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How this skincare brand quietly took the world by storm: A Fable on Aesop 

Beauty Within
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Ahh, Australia… 🇦🇺 it’s the birthplace of fascinating skincare brands, including cult favorite beauty brand, Aesop. We can’t help but wonder how they've stayed so relevant in the skin and beauty industry, at a time when every brand is fighting for out attention, they've been pretty silent. We all know the bottle, we all know the lettering, but just how is it that Aesop products are so intriguingly difficult to categorize! 🤔
In today’s video, Fel lets her curiosity roam free as she deep dives into how this household name grew a cult following all over the world 🌎 From hypnotic scents to architectural sanctuaries, poop drops to $40 aromatic hand washes, join the adventure as we deep dive into the brand that is Aesop 🌱
Meanwhile, let us know in the comments what you think about Aesop and your experiences with the brand!
Pst... in case you're wondering, this video isn't sponsored :)
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- P R O D U C T M E N T I O N S -
Shop everything mentioned in this video here: shopmy.us/collections/120448
Reverence Aromatique Hand Wash ($40): go.shopmy.us/p-1078429
Lucent Facial Concentrate ($120): go.shopmy.us/p-1078431
Departure Kit ($60): go.shopmy.us/p-1078438
Resurrection Rinse-Free Hand Wash ($10): go.shopmy.us/p-1078456
Resurrection Aromatique Hand Balm ($31): go.shopmy.us/p-1078459
Blue Chamomile Facial Hydrating Masque ($55): go.shopmy.us/p-1078463
Immediate Moisture Facial Hydrosol ($25): go.shopmy.us/p-1078445
Cedar & Citrus Lip Salve ($19): go.shopmy.us/p-1078465
Mouthwash ($25): go.shopmy.us/p-1078468
Toothpaste ($17): go.shopmy.us/p-1078470
Ginger Flight Therapy ($33): go.shopmy.us/p-1078471
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11 июл 2024

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Комментарии : 67   
@uffu2490
@uffu2490 6 месяцев назад
Why do people look down on those who spend $40 on hand wash? It’s expensive but pampering yourself isn’t and shouldn’t be frowned on. I, recently, bought their hand lotion, face wash and scalp treatment and it’s worth it. Trust me, you WILL feel better when you use it and that’s never a bad thing
@joshshapiro175
@joshshapiro175 2 месяца назад
It’s because there is alot of jealous unhappy people. I have it and I love it!
@lizbethbueno9797
@lizbethbueno9797 6 дней назад
I agree! People love to hate.
@faizsworld2553
@faizsworld2553 Год назад
Trivia : Aesop is owned by Natura and Co. (Brazil cosmetics company) together with The Body Shop, Avon and Natura. Natura and Co also the global fourth largest cosmetics industry too.
@dougjensen956
@dougjensen956 Год назад
L'Oreal announced in April 2023 that it will acquire Aesop from Natura.
@mqtte756
@mqtte756 11 месяцев назад
Its Loreal now
@trooper1972
@trooper1972 6 месяцев назад
Not anymore 🇫🇷
@HangNguyen-ih8rf
@HangNguyen-ih8rf Год назад
There is nothing humble about a $40 hand wash.
@Madskillphil
@Madskillphil 9 месяцев назад
People probably spend money in worse ways.
@trooper1972
@trooper1972 6 месяцев назад
It’s the way the bottle looks in your bathroom 🚽
@Dreamer10888
@Dreamer10888 2 месяца назад
Better than buying useless “designer” bags
@nareepornvachananda7276
@nareepornvachananda7276 Год назад
Thank you for this Aēsop appreciation episode. I'm on my fourth bottle of Fabulous Face Oil and second for Damascan Rose Facial Treatment. Their fragrance range is also divine. Hwyl and Tacit are my favourite. The Blue Camomile Hydrating Masque is also lovely ❤
@vidhadixit928
@vidhadixit928 11 месяцев назад
That was so lovely! I visited my first store today and got some samples - can’t wait to try!
@MunkQoo
@MunkQoo Год назад
I love their sublime mask and their b triple c gel mixed with b and tea toner 🥰 also their body exfoliants smell and feel amazing.
@serenity8910
@serenity8910 Год назад
I've actually never tried the Aesop handsoap but I've bought it for a housewarming gift!
@eduardo697
@eduardo697 Год назад
love the new production vibes ❤❤❤
@BeautyWithin
@BeautyWithin Год назад
That means so much to us! This video was truly a labor of love! 💕 Hope you enjoyed the video!
@kenna_tv
@kenna_tv Год назад
Finally!!! A video about Aesop 🙌
@kenna_tv
@kenna_tv Год назад
I would love to see you do a video delving into the Aesop skincare line. Although I was overwhelmed by all the skincare products I did end up getting a cleanser and moisturizer which I've been testing out this last month - so far I really like it but would be good to get your thoughts!
@ryuichiro.sakuraba
@ryuichiro.sakuraba Год назад
While these can be pretty bougie, having nicely scented self-care products can be a "treat yourself" experience - unless one is sensitive to some essential oil components. Also, the sodium salt carrageenan tends to be used in some cosmetic applications as a thickener (think serums and essences), and its preparations are used for wound cover and drug delivery. The slightly tacky texture of the Lucent Facial Concentrate can probably be attributed to these, as well as the xanthan gum in the ingredient list. :) Makes me think this could work as a primer? Fun fact: Carrageenan can be used along with agar to prep lab culture media (think petri dishes and tube slants to grow those lovely microbes), as well as to make gulaman, a gelatin-like dessert (though it has a different texture, more like 'crisp and can be crumbly gel' as compared to the smooth texture of gelatin).
@ataraxei
@ataraxei Год назад
i have been using the aesop hand soap for like 15 years 😭 reverence is where it’s at
@simsimah
@simsimah Год назад
My husband loves their face products and cologne . I love the toothpaste and essential oils and room scents!
@june06love06
@june06love06 Год назад
Yeah, the aesthetic is quite cool but even if I was a billionaire I wouldn’t spend 40$ just on handsoap lol
@eatmyoctopus
@eatmyoctopus Год назад
You obviously haven’t tried it!
@nickmarks7195
@nickmarks7195 Год назад
Yeah that’s false lol
@mellisbeauty5275
@mellisbeauty5275 Год назад
Could you please do a video with your best tips for dehydrated skin ? The current weather in Germany and the heater inside is killing my skin but I haven’t found a routine wich is keeping my hydrated ALL DAY. After a few hours my skin is crying for hydration again … 😢
@iremi6499
@iremi6499 Год назад
Can I use Pyungkang Yul Moisture cream after applying The Mirical AHA BHA PHA Toner?
@kennethawesome
@kennethawesome 2 месяца назад
I started out with the hand balm and got into more of their product line
@ByKristyLin
@ByKristyLin Год назад
wait wait is the back of your hand really the closest to your face skin or like is that just the most convenient part to test products
@F.R.F937
@F.R.F937 Год назад
I have a dupe for the Aēsop exfoliating soap but not sure you can find it in America...
@afiafarzanasharmee557
@afiafarzanasharmee557 Год назад
Do you throw your all products after opening 12 months later??
@adelazepeda8769
@adelazepeda8769 Год назад
Next should do mouth care!!! As a dental assistant mouth care is self care as well!!!
@Sputniksweethe_art
@Sputniksweethe_art 9 месяцев назад
helpful ❤
@quietlivingbySonandCo
@quietlivingbySonandCo Год назад
I am a huge aesop fan! And I’m with you fel! I love the mouthwash and toothpaste! Im going to definitely get the departure set when I visit korea! 🫶🏼🤍
@Customadee
@Customadee Год назад
Can you guys do an updated shower routine 💕💖🙏🏼
@eatmyoctopus
@eatmyoctopus Год назад
As a fellow Aussie, I started using Aesop in 1997. The first product I ever bought was a moisturizer. I became obsessed and have bought every single product at one time or another from face cleansers, exfoliating powders, to moisturizers etc. Now all these years later I always have the hand soap because I’m always washing my hands and other liquid soaps dry them out too much. I don’t use the exfoliating soap though. I use Resurrection. I even take it when i travel. I just pour some into a smaller bottle. The other product I have used for years and years is the Geranium body scrub. Nothing beats it. I was so upset when they repackaged and reformulated it, but I’ve completely changed my mind. The tin packaging of old was difficult to use when you got to the bottom third. The product is just as great!
@nickmarks7195
@nickmarks7195 Год назад
Do you know if the lucent serum is really equivalent to other niacinamide and vitamin c serums? In terms of how much of those ingredients are really in each drop? I love using it and just bought a bottle, but want to make sure it’s equally or more effective than something from, say, the inkey list
@sania03
@sania03 Год назад
can you make a video on dr sheht's product
@stephb1377
@stephb1377 Год назад
This had a great vibe…
@ManhnguyenLuc
@ManhnguyenLuc Год назад
I love aesop
@linqing9260
@linqing9260 Год назад
I just found out that tape water is damaging my skin so if you want to talk about it in one of you're videos i will be really grateful.🤩😇❤😁😇🥰
@user-em4dx6sg7y
@user-em4dx6sg7y Год назад
Just get raw ingredients for less than actual cost of Aesop product and make X5 or more the volume of the aesop product
@dans5523
@dans5523 4 месяца назад
This video reminded me of that “10 people died in the Bronx last night due a fire that killed 10 people in the Bronx last night during a fire” meme
@MrJonathanhidalgo365
@MrJonathanhidalgo365 5 месяцев назад
I know it’s expensive but so worth t it.
@perpetuummobile100
@perpetuummobile100 Год назад
Celine, from Germany?? ?? how many Germanies are there???
@Peachlover345
@Peachlover345 Год назад
Wow this video isn’t sponsored?
@BeautyWithin
@BeautyWithin Год назад
Hii! Yes - this video isn't sponsored! 😊 Hope you enjoyed! 💕
@matthewcormier8744
@matthewcormier8744 Год назад
Interesting Brand
@NatalieG427
@NatalieG427 Год назад
The fragrance in any skincare is unnecessary, are Irritants & people can develop an allergy them. Especially in face products, it’s like putting perfume on your face.
@stevie9091
@stevie9091 Год назад
Sorry, I am an Aussie but I am not a fan of Aesop hand products. They only have exfoliant hand soaps and sometimes can be a bit too much and boring. The hand creams make the skin around my cuticles peel. They aren’t cheap either but I ended up throwing them out after sitting next to the sink collecting dust.
@yeewahevachui
@yeewahevachui 11 месяцев назад
Your doing advertising for them
@Sept1973
@Sept1973 Год назад
I wont support the brand anymore after they sold out to Loreal and their air freshener are now $75 a bottle like wtf is that ?
@kongmolli
@kongmolli Год назад
🔥🔥🔥🔥
@trooper1972
@trooper1972 6 месяцев назад
I live below poverty but I always get money to buy my Aēsop stuff ….😊
@CoushattaL
@CoushattaL Год назад
Nah man walmart soap is the way to go lol the most I'll spend on hand soap is one bath body works is having a clearance sale on their stuff.
@jayniestanley4730
@jayniestanley4730 Год назад
The prices make me sick. The products may b nice, but I would never pay what they choose for pricing. It's rediculous!!!!!
@tn2007
@tn2007 Год назад
People spend so much money mindlessly over a 1 month span whether it’s a target, door dash, drinking alcohol, Netflix the list goes on. If you budget and strategically only buy what you love you can afford anything you want.
@RajaRam-ze1bt
@RajaRam-ze1bt Год назад
Can you share any product for skin whitening please please because my skin is so... Dark. please 🥺🥺
@djlivvy46
@djlivvy46 Год назад
Do you mean that you have a dark complexion or that you have dark patches on your face?
@tatianabritton6258
@tatianabritton6258 Год назад
Love and respect yourself as you are. If you don’t, how can you expect others to do so?
@djlivvy46
@djlivvy46 Год назад
@@tatianabritton6258 - are you American?
@Garglicious
@Garglicious 9 месяцев назад
Why would you want skin whitening. Love yourself even with the pigmentation..
@buffytargaryan7171
@buffytargaryan7171 Год назад
If a dentist is telling you you have six cavities, you probably don't. Make sure you are going to a private dentist and not one of those chain dentists that give you a free cleaning and tell you there are more problems than there really are!
@dans5523
@dans5523 4 месяца назад
“That at home experience that you can recreate at home” ok 🫠
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