What It Takes to Run One of the Best Bakeries in the U.S. - The Experts

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Wayfarer Bread in San Diego is proud to be a neighborhood bakery that produces only small batches of bread and pastries. After 16 years of developing her craft at top bakeries, owner Crystal White opened Wayfarer in 2018. By keeping the operation small, White and her team can give the dough the attention it needs, making some of the best baguettes, sourdough, croissants, and pastries in the U.S.
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Credits:
Producer: Daniel Geneen
Directors: Daniel Geneen, Murilo Ferreira
Camera: Murilo Ferreira, John Simms
Editor: Josh Dion
Executive Producer: Stephen Pelletteri
Director of Production: Stefania Orrù
Supervising Producer, Development: Gabriella Lewis
Audience Engagement: Frances Dumlao
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Опубликовано:

5 май 2024

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Комментарии : 587

@gamimcguire8222 16 дней назад

That’s my son making those croissants! This bakery is amazing. Nothing beats those English Muffins!

@hannahpumpkins4359 16 дней назад

That's awesome! You can definitely be proud of him - those croissants look amazingly delicious - just perfect!

@boohere2 14 дней назад

Okay. Explain to me why she says "CORNER" when walking into a room?

@fonzareli9619 14 дней назад

@@boohere2so others know shes coming and to avoid bumping into eachother

@allysonhomayounkhah2432 13 дней назад

⁠@@boohere2so people know she is coming around the corner with a big cart….

@laurants 12 дней назад

If he can keep up with her, he's in a good apprenticeship.

@phucyfillk5535 20 дней назад

One of my favorite trends in food businesses recently is people being openly hostile to unnecessary expansion that would hurt their product. Love to see it.

@JS-nf1sn 17 дней назад

Me too. There is a philosophy in business that if you're not growing your dyeing, but I'd argue that a business that's twice as big usually is a completely different animal and often loses what made it great in the first place.

@AmallieGames 16 дней назад

I love this too. Here in Austin, Texas we have several local businesses that have started expanding beyond our city because of their success locally, and it's amazing how negatively it has impacted their quality. Just stay in the community that loves your business and be a local success!

@KCJbomberFTW 16 дней назад

That’s all of San Diego

@mattnatwhitt5082 16 дней назад

@@AmallieGamesthat's because Austin food is overrated. The food stayed the same it's just that nobody wants white people tacos from Austin.

@vinny4149 16 дней назад

All about money relax

@sakuraiblossom128 21 день назад

this lady works HARD!

@AN-fv2zv 21 день назад

For the camera. She deff hires immigrants to do this daily while she chills

@gackerman99 21 день назад

this isn't hard. aeronautical engineering is hard. baking is not hard. just doing a lot of it doesn't make it any harder.

@allistar34 21 день назад

@@gackerman99 uh manual labor is hard

@Andre-Nader 21 день назад

@@gackerman99it takes a simple person not to appreciate someone who has mastered their craft.

@gackerman99 21 день назад

@@Andre-Nader didn't say I don't appreciate what they do, I'm saying it's not hard.

@ivancastillo5628 16 дней назад

She explained everything in detail while being in full hustle mode!!

@NickShepherd1 20 дней назад

would happily watch a netflix series about this woman and her bakery

@stuart.whiting 21 день назад

Dang, she is IMPRESSIVE! I'd definitely watch a long-form deep-dive on Wayfarer.

@josephcamera7657 21 день назад

(I type this while actively eating one of their baguettes) This video didn't even touch on their incredible pizzas! Rotating monthly menu of meat and veggie pies with ingredients sourced from local farms that are always absolutely delicious. It's a date night favorite to grab one and walk two blocks over to watch the sunset over the ocean while enjoying the pizza.

@piplup10203854 21 день назад

😮 They got pizzas! Why didn’t they show that! Maybe another video 👀 because that would be awesome to see! That sounds amazing! Local farms sourced for ingredients and a meat or veggie pie sign me up for a veggie one please 😊

@L.Spencer 17 дней назад

I thought I knew a lot of bakeries in SD, but hadn't heard of this place somehow. Cool.

@laurum1318 7 дней назад

I’ll be there!!! 🏃‍♀️

@judegoldstein64 17 дней назад

as a home baker who usually bakes one loaf at a time, maximum two, i am in awe of how crystal moves through her morning producing such brilliant loaves. and yes, kudos to her for keeping it small, authentic and of the highest quality. we need much more of that.

@cstar54 14 дней назад

I’ve never seen someone work so hard and do such a great job of explaining what she’s doing and about her business!!!

@ak-northman726 12 дней назад

Gotta love the smile as she’s baking. She’s in the right place doing the right thing.

@richardf6932 21 день назад

Bakery work is no joke. This is everyday. Amazing work.....

@dannyzuehlsdorf3697 15 дней назад

No joke?! What is the baker's favorite Beatles song? Loaf is all you knead

@FemiNelson-sb1em 6 дней назад

@@dannyzuehlsdorf3697 Hahaha, good one n so fooney! 😊 "Isa"

@joe1882 17 дней назад

I am blessed to work a minutes walk from Wayfarer. Always a line out the door. Bread is clearly amazing...Weekly top notch sandwiches with local ingredients and pizzas that change monthly on the weekends. This place is no joke. I always grab a croissant with a meat sandwich. If you are ever in Bird Rock, check this place out!

@DannyRockGod 7 дней назад

I feel like this vid ruined it for us locals! Lines are longer than usual now and they sell out of everything so quickly 😢

@larrycanepa 13 дней назад

Blown away by not only the technical quality and ability, but the love and passion for what they're all doing. Crystal is a genius!

@proudlakerfan 20 дней назад

San Diegans who live near that bakery are incredibly lucky to have a passionate baker like her making their breads everyday. The crunch on that baguette is amazing.

@caspiankitchen 18 дней назад

It's in the Bird Rock neighborhood and there's always a long line for their goodies.

@Lexlugr 17 дней назад

@@caspiankitchenI could've sworn I picked up their sourdough at my SD Costco. I stumbled on it and it was so good!

@savagecabbage553 16 дней назад

Yeah it's in a rich part of town. But worth the trip.

@bonaface 16 дней назад

Uh idiot this is not in San Diego honey.

@adamcoe 13 дней назад

I wanna live near it just so I can smell it every day. Must be unreal to be downwind of that place.

@matthewkang 14 дней назад

Truly a destination worthy bakery. Crystal is such an incredible baker but also a generous and kind person. I first met her years ago when worked at Proof Bakery in LA. So proud of her journey and what she's established in La Jolla. Now please open a bakery in LA!

@redbarchetta8782 21 день назад

Moral of the story is, "Don't get greedy, live and enjoy life."

@BigboiiTone 21 день назад

Too bad ameri society punishes you severely for doing any of those

@kckillakrack9714 20 дней назад

And look good for the cameras while illegal immigrants do all the work for ya

@jacobkummer2067 18 дней назад

@@kckillakrack9714 How funny you are...

@user-ej3sm9fk3n 17 дней назад

@@kckillakrack9714oh my goddd

@chewymaster54 16 дней назад

and make sure you open your business in the richest part of the the city

@proudhavenot 15 дней назад

I've done this, it's such a structured process, one slip and lookout! I don't think customers fully understand the level of work that goes into it. She is amazing..

@rilkeanheart 20 дней назад

i met crystal YEARS ago when she was working at proof in LA -- such a bright spirit, always had passion for her craft. so awesome to see her getting props on eater!

@Lawman212 17 дней назад

She worked at Proof too? She's really spent her time at the best places.

@Johnny-Too-Bad 19 дней назад

I've just gain 10X the level of respect I already had for exceptional bakeries like this. there should be one in everyone's neighborhood!

@onlyinparadise4613 17 дней назад

She’s badass! Her croissants are amazing: flaky and buttery delicious. Highly recommend this place to anyone visiting SD. My favorite bakery in SD.

@exklizive 16 дней назад

It’s great to see my hometown’s small shop get the recognition they deserve!

@westcoastspartan1528 13 дней назад

Love that she is so passionate and what a positive attitude

@kevinpantaleon3919 16 дней назад

I was FIXED to this video for its entirety. This woman has PASSION for baking and it’s visibly seen with her bread. Cannot wait to try her bakeries art one day. 😊

@jhasan7325 20 дней назад

Opening her own after working for others a long time, including for Chad of Tartine,great & humble guy,is truly a reward of her long journey. It's also true,that holding a properly baked bread,still piping hot, hearing the beautiful crackling sound of the caressed crust,breaking it & see the awesome crumbs,smelling the aroma....not many is as satisfying

@joseperezjr2278 16 дней назад

San Diego here I come!!! Crystals passion is evident and I love the idea of not growing, staying local and just focus on producing the best bread. So inspiring!

@deadcardriving 21 день назад

Wayfarer is a special place. Go try everything! And their pizzas are also insanely delicious.

@BigboiiTone 21 день назад

That's nice they're good but i wouldn't say they're mentally ill lol

@magnumxlpi 20 дней назад

@BigboiiTone were you trying to make a joke about "special"? Because that means mentally handicapped not ill...

@BigboiiTone 20 дней назад

@@magnumxlpi No, you just didn't understand my statement.

@JeffO- 17 дней назад

@@BigboiiTone You don't understand the difference between mental illness and intellectual disability.

@tomgio1 21 день назад

Around 630 she mentions the ambient temperature and how that informs when to make some adjustments. The variables involved are astounding.

@johnlopez9154 18 дней назад

Been enjoying craft breads all over the world for 60 years and Wayfarer in Bird Rock is the best I’ve ever eaten. A true maestro at her craft. Bravo!

@Lu_Cidtrip 21 день назад

I love her! I love this! someone give this place it's own show!

@CitiesSkyGay 10 дней назад

I worked in a local bakery back when I was in college. The amount of work and dedication that goes into making all the bread loaves is very intense. The part where this owner goes to the bakery before sunrise is definitely not the exception, this is rather common for a lot of local bakeries. Working in a bakery gave me a much greater appreciation for the bakers

@catherineng9569 17 дней назад

I’m watching this in Singapore. I love her and her baked goods! I wish we have people who keep things ‘small’ but top grade. No need for expansion and expansion (ie greed). Passion and hard work I truly admire. I’d LOVE those breads! I love bread and pastries. When she crushed the baguette my mouth Salivated!

@fonzareli9619 14 дней назад

Singapore 😮

@piplup10203854 21 день назад

Holy moly. This lady works HARD! Dude this workload is crazy! You got to be built different to do this. Very inspiring and very impressive 😊 each of those loaves look amazing! I wish I could try the sourdough bread.

@ihatekpeng 21 день назад

This is my absolute favorite bakery in the country. So glad they are getting some wonderful press!!!

@CarlinTran 21 день назад

Same!

@michaelc.6577 21 день назад

Amazing Crystal! I remember when you were working with NaYoung at Proof Bakery and then with Chad at Tartine. You have clearly mastered the craft!

@richardkroll2269 6 дней назад

I'm 6,000 miles away trying to bake bread and almost giving up. I wish I could get up each morning and go into this shop when it opens and buy a loaf of this one day and that another. Amazing to see her adding ingredients without measuring and checking the dough by feel. Lots of hard work.

@user-uh1li4ni2n 17 дней назад

My Aunt Pat started Oasis Bread Back in the 70's when she moved from Grand Rapids MI to Escondido California. I believe if you live in San Diego you know how wonderful this bread is. It all started from my Aunt Pat rest in peace.

@ArielK1987 21 день назад

The smell you get when you enter any bakery. Is just as good as the baked good your about to have.

@applegal3058 21 день назад

Yes! I baked bread yesterday, and it was torture waiting for it to cool before devouring a hunk of it with butter!

@JesseCohen 16 дней назад

I live near a craft baker in Freestone Ca, Wildflower. Sticky bread and seasonal scones are once a month or so treat, but the smell is a mandatory preamble to the amazingness that is to follow. You can’t have the latter, without the former.

@Gatecrasher1 19 дней назад

Isn't this what the American work ethic should be? And for her it's absolutely rewarding

@p.ipebomb 16 дней назад

Again, the suburbs have zero small restaurants or women cooking food in the neighborhoods like other countries. Gotta change that

@soniatriana9091 17 дней назад

Crystal is definitely a SUPER WOMAN!! As are her equally dedicated early morning bakers!! These people are all amazing talented, important, & impressive!!

@JtJohnson89 20 дней назад

Blown away that she did this by HERSELF for so long

@dennisboyd1712 7 дней назад

WOW : What a woman, what a Baker, what an entrepreneur, what an Artist !

@arenkai 21 день назад

12:17 As a French, I expect to be invited to dinner before someone pulls out a baguette crunch this orgasmic

@karlanderson4619 21 день назад

it made me melt!

@disophisis 21 день назад

Bakers are seriously badass.

@LebenUSA 18 дней назад

I've been to your place a couple times and your bread is better than any bakery in Germany.

@kevintownsend3840 9 часов назад

As a person who wants to open a restaurant and provide freshly baked breads this helped 💯 % thank you for posting this

@nederlanditis8154 21 день назад

You want the greatest invention in food to be in hands like these. I love the security signal she gives whenever she enters another room ("corner").

@maryse8 21 день назад

Mad props to Crystal and Crew at Wayfarer Bread! I can smell the deliciousness through my computer screen!

@BruinsPastaSauce 13 дней назад

I love bread. baking products are just amazing. seeing this amount of work go into it is just amazing. if i ever find myself on the west coast this will be my first stop.

@MC-lw8dh 11 дней назад

I went to high school with Crystal-very, very sweet person-so happy for her success!

@peachnecctar1658 7 дней назад

I was a baker for a while and it was the hardest job ive ever done but so rewarding. They really dont get enough credit. your body basically becomes a machine trying to get everything out before customers arrive at 7am

@maximum.p 18 дней назад

Happy for you guys that you finally get some good bread in the US.

@francoutah 17 дней назад

Check out: Fructilactobacillus sanfranciscensis. It's named after San Francisco for a good reason. Candida milleri yeast is endemic as well.☮️

@Duke_of_Prunes 6 дней назад

There are good bakeries all across the country. They are just not as common in isolated small towns, 120 miles from the nearest city.

@Anthony-bd3jn 16 дней назад

the shot with the bread rack loading in the over is incredible

@anto_91 21 день назад

Whichever editor dropped that breakbeat background music is the goat

@kaimoto65 16 дней назад

I will never again complain about paying $9 for a sourdough batard. Also, been to this place many times and their english muffins are out of control.

@rbewhe1222 21 день назад

what a master of her craft, very inspiring

@surfingsandiego92109 10 дней назад

This lady is a master of her craft.

@bookerdaniels1401 21 день назад

Such a great series!

@eater 21 день назад

Thanks for watching!

@jameshoopes6467 5 дней назад

Always great to see someone doing what they so clearly love.

@davidmata4786 11 дней назад

I absolutely love her attention to detail and the love she has for perfecting her craft. It's also commendable that she's committed to perfecting her business without pressing to expand her business. She's a rare breed for sure and I'm glad I stumbled on this video as my GF and I will be at her door very very soon.

@ricardorodriguez5004 21 день назад

Thanks for sharing her story.

@jerrylewis7702 16 дней назад

this is nothing else but simple, plain baked bread and pastries the way it is supposed to be done and actually is done in europe. bread shall never be bought at a supermarket, period. thank you!!!

@KCYT2010 16 дней назад

It's so wonderful to see how baking becomes your life! She learned from the best and no doubt will have tremendous success and scrumptious bread !

@phantomframe 8 дней назад

I’m excited to visit her bakery the next time I’m in SD! I love the detail she provided about the doughs, the steam, the baking…she works really hard and loves what she does and it shows.

@BuddyDanger 21 день назад

You see those cakes!!!! I’m in love with Her!!!!! She is AMAZING!!!!

@healthyself345 16 дней назад

Enjoyed this, really admire someone like her to go out on her own and do it well.

@GregCurtin45 21 день назад

Thank you Crystal and staff of #WayfairBread for sharing your processes with us. Everything looked amazing and I love the additions to your croissants. Thanks to the entire team at #eater for the great cinematography, editing, and background music -- as always the team does an outstanding job highlighting the small business owner.

@danthilman2394 20 дней назад

Wayfarer* ?

@lukasfuster8172 7 дней назад

My family and I have been going here for YEARS! Everything is absolutely amazing, but you have to try their English muffins, almond croissant, and sourdough loaf. AMAZING

@tomawen5916 20 дней назад

Absolutely amazed and impressed. Makes me want to drive 3000 miles from Wisconsin to San Diego and check out this bakery and try all their wares! Great video!

@julietphillips1991 21 день назад

I want one of everything! If only all bread sold was like this!

@foxdogsourdough 3 дня назад

That was beautiful! Thank you. I love all of my sourdough breads that I make.

@Sikester3812 2 дня назад

Excellent job. Been in a bakery 36 yrs next month. Large scale at my job but definitely beautiful bread made by you and your team.

@leticiagomez-young8836 21 день назад

Love their strawberry scones and the baguette, yummy! So good. Amazing job that they are doing. Thank you

@dinckelman 20 дней назад

The best kind of business. Honest work, humble but really good, and not seeking infinite growth

@MisoSorryyy 18 дней назад

Crystal does such a great job explaining EVERYTHING! I feel like she's just feeding us all these cheat codes.

@TomatoWithARifle 11 дней назад

love her enthusiasm and hard work.

@travisbalthasar9544 16 дней назад

So impressive! She knows every minute to each stage of the process, incredible

@stevenmhensley 16 дней назад

Next time I'm in San Diego I'm coming here. Watched this video 4 times trying to pick up tips making baguettes.

@francoutah 17 дней назад

If the SHTF you definitely want to be with a badass woman like Crystal. Not only will you survive, you will eat really well too. Bravo Crystal! I hope that the people you serve appreciate your efforts, sacrifice, and skills. 99% of most people have no idea how hard it is to do what you do every day. I wish you continued success and a very restful/comfortable retirement one day. You deserve it. Thank you.

@toesinthewarmsand3724 8 дней назад

It’s inspiring to watch someone love what they do that much! Next time in SD. We are so coming in!

@elliethemali5180 13 дней назад

Fascinating craft. Truly a master of her craft when she incorporates environmental factors such as the ambient temperature to make adjustments to her creations.