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How to do cohort or retention analysis for e-commerce startup | Google sheets BigQuery SQL 

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Kaggle notebook
www.kaggle.com/code/nitin194/...
Dataset
archive.ics.uci.edu/ml/datase...
★ TABLE OF CONTENTS ★
0:00 intro
0:55 intro: What is this video about?
1:59 intro: How to read cohort analysis table
2:58 intro: Assumptions
3:32 intro: Sales cohort analysis
3:54 intro: Cumulative sales cohort analysis
4:55 intro: Revenue per customer cohort analysis
5:55 intro: Gross revenue per customer cohort analysis
7:20 Kaggle dataset
9:02 Google sheets cohort analysis: intro
11:45 Google sheets cohort analysis: purchase month calculation
13:36 Google sheets cohort analysis: cohort month (first purchase month) calculation
18:33 Google sheets cohort analysis: cohort calculation
20:25 Google sheets cohort analysis: pivot table
22:45 Google sheets cohort analysis: sales column
23:32 Google sheets cohort analysis: sales pivot table
25:01 Bigquery cohort analysis: intro
26:20 Bigquery cohort analysis: uploading data
28:20 Bigquery cohort analysis: SQL queries
34:25 Bigquery cohort analysis: SQL window/analytical function
39:42 Bigquery cohort analysis: SQL pivot function
44:44 Bigquery cohort analysis: Review complete SQL query
46:10 Bigquery cohort analysis: percentage cohort SQL query
47:40 Outro

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6 июл 2024

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Комментарии : 12   
@simonasvalionis6599
@simonasvalionis6599 Год назад
Super helpful, clear, and easy-to-follow video on cohort analysis in SQL, thank you very much! Keep up the good work and you have my subscribe! :)
@allanneri6096
@allanneri6096 3 месяца назад
This is the best explanation in Sheets about Cohort I ever seen. Thanks to you I did that analysis over my customers.
@kal_so
@kal_so Месяц назад
Glad it was helpful!
@emadeldienadel5005
@emadeldienadel5005 8 месяцев назад
Thanks
@adnanafdalahmed
@adnanafdalahmed 4 месяца назад
super easy explaination
@kal_so
@kal_so Месяц назад
Glad you think so!
@SACHINKUMAR-vt6pp
@SACHINKUMAR-vt6pp 4 месяца назад
Super helpful
@kal_so
@kal_so Месяц назад
Glad to hear!
@mohamed.montaser
@mohamed.montaser Год назад
you didn't do count distinct in the google sheet example, the values were count of orders not count of unique customers also since you took the cumulative sales then revenue per customer calc should be cumulative sales / M0 or total customers in each month
@thanhle0606
@thanhle0606 3 месяца назад
How can I perform query to create pivot table without using PIVOT function? I am using postgresql. Thank you
@lenafranco7152
@lenafranco7152 Год назад
How can I make the cohort by weeks besides months
@K-wx6ki
@K-wx6ki Год назад
would this work for pgadmin?
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