5$ tops...

I don't think you know what you're talking about. I grew up in NYC and had European foods /pastries and breads daily. I grew up in Little Italy, and the majority of the people there were first or second generation immigrants from Italy. Their foods were authentic (imported from Italy), fresh and delicious.

First of all, please don't say that Australia doesn't have historical culture. We need to get this Euro-centric idea of history and culture out of our heads. I hate it when people accuse the US of not having history. Just because there aren't written accounts or big monuments doesn't mean there wasn't culture there before white people arrived. Second of all, it isn't just that Walmart and stores like that have destroyed small businesses, but US car culture has a big role to play into this as well. And let's not forget that the US doesn't have a huge tradition of breadmaking in the sense that I don't think there ever was a huge variety or importance on the quality, or not as much as other countries. I can't speak for French bakeries, but there have always been Italian bakeries around NYC. But their customers are your adverage joe, not some 'influences' or very wealthy people, so that's why they don't make the news.

Agree 8 freaking $ omg

@@Gromobran In France, the average price of a croissant is 1 to 1,10 € (= $ now)

Nonsense bakeries are the worst business ever

@@DavidRamseyIII maybe if the bread is bad then it is the worst, your comment is kind of out of place when it was stated they turned a profit in the 1st month of opening

@@kevincadiz7471 comment is based on being an accountant, seeing the accounts of countless bakeries. Terrible business as a rule. Assuming anything in this video is reliable, it would be the exception. If you back out the wages for 2 unpaid owners working excessive hours, it’s likely still not that profitable

@@kevincadiz7471 Most bakeries fail in the first year. Maybe this couple will succeed since they are good with social media and they are in Brooklyn NYC. They also have a signature product so that makes them unique also.

French baguette 🥖

Huh???🤨🤨🤨🤨🤔🤔🤔

@@kangtheconquerortheninth3826 That's way too many emojis

If it was that easy everyone would do it

Which is not real!

Croissants aren't a staple in French cuisine. A staple in French cuisine would be butter, cream, mustard, shallots, etc. You could say croissants are a staple in the French breakfast, or the French diet, but not cuisine. Staple in cuisine implies it is USED IN the cuisine, not that it is part of it.

Definitely. Although nowadays many dont consider those skills as necessary.

Those jobs don't pay well. Just consider 20 employees plus rent for the shop etc is only a bit over 40k a year. Even assuming every dime of that is labor these people are only making 24k a year while the owner makes 2x that a month.

France must have a baker's every 200metres and considering the quality they are selling newyorkers where they don't have a decent bakery will be down to pay 6-8

$5-6 is pretty standard for a good croissant in the US and NYC is very very expensive

@@SenpaiKai9000 yeah its quite crazy, more french bakers should jump on the opportunity, they learnt how to make money selling 1.25 euros croissants (they run efficient operations), they'd litteraly print money over there

Welcome to the usa its expensive asf

@@rick03168 no , complaining or watever u said doesnt change the fact about the cost of living

Every business signs a 10 year.

@@teenytinytoons There’s more flexibility nowadays because of covid. Also depends on the landlord.

If the close well there is anything that they can do about it.

They have investors and retain 100%equity so they’re not risking much

You can sell a business with a current lease

Jésus vous aimes, Il est mort pour nos péchés

​@@deedee8772If he could come back to make a beautiful world. 😉

When i was in the tri valley there were a few decent ones in the area: Casse-Croute in Livermore, and there was a macaron place by the sprouts in Pleasanton but I cant remember what it was called...

What are the housing rents in that area? where are the Silicon Valley billionaires buy their bread - flying it in from SFO? Personal bakers? On keto diets?

Agreed! Haven’t found a good croissant in the Bay Area!

they are also pulling in $40,000+ in profit per month so its safe to say that the price of their bread can be brought down. Considering that is nearly 5x what he made a year as an engineer. Just some numbers to think about

@@gurleenb also based on their numbers they underpay staff. Industry standard is 30% labor, 30% food cost, 30% overheard/Maintenance, 10% profit. They have both labor and rent at 30% together so they both have a fortunate rent situation. And underpay employees.

@@uns33n they don’t underpay employees because the employees agreed to the wage and can leave any time they want to.

@@youngKOkid1 legality is not the same as morality.

@@uns33n You’re absolutely correct; my argument is that the relationship between the bakers and employees is morally just because it is voluntary.

Unfortunately yes that's typical

It's nyc mate

I’d pay for it 🥴🙈 Starbucks pretty much charges the same ($3-$4)

do you have any idea the time and quality he put in those things.. plus he has overhead and 20 employees...... compare it to a 2 one and see if it taste as good as his. if the market is paying you know its worth it... he has spent so much time perfecting one thing so he deserves it. i bet that thing is so good- whats a few dollars for good food. its not like its 20 bucks

@@bloodwargaming3662 Came here to say that 4-8 in NYC is really not abnormal

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@@chloeambre2300 Understanding your financial needs and making effective decisions is very essential. If I could advise you, you should seek the help of a financial advisor. For the record, working with one has been the best for my finances.

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@@chloeambre2300 I work with a CFP *(Donald Nathan Scott).* Quickly do an internet research with his full names as mentioned where you can easily get in touch and as well write him.

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not with croissants anyways, its a saturated market, but with something else sure, just identify the next trending foreign food

@@louisazraels7072 surely not..... the financial dynamic of the country can not compare with the US.

Chez Leclerc oui...

@@NN-cj4vd non en boulangerie, sauf si t'es à Paris

Même à Paris t'en as à 1,30€

The work involved justifies the cost

It’s a box of handmade mini croissants

You get a surprise in each box..............High Cholesterol 🥴

Its hard enough to make regular croissants so full box of mini is time consuming.

@@SanskarWagley it doesn't though. Their labor costs are extremely low. This is all allowed by Instagram hype and the need for a post with this cereal. Without the viral nature of the business it fails.

Obviously. Which is why they didn't.

Why do you assume people in middle America are without culture? Just so you know, your statement is coming off as pretentious. Is that what you want to be?

@@anatoliagolden-hall4553 because they are all simple and inbred.

@@anatoliagolden-hall4553 the concentration of cultured people is much higher in a global/international city like NYC, in comparison to Milwaukee for example. No hate or disparagement, just facts.

@@RareAirTwo4 What’s your definition of cultured? If it means living in America, but wishing you lived elsewhere, you just might be right.

Clearly not the same taste 😂🤣

Should be no problem with 40k profit every month.

Be grateful they gave you a direction.

so glad I didn't listen to them, absolutely love my situation now but I would not be here if I went their way

Well.... They want the best for you....unfortunately they don't know what is always best!

🙏 all the best to you 🌿 Living in what is not your choice is akin to enslavement of spirit. Do well. Meet your challenges with dignity

Doctors are not doctors any longer. They are medical “technicians” restricted to algorithms and protocols, subject to litigation if they step out of line. These doctors are mostly employed by “groups” that are owned by rich corporations.