Building a MILLION DOLLAR Global Brand from Madhya Pradesh: How?

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VIDEO INTRODUCTION:
Hi Everybody,
The economics of TEA in India is one of the most fascinating concepts you will ever discover, and while mostpeople only know TEA as a beverage, what we often don’t see is that it is an incredible product to build a million-dollar business!
The question is, how can you build a million dollars business by selling this 10-15Rs product? Well, that’s exactly what I wondering!
And as luck would have it, I got the opportunity to meet one of the smartest founders in the tea business who goes by the name Anubhav Dubey. And his company, the Chai Sutta bar has become such a mammoth and that today, they serve 3 lakh cups of Tea every single day, have 485 stores spread across the country, and as of 2022, they have achieved a combined revenue of around Rs 150 crores !
Fun fact, they have achieved this revenue without raising a single penny from investors!
And for the first time, Anubhav has revelead all the economics behind his business model! So in this episode today, lets go deep and try to understand,
How on earth can you build a million-dollar business by selling tea?
What is the economics behind this business?
How is the business model of Chai Sutta Bar different from other Tea selling companies?
and most importantly, as students of business, what are the lessons that we need to learn from Chai Sutta Bar?
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#chaisuttabar #anubhavdubey
#thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

Опубликовано:

11 сен 2024

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Комментарии : 873

@ThinkSchool Год назад

Hey everyone, If you learnt something valuable, Hit the like button to support our work guys. Your likes Help us alot :)

@ishan_JammuKashmir Год назад

We learn a lot every time Think School video is out. Appreciate the diversity of the topics that you choose ( From geo politics to entrepreneurship and much more ❤)

@F1clip5 Год назад

Yeh chai sutta wahi aadmi hai jo apna interview khud hi leta hai. His entire channel is filled with him talking to himself.

@samabratachattopadhyay Год назад

Great content think school team... A request - please make a detailed business model analysis of "Rameshwaram cafe". Waiting eagerly, thanks in advance

@puneeth0 Год назад

200% its a fake ......no profit at all its a scam....

@F1clip5 Год назад

@@puneeth0 Aaj think school wala Paneer khayega.

@ishan_JammuKashmir Год назад

A perfect lean business model. A widely accepted product + Minimum spending on fancy infrastructure + Mass Budget purchasing power consumer base + Staying Indian ❤

@gaurav_kushwaha1 Год назад

+ No fizool gyan

@narrativegatherer3128 Год назад

@@gaurav_kushwaha1+ no franchise Lelo 😳

@userkmk5471t Год назад

@@narrativegatherer3128+ no youtube par motivational gyan choodna.(MBA-chaiwala😂)

@mein3324 Год назад

Also you forgot important point, doing proper research of location and other before selling franchise to someone. It is important because if store doesn't run then it will become headache for Chai sutta bar.

@hyperking4290 Год назад

@@userkmk5471t bhai naam nhi lena tha

@manjugorebal1834 Год назад

This guy himself is a genius he is making is own brand while analysing others brand value 🔥🔥🔥

@garjevikas Год назад

I think that's where McDonald's has the best trick.. They actually pick the location of the store, and the company owns the property and collect rent from the franchise owners. So, the company makes additional profits. The franchise owners never have to worry about landlords and increased rentals, and the company can actually support the franchise if they want to by giving discounts in rental, instead of paying out of there own pockets.

@shashankshekhar732 Год назад

That's interesting. McDonald's business model earns profit from real estate besides the brand earnings. Correct me if I am wrong.

@AnshuKumar-fi2jy Год назад

I was also thinking of such model

@gsreads Год назад

McDonald's doesn't own property in malls no?

@vijendrabugalia4571 Год назад

@@shashankshekhar732they earn more from real state.

@ZaneT531 Год назад

Same goes with Dmart they own the land

@williamsdavis. Год назад

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The first step to wealth creation, is figuring out your goals and risk tolerance - either on your own or with the help of an investment advisor. If you can get the facts about savings and investing with a well detailed plan, you should be able to gain financial security over the years and enjoy the benefits of managing your income.

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That is why I work with John Desmond Heppolette, who introduced me to a better Financial community, a verified agency where I learned how money works and how to create it, as well as free books, courses, and daily lectures. You also get to meet new people, which was the best decision I ever made.

@Campbell957 Год назад

Yeah for real, that guy is one asset manager that gives the breakdown of everything on how things are done, joining an effective financial community can be 100% beneficial when joined properly that's all I can say out of experience..

@adityashukla7849 Год назад

Wow! So much ethics into action. Rare in a business nowadays.

@suraj2207509 Год назад

I am sure it is Irony!

@priyanshukr7495 Год назад

@@suraj2207509 unfortunately no....

@Ayushh_h Год назад

@@suraj2207509ahh men with internal chaos

@as9499 Год назад

Kudos to the UI/UX team for making those smooth looking animations! It adds a lot of weight to what he narrates.

@AnkitSingh-bo1cc Год назад

Ikbp😊 pop pp

@himanshukhemani2372 Год назад

UI/UX team is not responsible for these graphics/animations. Video editors are the people behind those animations. PS : UI/UX designers only work on product design of apps & websites.

@akshayarjun8325 Год назад

Bro appreciated ui/ux team 😭😭😭😭

@RishiAshar Год назад

@@akshayarjun8325 😂😂

@as9499 Год назад

Big big blunder on my part lmao

@yashyash0427 Год назад

Bussiness lessons you learn 😊 1. Understanding unit economy is very important . 2. Understanding the leverage of complementary products, customers behavior. 3. Risk mitigate probability .

@Cristian_M_ 11 месяцев назад

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her life!!!

@clydeorlan2615 11 месяцев назад

I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me

@geralyncainglet2626 11 месяцев назад

Wow, really. I was able to make my $25k on investment

@kirstenraedmund7346 11 месяцев назад

@@clydeorlan2615I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings

@ademusiaka7198 11 месяцев назад

Assets that can make you rich *FX *Btcoin *Stocks *Gold *Real estate

@sarkiali3958 11 месяцев назад

You’re right but a lot of people remain poor due to ignorance

@kirtijoshi3748 Год назад

“Hi Everybody” - whenever i hear this phrase i know i will be spending next 20/25 minutes to a good use. Explanations you give are damn simple and understandable. I always wait for your videos to drop. Lots of Love❤

@ashikshetty2672 Год назад

I think they should change the store location from college areas to working space areas. College students drink beers but an employee cant consume alchohol and go to office. This pressurized corporate life will make to smoke cigarettes, that really helps to improve their tea sales

@aaminsaan4978 Год назад

Haan lekin cahi sutta baar m sutta maarne nahi milta h bhai 😂

@04_ahireyashodeepharish45 Год назад

Aur corporate employee's tapri pe he chai lete hai😂

@sid8285 Год назад

And the working space people definitely have more money to spend than most college students

@raajvishwakarma4790 Год назад

Started with a small shop in Bhopal and now ruling the chai market across globe.❤

@swapnilchouhan4602 Год назад

Bruh first shop was in indore

@SuperAnkush26 Год назад

I believe this is the best youtube channel. Your content is so much informative. I always feel full of inspiration and confidence in me. Whenever, I am watching your content. The way you explain everything with pure, pure connected examples. It helps as easy to understand. Although I am from a finance background and all of these are pretty easy for me to understand. Still, the way you explain it gives us more insights into everything. Love your work.

@Papertakya Год назад

Ganesh dada , wonderful explanation. खुपच छान. मनापासून आभार.

@ThinkSchool Год назад

Thanks bhau ♥️

@suraj2207509 Год назад

The great Marketing technique of CSB. I hope they get the target audience they want to tap. Think school may in the future focus more on providing consumer insight rather than selling a business idea.

@chanchalnishanth8117 Год назад

20 min of advertisement for Chai Sutta Bar franchise. Wasn't expecting this from @Think School

@MohiteNiraj Год назад

For Meeting Monthly "Break Even" they have to do business of 12000 Per Day Minimum, As fixed Cost Is 164k and franchise fee is 4% Even if they do 15k per day it come to 4.5 lacs per month as shown 50% is Gross Margin that comes to 225k on which fixed cost of 164k, franchise fee of 18k(4% of revenue ) owner barely making 43k, This will take 37 months To get back just Invested amt of 16 lacs .Don't go behind Vibe Do your own due diligence b4 getting involve in Business . Even When your favourite RU-vidr @ThinkSchool Making Video On it..

@vinitmehta3469 Год назад

Mainly the 300 customers per day is a myth. May be possible from Friday to Sunday what about rest of the days.

@niteshkhatri8931 Год назад

CSB was next in line after fall of MBA chai wala. They're trying to be cautious and doing marketing

@TimelyTurtle Год назад

true

@divyanshraii Год назад

@@vinitmehta3469 search bhola ram chai sutta bar Saturday Sunday they sell more then 10000 cups but that one for 1 store there might be store struggling to sell 100 cups a day

@ajinkya3780 Год назад

@@divyanshraii people will try these Fancy Tea combos once or twice but thele ki cutting chaai is permanent.

@akshaypianoclef Год назад

Sadly only few owners support their franchises in their loss phase and video was on point about unit economics and business lessons Thank You!

@dhanushg5254 Год назад

One thing I noticed in the graphs is that, in the gross margin calculation part, the term price should be mentioned instead of cost.

@SumitPal_OnMyWay Год назад

According to my understanding everyone should have plan A & Plan B. But having only plan A is necessary to maintain focus on the goal..which works with most people who're having sufficient finances for backup. But for those who aren't having sufficient money to backup it's very necessary to have plan B which should be an active source of income so that you can keep pumping money or necessary resources to keep plan A alive.📈🔺 If you don't get desired results on Plan A, you can go back to Plan B and gather required resources and comeback to plan A again with the learnings..✨💯

@inspiron4245 Год назад

Absolutely correct..!! 💯💯

@Scientist001 Год назад

Correct..Having plan B doesn't mean that you aren't serious about plan A

@AkhandanandTripathi Год назад

Fully.. totally and completely agreed bro 👍🏻👍🏻

@openletteryt Год назад

Great video and interesting evolution of thumbnail on this one. All versions came on my home feed, the current one is the best so far. ❤

@sarveshraghavan9786 Год назад

Basically he increased AOV using combos, and although percentage margin remained similar, the amount was higher. What I learn is that he made values as the centre of business. Probably that was what helped him scale. I wonder how in spite of CoViD the business didn't collapse. CoViD was a test for everyone who claimed to have moral values... Most businesses failed.

@ParulGoyal-sd1ci Год назад

Example any

@sarveshraghavan9786 Год назад

@@ParulGoyal-sd1ci All the companies that sacked employees and took advantage of T&Cs against customers and/or employees.

@DhruveelDave Год назад

Bootstrapped, no focus on external funding, keeps founders' priorities in check. No other option than to succeed.

@ananthapadmanabhanss4553 Год назад

Hardwork + Consistency + Prompt Service = Long Term Business Success. Thanks for your insights :) great as usual from Think School.

@varunprakash6207 Год назад

Chai sutta Bar Chai Business in India The Tea ☕ Business global because consumption of chai and The Franchise business of Chai Sutta bar starting 16 Lakhs To global brand The Tricky franchise model 400 + Stores and Unit economics with menu engineering The understanding of Unit of economics and Leverage on of the products and Always Risks pro Actively The lessons from Chai sutta bar The secret of chai business 150 crores Case studies ❤ From Think school 🏫 Chai business Wonderful Analysis Research from the team 👏

@dharmeshjadav3566 Год назад

in my classes I show majority of Think school case study. Really great

@the.anshuman_ Год назад

Numbers are good in the video also your presentation as usual but I have personally seen lots of counter who's bearing huge loss in tier-2 & tier-3 city where people still choose pan shop's 5Rs tea than a 15rs tea. Most importantly india has more such cities. Profit and Numbers are good in metrocity but not everywhere yet. It's my advice for owners who's dreaming to earn lacks with such franchise.

@ThinkSchool Год назад

True

@bloodwargaming3662 Год назад

Indian's just don't understand how poor india is especially on RU-vid

@NicolastheThird-h6m Год назад

True, Indian consumers tend to choose products that has higher quality with lower cost, (10rs Chai) over Mid Quality higher cost (starbucks)

@purusharthbajpai8530 Год назад

I would really want think school to initiate a Hindi base channel too, a large majority of Hindi speaking small entrepreneurs should not be deprived of this knowledge due to a semantic barrier. Let's propel this nation to greater heights with collective efforts.

@krr3502 Год назад

Rightly said

@gopalbhagwat9437 Год назад

Agreed!!

@prernawaldia5457 Год назад

A newly CSB franchise near a medical college with n number of patient families along with medical students, I really appreciate how CSB is able to do through study of market, and gaining absolutely high profits and building soft corner among people.❤.

@sagarkardam9977 Год назад

Luck plays a very big part in these type of businesses.

@deeptobhattacharyya3249 Год назад

Luck is nothing but hardwork and timing

@Sunnykr275 Год назад

Luck plays good role in every other ppl work 🫡 definitely agree... Many try, some survive, some make icon....that could involve Luck....but the thing is the one who achieve it. He will not understand that it's also *luck* but someday or later he will think it is what's it is

@nightcoreeeeeeee Год назад

Luck favours the brave.

@harshakunchala2943 Год назад

he not wasting time comenting to RU-vid vedioes like you 😢

@MrAli-ns7jq Год назад

you have to understand customer pain/problem to build a business or You can change the perspective of your industry.

@vediomediaofficial Год назад

no unnecessary gyan given by founder ! only did true business 🙏

@aryan4786 Год назад

He visited our college during techfest and I was part of organising committee. I meet and talk him personally and boy oh boy what a man.

@thejeetmehta Год назад

What i feel the best lesson i got from anubhav is that u can build million dollars buisness without raising money!!

@ankitshukla6439 Год назад

I m just waiting for this case study anubhav bhaiya

@rajeshkurra5981 Год назад

salaries 50 thousand is hardly 3 people salary, you need 10 people to run( including supervisor-1 ,chefs- 3 waiters- 3 and dishwash-2, cleaning staff-1) the operation 7 days (5 week days 2 people will be off, weekends you will have 10 people ) on 10 people salary will be minimum of 1,30,000/- as per the minimum wages . so directly 80,000/- will be minus from profit, only franchise will make money not shop owners,

@vasundharakurra1961 Год назад

These people will use marketing tricks by advertising with think school,make investors loose the money with fancy marketing.

@amarjeetghatak Год назад

And some other competitor in the industry blatantly boasted that 'his words sell more than his tea'. Kudos to chai sutta bar to make a real business and not just a social media gimmick.

@priyacs Год назад

In business, its not what you sell, its about how you sell. The very success of it, starts when we know this mantra. Chai Sutta is an example of this truth.

@harshitamishra5254 Год назад

The startup which gave a way for our youth to avoid other harmful beverages ..... Kudos🎉🎉🎉 to Anubhav Pandey

@jiyakabra8743 Год назад

Ma'am he's Anubhav Dubey 😊

@sanchit7089 Год назад

Caffeine mixed with Sugar is tea. No different than other products. And the milk use is not good outside.

@Anonymous-jv2ur Год назад

More case studies on business, please ❤

@dipanshuchouhan8139 Год назад

While everyone one talks about fam and all other stuff of chai sutta Bar, you showed that how actually chai sutta Bar operates its business, i loved the way you breakdown the economy of CSB, and yess that unit economy wonderful explanation sir and as a student of business we loved it. ❤😄

@ThinkSchool Год назад

Thanks bhai :)

@dipanshuchouhan8139 Год назад

😄🍁

@sarma73 Год назад

Well first i wann really thanks to think school and their team for their hardwork and they are providing huge knowledge. Now lets comes to today's viedo of CSB it as an amazing viedo and the stuff in this viedo is really really amazing. I havent even listen this stuff till now and i love economics like anything and now i am enjoying from learning through my passion. The way the concept had explained by ganesh anna is really great. Once again thanks a lot to all the crew members of think school and the views who are supporting think school Thank you Jai Hind 🧡🧡

@techdesk9825 Год назад

In my area chai sutta bar is closed, Don't show promotional videos in the name of information

@VivekKosuru Год назад

I prefer tea at home, with milk from my local dairy farmer instead of packaged ones.

@kashyappatel2640 Год назад

I often visit chai sutta bar Gandhinagar(GJ) Outlet with my frds. Just chilll experiance.❤️

@knozy8722 Год назад

Please make video on TATA Elxsi business and how they operate on what sector it's focusing on , what it's actually doing,there is no info on internet about it, plzz make video

@yogeshdahakevblog6184 Год назад

As per me nobody will tell u secret how they got succeeded..they only tell u some fancy inspiring story.. As per naval ravikant :it is the time and circumstances at that time which made them success. If tomorrow they try to replicate the same process ...they will not be successful.. So essense is keep trying ..

@ArunKumar-vd6tk 23 дня назад

Bro, This video is fascinating with much relevance and much-needed information. Tbh, this video is the best I have seen as far as explaining a top brand's modus operandi and their offerings to customers and franchise partners

@adityasoni4886 Год назад

Feeling very proud as Anubhav sir started his career from our city, Indore. 😇

@siddhantpatel6783 Год назад

The best way to become rich is by teaching how to become rich ~ UNKNOWN 👽

@Sushil2k4 Год назад

Or by selling hope

@AndroidUser-mt7jp Год назад

By doing Skem

@unknown.m.e Год назад

That's my line

@gms1737 Год назад

This is purely an advertisement to promote this startup, the margins are ideal number

@rajeevjitendran9382 Год назад

A Classic Example of lean business approach along with Economies of Scale .

@mayankgogia8185 Год назад

This is why I am subscribed to the channel. Constructive Feedback: Please do more Business Studies and fewer Political ones or maybe 50-50. I have watched almost all your business studies but not a big fan of politics. Just my personal opinion, Hope you don't take it the wrong way. Thanks for the Amazing content BTW:)

@arvindgraphic Год назад

I understand this is so logical and so genuine but really tell us whether they are paying you to show this positive side?

@Anuj_Tomar Год назад

He is doing what we thought MBA chaiwala was doing , but as they say , Work hard in silence, let your success make the noise. Best wishes to many passionate founders like anubhav

@yashgulave8366 Год назад

A shop had started outside my college once year ago named Chaichaska which was an exact copy of Chai Sutta Bar. This shows the level of success that Chai Sutta Bar, that even other people are copying it.

@yjklmnop Год назад

When I came to know about Chai Sutta Bar, I believed that this will outshine all other noise and he is doing so. Proud of him

@HrithikMehlawat Год назад

Loved it!

@beastgaming326 Год назад

Isn't kulhad made from top layer of soil and after baking it is wastage , if anyone knows anything can anyone please tell.

@sakshimore342 Год назад

Just two question on my mind now. How is this model different from MBA Chaiwaala's model? Would CSB face same issues that MBA chaiwaala is rumored to have been facing with its franchises?

@xyz-ll9pk Год назад

I dont know whether csb is profitable or not but for sure its commendable that without raising any money they have achieved that turnover and the difference which u were asking is firstly combos and the price of tea like they have a wide variety of teas and that too costs high and locations mba chaiwala chose ...mba chaiwala locations in places like delhi is running profitably but not in 2 tier cities whereas csb i think its clicking bcoz of its combos buy still it would have been great if think school had reavealed what are the net profits after tax of csb

@samarsingh7594 Год назад

Proud of him he is my dear friend

@monideepbanerjee Год назад

A comparison between the chai sutta bar and the other similar franchise videos would help the audience much better!

@idsagarnamekar4554 Год назад

Yes samr thinking

@virotcoolie8891 Год назад

14:43 is where MBA chaiwala is lacking👌

@swarnadipmitra1095 Год назад

Chai Sutta Bar's tea is amazing btw. I've never had better tea anywhere else 😍 And they have a huge variety of teas and coffees.

@rohitraj-ig8to Год назад

I am really happy to learn about their business strategy, commendable job done 👏🏼👏🏼👏🏼

@hardikkumthekar107 Год назад

The best business case study I ever watched. ❤

@shounakhinge8 Год назад

I will never be their customer simply because the name has "sutta" in it.

@learningwithraj_ Год назад

How can u claim that the average turnover is 5.75 lakh per store If that is the case then even if we consider 440 store operational ( excluding latest stores that are newly opened) The total turnover of the company stands at 303.6 cr. But the actual turnover is 150 cr and if we consider this then the average turnover of per store will be 2.84 lakhs per month and if we see the gross margin here then as per the expenses you have mentioned if incurred then the owner has to bear it from his own pocket. Also I strongly feel that if the franchisee doesn't make money, does the company returns the franchisee fees or simply let the owners money burn. Because most of the companies are into the business of selling franchise rather than selling products. 6 lakhs franchise fees for a tea cum snacks shop is way too much @ThinkSchool would really appreciate if you can check this and correct

@GouravJain Год назад

Few things you need to understand, all stores are not owned by CSB, so majority of the 303.6 crore turnover you calculated is of the franchise owners and not CSB. CSB only gets to make 4% as royalty from the 303.6 crores sales of all the stores combined, certain percentage profit on raw materials, Franchisee Fees etc, which in turn may lead to the number 150 crores.

@lohith_sai Год назад

Simply excellent Business model & Explanation, especially the "Combo Offer Business strategy" was awesome I'm going to look out for the nearest "Chai Sutabar cafe" to try their product But before that, let me research more on their Business model to get into the details thoroughly I hope India can really take their local products, as a business commodity to the International market. Let's put an end appreciating the Pizza & Burgers & take our Chai towards the pinacle of business, which it rightfully deserves

@Sanatani_Sherni Год назад

"Chaiwala" Supremacy ❤❤❤❤😂😂😂

@rishabhsingh2368 Год назад

Tum doodh bechti ho?

@rohan.05 Год назад

@@rishabhsingh2368teri maa ka bc Tameez hee nhi hai

@warrior8017 Год назад

@@rishabhsingh2368such a degenerate human you are

@Sushil2k4 Год назад

@@rishabhsingh2368wtf dude 💀

@MRANALYSISSCIFACT Год назад

@@rishabhsingh2368bro wtf

@sushantpatil6679 Год назад

Most Difficult Topic...in Most simplest way....in minimum time....with Great Animation Effect....What a genious this Channel is.....Thnx Ganesh...Dedication level at the peak.....

@raviku184 Год назад

Superb business model 🔥 & Thank you brother for making these kind of business studies for us 🙏🏻

@neelisivasai9023 Год назад

Thanks for back to business case studies.

@piyushsingh1969 Год назад

I always learn something new from your videos, keeps me hooked up to your new videos.. Thanks for sharing this amazing success story of CSB

@Behumoury Год назад

17:12 omg this is our college IET DAVV in Indore this was Esummit 23 and I was the production head at this event 🤩

@corn2grow Год назад

So well explained and very informative Sir and we have understood every bit of it without any issue you have kept it simple and precise ❤👏

@pratikjoshi9836 Год назад

This is all great !! But they really need to work minutely on each of their retail outlet. Maine dekhe hai kuch on ground pe, not all of them are best, also Gandhinagar, GJ me I saw one, was not it good condition and got closed after few months, no customers and all. So keep a quality benchmark they should inspect each store and do the required changes Love Anubhav ❤

@kartikrawat2029 Год назад

Most of the succesful business models around the planet, are based on paying money in exchange for instant pleasantness...making a precedent , that you give money in exchange for buying pleasantness of experience, that in a way , means no pleasantness if no money exchanged... long term making humans incapable of experiencing pleasantness of experience , without Literally "Buying" pleasure.

@ankk98 Год назад

This video will do better marketing than shark tank.

@SK-gx5jx Год назад

Ganesh i am not sure who will be next unicorn 🦄 who will be the nest mega billionar dollarcompany nor who is the next forbes 100 billionajres but ur style of measringand doing analytics wirh everyvideo every video will be cherished for next 100 years ❤❤❤❤salute please arrange meet and greet at Mumai dying to meet u

@ThinkSchool Год назад

Thanks bro ❤

@astrokingghindi3711 Год назад

@@ThinkSchool your welcome anyways.

@vijaymara8575 Год назад

Thankyou for explanation and clean lesson of business and without showing or marketing, you hav marketed the brand of chai sutta bar … great marketing by think school…. I m sure dt der 495 stores become 600 stores after people watching this video… what a marketing bhai😂

@tusharbhingarde1797 Год назад

Chai + Pakoda Combo: Combo price 70 Rs Profit 34 rs Profit % approx: 50% Individual chai: Price 15 rs Profit 7.78 rs Profit % approx: 50% Individual pakoda also same approx 50% profit. Think in terms of profit percentage. What's the point if cost increases with gross profit? At the end, the net profit in hand is still the same. This model will always hit stagnancy here. There cannot be more profit unless owner opens another shop.

@Priyanshuc2425 Год назад

50% of 1 crore is 50 lakh but 50%of 1lakh is 50thousands

@bloodwargaming3662 Год назад

50% of 1 rupees is 50 Paisa 50% OF 1000 RUPEES IS 50 RUPEES DIFFERENCE IS OF 100X

@Priyanshuc2425 Год назад

@@bloodwargaming3662 exactly. For the person above this, we need to calculate business revenue in percent wise which is insane

@tusharbhingarde1797 Год назад

@@Priyanshuc2425 Your cost is increasing too when you say 50% of 1cr. It is obvious if you sell product of 1 cr you will earn more profit. But "profit percentage" is same. In business shouldn't the goal be decreasing cost and increasing profit margins? But here your "cost" is increasing with increase in profit. So there is no use. And I didn't say to calculate revenue in percent, I said to calculate "profit or margin" in percent. Read again.

@tusharbhingarde1797 Год назад

@@bloodwargaming3662 I cannot explain this if you don't think in terms of profit percent. From 1 rupee to 1000 rupees, the cost of business is also 100x. So at the end you are again only earning "50% as profit". And that's not a good way to scale a business as per me.

@yashshivle6489 Год назад

Can't wait for Entrepreneurs like Ganesh Dada and Anubhav Sir to expand and scale to the point when they'd have to approach Shark Tank India. Imagine what a moment will it be. It would be a blast to see them either pitch or even momentous - sitting in the Shark Tank Chair itself.

@sago22 Год назад

No I don't agree. Shark tank is not worthy of having geniuses like them. Shark tank is all about TRP and drama.

@krishagrawal748 Год назад

What stops the land owner from moving them out once their rent agreement expires and opening their own local Chai Cafe there? As you said the location matters most, so I believe the land owner has more power than the company itself in simple commodities.

@samitsatapathy3505 Год назад

CSB has already made money from the franchise 😁 Their real customer are the business owners

@sanketm1663 Год назад

They would have to copy each and every aspect of the franchise then. Landlords are lazy anyways they won’t bother, even if they do they dont have the expertise to handle the business.

@krishagrawal748 Год назад

@@sanketm1663 the bar for expertise in making tea and pakoda is pretty low.

@sanketm1663 Год назад

@@krishagrawal748 ?? Sourcing kullad & other supplies, training staff, Building Brand value, online marketing etc Plus remember it wont have the same footfall as before unless the new owner matches or exceeds the atmosphere and vibe. Which is difficult to do on your first try. If it was easy the landowners would have done it long ago.

@niharbothra7653 Год назад

@ThinkSchool Bro kindly also explain that how do they mitigate the risk of increase in rent after 11 months. Its an important point which u probably missed as rental cost is a big factor for any business and how have they mitigated this risk will be a great learning for all entrepreneurs.

@ThinkSchool Год назад

It keeps changing with situation bhai. There is no fixed technique for it

@saubhikbhaumik2781 Год назад

Genius marketing by chai sutta bar in association with the Thinkschool promoting their franchise model for better sales. Excellent storytelling and a great example of subtle marketing.

@sachinshukla2227 Год назад

One more thing, people who are seeing this video don't think about taking outlet of CSB it could be promotional video also. if you want to start chai thella,open your shop and start,don't run behind frenchisey. Next MBA chaiwalla could be in making

@prakadox Год назад

A very interesting case study. These combos end up being so vital to the whole business.

@manasphanse6809 Год назад

A gem of Businessmen!

@theajayshow653 Год назад

PLEASE DO A CASE STUDY ON CHOLAS : PARTICULARLY ON RAJENDRA CHOLA AND RAJARAJA CHOLA..

@jeevanrk3858 Год назад

Thank you for improving my knowledge of unit economics today through your video .😀

@JayDhanavade Год назад

" Mira Road in Mumbai ". That's great compliment. TY bro

@SketchupGuru Год назад

Very useful video this! gives so much clarity on how these chai chains work. Thankyou thinkschool!

@The.upbeats Год назад

Correct me if I am wrong.Does the location of the store play a big role in sales.

@RandomGuy-hv7tb Год назад

Yes ofc why not ?

@ThinkSchool Год назад

Very imp role

@dineshkumarlenka06 Год назад

Watching your video to fresh up my mind

@Mohith07 Год назад

Daily attendance🎉. It been a while from listening such case study on business

@guruprasadmahapatra6337 Год назад

Chai sutta bar is a great biz model nd a success story....one more thing grt step to promote their brand through ur channel while MBA has lost trust among ppl

@bishalkar5614 Год назад

I like the idea of bootstrap company. My idea , My company, My Rules, Morals, My profit & My loss. While some people only build a company to launch an IPO. If I build a company I will never do mass layoffs.