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How to Build a Brand on Social Media in 2024 +The Keith Lee Social Media Effect in 2024 

Troyia Monay
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⇓OPEN ME⇓
"Now he [God] who supplies seed to the sower and bread for food will also supply and increase your store of seed and will enlarge the harvest of your righteousness." -2 Corinthians 9:10
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⏱️Timestamps⏱️
Welcome & Intro: 00:00
The Keith Lee Effect + Building Community: 1:20
Content Creation vs. Emotions: 5:14
Become an Expert: 11:15
How to Stay Consistent + TikTok Tips: 14:15
Is Photo Content Dead?!: 19:10
Hooking Viewers: 20:40
Collabs & Other Peoples Audiences: 22:18
StoryTelling Strategy: 24:23
Thanks for Watching: 28:30
..LET'S CONNECT:
Follow me on Instagram: @troyiamonay troyiamonay
..BUSINESS INQUIRIES:
Interested in a partnership or collaboration? For business inquiries email: mgmt@troyiamonay.com
..Filming Gear:
Camera: Canon G7xii & Sony ZV-E10
Ring Light: SunPak: Sunpak - LED 448 19" Bi-Color Ring Light - Black
Music: Epidemic Sounds
-
..About Troyia Monay:
RU-vidr, boutique owner, business coach, content creator, and all-around girl boss! I give female-owned and operated businesses the tools to reach their goals. I am a graduate of Florida A&M University with a B.S. in Public Relations. I've worked with numerous companies helping spread their messaging and marketing efforts. I've mastered marketing and making money online by providing value to my audience and followers on all platforms. Now, as your virtual instructor, I want to teach you the same.

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30 июл 2024

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Комментарии : 420   
@Benoyvl
@Benoyvl 4 месяца назад
we all going to make it this year we all going to make it this year we all going to make it this year
@LuhvRaynell_NFLEnthusiast
@LuhvRaynell_NFLEnthusiast 3 месяца назад
🙌🏾🙌🏾
@Alexandragonzalez0
@Alexandragonzalez0 7 месяцев назад
I think removing your emotions from the business is so impactful, the same way I have to remove my emotions from my nursing job. Great video!
@ThatChocolateVegan
@ThatChocolateVegan 6 месяцев назад
that's my biggest problem, being fake like everyone else but that's what makes sales so I gotta get over it!
@BIGTVSPORTS1
@BIGTVSPORTS1 7 месяцев назад
The world truly want authentic and regular people They are tired of the fake perfect era
@tamjohnson1123
@tamjohnson1123 5 месяцев назад
I keep hearing the same message , I realize I am fully equipped to just START and so does everyone else in the comments that are striving for success in 2024 ! In the name of Jesus 🙏🏾
@CiegiLaPriest
@CiegiLaPriest 5 месяцев назад
Self esteem stop you from creating 😮 Drag me!!!! I loved this video
@kaitlynneyoung4160
@kaitlynneyoung4160 6 месяцев назад
This video was right on time!! I’m currently in school to be a therapist and I want to build a brand around self care and the journey to fitness/ selfcare/ self love. I have severe photophobia, but I keep hearing God say my purpose is bigger than that!
@TroyiaMonay
@TroyiaMonay 6 месяцев назад
You got this!
@adose_of_Tequila
@adose_of_Tequila 5 месяцев назад
Omg me toooo I’m so camera shy but I’m so good at telling stories to my family and friends . People always tell me to go for it but I’m scared .
@LisaTaylor-Austin
@LisaTaylor-Austin 3 месяца назад
I’m a therapist. Keep going! @kaitlynneyoung4160
@user-iu7ry2ig5f
@user-iu7ry2ig5f 7 месяцев назад
I totally needed to hear this! Being a new business owner and creating content, it's been my biggest challenge. My emotions definitely have played a part with creating content.
@simplykim14
@simplykim14 7 месяцев назад
I can agree with this I’ve been overthinking making content because of my emotions
@QueenBluntdanae
@QueenBluntdanae 6 месяцев назад
It's 2024 let's go ladies we can't keep holding ourselves back
@Girlyppop
@Girlyppop 6 месяцев назад
@@QueenBluntdanaeour time IS ticking LADIES it’s now or NEVER. 😭😭😭
@rnhhunnid
@rnhhunnid 3 месяца назад
@@QueenBluntdanaell
@TheMamaGreen
@TheMamaGreen 6 месяцев назад
Girl! You got me on the random errands. I'll distract myself with movement - running to the hardware store, yoga, groceries when I can do it another time and focus on the thing I know I need to do.
@quickcinemarecap
@quickcinemarecap 6 месяцев назад
00:01 Detach personal emotions from the business and focus on being a business owner. 02:12 Building a community is crucial for brand success on social media in 2024. 06:17 Business owners need to detach from emotional content creation. 08:15 Emotional detachment is crucial for business growth. 12:10 Believe in yourself and put in the work to position yourself as an expert 14:01 Taking business and content creation seriously in 2024 18:00 Consistency and data analysis are crucial for brand building on social media. 19:35 Social media will see a shift towards more video content. 22:55 Utilizing Opa for audience expansion in 2024 24:31 Storytelling is essential for building a brand on social media in 2024. 27:56 Master the 30-second commercial for social media storytelling 29:29 Building a brand on social media is crucial for consistency, sales, and audience targeting.
@sunninailsx
@sunninailsx 5 месяцев назад
🙏🏾🙏🏾 🙏🏾
@MsMirandaMariee
@MsMirandaMariee 7 месяцев назад
Whewww this was right on time as I sit here in this airport! Let me whip this camera out and stop planing!! Thank You!! 🙌🏽💕
@NickyInParadise
@NickyInParadise 6 месяцев назад
You are speaking to me personally. So glad I found you. 😊
@crochetandthecity
@crochetandthecity 7 месяцев назад
I needed to hear this today, my channel launched back in January but I really became focused and motivated in November. I still have a lot to learn and I’m beginning to now see if I stay consistent what my channel and brand could be with just doing the work, so thank you!
@Pure_vanitee
@Pure_vanitee 5 месяцев назад
You are so right about being afraid to be seen trying! I’m definitely walking away with that! A word! Thank you ❤
@AndeleLara
@AndeleLara 6 месяцев назад
Girl! More of this! I just went down you page trying to bindge a playlist while I work on my brand. Your so knowledge and speak so clearly! 💖
@nalahwright
@nalahwright 7 месяцев назад
The thing about removing the emotions hit for me. I’m early in my content journey and I’m using RU-vid as a launchpad for my business in the future. I’m getting better about it, but the numbers get to me to some degree still. But I’m going to continue reprogram my mind to be less concerned with the numbers in these early days and keep focusing on getting better. I actually have had that video where you shared the clip from saved in my watch later for weeks now, I’m going to watch it.
@Nyahcree
@Nyahcree 7 месяцев назад
Whew Lord, you were PREACHING. You really said a couple of things I’ve been thinking, what God helped me to understand as well and I just want to say thank you for creating this video! Really valuable. God bless you♥️.
@theventingbear
@theventingbear 6 месяцев назад
I've found your videos to be super helpful on my rebranding journey. I stumbled across it a few weeks ago when I was contemplating releasing my videos and after watching I decided to keep going ! So thank you for the honest tips and advice.
@iritnoble
@iritnoble 6 месяцев назад
Woweeee I love this so hard! Thank you! “ don’t be scared to be seen trying” is brilliant. I started creating RU-vid videos and took absolute months before I was prepared to put anything out there, still am but am gaining confidence as I go. They’re saying just saves it all up so beautifully, I really appreciate you 🎁♥️⭐️✨✨
@Mschrisnicole
@Mschrisnicole 7 месяцев назад
You made this video just for me! You’ve touched on so many pain points, and I am ready to get out of my own way in 2024! Thanks for this, and I am wishing you a blessed and prosperous New Year! ❤
@growwithpatrice22
@growwithpatrice22 6 месяцев назад
I could hug you for this videonright now. I needed to hear all of this because my emotions are tied to starting an online biz. You are a Saint. ❤
@TheSparkleCompanyChicago
@TheSparkleCompanyChicago 5 месяцев назад
This video is gold! Thank you for taking the time to create it. You dropped so many gems as to how to navigate social media and get out of your feelings. GOLD! Don't stop keep it up!! 💕✨💕
@AkilahMcKenzie
@AkilahMcKenzie 5 месяцев назад
Sis today is a pivotal point for me. I’m changing and stepping into my best self. So, starting my day with things that fill me. Your content is amazing.
@itsjessicagordon
@itsjessicagordon 5 месяцев назад
This video is everything! So happy I found you! Dropping gems. I felt your passion and felt uplifted through your advise!
@UnfilteredLiminPodcast
@UnfilteredLiminPodcast 6 месяцев назад
What a great perspective. As a content creator I never thought about the emotional piece that could potentially be holding me back. Thank you for the gems and schooling us🎉. I am looking forward to part two.
@AlauraE_
@AlauraE_ 6 месяцев назад
Yessss! This is what I needed! Thank you!
@Latoshabosslife
@Latoshabosslife 6 месяцев назад
Community ❤ is very very important!!! when I drop a class my girls be down and ready to spend. The main thing is building trust within your community. They will support you.
@nnekaonyilofor
@nnekaonyilofor 7 месяцев назад
This is a great video and I love the energy you bring while delivering this message!
@JenniferAnidu
@JenniferAnidu 7 месяцев назад
Thank you so much I needed this now starting a new business and creating content and I don’t want to be to emotional and self conscious that I don’t create! So thank you
@krissysworld05
@krissysworld05 6 месяцев назад
please part two , you are the goat of information and educating social media . you really inspire me, been a follower since day 1 !! keep up the good work
@Pocaprincess777
@Pocaprincess777 6 месяцев назад
Thank you for this. Positivity, consistency is all I need! Along with drive
@MzRayy2.0
@MzRayy2.0 6 месяцев назад
Part 2 please Thank you for the gems I struggle with consistency cuz I don’t be knowing what to create but this video helps ❤
@wykitamorant
@wykitamorant 7 месяцев назад
This was so good Troyia! I’m looking forward to the privacy video because that is where I’m struggling when it comes to putting myself out there. A lot comes with allowing people in your business.
@OTtheOG
@OTtheOG 3 месяца назад
Thank you for preaching sis, this was amazing!
@natsworld222
@natsworld222 6 месяцев назад
I needed to hear this your delivery is amazing!
@Theglameffect
@Theglameffect 6 месяцев назад
I love this! I used to strive for perfection and that’s a barrier for many people! I’m ready to push this content out more than ever now ❤❤❤
@HoustonsESTIEwithmotion
@HoustonsESTIEwithmotion 6 месяцев назад
Me too and the perfection def got in the way. I vowed to push myself and do better this year. I’ve been consistently posting so far and i look forward to see the growth
@aleishastanford9021
@aleishastanford9021 6 месяцев назад
GIrl! You went in on this. Im gonna have to come back and watch with my notepad. Thanks
@iamKeyanaShanay
@iamKeyanaShanay 4 месяца назад
Bayyyybeeeeeeeee idk how this came across my feed on RU-vid today but I woke up IN A FUNK and NEEDED this pep talk!!! 😅 thanks love!
@rinzlerthered7801
@rinzlerthered7801 6 месяцев назад
6:34 This hit me like a ton of bricks. I've been putting off sm marketing for months now and this is exactly what i needed to hear. Thank you for the wonderful content here as well, Troyia! New to the channel but I've already subscribed!
@pamelahanserd8685
@pamelahanserd8685 6 месяцев назад
I LOVE your video! 😍 I'm up late watching & you have rolling in the floor! Great info! Taking notes & will use your suggestions in my next video.
@SydneyMJ
@SydneyMJ 6 месяцев назад
You are an amazing storyteller! The way you convey your message and your analogies? So fire. This was a super easy and enjoyable watch.☺️
@TroyiaMonay
@TroyiaMonay 6 месяцев назад
Glad you enjoyed it!😭❤️
@ZiporaScentsOfficial
@ZiporaScentsOfficial 7 месяцев назад
God bless you!!!!!! Had me cryin over here sis. Alllll facts on this vid! Will be rewatching!!!
@ExtrovertedHomebody
@ExtrovertedHomebody 6 месяцев назад
Facts tell, stories sell…whew. I have heard all my life that I can make the most random little stories sound like a “page-turner”(that’s a back from the book reading era phrase). I need to remember that when crafting content for my brands! Sell stories! Great video love! I’ll return again and again as there’s a wealth of advice here. ❤
@TonyaRenae
@TonyaRenae 6 месяцев назад
I am so glad this video came up on my recommended videos!! I needed every word of this!! As a very small content creator you hit so many nails on the head for me!!! THANK YOU!!!
@UnboxandUnwindwithMi
@UnboxandUnwindwithMi 5 месяцев назад
Im so glad this video came up in my search. It's so good I had to save it. Thank You so much for sharing!
@elloohno1349
@elloohno1349 6 месяцев назад
This is gold and I’m only half way through Thank you for sharing 🙌
@yo_thee_virtual_bookkeeper
@yo_thee_virtual_bookkeeper 7 месяцев назад
Right on time. Definitely needed this.❤❤
@mellturbo1811
@mellturbo1811 6 месяцев назад
“If you go out there & stand on business ain’t no body got no choice but to stand on business” talk yoooooo shitttttttttt den 🎯🧠🔥
@lovealwaysshalisha
@lovealwaysshalisha 2 месяца назад
This has helped me sooo much! You are so awesome!! Im so thankful and excited to help my flowerfriend. Its been so sad to see it dying and its my first time really care taking for a potted flower. I clipped her everywhere that was needed and am excited to see whats gonna go on! Subscribing to you. Lots of love to you!!! 🥰❤️🌻
@asyamaria7325
@asyamaria7325 7 месяцев назад
Make that pt.2 boo. this is what i needed to hear. Good energy for this year
@georgelynhicks5503
@georgelynhicks5503 5 месяцев назад
Ooo wee, you preached today; I've been allowing my age to keep me from posting about my social media branding. I shared this video to my daughter to encourage her to go to the next step with her podcast.
@KrystalzWonderz
@KrystalzWonderz 7 месяцев назад
I definitely had free time with my Overnight job and I took so many notes on my lunch break. So many gems ❤
@iamchanel_b
@iamchanel_b 7 месяцев назад
very helpful troyia especially on that storytelling TIP!
@gabbrieluh
@gabbrieluh 6 месяцев назад
GIRL! I hit that subscribe button so quick. I heard from someone else that you need to get on and talk on video like you’re FaceTiming your bestie. You’re talking to your besties. You killed this. Keep going. You’re incredible. And so beautiful!!! Love u!!❤❤❤ xoxoxo
@ImaniXTrue
@ImaniXTrue 5 месяцев назад
Same.
@AmberCameila
@AmberCameila 6 месяцев назад
I absolutely loved this video and needed to hear every single word! It was like I was called here 😭. New subscriber fo sho!
@its.jasminesmith
@its.jasminesmith Месяц назад
I needed to see this right on time thank you!! 🙏🏾
@Qualasaid
@Qualasaid 7 месяцев назад
I am new to RU-vid and content creating and I just had the thought this am that I need to build community…the confirmation from this video is incredible!!! New sub❤️
@encouragedbyashley2679
@encouragedbyashley2679 6 месяцев назад
Thank you ! Girl I’m pumped lol
@ballerbabetv1714
@ballerbabetv1714 5 месяцев назад
This video is confirmation! Thank you!!!
@homebodytrish
@homebodytrish 6 месяцев назад
Thank you for this! Going to keep uploading- because it’s fun!!!
@KirstynSmith1
@KirstynSmith1 Месяц назад
Troyia, this spoke to me soooo well. I started a my business Dots Love about last year. I took a break from that because I got married and then life was lifing. But Now I'm like I need to get back in the saddle and get my business back up and running. Thank you for the motivation and posting this! I definitely needed this!
@bee1970
@bee1970 3 месяца назад
Such a needed video! She preached so hard
@missbpayne
@missbpayne 6 месяцев назад
I absolutely love this video! Brilliant! Thank you!
@RiecesPeace
@RiecesPeace 5 месяцев назад
This information is so valuable. Thank you!
@iloribarnes1
@iloribarnes1 6 месяцев назад
Omg i loved this!! Thank you i needed to hear all of this to start my business over.❤
@baileyelisej
@baileyelisej 6 месяцев назад
What an amazing & insightful video!!! Loved everything about this! Thank you!
@crystalfallen6457
@crystalfallen6457 6 месяцев назад
Thank you!!! Yes we’d love a part 2!!
@Ifewinz
@Ifewinz 6 месяцев назад
This is timely ! Thank you ❤️ just subscribed
@crystyle_atl
@crystyle_atl 7 месяцев назад
yup built my community off of just being real!! relatable content is the best!!!
@briannachanel8910
@briannachanel8910 6 месяцев назад
These are gemssss! I love.
@EverydaylifewithGael
@EverydaylifewithGael 7 месяцев назад
You are born for teaching
@MsBluestar06
@MsBluestar06 2 месяца назад
I needed this video. My low self esteem and imposter syndrome has truly held me back from starting my content creating journey. But I’m done with that and ready to take action. Let’s get it!!!💪🏽
@LoveJhanelle
@LoveJhanelle 6 месяцев назад
You just spoke to me. I could cry! Thank you
@yirethevents
@yirethevents 5 месяцев назад
I agree with this so much and I’ve been telling my clients and people that attend my business brunch ❤ this is soooo true . Start where you are ❤
@Kiranyree1
@Kiranyree1 6 месяцев назад
Girl you woke me up I love this 👏🏾👏🏾👏🏾👏🏾👏🏾
@CryptoProphet
@CryptoProphet 6 месяцев назад
Thanks. I made a commitment in 2024 to put out at least 5 videos a week, which led me down a whole HUGE complex content creation strategy rabbit hole. Now I need to get it organized and figure out how to simplify as much as possible.
@bigbaynksstv6318
@bigbaynksstv6318 6 месяцев назад
You really said a mouthful in this video. I’m replaying this at least once a week.
@raleighmcentire5409
@raleighmcentire5409 4 месяца назад
Your video is excellent and I can see you have a passion for teaching. I took a boatload of notes.
@AREEONTHEDON
@AREEONTHEDON 6 месяцев назад
5:42 HIT DEEP!!! That what’s hurting my growth giving my full authentic self
@WomanhoodUniversityy
@WomanhoodUniversityy 6 месяцев назад
I loved this video! ❤
@nicholetaylor_YT
@nicholetaylor_YT 7 месяцев назад
Love love love this vid! Great job 👏🏾 ❤
@dunscombfamily5646
@dunscombfamily5646 6 месяцев назад
Girl you really dropped some gems!
@IsmellGoodASF
@IsmellGoodASF 5 месяцев назад
You have some of the most useful information I've taken in thus far on the subject of content creation. 2024 is the year that I start my you tube channel. I've wanted to for a long time and I always have an excuse as to why the time is not yet right. I'm pulling the trigger, making moves and have been watching videos like yours to help me get started, well no videos quite like yours..... you spoke directly to me, thank you. I am not easily impressed but what you had to say was impressive! You should be proud, your video is so usefull and will help those who want to help themselves. The subject matter of my channel is something that is currently missing on RU-vid and if I play my cards right, I might have gold on my hands. You've inspired me to concentrate on community building right out of the gate, thank-you!
@thatokgarimetsa4573
@thatokgarimetsa4573 7 месяцев назад
I'll be here for part 2, please. I really took a lot from this video❤
@demidivine
@demidivine 5 месяцев назад
Such a good quality video and delivers authentic and unique content. You spoke intelligently and still with personality. Keep it up
@KantriceRaemona
@KantriceRaemona 7 месяцев назад
i love this! i was scared it was gonna be another monotone vague ass how to video but you really hit the key points, you really speaking the REAL!😂 thank you.
@alexab.7687
@alexab.7687 7 месяцев назад
I have to say young lady you know your stuff, you're bright, articulate, and have great info. Keep helping others is what this is all about. Peace 😍
@namelast440
@namelast440 4 месяца назад
this was so helpful omg thank u so much sis!!!
@mrsropaxo
@mrsropaxo 6 месяцев назад
What a game changer!!! Thank you so much for this! ❤❤❤
@halimayusuf8007
@halimayusuf8007 7 месяцев назад
Need to start social media tying to build a brand thanks so much 🙏 for this video ❤❤❤
@AfricanDominicanDance
@AfricanDominicanDance Месяц назад
Great video and delivery. I just subscribed!
@DAYB.
@DAYB. 7 месяцев назад
Great video to start off my 2024!
@jacquelineclark6058
@jacquelineclark6058 7 месяцев назад
Thank you. Needed to hear this.
@courtneyrenae_
@courtneyrenae_ 7 месяцев назад
I needed this so bad!! Thank you so much sis
@glammbyli
@glammbyli 5 месяцев назад
Thanks for this ! Im currently struggling with the direction social media has gone and working on getting into it again ! Im ready to build my audience
@ShalynnDay
@ShalynnDay 6 месяцев назад
This video is full of gems! Thank you ❤
@Bjones4263
@Bjones4263 6 месяцев назад
Yessss part 2!!
@nathananderson8720
@nathananderson8720 5 месяцев назад
This gives me so much helpful knowledge that helped me grow my RU-vid channel that I just started about self development. Now I have > 2k subs and > 2k hours of watch time. This is not even close to others’ milestones but I’m still glad I started because hands on learning or experience is the king.
@rosita061
@rosita061 7 месяцев назад
Super helpful advice. Thank you for the tips. I’ll def be using it as I plan my 2024!
@Beautyroseeboutique
@Beautyroseeboutique 7 месяцев назад
Thank you for always providing value in your videos.❤
@becca23746
@becca23746 6 месяцев назад
Dropping real gems 💥💥💥💥💥
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