How to Analyze Facebook Ad Results the Right Way!

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Facebook Ad Campaigns can be easy to set up but not necessarily easy to optimize, that is why in this video Cedric is going to show us how to analyze and understand our Facebook Ads data so we can get better results from our campaigns.
OUTLINE:
00:00 - Introduction
01:09 - Campaign Objective Overview
02:30 - Adding the Important Numbers
05:25 - Analyzing Data at Campaign Level
06:49 - Ad Set Result Analysis
11:11 - Comparing Ad Set Results (Ads Level)
12:39 - Understanding Frequency Data
14:42 - Ad Analysis
18:52 - Analyzing Frequency at Ad Level
20:08 - Summary and Conclusion
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Опубликовано:

25 июл 2024

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Комментарии : 30

@MeasureSchool 2 года назад

What other metrics do you normally use to analyze your campaigns? Let us know

@ednacostasouza3678 2 года назад

Ouyiiisyu

@dphoenixk8486 2 года назад

Very useful information. He shows the structure of how to analyze data in Facebook campaign results. He starts with campaign level then goes to ad set level and last goes to ad level. Shows the best metrics for traffic and conversion object campaign. Thank you man!

@boxingtone Год назад

Good thing you clarified the difference between "with pp" and "no pp".

@Blueeyeda 2 года назад

This is the video I've been looking for since I was thrown an ads account to analyze, thank you so much!

@praba.ponnambalam 2 года назад

One of the most important topics. Cedric just nailed it 👏

@jackpal7016 2 года назад

This was a really informative video. Thank you.

@ArzlanGaming 2 года назад

Great, thanks for the help

@points558 2 года назад

More of these! I'd watch even live analyzing sessions, no script, organic thought process

@patrickhemus8102 Год назад

Those are invaluable

@EmiEmiww 2 месяца назад

I'm a newbie here and Cedric explains so well

@numaniqbal2261 2 года назад

thanks for showing content

@numaniqbal2261 2 года назад

thankyou for the video

@zaralazson2815 Год назад

thank you

@dv123abc 2 года назад

Hi, great video! Question for you; what are your thoughts on structuring one ad per adset vs multiple ads per adset (when all targeting the same audience)?

@Jerretube Год назад

Also curious about this one because it's quiet hard to analyze an ad on primary text level...

@user-yi3wt7ve6h Год назад

PP.... *chuckles* Kidding aside. Yes, I ran an A and B test and I noticed that the creative side of the ad could mean a lot when getting results.

@jameshan2698 Год назад

I've been in the ad game for a while and it's surprising how much of a difference something like comment management can make. For instance, a friend suggested Magic Monk, and their approach to leveraging emojis and comments for better engagement is something quite unique. Curious if anyone else has had the same experience?

@Lukes3D Год назад

Is there a way to filter Facebook ad reporting by interests?

@HarmonyWheeler Год назад

I have a limited budget of maybe $300 at most for one, one-month campaign. Wouldn't using an ad-set budget rather than campaign harm my reach, since that would mean I'm essentially stretching maybe $50 per ad set over a month?

@Charsiu 2 года назад

Im surprised they didn't use dynamic creative - whats the benefit of creating separate ads now? Dynamic creative saves time!

@abrahamsantana1016 8 месяцев назад

What CPM are you wanting to have in real estate LG objective , (specifically investing)?

@colekinerk6997 2 года назад

Hi Julian, I noticed that the efficacy of my Facebook UTM tracking in Google Analytics has dropped since the Apple ATT updates. I saw a video from a channel called Elevar that said Google Analytics server side tracking for would help improve the accuracy of UTM data. What are you thoughts? Would setting up server side tracking with this issue? Would love to see a video on this topic.

@MeasureSchool 2 года назад

yes, it can. But with all tracking it depends. There is no magic pill

@esteban20969564 Год назад

How do i check the cost pero results of múltiple campaigns at a time? For example, i create 3 campaigns in a month, how do i know the cpr of the 3 toguether?

@FaisalHourani1 11 месяцев назад

You need to manually calculate / export to excel and calculate… but I am building an app to help you automate it, want to try it out?

@bungalowjams Год назад

Happy to stand corrected but at 9:44 you mention that the best perfoming adset is the one at the top ($1.57). But from what I can see this is the worst performing adset. Its spent almost $370 resulting in a higher cost per lead. Surely the best perfoming ad set is actually the one at the bottom with a cost per lead of $1.17 and a spend of almost $27 = cheaper leads with a much higher CTR and using only 2 ad creatives?