How To Build A Successful Brand Through Social Media In 2023

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Today's episode is a virtual keynote I gave recently. I discuss why it's so important for people to understand that brand is built on social, why I'm more interested in the interest graph over the social graph, web 3.0 and the consumer blockchain, and how to create a high volume of content at an efficient cost, and much more!
- #garyvee #garyvaynerchuk #socialmediamarketing -
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Опубликовано:

29 сен 2024

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Комментарии : 343

@chr1staki 2 года назад

You can’t wake up someone who’s pretending to be asleep

@on9francisyu 2 года назад

It is very true. I cannot agree more.

@calebogden 2 года назад

You can shock them with a car battery

@e.b5237 2 года назад

Facts

@peepgame944 Год назад

😄

@sugarapple5465 Год назад

What a beautiful quote 😅

@numberoneappgames 2 года назад

Building a content business is slow and steady. Building the machine takes time. 💜😎

@LaurentRun Год назад

ridiculously sharp mind and hands on deck at the same time. it just keeps flowing !

@DigSamurai Год назад

I didn't know anyone else thought the way I do but scaling people is precisely what I am doing. It's nice to know Gary sees what I see.

@MiaFunkIcloud9 10 месяцев назад

Not me getting distracted by all the toys and fan memorabilia behind him 😂😂❤

@brilliantluckgaming 2 года назад

All this information is intriguing. I really enjoy his outlook on social media and it's monstrous power

@KennyChanKYFilmDirector 10 месяцев назад

Correct well said facts, Gary thanks you are awesome

@AnjuliMack 2 года назад

GV! This channel has 498M views... WOW!! Smashing it. So incredible! Love your work.

@SassySilverSisters Год назад

Even old ladies learn from Gary Vee!!❤

@deluxebar Год назад

I’m understanding of monetising quality content, but ffs I’ve had 4 adblocks of 2 ads (some that are 3mins??) over 10mins. Super annoying while driving, now I see why Spotify is destroying RU-vid on streaming

@SahilGoesHARD 2 года назад

This video was pulled from his latest marketing for the now episode

@PortiaFranklin 2 года назад

@garyvee where would one start learning nft to put in the 50 hours. Im interested in learning.

@eatcleanmate 2 года назад

Respect to those who is going crazy creating contents on social & have positive impact to others. 👊🏾💚

@pimpedpistols 2 года назад

💯

@samspace81 Год назад

thank you :)

@SUPERSTROKE333 Год назад

i been posting daily for years and have got next to nowhere with my brand besides growing mentally myself....

@eatcleanmate Год назад

@@SUPERSTROKE333 don't feel discourage, mate. Keep improving & give value to the audience. 👊🏾💚

@SUPERSTROKE333 Год назад

@@eatcleanmate there is value there unfortunately no one sees it. not discouraged at all just keep pushin

@gregyoung9980 2 года назад

Scott Galloway said, “if MBA programs were honest, then the entire programs would have four total classes, and each one would be named, “Amazon, Facebook, Apple, Google…” respectively.

@zephyrkhambatta Год назад

A lot of marketing is also intuitive. To me, marketing is a whole lot of common sense. I think it’s funny how people over strategise to the point it starts sounding like a lawsuit or something. It’s marketing. Take your stuff, and put it front of people. Period. Nice video Gary thanks!

@taylorandmax Год назад

not that easy. you say this because you know it. Please dont over simplify something that you have learned.

@gerag1 Год назад

It´s intuitive to you...

@taylorandmax Год назад

@@gerag1 right....

@drackotheguitarist Год назад

Common sense is not so common these days.

@diversediscoveries3107 Год назад

@@taylorandmax I actually do think it’s that easy. I get high school volunteers in my office. One of the 16 year olds made dog collars by hand and was just playing around and posted them on tiktok and woke up to 30,000 dollars of sales. Some adults take a year to make that salary. So it’s is just posting whatever you have to offer. It’s that simple. People overthink this way too much.

@udipeled2103 Год назад

I wish you had more explained of half of the stuff you said gary

@AshleyBitton 2 года назад

I always love GaryVee advice!! He motivated a few years ago and helped me get out of a really dark spot. 👏👏👏👏

@blacktophead8454 2 года назад

Everyone is on SOCIAL MEDIA and has been for like 20 years now 🤨

@SoloMotivation 2 года назад

*TO LUCKY ONE THAT READ THIS* *Stop wasting your time complaining* “People visit a wise man complaining about the same problems over and over again. One day, he decided to tell them a joke and they all roared with laughter. After a few minutes, he told them the same joke and only a few of them smiled. Then he told the same joke for a third time, but no one laughed or smiled anymore. The wise man smiled and said: ‘You can’t laugh at the same joke over and over. So why are you always crying about the same problem?'” Instead of complaining, seek solution. I LOVE YOU. 💝 💝

@marsgizmo 2 года назад

incredible valuable advice! 👏😎

@on9francisyu 2 года назад

As he always does.

@michellezevenaar 2 года назад

Lol, I wrote my thesis nearly 10 years ago on social media management tool for b to c. The problem then was proving the roi for all the time spent. I remember telling the company I worked for that they needed to look at RU-vid to expand their social media strategy. It's all changed so much since I was in college already. Fantastic that it's still a powerful tool

@taniasingh6367 Год назад

Gary giving this all for free and most people will ignore this.. sad. Thanks Gary!

@theboldchick 2 года назад

Holla at me for the influencer ad. My one video created $20K for Peloton-one video!!!

@Lavishliam 2 года назад

This the type of video you gotta watch twice and again in 10 years

@chaba.abir.Cleopatre31 2 года назад

Respect from Algéria 🇩🇿🇩🇿❤️🇩🇿🇩🇿

@nicolehernandez11 2 года назад

I’m really over social media. I just want to start making content for RU-vid for fun.

@bakeraus 2 года назад

Same, been in that space for so long now and it's just noise. It's like looking at TV advertisement but I need to flick through it.

@ShinnKawasaki 2 года назад

I feel you Nicole. However, I think it’s important to note that Gary has always reiterated that ultimately if you are not living in comparison “I.e. keeping up with the Jones’s” and you are happy, you’ve won.

@polisticyoga 2 года назад

I know a guy with 50 mil building cannabis businesses in ok and he doesn’t get that he needs social media 😅 he inherited his money and is wondering why he’s having a tough time growing 😮you’re so spot on 😊

@ulearners Год назад

Ooooo

@abonyichinweike2591 Год назад

🤔🤔 how?! Please can you break this down for me please

@NucciLives 2 года назад

If the blockchain is 100% decentralized how can the Canadian government be freezing peoples crypto wallets?

@EYESPRNG 2 года назад

When a Exchange owns your keys than they can. It’s up to you if it’s possible….

@patrickryanii2446 Год назад

Another great video, Gary and Co! As an online fitness professional I am really excited about what the next 5 years will look like as the landscape continues to change. I see a great opportunity to build even deeper connections with our audience as opposed to feeling obligated to adopt a "vanilla"/blanketed approach to attract people. It's going to be a wild ride!

@TeamRonDi Год назад

Hey @GaryVee what would be your *starting point to do our 50 Hours* about Web 3.0? I'm ready to take the time, I'm not too sure where to start... I always come back to your content brother. Since 10+ years already Ron.

@smoakpipe 2 года назад

BITCOINSV IS THE REAL BITCOIN AND CRAIG WRIGHT IS SATOSHI NAKAMOTO LET THERE BE NO CONFUSION SO STOP CONFUSING PEOPLE GARY

@datdata 2 года назад

This is super interesting

@brandonlahiffe8874 2 года назад

Hey Gary I’m 17 yrs old from Ireland your mind is so fascinating I would love to have a sit down conversation with you

@ulearners Год назад

Absolutely young champ...you are super intelligent

@aidenstone 2 года назад

No actual strategy provided for 2023... Please Gary just make actual case study videos with tactics you got close when you mentioned SOCC but you really only tease it and don't actually explain start to finish your house you're content gets made.

@kevinadoty Год назад

Hi GV and team. Thank you so much for popping in definitions of the marketing terms. I have been watching a long time and have (mostly) figured out what many of those things mean in context, but it's super helpful to have the definitions to make sure I'm understanding.

@InitiateChangeSparkPeace 2 года назад

Time is the greatest asset we have. Do not allow fear and anxiety to hold you back. Take actions now and let your dreams become a reality.

@35pri2ish Год назад

Thanks

@drillsports 2 года назад

Since Gary talked about NFTs he totally lost his credibility. This guy only jumps on the next best thing but he has no vision

@wynton921 2 года назад

After watching the video, how did you reach the conclusion that he has no vision?

@alfaslivingroom Год назад

We really want to implement this model! We held back for so long because of being judged but Gary really motivated us. Any specific advice on our account how we could get started? 🙂

@finntasticexplanations Год назад

Hey I just read your comment and watched parts of three videos on your channel. I think I can add some value to you by just saying that replying to all the comments like you have is super smart. The main thing that I realized, was that you only have a couple videos published on your YT channel. If that is what you want to grow, it might help to make more content on there that your audience likes. Not sure if any of this was helpful feedback, but I think your channel will grow as long as your audience enjoys what you make and watches it. As potential bonus advice, I think that some of your thumbnails could be improved to give more context for what someone will watch. I noticed this because I have always and still do struggle having informative and succinct thumbnails. Regardless, I'm glad you're creating and if you keep doing more stuff like the previous videos it will probably boost your subscriber count and engagement.

@erinblogs3640 Год назад

Isn't he saying what everyone has said about social media marketing from the get-go, that content is king. If you make good content then you will do well on social. If it's boring or has no value then no one will stick around.

@michaelhiers9457 2 года назад

Hmmmmm I guess this dude got tired of making 40 mil a night on NFTs, I guess he's back on the "grind"

@dannyquiroz5777 2 года назад

💎Diamond value info alert at 19:52 💎 Not that anyone will do anything with it 😂

@bradfordrusso7480 2 года назад

You can't even hope to match my track record of direct-mail response rates. Consistent response in the 20% to 30% range. When the national average is less than 1/2%. Not phony baloney vanity metrics of "clicks", "likes", or even "leads". Which rarely "Convert" to actual dollars of sales. Average annualized 42% revenue increase, compounded 8 years in a row. A 17 to 1 growth. My 2-volume book "Customer Connect" reveals how it works.

@svenkoble 2 года назад

Hi Gary love your video and content ❤ What is a good reliable authority to start with the 50 hour due diligence on the blockchain and NFT technology 🤓🙏

@TaylorJohnHardin Год назад

Respect to Gary and his community for keeping us going💯🤘

@ArseniusFitness 11 месяцев назад

How do you feel about nfts now ?

@Shev4uk Год назад

$2000 for 600 pieces of content, thats $3.33 for piece. Even fiverr can't offer that. Imagine how shitty will it be for that price, 20 pieces a day. Indian designers will not even handle that. So good luck Gary. Next time your viewer will come and request 600 pieces of content for $2000 form a content creative because Gary told them, make sure you have an answer for them on who will create those? VeynerMedia? Hit me up when you'll offer such prices on content, I'll be your #1 client.

@bchaudhary82 2 года назад

Hey Gary, any chance you can touch on how one can get started in the marketing/social space. Particularly for someone older than you typical audience and in a different industry than marketing.

@Imandream23 Год назад

In church *point thumb to left to guys (about pastors) "yeah preparing me for the friednzone" ☝️ Me: both hands up to pastor UNHOLY MATRIMONY

@Imandream23 Год назад

Pastor: you give me all YOUR Money and you give her ALL YOURR MONEY *like a salesman* hands you a book and a cross JESUS loves you Me: I never met him pastor

@DavidLindgren89 2 года назад

The ”creative is expensive” statement is simply just not true. These creatives create content that will be on the internet FOREVER, published on platforms that are FREE, building your brand while you sleep. What would a lifetime-ad on TV cost? A lifetime physical banner or sign somewhere? We need to start respecting the people creating the content and give them the cred they deserve!

@codymitchell1305 2 года назад

@GaryVee, my argument is what about the people who are interested in government help, if the people are the central banks, in these transactions, the government will have a looser grip, and why would I want to own a nft, instead of shares of a valuable company, that can pay me dividends, and increase in intrinsic value like Coca-Cola? Big fan of your yard sale hustles, but I don't quite see the future you see in crypto and nfts. Am I thinking logically? Please enlighten me.

@e.b5237 2 года назад

If you’re watching this, you’re in the right place 👀….Don’t be naive to what Gary is say its 💎

@Imandream23 Год назад

Pastor: Isaiah come to church gave me a book "where WICKED SINNERS SHOULD BE WINNERS or no my bad DESERVE TO BE WINNERS" 👍

@marklopez9238 2 года назад

Gary talked a lot So help me! How to build a content machine? I really don't have time to listen to 20 min vid

@DanielJevaux 2 года назад

Homes on the NFT are already a reality. I did the first tokenized transaction in Miami, where we bought a property, tokenized it in 1,000 tokens and sold them on Opensea

@jasonbelldata 2 года назад

A really dangerous play in my opinion. Own the chain at least, control the token flow, never leave it to a third party. Opensea controls your tokens, who sees what etc, not you. And everyone still needs to look on the internet to get to Opensea. Odd that, no? :)

@troyfullerton8726 Год назад

Watched and followed anything and everything GV 2015-~2020, loved it all. First GV video I've watched in a couple years. Love the content, still great insight and info but HATE an ad every 2 minutes. Come on Gary, wtf is that? Took me 30 minutes to watch a 22 minute video, even skipping all the ads I was able to skip. Not to mention half of the ads sucked and weren't relevant. The complete opposite of what you stand for. Ridiculous man.

@LarryP248 10 месяцев назад

The substance of this content is impactful. A book with similar exploration was a powerful force in my life's transformation. "Game Theory and the Pursuit of Algorithmic Fairness" by Jack Frostwell

@ukukudu 2 года назад

Shit, we should really check out consumer blockchain. I think I will go the Music NFT journey.

@xiomanaxoxoxo3212 Год назад

I don't understand why he keeps talking bout the same thing repeatedly. Most brands are not spending 6 million dollars on traditional media, and even if they were, who cares why is that relevant to us? He keeps talking about things that don't really matter. I just don't understand who is saying creative is too expensive? I just don't know anyone who doing or saying that. Hes just doing content for content. man can he talk. I guess it helps his company if they spent the 6 mill on his company then he should just say that.

@SeanReyes 2 года назад

per usual, the gold is in the last 2 minutes of the video, net results of an influencer is more than just the economics trade of sales/cost

@realgamernetwork 2 года назад

bro I love this some people laugh at me when talk about blockchain tech 😆 so when I hear Gary talk about it its like music to my ears!! 😁 cant wait to those that's laughing say hi you was RIGHT! tell me more 😆😆 one time for all my blockchain web3 homies out there! we HERE!!!!😎

@rosiewright5704 10 месяцев назад

I watched the first couple minutes of this video and I don't think complaining for multiple minutes and bitching about how stupid people are is a good way to build a brand... moving on.

@4nxy Год назад

Any consideration of how a multi-billion-dollar company which sells packaged toys will contribute to material waste and environmental destruction?

@oliverlozanomentor Год назад

I still have NO idea what the blockchain is or does or why it is needed. Lots of people tried to explain it and I just do not understand it. I feel stupid which I am not. But it is just not understandable, feelable and graspable for lots of people.

@chicagodoorstep 2 года назад

Time to spend this weekend watching RU-vid videos about the blockchain

@dewadebadon 2 года назад

😎 Daily Positivity Energy! Thanks Gary!

@Pcoxproductions 2 года назад

real. future. coming soon.

@amdisboxing Год назад

Why are people not listening to you?? This is pure gold. Follow these tips ladies and gentlemen. Create quality over quantity, and then cut it up for every platform. Web 3.0 is out future.

@dapartyat Год назад

You're speaking Chinese to people. Even to people with A little bit of tech understanding.

@champnik464 Год назад

now a days brands are just another brand with no customer loyalty........i don't oppose online but you have to do something differently........you can't compete with pricing and advertisement or one time purchasers to service 30-40 years......yes you can get temporary business but you need to built fully fledged business that hits hard

@ProgressisEverything Год назад

Above the line is dead for 99% of brands. If you disagree, you don't know.

@G-DARKARMY 9 месяцев назад

Hey Gary remember when you scammed people with NFT GaryVee Friends ???

@AddieMcD Год назад

What do you do if you have an idea for something but homeatly just don’t have the network, and you are willing to do the work but you know you’ll need a software developer at the least, but you don’t want them to just take it and run with it

@LINativePlantConservation 2 года назад

Thank you for the definitions. Super good stuff and production. Great job guys!!!

@buntrockstudios Год назад

Gary talks a lot about putting out content but the most important thing is quality

@johnpetrovic6182 Год назад

gary im an electrician in chicago and i would like you to help in getting my own business.

@BeginnerToProEditor Год назад

First time I’m actually focusing on providing huge value for FREE instead of thinking how can I get money 🙏 2023 let’s go

@grandlinefitnessllc3106 2 года назад

What does it mean to convert ads to performance ads?

@digireviews7974 2 года назад

Boss Gary Vee, excellent advice on content creation, thank you for sharing this ideas

@ChrisMolenaar 2 года назад

In recent, branding is built on socials! True enough!👊🤗

@se7enthsoul Год назад

Whoever edited the beginning is amazing because I felt like reality looped on me....

@Therealfaxkellerman Год назад

Gary has the only working nft project left because he did it the right way.

@therubenlopez8379 Год назад

Finally, something useful. 💥👈🏽LOL. 🤪

@SaaniAdnanDangotey Год назад

Such a shame i couldnt understand what he was on about at the end of the video

@Bullets4Bucks 2 года назад

Truth

@sylvianunez2038 Год назад

Sylvia Nunez betrayed her on son she knew daughter in law was cheating on him

@Kopfootball9 2 года назад

A dream doesn't become reality through magic; it takes sweat, determination and hard work.

@LeveragedCoach Год назад

I’ve listened to 7 minutes and haven’t learned a thing about building a brand.

@mindsageacademy Год назад

This is extremely important when trying to get out a message to benefit others, especially for young people! Love Gary's take on education - and the need for change.