How to CREATE A HIGH-END COMMERCIAL | In Depth Behind The Scenes

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Follow our Behind-The-Scenes and learn how to create a commercial from the concept development stage through pre-production, production, and post-production.
Get an insight into our full process including the treatment, locations, lighting, Cinematography, editing and more.
► Watch the full commercial: • We Are The Creators | ...
Chapters:
0:00 - Intro
0:42 - Full commercial
1:19 - Treatment
4:30 - Pre production
5:20 - First Shooting Day
9:05 - Second Shooting Day
13:20 - Outro
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Watch more of our BTS videos: bit.ly/Artlist_BTS
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► Music used in this video:
Delusional by Theevs - artlist.io/song/15226/delusio...
Unknown Caller by Mike Arnault - artlist.io/song/3781/unknown-...
Next Chapter by Out Of Flux - artlist.io/song/28518/next-ch...
Slick Charlie by Phil David - artlist.io/song/4650/slick-ch...
Horizons by Theevs - artlist.io/song/6372/horizons-
Yellow Sip by Jenny Penkin - artlist.io/song/14722/yellow-sip
Punch by Oliver Michael - artlist.io/song/28449/punch
An Issue by Lalinea - artlist.io/song/32119/an-issue
Tornado by Anton Vlasov - artlist.io/song/9963/tornado

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Опубликовано:

28 июл 2024

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Комментарии : 652

@artlist_io 4 года назад

Thank you for the love, everyone! you're the best 🥰 We're very happy to read all your comments and see the different takeaways you guys have. If you have any further questions about this production or anything else feel free to ask :)

@jacobbinu 4 года назад

holy shit...this is crazy...we need more vids like these..great stuff guys

@piratesalami 4 года назад

What was the budget for all of that?

@dimitrimerritt9039 4 года назад

My take away is - I think a simpleton like myself has the potential of creating better movie clips.... by being creative and ingenious.... using lighting.... clips and music from artlist. The more I listen to these clips the more I pick up gold nuggets. Thank you Artlist for taking the time out to educate me

@artlist_io 4 года назад

@@piratesalami It was around 50K USD

@rumorscameras Год назад

where was this shot?

@TarkshyaPictures 4 года назад

My take away was that I realized how the wet floors and fog change the entire scene quality, and the safety you guys are used to shoot the car drift part, and mostly the liquid texture effects you guys made with a large glass water tank were really awesome! , thanks a ton for this whole process video, please make more tutorial videos like this, by the way, your sound design tutorial was a real gem for me thanks for that as well.

@artlist_io 4 года назад

Thank you for this comment! We're happy to be able to share our experience and knowledge and help other creators 😇 More videos coming your way! Stay tuned

@Leprutz 4 года назад

@@artlist_io Honestly I would like to dwelve more into the billing part. I still can't get my head around those 50Ks though. Now I do see all the hard work behind it and yes it is of very very good and high quality but this is just my taste and my opinion which is not an attack or anything, but I didn't like the commercial one bit. Like I said.... It's just a personal taste.

@artlist_io 4 года назад

@@Leprutz Maybe we will make a detailed budgeting video in the future. Do you feel like 50K is too much for the end product or is it too cheap?

@Leprutz 4 года назад

@@artlist_io I don't know. I would say too cheap. Like I know commercials that don't look that good as yours and they cost about a million. So I would deffinitely say way too cheap. But it also depends what kind of people have been hired. What was the directors dayly fee? DoP, Catering, Stunt team plus their equipment (don't forget saying of how many people the stunt crew alone consisted) Insurance, thransport, catering, rental equipment, water tank plus suspension, led light for bowling, securite screen while stunt car scene, the whole stunt team with car rent, camera with dolly.. and the 50 people on the second day shoot, all the art props, the CGI work, editors pay, rent for editing room. How much did or the company make out of it or was it just spendind those 50K... the Director was hired or was he part of your team, which also might reduce costs. I mean. thinking about it... the commercial looks very very very good, for that low budget.

@maximiliancapeller 4 года назад

My take away was that a film set requieres so many people.

@CANNOTDIEFILMS 4 года назад

My takeaway-you can cover walls and crew in black to mask them out later, instead of green screening, to avoid lighting problems.

@jakegum142 4 года назад

Huge takeaway: proper pre-production and planning allows for satisfying and exciting results on-set.

@JMELLOW 4 года назад

Biggest take away: Pre-Production is once again the most important stage

@OldshoeFilmsProductions 4 года назад

The biggest take away: The invisible Catering department that kept the whole crew fed and happy right to the end.

@robgamble1083 4 года назад

The use of lights to create the different color effects and added depth was probably my favorite

@_luigidecarli 4 года назад

It's so interesting to see how complex a 40 second video can be, besides teaching me a lot about how commercials are made! Especially about light and camera movement...

@LoydDoron 4 года назад

My only and big take away from this video is you'll never know how much the hard work and effort was put into a single video you saw online. You'll never appreciate the whole video enough if you'll never get to see the behind the scenes of the production of the video. That was not an easy job to do. Kudos to all crews who made that amazing and mind-blowing commercial video!

@artlist_io 4 года назад

Thank you Loyd :) Happy to share our process and give other creators inspiration

@ehrinmacksey1855 4 года назад

Take away - Planning and Team is what makes a good production. Everyone firing on all cylinders and creating together is what makes us love what we do. Thanks for this great break down. Fun to see

@artlist_io 4 года назад

Thanks for the love ♥

@DeeLightImage 4 года назад

this video shows perfectly how critical pre-production planning is, and illustrates beautifully how that translates into a slick final production!

@artlist_io 4 года назад

You got it! Pre-production was crucial in this commercial as well as any other project we do

@werevertugari 4 года назад

My take away was that I really want to dedicate myself to this, I already studying business administration but what I really love is create and produce what I like to call “cinema”. This video is incredibly motivating and I can’t stop thinking about being the filmmaker that I want to be… and the use of water to create textures, that’s amazing!

@Jojocircus23 4 года назад

What I learned from this is the importance of teamwork and dedication needed in order to make something as big as this, oh and definitely also to have fun along the way.

@insomniacs0 4 года назад

Definitely a pre-production part. Never thought it will make your life so much easier instead of going "yolo" and improvising. Thanks!

@austenjohnson429 4 года назад

My takeaway is that water is very important on set! Anything from helping catch light reflections, to adding a mood to that floating scene. AMAZING

@krizlordkriz 4 года назад

The top lighting through glass & water is amazing.

@danielakachi3666 4 года назад

Huge respect to the people that make stuff work Behind the scene and don't even get noticed.🙌

@elvisbesmann3882 4 года назад

I am Always blown away, how much efford flows into a Sequenz that only Last a few Seconds!

@markbone 4 года назад

Love it! I miss being on set so much!

@artlist_io 4 года назад

Thank you Mark! Love your films and channel :) We should make something together

@ramymelhem 4 года назад

Peter Lindgren is marked all over this commercial. That's all I could think of watching it. Great commercial.

@PhillipSimango 4 года назад

I think my biggest takeaway was how you can use water and smoke to create depth or to stylize your lighting. My favourite shot was the guy suspended/floating in the middle of the editing room with the stylized spotlight shining through the water 🙌 Great job everyone!

@robben9277 4 года назад

i think theres actually a lot that you can get from this video. From just using smog machine and some water to get dreamy looks. to just using a simple phone flashlight for the flares. theres a lot of small things you can use as well in your photography or film even as a beginner. its super sweet. thank you man.

@artlist_io 4 года назад

Thanks for watching! Glad we could help :)

@robben9277 4 года назад

Artlist ayy thank you for the content

@AliDrew 4 года назад

I love seeing the organization that goes into this

@freshinho80 4 года назад

My takeaway was That no Idea is too Crazy to be Shot. Let your visions come to life and let noone else tell you otherwise. Thank you for this Short but very informative bts!

@JanSobczynskiFilms 4 года назад

takeaway: it is very impressive how a few creative people can transform regular locations into amazing cinematography and great commercial. i guess it is all about collaboration and team work. I usually work by myself and rarely collaborate, but this inspired me to do so, thanks :)

@Leprutz 4 года назад

By collaborating costs get higher. Which is neither a good or a bad thing. Just costs gets higher.

@vinaydarekar4161 4 года назад

I loved the way lighting and practical effects team worked and of course, the DI did a great job.

@AllieSakwa 4 года назад

HOLY MOLY the treatment portion of this video answered a lot of my questions. I genuinely feel a lot more secure in how to approach people for projects I want to shoot.

@abegarza4491 4 года назад

Lighting is everything.

@andreasxvisuals 4 года назад

and art department is soooooooo importante also!

@artlist_io 4 года назад

Amen to that

@sergiofilmmaker94 4 года назад

My take away was that lighting and music/sound is more important than camera! This was crazy cool to see the bts of a high end commercial!

@fallingscalesmedia 4 года назад

One of my take aways is I was surprised to see the consistent and unique use of the Astera light tubes to create powerful mood and ambiance throughout the different scenes. Loved the content and training. Thank you.

@marceloverwijn5571 4 года назад

My take away: Passion to create is key. The determination to ''wake up for this'' not only shows in the commercial but also translates into the behind the scenes, the real shooting days. You guys created a very accurate representation of shooting video, small to big budget or even no budget at all. Without everyone's passion for their work or just to create, this commercial wouldn't stand where it is at right now.

@artlist_io 4 года назад

Awesome comment Marcel! Passion is what it's all about 🤟

@marceloverwijn5571 4 года назад

@@artlist_io Thanks! :) The give-a-way is already finished right? :P

@jaspersassaman3362 4 года назад

My take away is the importance of creating a treatment that looks beautiful! Such a rad video.

@tcwdoggy 4 года назад

As a video editor, my take away is that production crews has all the fun!

@albertsoriaga4385 4 года назад

Pre-production is really the key and the 50-60 people to turn the key and unlock the scene. Awesome. Thanks for sharing this, the details can also be applied to smaller-scale shoot for smooth work.

@valoer 4 года назад

Absolutely mindblowing stuff. Everyone really has to be at their best level in order to keep the production a 100%

@cyriledwarddongotey5575 4 года назад

My take away was apart from just having amazing cameras, the lighting does a lot of magic in creating a depth of field

@isacloudss 4 года назад

For me the nicest of the video was surely the details that made a huge difference to me. Like the people dressed in black to move the objects, the phone flash to create a light effect, adding water to the set (the guy levitating, the reflection on the floor while the girl walks). Because this can be used in big or small and independent productions. Greetings from Brazil ♡

@artlist_io 4 года назад

It's all in the details :) Thank you Isabella 🙏

@shortleafmedia1255 4 года назад

What I took away was, that I'm never skipping an artist commercial on youtube again lol. You guys put in a crazy amount of work into these ads. Bravo!🙌🏽🙌🏽🙌🏽

@artlist_io 4 года назад

Thank you 🥰 Which one is your favorite?

@shortleafmedia1255 4 года назад

@@artlist_io favorite artlist ad? The one with this raspy voice guy asking this dude editing a video "do u want music for your videos? Checkout artlist" lol

@shortleafmedia1255 4 года назад

I could also be mixing it up with female voice from heaven ad. Asking this random editing guy the same question... raspy voice guy takes it form me idky lol

@JonathanGerstner 4 года назад

My takeaway: pre-production is key to have a clear mind about the different scenes, sets and even camera movements.

@artlist_io 4 года назад

True that 🤘 How do you usually approach pre?

@yiluca 4 года назад

Love this video, biggest takeaway: the work before shooting is extremely important and it's teamwork!

@GuillePozzi 4 года назад

My takeaway: yes, you can rent a RED and cooke lens just for props.

@artlist_io 4 года назад

Don't ever let anyone tell you you can't.

@TsvetanVLife 4 года назад

hahah nice... 👀😂🙌🏻

@cinematic_rc 4 года назад

@@artlist_io and then use a blackmagic for the real deal? Why not the red?

@jaylagang4691 4 года назад

The thing that I realized in this video is that collaboration is the key to achieving great results in this industry and I am certain that this also applies to any field.

@SlimTmusic 4 года назад

Most informative BTS video i have ever seen on youtube. no rabbit-hole.

@paxtonloquist2383 4 года назад

My biggest take away is: how important every person that has a part in the film production (pre and post) is! There is so much that goes into making such an epic and amazing video that requires a lot of talent. I can't wait to make such inspirational and breath-taking videos!

@hipstarstudio8857 4 года назад

learned something new today, that how the pre-planning & post-production is important in commercials, love you man :)

@madduck85 4 года назад

Take away: creativity beyond physical limits! Best!

@VictorGuerra92 4 года назад

Dat water trick to reflect shapes with the lights above!

@JeffHanesworld 4 года назад

I have been checking the most popular RU-vid channels on youtube but your videos I would honestly love to say that this is the most valuable channel on youtube ... Thanks 💯

@artlist_io 4 года назад

Thank you for the love Jeff! Highly appreciate it

@eastcoastoys9179 4 года назад

The Drift scene was great seeing the crew rigging up the car and set up to record was a great idea showing what it takes to get the shot you have in mind!

@MoBuMaster 4 года назад

my takeaway - a good and detailed preparation combined with the right people can make the whole production process way smoother and on point. generally loved the the way you lighted the scenes and gave them the right final tuning using this water tank, wet floors and fog 🙏🏻 thank you!

@divil2273 4 года назад

Dude that commercial is sick!

@ronoren2523 4 года назад

Guys, you are the best. This video was SO HELPFUL for me. I’ve learned mostly about the importance of the pre production process, that without him this commercial could never look so good. It’s just amazing how complicated it is to make such a high end commercial, and it’s fascinating to learn from you how to do that. Thank you🙏🏻

@artlist_io 4 года назад

Our pleasure Ron! Glad we could help, and thanks for the love 🥰

@TheGR8T1 4 года назад

I do a lot of small end videos for product demos and interview shots. This video really shows me how a big production is put together. It looked organized, took a lot of hard work, and it looked very fun to produce. It showed me how I need to take many obstacles into consideration in pre production and post production. I would be honored to use the Artlist sound clips in my day to day projects. Thanks for everything that you do.

@artlist_io 4 года назад

Glad it was helpful! And thanks for the love 🥰

@RLScottWonderStudios 4 года назад

For me the lighting, composition, set design and teamwork were the most impactful.

@hud_huf 4 года назад

ok I will watch 100 more of these. this was more entertaining than a Hollywood movie

@luisacardenas4652 4 года назад

Reflections! Sharp Surfaces! Loved the overall look.

@oribasly2405 4 года назад

‏חזק ברמות! My favorite part is that you inspire and empower film creators to reach their visions in a whole new way!

@artlist_io 4 года назад

תודה 🥰 We really feel privileged to be a source of inspiration. Humbled

@MaykFlaemig 4 года назад

The light through the Watertank is such a great idea. And second, the simple trick to use a phone light for lense flare in the bowling area.

@artlist_io 4 года назад

Glad you learned something Mayk! Appreciate the love♥

@kevinokai 4 года назад

it is time people realized filmmaking is much more than gimbal and a camera. the production on this is everything! the location, props, stunt crew, art department, etc. this was absolutely beautiful to watch!

@artlist_io 4 года назад

Thank you Kevin! ♥ What you're saying is true... People pick up a mirror-less and Gimbal and just start shooting without realizing the basics of what makes a quality film.

@kylelowe 4 года назад

My biggest takeaway was the need to do a detailed treatment. I need to be able to share the vision in my head with my collaborators and potential partners!

@arielurenarivera1569 4 года назад

You guys remind us what a grate vision can create, but also to keep following that direction!

@6wop 4 года назад

My takeaway is that all filming is, is problem solving and that’s what it attracts so many people. Different problems require different solutions and it’s the greatest thing. Super insightful knowledge here!!

@GauravKumar-dg4qy 4 года назад

Thank you so much Artlist. I love how a music licensing company is helping filmmakers not only in music part of it, but starting from scratch idea to the finished product! How soo many people, like a 100 come up together to make one idea come alive, that's my huge takeaway! Thanks a lot.

@artlist_io 4 года назад

Thank you for the love Gaurav, it's much appreciated 🙏🏼 It really is all about teamwork.

@CKRTGRDN 4 года назад

The importance of the treatment, and your process creating it, to provide a solid concept of continuity of style throughout the idea of the proposed commercial. Much of my low end work is basically taking notes from the initial client meeting, discussing what they want to see and how I can create it. Awesome insight into your productions, cheers.

@artlist_io 4 года назад

Thank you, Michael :) Glad to hear you're already taking the concept development stage seriously

@bigchiefcinema9654 4 года назад

my take away, imagination and creativity is the inspiration the world needs today.

@siddeshredkar4699 4 года назад

proper planning and knowledge is the most important

@AllenObisesan 4 года назад

My take away was that in order to make a high-end commercial, a well thought out concept with proper planning in pre-production is very important as it is the bedrock/foundation of every project. It will make the actual filming process (production) and post production more efficient as a there's a clear objective to be achieved. This was clearly seen in this project!!

@willansley6527 4 года назад

I really want to get into this stuff, like producing and directing and I’ve realized all of this planning and hard work and usually this stuff would stop me from continuing but I really think it’s an awesome challenge and something that I would like to do, and how it involves a ton of planning lie u said.

@Kelaabable 4 года назад

My biggest takeaway was that Astera tubes are dooooooope lol. In actuality it was cool to see how much rigging went into the floating shot. When I first saw the commercial awhile back that shot blew me away. I'd never considered throwing light through a water tank so thanks for the inspiration!

@neliusnieuwenhuys4891 4 года назад

Thanks for showing your whole process. Glad to see the graft services kept everyone happy, one of the most important aspects of any shoot in my book😉

@evaminiomedia 4 года назад

My take away is actually seeing the behind the scenes of a proper commercial. It is fascinating and exciting. I love the light work and tried to soak in every possible information.

@danielrdotcom 4 года назад

My takeaway - you can never achieve this level of work without a solid team

@rosyaugust7095 4 года назад

Biggest takeaway is lighting setup. Great sharing commercial behind the scene. As always love your videos. Stay created!!

@esmoldt 4 года назад

My biggest take away from this video is just how much planning and work goes into creating a video correctly. Wow! Great video!

@coryellison6245 4 года назад

My takeaway was to really use your time in pre-production plan. There’s no way this could have been some run-n-gun shoot. Kudos to you guys!!

@artlist_io 4 года назад

🥰 Thanks Cory And yea, no way we would have been able to pull this off as a run-n-gun.

@coloradofotomatt 4 года назад

This (and your other videos) have been great inspiration for my Multimedia Graphic Design students. Over their heads for sure and at the same time I hope they get excited by the potentials of what they're learning.

@taylorcarley6809 4 года назад

My takeaway was part where you discussed using a treatment. Although I'm still in the beginning stages of my filmmaking school and career, I now feel confident that by creating and utilizing treatments, this will allow me to show conceptual ideas to potential clients and begin obtaining work early on.

@devanand2121 4 года назад

Thank you for your video and music service!! this BTS and explanation was so helpful for creators!

@joelfersann 4 года назад

Lo que me llevo es la importancia de la storyboard, el detalle en la pre-producción y los cambios que surgen en el rodaje. Gracias por todo!

@unchartedvisuals2940 4 года назад

My biggest take away is light dynamics can really bring an ordinary location to life!

@real_joey 4 года назад

Team work is everything

@ValentinKloss 4 года назад

The biggest Take Away for me was the pre production process! I never would have thought that you can pull off such a big commercial in just two shooting days but thoughtful planning makes everything possible I guess.

@elitemarketingco5167 4 года назад

Love the treatment process. Great addition to creating an amazing end result.

@Javondotca 4 года назад

I'm transitioning from a run and gun shooter to a small team, looking to start getting bigger budgets. This vid helped me grasp why there are sets with bigger budgets and visually showed where all the budget line items are going to. I liked some of the tricks that you used for depth and light softening- things like the LED strips in the background, fog as a natural soft box, and water on the ground for reflections. I also liked it as a nice model on how to shoot better BTS videos. Overall, great video and mad insightful- this was the one that made me subscribe to your channel. Cheers!

@artlist_io 4 года назад

Thank you very much Javon! Glad we could help (:

@AshishPrasaiFilms 4 года назад

The one thing i learned the most was about the lightning especially the ones that you programmed and the scene in the old country house here the person is floating in the air with the light hitting through the water. Love that!

@benkorte695 4 года назад

Huge Takeaway is how the lighting and the wet floors changed the whole feeling of the locations. And how to use a location twice, for the product shots and the hallway scene. I really liked the ad. Thanks for sharing.

@Picturehubzw 4 года назад

there is a lot of preparation that goes into a perfect final product, this is dope!!!

@TyronDeakin 4 года назад

BEST TAKEAWAY - proper planning prevents poor performance

@adenaikeolumide4706 4 года назад

my take away is that meticulous planning has to go into making of a commercial and the treatment was a very vital part of the whole process plus LIGHTING, LIGHTING LIGHTING, the lights and fog and Water in different scenes were Amazing Kudos to the Entire Pre preduction, Production and Post production teams and thanks Artlist for sharing with us upcoming filmmakers

@sagarselani2486 4 года назад

Best BTS I've ever seen.. Details about lighting and art designing and what goes behind each and every second of that commercial.. Thanks for sharing this knowledge.. 😍

@scottievee7467 2 года назад

I'm inspired to write more creative work and to bring in help. I can't imagine the budget here. Clearly matched the concept from the beginning. Sweet.

@mikesnowdon 4 года назад

My takeaway is to work hard on planning lighting and using it creatively (I love the way you create situational lighting, and use texture and color contrast), as well as everything else too, of course

@camshand 4 года назад

My takeaway is the level of pre-production that goes into a shoot of this scale. I get carried away with wanting to capture a shot idea that's in my head, and forget how good an animatic or storyboard can be when working on larger projects. The treatment was also awesome to see, especially how close the inspiration was to the end product. Great vid 🎬

@ICCrewOffical 4 года назад

My take away was that to have a good art department is really important and key for the high end look! They did an amazing work, I loved it!

@alleventsvideoproductions 4 года назад

AWESOME! Take away: insight to your treatment!!

@fireplusbirdfilms6517 4 года назад

My takeaway: Teamwork makes the dream work!

@ectoproductions 4 года назад

My take-away is that even though individuals can create great things on their own, it really takes a team to take things to the next level!

@artlist_io 4 года назад

That is true. Having a team completely changes everything

@DMProductionsHQ 4 года назад

My take away was the amazing amount of work and effort by everyone to pull this commercial off! Great work! Love the videos!

@jasonkraayen2127 4 года назад

Incredible! So much work into it, details matter 🙌🏻🔥

@saraammoura 4 года назад

My take away is all the lighting set ups! It really makes it next level on the end product and I never realized how much preparation it took.

@artlist_io 4 года назад

Thank you Sara :) Lighting is everything. Would you want us to create lighting tutorials?

@adenaikeolumide4706 4 года назад

@@artlist_io yes yes please Create Lighting tutorials how did you make the decisions on which lights to use, where to place them and their overall effect on the outcome of the commercial