Up to 20% of all newsletters ends up in spam folders. But there are many ways to optimize Mailchimp to reduce that number.
In this video we you will learn how to:
- Personalize the To: field
- Choose the best FROM email address
- Validate your domain
- Avoid spammy subject lines
- Make it easy to unsubscribe
- Only send to real subscribers
- Don’t wait too long between sending out newsletters
- Ask subscribers to add us to their contacts
- Avoid weird Word formatting
- Optimize your newsletters with A/B testing
This video is part of the full “Free Mailchimp for beginners" online course which can be found here: wpexplainer.com/course/mailch...
The "merge tag" for adding the "Add us to your address book" text and link is:
|LIST:ADDRESS_VCARD|
If you want to write your own text you can do that and then add this as your address book URL:
|LIST:ADDRESS_VCARD_HREF|
8 июл 2024
