How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior creative officer at Ramsey Solutions, argues that truly amazing brands dig deeper. They use what they value to influence every touchpoint they have with customers. Does it really make a difference? Yes. Because over 53% of people say they connect emotionally to a brand because of shared values and beliefs.1 So, in this episode, Tim will teach you how to build a brand that creates lasting connections with your customers and sets your business apart.
“One of the most important things about [building a] brand is to have heart.” - Tim Newton
“A brand is built around who you are at your core.” - Tim Newton
“When humans are consistent, we trust them. When they start becoming inconsistent, trust breaks down. It's the same with a brand.” - Tim Newton
“Brand at the foundation is a lot more about your convictions and values than how things look visually.” - Daniel Tardy
“The best brands are the brands that are the most human.” - Tim Newton
“You don’t really know what’s going to work until you start making stuff.” - Tim Newton
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25 окт 2020
