Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider 

That would cost a lot of money wouldn't it?

@@chris-dd6uq no it takes employees theat give a damm

@@carlmccallister1059 If an employer expect me top do a picture perfect burger every burger, I'd do it only if I'd be paid $35 - $40 an hour. Then we can speak about making an actual effort. It all goes with the pay. "Passion" has no place when pay isn't there.

@@carlmccallister1059 Yeah and for employees to give a damn and also make good food, they'd have to be actual trained chefs who are paid a fair wage, not high school students paid 8$/hour. This isn't some crazy thought experiment lol just go to an actual restaurant.

I am fine with picture perfect advertising, I just want a requirement that what you see in the add is what you could theoretically get, ie the quantity, amount and same type of food showcased (not necessary what they actually use). Always get annoyed at the use of Romain and thick slices compared to the iceberg and barley there existence.

that's really awesome! he looks so familiar to me

So cool!

The guy is a legend!

I met him, really nice guy

That's hoe you know he's the real deal.

Lol! That bit about the tiny hands and heads is great insider info...ty!

@@jenkem4464 Sadly just about everything you see in visual advertising has been manipulated. I lost count of the number of cars that had lots of weights added and spring compressors to make them sit lower when driving and look way better Vs something from the showroom.

well in that case I can make other things look bigger if you know what I mean

🤯

I see a new job opportunity for Trump

😂

Oops

not hundred to thousand but hundreds of thousands😅

@@arnoldnkwasiibwe8648 yeah. Big difference lol

Eh, the way I see it, if you use an ad blocker then you're probably less likely to even be the kind of person they're looking to target with these ads anyway. They'll find some other kind of way to influence tech geeks like us. Like for example, even this great 'making of' has made me weirdly hungry for a Whopper! 😆

Thank goodness for the adblocker or else I’d gain more weight!

Though this would count as flipping burgers for a living.

Guidance counselors are generally pointless.

@@mbbno For Zoomers that are going to be trash pickers their whole lives. Millennials got the jobs we want because we went to college. Try it, it costs 50% or less than what it did when we enrolled, and we still got the education.

@@topogigio7031 huh? What is your point?

His guidance counselor also didn't say anything about pimping.

Yup. But nobody cares.

@@Novastar.SaberCombat I do.

yea but do they provide slo mo footage of lettuce falling? a pepper getting blasted with spices usibg a canon? didnt think so

@@Novastar.SaberCombat so you come to the comments to not care got it

⁠@@Novastar.SaberCombatI do, what do you mean?

Lol and yet you willingly give them your money every day. Stop complaining.

Well, not saying this, but human nature are kinda stupid and downright lazy. We say that we won’t judge the book by the cover but we does. Hence the advert is needed for the company to survive

@@DR-sv8keBruh they’re still allowed to be disappointed.

@@DR-sv8kestop complaining about corporations using manipulation tactics! Right

@@DR-sv8ke "You criticize society yet you live in it. I am very smart"

Bobbyyyyyy my man! Surprise finding you here. Love your videos.

This is such a... normal... response. Fascinating.

@@mrnateford ??????

Well, the back side of the burger still looks like what they serve in the restaurants!

@@mrnateford ? Smh

that burger needs more paint and glue

if fast food was actually edible... xd

@@MisterDenisTT yeah I know and it’s expensive too

Remember that the Lord Jesus Christ died on a cross for you because He loves you so much. He then rose up from the dead three days later. The Ten Commandments are called the moral law, (most of us are lying, thieving, blasphemous and adulterer at heart) you and I broke the law Jesus paid the fine that’s what happened on that cross. By believing that Jesus died on the cross and rose up from the dead 3 days later and not just confessing your sin, but also repenting of all sin you have done and putting all your trust in Him in prayer, He will grant you everlasting life as a free gift.

Remember that the Lord Jesus Christ died on a cross for you because He loves you so much. He then rose up from the dead three days later. The Ten Commandments are called the moral law, (most of us are lying, thieving, blasphemous and adulterer at heart) you and I broke the law Jesus paid the fine that’s what happened on that cross. By believing that Jesus died on the cross and rose up from the dead 3 days later and not just confessing your sin, but also repenting of all sin you have done and putting all your trust in Him in prayer, He will grant you everlasting life as a free gift.

100% agree with you!

Be so much better if we saw what we really get and not be lied about how our burgers will not only look but the size. Adds are like ordering off wish lol

Yeah that is true. This stuff on commercials is so far from the real thing that it is just straight up lying. This doesn’t just apply to fast food companies but also tons of food advertisements where they will do all this stuff to food and sometimes not even use real food to show their product which is just lying. It would be as if a car company advertises their car and how fast it is but in secret they have it driving down one of the steepest hills in the world that would cause any car to go insane speeds. Just straight up lying

Yes but a very large percentage of the population I guess is okay with being lied to

Sadly BK burgers in the commercials don't look appetizing to me. Perhaps of BK put all of the money they spend on advertising into the quality of the food, they won't need any commercials. The last place I would consider eating is a BK as there isn't much difference between BK food & food in a dumpster.

Good restaurants don’t really need much advertisement. Word of mouth is usually enough.

THIS.

Well don’t drop any names, word of mouth and all that. Helpful.

McDonald's is vile.

Agreed 👍

Then it wouldn't be fast food. It would be a Michelin-starred restaurant!

Image is everything. Quality and legitimacy aren't parts of the equation. It would violate the basics of the game, and wouldn't work out well. A company's goal is ALWAYS to maximize profits, and minimize unnecessary costs. This requires swindling people with illusions on an hourly basis. No exceptions. Money is all that matters. 💪😎✌️

This is capitalism. It's super sad but that's how it is. Thanks for the truth saying. 😔👍​@@Novastar.SaberCombat

Right! In my studio workshop in college the first thing we learned was to keep our hands away from that side of the blade, and if we needed pressure there we'd have to find or build a tool for it. I guess some people can become complacent after working with these saws long enough without accidents...

Its just for the camera dude. Noone uses safety measures..

I just thought it was funny at the start they said it was all real food... I mean yea real food with glue, denture cream, and fake grill marks haha

I disagree only as far as advertising over video goes. When you walk into a restaurant I think its important to accurately show what is on the menu.

They probably don't even see it as false. I'm more disgusted at how it actually takes $100,000 to do this.

@@erossinema8797 the machines most likely, repairs, maintenance and programming must be what inflates the price.

@Repent and believe in Jesus Christ muppet

Insert reference to dating standards.

Lol our SoCiEtY

Well said.

Amen

Bruh it's almost like sight is our most important sense or something

Yes and no. As said in the video this is the same type used to build cars (not really but very similar), so the goal is that it can perform any movement with almost absolute precision. It can perfectly put bolts into metal frames 24/7, perfectly weld metal if a welder machine is attached, and in this case perfectly drop onions 😂

@@mahuk. Missed the joke 😂

@@AstroMarkk Maaaaan I'm reading my previous comment and idk what was I thinking a year ago. But yeah I was definitely the party pooper. Shit happens I guess 😂

“What’s my purpose?” “You drop onions.” “Oh my god.”

😂😂

That's crazy if you think about it.

Is this why the burgers that I bought never looked the same as advertised?

looks like you didn’t spend much on school. it’s than. not then.

quality is perception ads are perception

You don't like 3 day old room temp mayo or meat in phu pans for well past 4hrs of time odd but how about week old bacon that sits in pans in a hot Kitchen

They can’t show the real thing or nobody would purchase their “food.”

@@sunfollower5623 LOL

Popped bubble of illusion😬

@@sunfollower5623 Maybe that's the point. This food is terrible for you so people probably shouldn't eat it. Let that money fund an more healthy food industry that is above killing it's patrons to turn a buck.

i have also heard of mashed potatoes being used as fake ice cream since, suprise suprise, mashed potatoes don't melt xD

Expectations versus reality: when you go to a fast food branch look at the beautifully presented menu in the pictures on the monitors. Then look at the actual food you ordered. Food companies and others try to hide shrinkflation from consumers by creating savvy commercials on tv and the net.

Is this why the "fake it til you make it" stuff.. ended up with... literally.... some idiots now use the fake stuff.. for their own recipes.. and poisoned themselves in the process? Rather than to eat the real thing...."This doesn't look like what's on the photos!.. I need to add something else. Let me add that glossy carageeen....!".... Yes. CLOG YOUR BLOOD VEINS... WHY NOT?!...GO AHEAD... HAAA HAAA HA.

Oh, the McD sauces also isn't like the ones that I used to have as a child either.. it is too syrupy... Sigh. This is a sad era. It sucks. You don't think we would notice? Of course we'd notice.

Could you please reveal the cookbook publisher? I will definitely buy their books! 😊

Yet here we are, children starving alone

Translated into Dutch it gets a little horrifying

Life is all lies, Death is the only truth.

@@Novastar.SaberCombat There can be no death without life. Hence, both must be true.

Sugar and saturated fat

I find food engineering amazing and worrying at the same time

Msg nuff said lol

Your own decisions

@@Waydewilson89 yea that too

THEY HAVE BEEN FOREVER ----COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET ---- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!

WHY IS RU-vid CROSSING OUT MY WORDS?????? WTF ----YT HAS GONE TOOOOOOO FAR!!!!!

well its free to watch and you still get a goood burger out of it yum

@@deenak79 u ok?

Hyperreality is real. The age of the image and slave is upon us. The priest has been sacrificed, the warrior’s sword is a plowshare, the burgher is forced to grind, the poet has been auto-tuned, and the senator is bought by the peasant. All are equal in misery, and none our free. Man is now the machine, and to be happy is required. All has been negated, and to mean is the only taboo. Kali Yuga über alles.

I might be wrong but I think advertising like that is illegal now. Companies have to use the real food they're advertising, but they're totally allowed to doll it up.

@@cheapPixel you're correct but also not correct. it is still allowed for them to used mashed potatos but not eat them.

@@BakaTheSussy gotcha. I didn't know the specifics

you’d be broke

The next shot would have given him away, anyway. He's just casually pushing a metal part through a tablesaw with his fingers mere inches from the blade like it's no big deal. Yeah buddy, the welding mask won't help you there...

A lot of work put into filming something FAKE FAKE FAKE!!!!

Do you know George Cohon?

​@@nahor88 iron man is fake too lol

@@nahor88 as far as the law is concerned, it's not fake.

@@IantaylorCanuck I captain his boat for him sometimes. He gives free Big Mac cards as tips to people. Funny guy.

It's almost like getting paid to lie. Hey wait a second.....

And they are so proud about it lol

I don't blame them, they are excellent professionals. I would blame the food corporations for demanding the deceiving ad in the first place.

For example, nothing stops them from filming an actual burger that was made in a Burger King, the only thing stopping them is Burger King trying to make their burgers look better than they actually are.

What do you think... marketing is?

Do you know some backstage records of these by chance?

For the most part advertisement is a scam.

Thats called advertising dingus.

Do you also think aerial shots of tourist destinations are a scam? Is make-up a scam? Is anything done with photo and video editing a scam?

@@heytherebato False advertising dingus.

Don't buy fast food from a restaurant chain but a good local shop, if possible. Those chains make profit by underpaying their employees and overworking them. With those small businesses, you have a better chance that the person in charge of making your food enjoys what they're doing. It may cost a little bit more, but you'll probably get better quality.

I'm just tired of having to pay for advertising costs for commercials I don't even want to see.

All businesses would go out of business if they were forced to stick to the truth and facts. Image is EVERYTHING. Nothing else matters. Quality, legitimacy, and honesty are all utterly useless pursuits. If you ain't ri¢h, you ain't $h33t. 😂 And if you're honest and legitimate, there is *NO* possibility for success and wealth. None.

Just judging the youtube video... you know that is what they do.... And USA is rich enough. So enough of this junk, in all honesty.

Americans have lower standards

Comparing japanese almost dedication to detail is unfair. I was in japan in 2016 and everything you order looks exactly the same when they serve it. even when you go to those ramen shops with the machines that are basically vending machines that serves tickets for the chef. Every time the food came out picture perfect.

NO SHIT!!!!!!!! THEY HAVE BEEN FOREVER ---COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET --- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!

@@deenak79 : One day... I hope your family will also be starved or poisoned. Either way. No safeguard. The end. It takes us how many years to teach children "this is what it is, and this is what you see"..... Sorry.... but people come first, before anything. As much as you assume that all of us would accept this fact of "virtualised world to the 200%".... Sorry... smell the soil and the ground sometimes. You are a human being, and your body has not been split into components yet. You are not living in an actual bed having food fed to you yet. So why accept and force people to kowtow down to life this way ? Many people are taught from childhood to adulthood..."This is an advert"... if you deviate from the collective consciousness, then what are you doing ????? "I am a dream teller. This is not a burger?" I did not think that the USA had this non-regulated areas..... Sorry.. but I really have not ?

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I genuinely cannot make any sense of this thread. I feel like I'm having a stroke.

Guaranteed to slammin'

As a Solo world traveler, I always go for street food. I can watch what they are cooking, no advertising fee involves

#1 rule never order anything that has a picture on the menu- Gordon Ramsey

@@Waydewilson89 this man also called a grilled cheese with burnt bread and unmelted cheese "lovely" I wouldn't trust his intuition he'd sooner poison himself with his own meal than admit he's made a mistake cooking XD

Can you give an example?

isn't that what Reviewbrah does?

That sounds like a good idea, you should go for it

I think Reviewbrah failed or perished or something. Wealthy people don't like being exposed.

yes

The individual company is the reason with failed quality controllers sorry management and stoner workers who don't care to even have a job result in shitty looking food just cook your own or go local its way better

EXACTLY --- ALL FOOD COMPANIES DO THIS --- NOTHING NEW, ONLY NOW GETTING CALLED OUT ---- MOST OF THE TIME THE FOOD THE VIDEO IS NOT EVEN REAL FOOD.......THEY HAVE BEEN DOING THIS FOREVER ---COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET --- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!

AND YT IS CROSSING OUT SOME OF ME WORDS..... JUDGING ME, WHAT'S THEIR POINT???? IDK....DONT CARE!!!! LOL

@@deenak79mole chill

So odd, I view them as criminals. You do realize it's their job to mislead customers for corporate america right ? I would much rather have fair and honest adverts showcasing real food as it really would be presented to me when I dine at your location. This isn't an episode of spondgebob where we need the perfect burger... In practical products this is literally a crime, false advertising can result is serious fines and/or jail time but when it comes to what American's put on their dinner plates, nah. Lie all you want it's fineeeee. As america has the largest growing health issues in the world not to mention the obesity rate in this country. Yeah Their work is so geniuses. It's almost as innovated as the technology that got us to the moon or even this new AI tech coming out. Truly cutting edge stuff... as they scam the hell out of people... lol you're from cali aren't you ? This is a scam and a complete waste of money that can be passed on to employees, shareholders, or invested into the company itself vs spent lying to consumers. I don't admire it, I pity it and the fact they play a part in misleading millions to make purchases they most likely would have not made otherwise. It's shameful is what it is... but you go right ahead and keep praising how innovative this all is... You'd be the person to get robbed and compliment the thief on how their plan was so well executed and you're a real geniuse! - "You got me so good!" Like who the hell truly thinks like this, this is a joke, isn't it ?

one memorable work they did was a garbage bin full of bags of poo

As is Brett kurtzweil! He is a genius to food styling

@@carmelafranchino3775 Brett is in New York and Kester is in Toronto. I am sure they know each other or at least know of each other.

Or they could be called professional frauds

@@zchhrrs4590 I know you are making a joke, but as someone who is a Friend with a well respected food stylist --- it is very hard for me to call him a ftaud.

They're criminals lmao.

Because these ads use the actual ingredients, just prepared in a more thoughtful way than a minimum wage burger flipper at BK will do it. It is misleading, but it is not inherently false.

Yup, he had no gloves or hearing protection either.

@@ArtiePenguin1 It's not recommended to wear gloves when you're using rotational tools. If the glove contacts the blade the material won't rip and will instead pull your hand further into the blade -- your flesh with be mangled way worse than with a bare hand. Hearing protection, yes would be a good idea especially since this is employment.

metal shavings in your face are no joke

@@TreeStump-and-CheeseKetchupIT So should've he used a table saw push stick instead?

I ate Wheaties but never became a champion also cheese flavored dog food does not taste like any cheese I ever ate.

@@hydrolito I don’t think you understand what false advertising is.

@@hydrolito wheaties made me think of frosted mini wheats and with that brand, I've never had a fully frosted coated wheat

@@r_nelly1180 the food never looks like it does in the adverts. it 100% looks worse in every case.

But then it all comes down to the people falling for the marketing too

Japan is an amazing country, much more fair and respectful than the U.S.

@@MountainMan. it's not as perfect as it seems from the outside

@@MountainMan. get involved in the justice system and you will think otherwise

@@thebananapuppet B-but Detective Conan taught me that the justice system is always perfect and thorough in Japan!

@@epicn no country is perfect, if you think that you will be look for a very long time,. But Japan is much better off than the US, minus a rather aggressive neighbour.

not very much theres youtubers that do a better job than this dude

@@xXTopGXx I can't tell of you're trying to compliment youtubers or if you're just insulting everyone.

It's called legalized fraud.

They aren't allowed to use cgi because fake advertising

@@grapehool7699 but isn't this fake advertising too? the real product doesn't look lik in the ads at all because of all these high effort preparations.

what did you have for lunch

@@Lecatwo 😂😂

Y’all hiring?

How stressful is it on set? :o

How did you get into it? What was your employment pathway? Do you have a degree? Do you need a degree? ☺️