How to Create a Brand Identity - Before You Start 

Oh thank you for saying that! My goal is to make design more accessible so I'm so happy you feel that way 😊

Oh thank you! 😊 That means so much to hear that the videos are helpful. I try to make videos for things I always wish someone shared with me 🙌

Thank you so much for saying that! Just let me know if you have a topic you would like to see more videos on 😊 🙌

I'm so happy to hear that! 😊 Just let me know if you have any questions at all!

Oh wow, thank you so much for saying that! 😊 It makes me so happy when the tips can be helpful ✨

I'm so happy you enjoy the videos! 😊 Your lovely comments get me so excited to create more 🙌

Oh that makes me so happy to hear! 😊 Just let me know if you ever have any questions or ideas for videos you would like to see 🙌

I'm so happy to hear that! 😊 Just let me know if you have any questions at all 🙌

What a great idea! I would love to make a video specifically on challenges. 🙌 Let me know if you have any specific challenges you would like me to talk about.

Thank you for saying that! 😊 It makes me really happy when people find new things they can implement in their own business 🙌

You are so welcome! :) I'm so happy you find it helpful 🙌

I'm so happy you found the video helpful! 😊

Thank you, I'm so happy you found it helpful! 🙌

I'm so glad to hear that! 😊

Hi! 😊 I'm so happy you find the videos helpful! Just let me know if you ever have any questions or suggestions for video ideas 🙌 This site is a great place to start: goodbrief.io/ It helps you generate design briefs so you can practice by creating personal projects. I would also look at other creative's portfolio sites and see how they present their work and then create your own project and attempt to present it in your way. I hope that helps!

You are so welcome! :) I am so happy you find it helpful 🙌😊

Thank you for saying that! 😊

I'm so glad! Thank you for watching 🙌

That makes me so happy to hear! You create such great work, it is always exciting to see what you share 🙌 😊

@@Kayla-app Thank you so much l am glad you liked my work 😊✨🙌🏻

That is so nice to hear! Let us know if you have any tips I missed that new designers might find helpful 🙌

You are so welcome! Thank you for watching 😊

Can I have a question regarding font modifications? How do you know if it is allowed to modify a font? Question nr2: How do you decide to use a free font or one that you need to buy? Who is buying the licence then you or the customer? I would love to know more about this topic. :)

Thank you! 😊

Hi, great question! When we create a brand, there are a lot of different aspects that can be included depending on what the client needs. Everything from logo design to messaging style and website design. Since the logo is only part of the visual brand identity but many clients see it as the only part, we make sure to clarify that they will receive both a logo design and a full visual language (all the assets that define the rest of the visual brand - like colours, fonts, illustration style, photography style, icon design, layout etc.). The strategy part is based on the research we do before we start. We look at competitors, the customers and where there are gaps in the market. This helps inform how their brand can stand apart, both visually and from a messaging perspective. Sometimes it even informs which customers they should focus on. Since it is a big job and has a lot of value to the client, we want to point it out as its own service. I hope that makes sense, just let me know if you have any other question! 🙌

Welcome! 😊 That is a great idea, I would love to make a video on fonts 🙌

You are so welcome! 🙌

Hi! I know the feeling :) I have a video on how to get clients the "realistic" non hype way :) I'll link it below. From my perspective, it is so important to find a way to have a financial base so you still feel like you can take breaks and focus on other areas of your life as well - like hobbies or spending time with family. Since our job is to be creative, our brains need to rest now and then :) For me, that meant working as a dog walker for two years part time while I grew my business to a point where I could live from it. Cutting costs like moving to a smaller place or cooking more at home can also be helpful - it is so personal what your life looks like :) Once you have the financial side in a bit more of a calm place, I would focus on getting back to enjoying creative work. You can try joining creative challenges, create personal projects or learn a new skill. I hope this helps a little! Here is the video :) ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-3lXqShgZs_g.html&ab_channel=Kayla

My design business is based in Sweden so we use a tool called Fortnox but I think it's only a Swedish tool. For Kayla, I use Xero which has been great so far! I know a lot of people love Freshbooks and Quickbooks so they might be worth looking into. It all depends a little on which country you are in 😊

Hi! Is this for the proposal template? Yes I'd be happy to make an Illustrator version. I can add it at some point next week 🙌 Thank you for watching!

Oh I'm sorry to hear that. This video is part of a series where I cover all the steps on how to create a brand for a client. Part one is all about everything that happens before you start your research and designing. If you want a more design along with me style video, I have quite a few on the channel so I hope that helps if this video was not what you were expecting 😊

You are so welcome! I'm happy you found the video helpful 😊 🙌

I'm so glad you found the video helpful! Thank you for watching 🙌