Bangalore Founders Should Learn This From Mumbai, Ft. Jaimit Doshi, CMO, Aditya Birla 

Exactly Ryan. its totally sponsored and inauthentic. Thats the point I am making. It's sponsored and promotes movies which IMO are amongst the best in marketing, in their understanding of pop culture (when they get it right). And when the actors talk about their craft, there are genuine insights to be gleamed from there.

@@jaimitvideoLooking back at my comment I was harsh and I apologize. I was having a bad day. I appreciate your calm and composed reply Jaimit. I have a hard time believing actors talk about their craft especially if I feel the posts are sponsored. To understand your point of view and to work on my bias I just now picked up a Bombay Times. Here is what I found. Floyd Mayweather Jr is on the cover. It is talking about how he is in Mumbai and he visited Siddhivinayak temple and Gateway of India and he was spotted wearing a sherwani at designer Manish Malhotra's store. He goes on harping about how beautiful India is. Then then talks about how he is aware of the largest sport in India; Cricket, and he talks about cricket legends such as Virat Kohli. He says he hopes he gets to watch a cricket match here. (I suspect he will make an appearance at Wankhede stadium during IPL which will be sponsored of course) He is talking about supporting athletes and entertainers and taking them to the next level. He then talks about his illustrious 30 years boxing career and how hes the best. He talks about wanting to have an exhibition match in India. Again to me this does not feel authentic at all. But then again, I am a cynic. Perhaps this would feel authentic to the unsuspecting. What is he actually in India for? 1. He has come to India with his friend Jas Mathur (LA Based). They have partnered for Jas Mathur's brand LimitlessX. The brand wants to expand to India. You can see how he is tugging at Indian's emotions by visiting 'Mumbai', visiting 'Siddhivinayak Temple', wearing a Manish Malhotra 'sherwani' and then talking about 'cricket' and 'Virat Kohli'. He is taking SEO keywords very seriously! 😂 2. Other business deals probably. He along with MFN was spotted at an event hosted by Meta. Matrix Fight Night(MFN) is an Indian MMA promotion company founded by Ayesha Shroff and Krishna Shroff. Fitness influencers were invited to this event and they posted pictures with Mayweather Jr. A very smart use of influencer marketing to increase reach :) Other articles on Page 1: A) Aditya and Janhvi Sizzle on the Lakme fashion week ramp. This is a promotion for the Fashion label Kalki where it talks about how the collection "Received an encouraging response from the audience and will soon be available at all Kalki stores". Fashion enthusiasts, forgive me if I take that with a pinch of salt :) B) There is a hook about Tiger shroff's and Disha Patani's movie being shelved. It reads in capital letters " TIGER AND DISHA"S MOVIE SHELVED?" Very smart! It is my opinion that since Tiger and Disha are exes, this hook insinuates that there was lafda between them and the movie got shelved. The story continues on page 6 where director says movie is still happening and Tiger was busy with another movie. Nice way to bring back attention for the movie. This all is in the top half of Page 1. The entire bottom half is ad space taken up by Skoda promoting their car models 'Slavia' and 'Kushaq'. Thank you Jaimit and GrowthX team. I found a lot of insights. For a marketer this paper is in fact gold. I now look at Bombay Times differently. Have a nice day!

​@@jaimitvideo how would you explain marketing to me( a chartered accountant working in Audit) ? Do you think professional services firm can market themselves to create a brand? I'm talking about non big 4, big indian ca firms

Yes. Professional services can create a brand. I think CA firms are barred from advertising thanks to a code of conduct, but great professional services firms are built on customer service, trained staff and strong processes… brands get built like this through word of mouth

@@sumedh235A CA can always build a brand. Front end branding is forvidden (which means advertising) but no one can stop word of mouth marketing, making empathy marketing ( by say filing taxes or audits for free for poor shopkeepers. They will spread you word of mouth mich fatster than rich will ecer do. Being proactive in the journey of your customer and making them feel you releive them of their burdens in their journey.

That’s an effective summary!

the guy with the glasses is smarter! guaranteed

😂😂

But powerpoints do !

Thanks for listening

I dont know if this is a compliment :)

to compensate for the two bright bulbs!

@@jaimitvideo ok but what is that emoji named

Tubby fingers

😂😂