How This Man Is Brewing the $1.6 Billion Coffee Market, Ft. Arman, Co-Founder Sleepy Owl Coffee 

Join GrowthX with 2,500+ top growth leaders: growthx.cc/FutureFam 0:00 - Intro 1:01 - Why Coffee? 5:21 - How we caught the coffee opportunity 13:09 - Indian Coffee Drinkers 15:54 - Don't make yourself the user 20:15 - Making consumers fall in love with the brand 22:42 - How to scale a business in India 28:28 - Tips to build a D2C Brand 32:45 - The Famous April Food Campaign 34:27 - What is great service? 35:30 - Business Numbers 44:28 - Unit Economics

SleepyOwl coffee has raised the bar for coffee for millions of people. I still remember when their cold brew launched. So gooooood

I don’t drink coffee, I sleep well

I started my own coffee journey with the sleepy owl cold brew bags in 2020. It's so so good!

Armaan sir you are very nyc person . And i pray that sleepy owl will grow soon . All owners of this company is very down to earth . Company culture and enviroment and taste as well is awsum .

I have tested their and bevzilla both.They both good flavour but the problem with both is for you to feel more taste you have to add less milk

The interviewer looks like an AI robot 😂

Can’t wait for it ❤

Great podcast , learn alot

Keep up the great work Armaan.

Interesting to see entrepreneur get many chances and money to get to the right product to the right customer and in the process continue to learn experiment. In all this sustain to the whole period and build a decently recognisable brand in a most competitive space. Would have been nice if there would have been insight on that part of the journey & management

Good conversation and insightful points

What are the odds - I'm watching this on Flat White Day.

Their coffee is pretty strong, and it makes me kind of anxious from just one sip. I've had Bru, Nescafé(Gold), Blue Tokai, and Davidoff. Does this happen to anyone else?

I have a fantastic idea but I need a tiny bit of 💰

Watch it till the end and drop us a line about what caught your attention in this podcast. And, while you're at it, feel free to throw some names our way for who you'd like to see join us next on the Inner Circle Podcast!

Yo! Just a tickle in my mind.... May I video edit for ya....... and not flexing but i do got a good portfolio and edited for Iman back in 2020, that's way back but that flex still works... Haha! 😅

Sorry to say but Sleepy Owl coffee isn't that good either. Range and Colombian brew are better than Sleepy Owl

Sleepy Owl Coffee overrated.

Useless and expensive...sleepy owl is burning a lot of cash