Developing a strong value proposition is an essential component of successfully bringing a product to market.
In this video, we'll dive into:
► What a value proposition is
► The difference between value propositions and other product marketing activities (like positioning)
► Four key steps to achieve a strong value proposition
► Key questions to test it out
Nailed your value proposition? Accelerate your expertise with our Pro+ membership: A wealth of world-class PMM resources right at your fingertips: www.productmarketingalliance....
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22 янв 2024
