Bill Aulet, Senior Lecturer at the MIT Sloan School of Management, explains how to calculate Total Addressable Market (TAM), and tells us the ideal TAM range. In our case study, Amanda von Goetz, Andrew M. Radin, and Daipan Lee, MIT students & Thyme Labs Co-Founders, discuss their company's End User, how they estimated the number of End Users for their TAM calculation, and the conclusions they drew.
This video is part of MIT's Online Entrepreneurship Course ► ENTREPRENEURSHIP 101: WHO IS YOUR CUSTOMER? Enroll Now ► www.edx.org/co...
Learn More About Thyme Labs ► / thymelabs
Amanda von Goetz’s Bio ► miter.mit.edu/o...
Andrew M. Radin’s Bio ► www.andrewradin...
Rohit Singh’s Bio ► mitgsw.org/2014...
Erdin Beshimov’s Bio ► www.edx.org/bi...
Bill Aulet's Bio ► www.edx.org/bi...
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5 окт 2024
