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2 года назад
Another fantastic video Ben. Question: would you run this Reach campaign along App Install campaign? It's a $8/month subscription app, so no $1000+ buying option available.
Hello I have an Amazon affiliate account if you want to partner with me then we can sharing the earning that we will earn from doing the sales of Amazon products.
I have a service business where we install or restore and customize wood flooring with custom metal inlays and different things. I feel like this campaign is perfect because as I complete projects and gather content I can continually update the ad sets with new video or images. Thanks ben. I stopped using facebook ads a few months ago. It's too hard to keep up with changes, but I'll give this a go.
I just spent 4 hours setting up a FB campaign following the advice of many of your videos. And now, to relax, I open youtube....and I see "I found a better way to advertise on facebook". Noooo
This is Diamond!! 1. This omnipresent campaign would create awareness, warm audience, and also generate conversion but needs a time 2. Alongside, run a conversion campaign with larger targeting to generate fast conversion (it helps to recover budget for omnipresent strategy) after period of time from this 10 ads omnipresent strategy and conversion campaign running, we'll get new warm audience that aware of what we do & new buyers (lead/purchase/etc). Imagine the next step we create retargeting conversion campaign with new warm audience from omnipresent strategy and lookalike from the people that convert before! CPR should be really dropped down!! 😍
Thats pretty smart. Just deciding 100 or so people are now active viewers and slowly getting that conversion. It’s like the dating concept of just get around them all the time
I love this strategy Ben! I've spent $40k learning FB ads from some of the world's best, and never seen anything like this strategy. People don't see the power of becoming an authority by familiarity and quality content over time. I'm going to get this in place ASAP. I'm excited by this. Thanks for sharing this valuable information. Much appreciated!
The end result as you said would be 2 ads being shown to each person per day for 10 days. But thats not always the case with this setup. If you set freq cap at 1 impression every 5 days and you have 10 adsets with 1 ad each, fb could very wel be showing 10 ads to 1 person on day 1 and then repea the same on day 6, and having no impressions being shown from day 2 to 5 and still comply with what you asked for (1 impression every 5 days per adset).
You sir, are a genious. I absoultely can’t believe i’m just discovering your channel. I have been binge watching your videos since yesterday and you’ve been able to answer a lot of my questions. Thanks a lot for sharing your knowledge with us. Bless!
Genius! Just 2 questions: Do we run all Ad Sets / Ads at the same time? or should we do Value then demo then testimonial then CTA, and retarget audience from each step for the next ?
Why not have one piece of content that gets massive composure, and have the other 9 set up as retargeting ads so that we KNOW for sure that it’s always the same people seeing the omnipresent content - rather than risk reaching strangers a big percentage of time? Great videos !
Inspired a lot from this video. Thank you! But I still have some questions that confused me a lot. 1. If I set a campaign just as you said, how can it make sure that 2 different ads will show each day on a 5 day rolling cycle? Is it a confirmed result after your test? Because I have seen your answer that Facebook puts its own limits on how often ads from one advertiser can be shown to people in a short time period. 2. Should I put 10 different ads on 10 ad sets? 3. How often should I update my creatives?
Wow this is gold. Most people tend to go straight for the conversion campaign however with rising costs, a reach campaign with the breakdown of the ads you recommend is a great way of reaching more of your target audience and really warming them up. This is totally a must. Plus... this campaign set up gives you a lot of ways to retarget your audiences. Great stuff!
You still need to run a purchase campaign alongside. This is great for high budget advertisers with big ticket products. Interesting Ben mentions this only near end of video... that this method is great for high ticket products.
@@wikibi500 I mean ideally you are always running a conversion campaign. They tend to work better with warm traffic anyway. I've had great success implementing a version of this retargeting to a $27 front end offer. The AOV of the entire funnel is about $76
@@marketingwithomg thank you for this reply. So cold traffic with conversion. And warm using reach for the omnipresent. And not necessarily with a high ticket offer. I guess this is gold.
@@marketingwithomg I had to look up your earlier reply in my inbox... can I ask the size and type of your custom audience when you did this... I'm trying to figure out when to apply this method!
Thanks Ben, this is very generous of you to share. I’ll set it up, as a warm audience omni campaigne, it sounds like this is solving a major issue I have with fb for 1,5 years now beeing super niche. Thanks!
Wow this is genius! I was wonder how i can show multiple ads to the same audience without my ads compete with each other and this might just do the trick!!!!
Overlap as a Facebook ads issue is way overblown. There are thousands of ad sets across hundreds+ campaigns trying to reach the same users you are. A few extra ad sets in your campaign is not going to make a difference.
Great content, thank you so much. Please Facebook posted this message on my adset level even when I did broad targeting: You likely won’t spend the entire budget for this ad set because your audience is too small. Increase the size of your audience to help your ads get more conversions. You can do this by adjusting certain targeting criteria such as locations or detailed targeting. If you’re using a Custom Audience or a lookalike audience, check to see whether these audiences are overlapping. Consider consolidating ad sets with similar audiences. Please what do I do?
Ben, how long have you been running this omnipresent campaign following this exact method, yourself? eg I know you put lots of content out but how long have you specifically tested this method for ?
Thanks for providing unbelievably amazing content in all your youtube videos. Quick feedback, all those prop pictures in your video are totally not required and are kinda annoying. You have a very pleasing personality so it does not get boring to watch your video at all. Maybe screenshots from facebook ad account if you really want to break things up would be best.
Thanks so much for the information...johhhh I'm learning a lot....Brand new to social media...trying so hard to make my small business opportunity a success....I appreciate your help 😊
Hi there Ben, love all your videos. For your ideal CBO setup I believe you like to do 1 campaign with these adsets: 1 warm, 2 lookalike, and 2 cold-targeted. With that if one of the cold doesn't do well, it seems you swap it out for another targeted adset. My question is why not 3 or 4+ cold targeted adsets from the start? As CBO will optimize whichever is best performing anyway?
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT? In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)? Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level? Thanks again for your videos. Love you work :)
Hey Ben, fantastic video. Is your ultimate goal here to warm this list up, and then retarget them later with a conversions campaign? Or are you excepting conversions with this campaign setup?
Thanks a lot - you can retargeting them with a conversions campaign and we usually will - but the call to action ads in this campaign structure should also generate customers after a while
Very usefull! You are a star! is there any way to change the frequency cap once the campaign's been published without to duplicate the ad set? and if not, will the new duplicate ad set go into learning phase from scratch? let's say I started with 10 ads - 1 every 5 days and now I want to increate to 14 ads - 1 every 7 days
I absolutely love this video. I am planning to run a long-term across UK ad campaign for Destination Wedding Photography and I think this might just be the answer.
Thanks for another top video Ben, but riddle me this: I may be missing something fundamental here (and most probably am...) but what is stopping your audience from being shown 10 ads on 1 day every 5 days, as opposed to being shown 2 different ads each day on a 5 day rolling cycle as you say in your video? Thanks a bunch
Good question - Facebook just won't do that. In addition to your frequency cap, Facebook puts its own limits on how often ads from one advertiser can be shown to people in a short time period.
Bro but you set frequency cap on Ad set level so how Facebook wont do that? I think its bs..when u have cap set up on 10 ad sets for 1/5 it will show 10 ads in one day and for next 4 days it will not show ads.. am i wrong?
I am excited to actually test this out. This in theory sounds golden and genius honestly. My only question I have is when do you decide to scale the adsets from $1 per day to higher budgets a day.
Hi Ben, I don't understand how this setup guarantees that the same person sees 2 different ads a day for five days. Who says FB is not displaying all the 10 ads in the same day and then not showing anything for the next four days? In other words, how do you make sure that the 10 ads are displayed in a ratio of 2 ads per day? And how do you make sure that all the 10 ads are displayed to the same person? Thank you! 😃
Like most things in marketing - there are no guarantees and this system doesn't guarantee that. But it will work out close to that set up on average. That's what matters.
THis video seemed so straight to the point but then i feel like i've missed something. So, duplicate adsets 10x. But is it then the same ads in each adset?? I get where you talk through the 4 categories of ads but unsure whether it's the same ads in each ad set....(and how many in total)
Hello Ben, Can you say the exact selection of campaigns object and optimization for the new Facebook structure? One other question, you say is better use "alredy warm audience" like web site visitors, etc. But if we do this we don't stop the acquisition of new cold audience? For example for services that sell only 1 time it is need all time new audience.
Wow this is really interesting. Question for you: do you make all the ad groups go live at at the same time? How do you know your audience isn’t getting the CTA creative before the value ad? Thank you
Yes we usually do - if it's a cold audience then we will often delay the CTA ads a week or so. But if it's a warm audience, we go live with everything :)
Ben, you have again provided a ton of helpful ideas and an easy track to follow! Asa a "Newbie" I am trying to learn as I go to achieve ANY results out of the gate.
Amazing content. Ben, please do a video on Facebook ad campaign for e-commerce. Thanks. Should you have video already on that, kindly tell me the topic to search for it on your channel. Thanks
Ben, the content you give is amazing. Many of the campaigns I run are based on your advisees. Please, place the green screen away from you, because you look greenish and not well. Best friendly feelings and keep doing what you do. We all, who work with Facebook need your advices :)
How the 2 campaigns ( reach and conversions) are connected to each other? I am assuming you save the audience for reach and use a conversion campaign to do retargeting?
You will have to set up one more campaign as a traffic objective to get the website visitor audiences. Reach campaign would not give you more landing page views but only unique reach. If you want to go directly from reach to conversion then use video assets in reach and then target the video viewers in your conversion campaign
Hey @BenHeath I'm trying to show my client examples of demonstration ads for high-ticket services, where do you think i might find stuff like this? I can't really put my finger on the exact kind of content that is. It's kind of like showing and explaining the service, right? I find it hard to check for examples
Mind blown, the geek in me is so excited to try this. Gonna block out 6 months to work on this as my next project. Thanks Ben. You explain everything so well, I see these type of ads all the time by other well knows marketing coaches like Amy Porterfied and having a proper structure and exactly how they do it so awesome. Such valuable video. Thanks again.
Thank you Ben for explaining the process so well. Placement options and rechecking them are very important indeed. Frequency Caps is what we always do, and works wonders for us!
Ben, i am somehow confused on the audience size for the reach campaign. if for example my conversion campaign audience is a LLA 1% customer list, it is by default around 2.3 million as size in US. if the reach campaign is just below 100K on your video, i would just show the omnipresence campaign to only 5% of the LLA audience. Shouldn't these 2 audience, the reach and the conversion match in sizes?
Hey Ben. Thanks for this video. But I have a few questions. 1) While duplicating the ad sets, can we put all our audiences combined together (Email list, lead generation form, instagram & Facebook visitors) in a single ad set or should we use them in 10 different ad sets? 2) Can we change Detailed targeting options (Interests, behaviours) for 10 different ad sets or should we stick on to same options across ad sets? 3) Instead of detailed targeting is it ok if we can have LAL as an option? If so can we have different LAL for 10 different ad sets?
1) Yes while duplicating you have to add all your audience in single ad set then run 6 different ads from it. 2) When you don't have custom audience then you can do detailed targeting for more traffic but don't do 10 different as set it will be hard for try to do 2-3 different ad set with different detailed targeting then see which is working for you. Increase the budget of working ad set and decrease the budget of not working adset
Mr Aditya I am having a small query, as Mr Ben said size should be not more than 50000 just for instance if we are making 10 Ad sets with 100rs Single ad set budget, but at the point of time our ads will going to show to the same person more than once
having trouble attaining the 50k audience size... with any option i choose its over 10 million, and if i narrow it even once it drops below 1000? anyone know what i'm doing wrong? detailed targeting is a bit tricky what's the difference between selecting multiple options at once vs. clicking the narrow funtion between each selection?
What are you thoughts on using the brand awareness objective instead of reach, for this campaign? Reach will optimize for the lowest cpm, which may also be the lowest quality audience. Whereas brand awareness will optimize for brand recall, which seems like it aligns more with the goal of this campaign, right?
Hi Ben! Firstly, thank you so much for all of your videos, you seem to be the only one who has relevant content pertaining to Meta related platforms of late! 😂 Secondly, I know you focus more on FB related ads, but I would really like to grow on IG (even amongst the whole “everyone is switching to TikTok now saga”). I have my own brand and I am currently starting out and in my ‘pre-launch’ phase. I know my products are good and that people will like them but I just want to get them in front of the right people and I plan on doing more ads to get that audience increased . My point, could you possibly make a new video about how to run IG campaigns through FB Ads Manager ton increase audience, with all of the new changes I wonder if the old ‘look alike’ audience thing still works. Thanks for your time, I really appreciate it and what you do!
Thank you Ben for this and all the wonderful content. I am wondering though, would it not be more advantageous to use this strategy with the engagement objective? What would be the pros/cons of doing that rather than using the brand awareness objective?
Hi Ben, Thanks again for this new perspective that I will try right away. - A question: Can I put this campaign in off mode every 2 weeks for example? (2 weeks ON - 2 weeks OFF). That way, I can reduce my budget at the beginning without affecting the performance of the campaign? Thank you very much for your expertise.
Love this! I've been working on putting together a strong retargeting campaign but was throwing spaghetti at the wall. How often would you recommend switching out the ads to keep things fresh?
quick question about the $1000 ticket item. Should this item be marketed in on of the 10 of the ads? or how do you promote the $1000 item when most of your items are $100 or less. (ill be making a bundle)
I am wondering the same thing? Are we suppose to use the same detailed target across all 10 ad sets with different creatives and different copies? Surely it makes sense to have the same audience, as having 10 different detailed targets would mean they are only seeing the one creative/one copy..,.right?
If using Awareness for MOF warm audience, what would you use for TOF and BOF? For ecommerce, would you use conversions with a broad audience for TOF, awareness for MOF and conversions again for BOF?
Hi Michael, I don't use the typical TOF, MOF, BOF structure. If would usually run an Omnipresent content campaign (is appropriate for the offer) and perhaps a Direct To Offer campaign alongside it. Yes you will certainly need to spend more if you want to reach a higher proportion of your target audience. What that number is will massively depend on your typical CPMs.
@@BenHeath Omnipresent and Direct to Offer both seem to be warm audience campaigns, what would you recommend for cold audiences to bring people in before the omnipresent and direct to offer get triggered?
Sorry I missed this reply Michael. Direct to Offer is sent to both warm and cold audiences, with the majority of the budget being spent on cold audiences. To build an audience for omnipresence we would often use the Lead Magnet strategy though - you can then take those opt ins. But as stated you can also use other warm audiences.
Thanks for such a detailed video about the long term ad strategy. however I have a question - How can you track the results for the only present content campaign?
You are very welcome. You can track conversions in ad account as you are sending people to take specific actions with your CTA ads. You can also use UTMs
@@BenHeath Do you have any videos about traffic campaigns? I'm an indie author selling books on Amazon and struggle with audiences and costs-per-click when sending traffic to an Amazon sales page. None of the other styles of campaigns fit for authors selling from Amazon directly. Cheers.
Thanks, Ben. The structure is genius! I really want to try this! Do you use this strategy for local businesses? When the segment has seen the ads, do you need to create new ads for this segment?
Hey! I've been watching for a long time and I'm grateful for all the great content you put out, but I'm not in love with the style of your latest RU-vid videos. They feel awkward, kinda like outside of your usual Tone of Voice. It makes it harder for me to share your awesome content because by writing videos that feel "less professional" (you know what I mean), you kinda come off to me as less of an authority in the industry. These last few videos make me feel mildly entertained, and that's ok, but your usual videos made me feel like I was having a free consultancy session with you and you were taking the time to properly explain things, without even editing out the thoughtful pauses in your monologue. I hope I'm not coming off as too negative! I just kinda want my favorite FB Ads channel back...
Hi Riccardo - thanks for the feedback - I do agree to some extent with what you've said and I'm going to try and find a nice middle ground for my future content.
LOVE THIS and SO excited to test with one of my clients!! Question(s)-Are you taking people off platform solely with the CTA ads? I see one of your value adds is a blog post. Do you recommend having a website link the ad copy but leave off CTA buttons so it looks more native to the feed? Or nothing in the ad to take people off platform unless it's a CTA ad?
So, you said that each of those 10 ad sets will get a frequency limit of 1 impression every 5 days. But that would mean, that it could also happen that someone sees all of the 10 ads on one day and afterwards sees nothing for the next 4 days, doesn't it? 🤔
